APP
Price
$624.28
Change
+$24.80 (+4.14%)
Updated
Dec 1, 04:59 PM (EDT)
Capitalization
210.75B
79 days until earnings call
Intraday BUY SELL Signals
MCHX
Price
$1.61
Change
-$0.02 (-1.23%)
Updated
Dec 1, 03:16 PM (EDT)
Capitalization
71.37M
92 days until earnings call
Intraday BUY SELL Signals
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APP vs MCHX

Header iconAPP vs MCHX Comparison
Open Charts APP vs MCHXBanner chart's image
Applovin
Price$624.28
Change+$24.80 (+4.14%)
Volume$60.87K
Capitalization210.75B
Marchex
Price$1.61
Change-$0.02 (-1.23%)
Volume$200
Capitalization71.37M
APP vs MCHX Comparison Chart in %
APP
Daily Signal:
Gain/Loss:
MCHX
Daily Signal:
Gain/Loss:
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VS
APP vs. MCHX commentary
Dec 02, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is APP is a StrongBuy and MCHX is a StrongBuy.

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COMPARISON
Comparison
Dec 02, 2025
Stock price -- (APP: $599.48 vs. MCHX: $1.63)
Brand notoriety: APP and MCHX are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: APP: 35% vs. MCHX: 8%
Market capitalization -- APP: $210.75B vs. MCHX: $71.37M
APP [@Advertising/Marketing Services] is valued at $210.75B. MCHX’s [@Advertising/Marketing Services] market capitalization is $71.37M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $210.75B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.72B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

APP’s FA Score shows that 1 FA rating(s) are green whileMCHX’s FA Score has 0 green FA rating(s).

  • APP’s FA Score: 1 green, 4 red.
  • MCHX’s FA Score: 0 green, 5 red.
According to our system of comparison, APP is a better buy in the long-term than MCHX.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

APP’s TA Score shows that 5 TA indicator(s) are bullish while MCHX’s TA Score has 5 bullish TA indicator(s).

  • APP’s TA Score: 5 bullish, 4 bearish.
  • MCHX’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, both APP and MCHX are a good buy in the short-term.

Price Growth

APP (@Advertising/Marketing Services) experienced а +15.23% price change this week, while MCHX (@Advertising/Marketing Services) price change was +11.33% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +4.30%. For the same industry, the average monthly price growth was -9.71%, and the average quarterly price growth was +127.52%.

Reported Earning Dates

APP is expected to report earnings on Feb 18, 2026.

MCHX is expected to report earnings on Mar 03, 2026.

Industries' Descriptions

@Advertising/Marketing Services (+4.30% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
APP($211B) has a higher market cap than MCHX($71.4M). APP YTD gains are higher at: 85.122 vs. MCHX (-7.120). APP has higher annual earnings (EBITDA): 3.27B vs. MCHX (-1.53M). APP has more cash in the bank: 1.19B vs. MCHX (10.5M). MCHX has less debt than APP: MCHX (881K) vs APP (3.51B). APP has higher revenues than MCHX: APP (5.74B) vs MCHX (47.5M).
APPMCHXAPP / MCHX
Capitalization211B71.4M295,518%
EBITDA3.27B-1.53M-213,847%
Gain YTD85.122-7.120-1,196%
P/E Ratio73.54N/A-
Revenue5.74B47.5M12,080%
Total Cash1.19B10.5M11,362%
Total Debt3.51B881K398,524%
FUNDAMENTALS RATINGS
MCHX: Fundamental Ratings
MCHX
OUTLOOK RATING
1..100
50
VALUATION
overvalued / fair valued / undervalued
1..100
78
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
90
PRICE GROWTH RATING
1..100
63
P/E GROWTH RATING
1..100
86
SEASONALITY SCORE
1..100
47

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
APPMCHX
RSI
ODDS (%)
Bullish Trend 4 days ago
90%
Bullish Trend 4 days ago
82%
Stochastic
ODDS (%)
Bearish Trend 4 days ago
76%
Bearish Trend 4 days ago
88%
Momentum
ODDS (%)
Bullish Trend 4 days ago
87%
Bullish Trend 4 days ago
70%
MACD
ODDS (%)
Bullish Trend 4 days ago
90%
Bullish Trend 4 days ago
72%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
88%
Bullish Trend 4 days ago
73%
TrendMonth
ODDS (%)
Bearish Trend 4 days ago
80%
Bearish Trend 4 days ago
79%
Advances
ODDS (%)
Bullish Trend 4 days ago
87%
Bullish Trend 7 days ago
73%
Declines
ODDS (%)
Bearish Trend 11 days ago
76%
Bearish Trend 19 days ago
78%
BollingerBands
ODDS (%)
Bullish Trend 4 days ago
90%
Bullish Trend 4 days ago
71%
Aroon
ODDS (%)
N/A
Bearish Trend 4 days ago
82%
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APP
Daily Signal:
Gain/Loss:
MCHX
Daily Signal:
Gain/Loss:
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MCHX and

Correlation & Price change

A.I.dvisor tells us that MCHX and EVC have been poorly correlated (+33% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that MCHX and EVC's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MCHX
1D Price
Change %
MCHX100%
+2.23%
EVC - MCHX
33%
Poorly correlated
-1.77%
ILLMF - MCHX
32%
Poorly correlated
+1.29%
CCO - MCHX
22%
Poorly correlated
+2.05%
ZD - MCHX
21%
Poorly correlated
-1.00%
APP - MCHX
21%
Poorly correlated
+2.24%
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