BTI
Price
$66.27
Change
+$1.17 (+1.80%)
Updated
May 18, 02:23 PM (EDT)
Capitalization
142.31B
Earnings call today
Intraday BUY SELL Signals
DG
Price
$104.39
Change
+$2.01 (+1.96%)
Updated
May 18, 02:26 PM (EDT)
Capitalization
22.55B
15 days until earnings call
Intraday BUY SELL Signals
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BTI vs DG

Header iconBTI vs DG Comparison
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Which Stock Would AI Choose? British American Tobacco (BTI) vs. Dollar General (DG) Stock Comparison

Key Takeaways

  • BTI reported 2.1% revenue growth and 3.4% profit growth for 2025, driven by smokeless products, with a high dividend yield around 5.3% supporting defensive appeal.
  • DG shares have surged over 100% in the past year, fueled by strong Q3 earnings beats and analyst price target raises to $165-$168 amid rural expansion.
  • Both stocks show positive year-to-date momentum, with DG at ~17% YTD and BTI at ~10%, outperforming broader retail and tobacco peers.
  • BTI offers stability via consistent dividends and cash flow goals exceeding $50 billion by 2030, while DG exhibits higher growth potential through store expansions and consumables demand.
  • Recent market activity highlights contrasts: BTI benefits from NGP shifts, DG from value-seeking consumers in uncertain spending environments.

Introduction

This stock comparison between British American Tobacco (BTI) and Dollar General (DG) examines two consumer defensive plays amid shifting market dynamics. BTI, a global tobacco leader transitioning to smokeless products, appeals to income-focused investors seeking stability and dividends. DG, a discount retailer targeting rural America, attracts growth-oriented traders betting on resilient low-income spending. Traders analyzing relative performance, sector exposure, and momentum in recent market activity will find value here, as both navigate economic pressures like inflation and consumer shifts.

BTI Overview and Recent Performance

British American Tobacco (BTI) is a multinational tobacco giant offering cigarettes, vapes, heated products, and modern oral nicotine like pouches under brands such as Vuse, Velo, and Lucky Strike. Headquartered in London, it operates globally, emphasizing a shift from combustibles to next-generation products (NGP) amid regulatory scrutiny.

In recent market activity, BTI has shown steady gains, with shares up around 10% year-to-date and over 70% in the past year, outpacing broader indices. Key drivers include 2025 full-year results posting 2.1% revenue growth and 3.4% profit increases, propelled by smokeless categories. A 2% dividend hike to ~$3.34 annually (yield ~5.3%) bolsters sentiment, alongside cost restructuring and AI productivity enhancements targeting over $50 billion in free cash flow by 2030. Regulatory challenges and illicit trade pressures temper gains, but NGP momentum fosters positive positioning.

DG Overview and Recent Performance

Dollar General (DG) operates over 20,900 discount stores in the U.S. and Mexico, focusing on consumables (83% of sales), seasonal items, home products, and apparel priced mostly under $10. Targeting rural and low-income areas, it benefits from proximity to underserved communities.

Recent weeks have seen DG stock rally sharply, up ~17% year-to-date and over 100% in the past year, driven by operational resilience. Q3 2025 results featured 4.6% sales growth to $10.65 billion, EPS of $1.28 beating estimates by 37%, and margin expansion via cost controls and traffic gains. Analysts raised targets to $165-$168, with FY2025 EPS guidance at $6.30-$6.50 and plans for 450 new stores. Value-seeking amid economic uncertainty boosts sentiment, though competition and consumer spending fluctuations pose risks.

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Head-to-Head Comparison

BTI and DG both anchor consumer defensive sectors—tobacco and discount retail—but diverge in growth drivers and risks. BTI's business model relies on addictive products with pricing power and global reach, yielding stable cash flows and a superior ~5.3% dividend versus DG's ~1.5%. DG thrives on volume from frequent rural visits, with recent momentum from sales beats and expansions contrasting BTI's modest organic growth.

Risk factors differ: BTI faces regulatory headwinds and NGP transition uncertainties, while DG contends with inflation-sensitive low-income spending and competition. Sector exposure positions BTI as recession-resilient, DG as value-play beneficiary. Market sentiment favors DG's upside potential amid analyst upgrades, but BTI's valuation offers trade-offs for yield seekers.

Tickeron AI Verdict

Tickeron’s AI currently favors DG for its stronger recent momentum, earnings beats, and growth catalysts like store expansions in a value-driven environment. Observable trends show superior relative performance and positioning versus BTI's steadier but lower-upside profile. Probabilistic edges lean toward DG amid consistent stability and analyst support, though BTI suits dividend stability.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

VS
BTI vs. DG commentary
May 18, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BTI is a Hold and DG is a Hold.

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COMPARISON
Comparison
May 18, 2026
Stock price -- (BTI: $65.09 vs. DG: $102.38)
Brand notoriety: BTI: Not notable vs. DG: Notable
BTI represents the Tobacco, while DG is part of the Discount Stores industry
Current volume relative to the 65-day Moving Average: BTI: 97% vs. DG: 101%
Market capitalization -- BTI: $142.31B vs. DG: $22.55B
BTI [@Tobacco] is valued at $142.31B. DG’s [@Discount Stores] market capitalization is $22.55B. The market cap for tickers in the [@Tobacco] industry ranges from $295.52B to $0. The market cap for tickers in the [@Discount Stores] industry ranges from $1.05T to $0. The average market capitalization across the [@Tobacco] industry is $36.38B. The average market capitalization across the [@Discount Stores] industry is $120.4B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTI’s FA Score shows that 2 FA rating(s) are green whileDG’s FA Score has 1 green FA rating(s).

  • BTI’s FA Score: 2 green, 3 red.
  • DG’s FA Score: 1 green, 4 red.
According to our system of comparison, BTI is a better buy in the long-term than DG.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTI’s TA Score shows that 5 TA indicator(s) are bullish while DG’s TA Score has 4 bullish TA indicator(s).

  • BTI’s TA Score: 5 bullish, 5 bearish.
  • DG’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, DG is a better buy in the short-term than BTI.

Price Growth

BTI (@Tobacco) experienced а +11.68% price change this week, while DG (@Discount Stores) price change was -9.63% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was +4.39%. For the same industry, the average monthly price growth was +5.30%, and the average quarterly price growth was +0.82%.

The average weekly price growth across all stocks in the @Discount Stores industry was +0.75%. For the same industry, the average monthly price growth was -5.06%, and the average quarterly price growth was +7.32%.

Reported Earning Dates

BTI is expected to report earnings on May 18, 2026.

DG is expected to report earnings on Jun 02, 2026.

Industries' Descriptions

@Tobacco (+4.39% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

@Discount Stores (+0.75% weekly)

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BTI($142B) has a higher market cap than DG($22.5B). DG has higher P/E ratio than BTI: DG (14.95) vs BTI (13.78). BTI YTD gains are higher at: 16.631 vs. DG (-22.193). BTI has higher annual earnings (EBITDA): 14.1B vs. DG (3.24B). DG has higher revenues than BTI: DG (42.7B) vs BTI (25.6B).
BTIDGBTI / DG
Capitalization142B22.5B631%
EBITDA14.1B3.24B435%
Gain YTD16.631-22.193-75%
P/E Ratio13.7814.9592%
Revenue25.6B42.7B60%
Total CashN/A1.14B-
Total DebtN/A15.7B-
FUNDAMENTALS RATINGS
BTI vs DG: Fundamental Ratings
BTI
DG
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
15
Undervalued
30
Undervalued
PROFIT vs RISK RATING
1..100
7100
SMR RATING
1..100
9947
PRICE GROWTH RATING
1..100
4164
P/E GROWTH RATING
1..100
8769
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BTI's Valuation (15) in the Tobacco industry is in the same range as DG (30) in the Discount Stores industry. This means that BTI’s stock grew similarly to DG’s over the last 12 months.

BTI's Profit vs Risk Rating (7) in the Tobacco industry is significantly better than the same rating for DG (100) in the Discount Stores industry. This means that BTI’s stock grew significantly faster than DG’s over the last 12 months.

DG's SMR Rating (47) in the Discount Stores industry is somewhat better than the same rating for BTI (99) in the Tobacco industry. This means that DG’s stock grew somewhat faster than BTI’s over the last 12 months.

BTI's Price Growth Rating (41) in the Tobacco industry is in the same range as DG (64) in the Discount Stores industry. This means that BTI’s stock grew similarly to DG’s over the last 12 months.

DG's P/E Growth Rating (69) in the Discount Stores industry is in the same range as BTI (87) in the Tobacco industry. This means that DG’s stock grew similarly to BTI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTIDG
RSI
ODDS (%)
Bearish Trend 4 days ago
60%
Bullish Trend 4 days ago
69%
Stochastic
ODDS (%)
Bearish Trend 4 days ago
49%
Bullish Trend 4 days ago
64%
Momentum
ODDS (%)
Bullish Trend 4 days ago
43%
Bearish Trend 4 days ago
68%
MACD
ODDS (%)
Bullish Trend 4 days ago
43%
Bearish Trend 4 days ago
67%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
55%
Bearish Trend 4 days ago
65%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
54%
Bearish Trend 4 days ago
68%
Advances
ODDS (%)
Bullish Trend 5 days ago
61%
Bullish Trend 14 days ago
62%
Declines
ODDS (%)
Bearish Trend 15 days ago
44%
Bearish Trend 6 days ago
63%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
53%
Bullish Trend 4 days ago
55%
Aroon
ODDS (%)
Bearish Trend 4 days ago
51%
Bearish Trend 4 days ago
61%
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BTI
Daily Signal:
Gain/Loss:
DG
Daily Signal:
Gain/Loss:
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BTI and

Correlation & Price change

A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BTI
1D Price
Change %
BTI100%
-2.41%
MO - BTI
52%
Loosely correlated
+0.94%
IMBBY - BTI
46%
Loosely correlated
-2.03%
PM - BTI
43%
Loosely correlated
-1.17%
BTAFF - BTI
38%
Loosely correlated
-4.60%
UVV - BTI
31%
Poorly correlated
-0.80%
More

DG and

Correlation & Price change

A.I.dvisor indicates that over the last year, DG has been loosely correlated with DLTR. These tickers have moved in lockstep 55% of the time. This A.I.-generated data suggests there is some statistical probability that if DG jumps, then DLTR could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DG
1D Price
Change %
DG100%
-2.54%
DLTR - DG
55%
Loosely correlated
-0.43%
TGT - DG
31%
Poorly correlated
-1.25%
WMT - DG
29%
Poorly correlated
-0.76%
BJ - DG
26%
Poorly correlated
+0.42%
OLLI - DG
24%
Poorly correlated
-0.33%
More