Advertisement
CL vs DEO
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Diageo (DEO) Stock Comparison
Key Takeaways
- CL has delivered strong year-to-date gains of approximately 23%, driven by robust Q4 earnings beats and AI-driven premium product strategies, contrasting with DEO's recent sharp decline following a dividend cut and lowered sales outlook.
- Both consumer staples stocks offer attractive dividends, with DEO yielding around 4.8% compared to CL's 2.1%, though DEO faces heightened demand risks in key markets like the U.S. and China.
- CL exhibits lower volatility with a beta of 0.29 versus DEO's higher sensitivity, supported by consistent organic growth in oral care and pet nutrition amid stable consumer demand.
- Recent market activity shows CL trading near its 52-week high of $100.18 (current ~$97), while DEO nears its low of $84.52 (current ~$86) after a 15%+ drop.
- Emerging market exposure bolsters both, but CL's margin resilience and positive analyst revisions position it favorably for relative performance in uncertain conditions.
Introduction
This stock comparison examines CL (Colgate-Palmolive), a leader in oral care, personal care, and pet nutrition, against DEO (Diageo), the world's largest spirits producer with iconic brands like Johnnie Walker and Guinness. Both operate in consumer staples, offering defensive qualities amid market volatility, but diverge in recent trajectories due to sector-specific pressures. Traders seeking relative performance insights and investors eyeing dividend stability or growth potential in everyday essentials will find this analysis relevant for understanding market positioning, sentiment shifts, and head-to-head metrics in the current environment.
CL Overview and Recent Performance
Colgate-Palmolive (CL) is a global consumer products giant specializing in oral, personal, home care, and pet nutrition, generating over $20 billion in annual sales across 200+ countries. Its business model emphasizes science-led innovation, premiumization, and emerging market expansion, with a dominant ~40% share in global toothpaste. Recent market activity has been positive, with shares up ~23% year-to-date and trading near the 52-week high of $100.18 (current ~$97, market cap ~$78B, P/E ~37, beta 0.29, dividend yield ~2.1%). Q4 2025 earnings surpassed estimates (EPS $0.95 vs. $0.91 expected, revenue $5.23B up 5.8%), fueled by organic growth and AI-enhanced marketing. Sentiment has strengthened on efficiency gains, strong cash flow, and a $5B buyback, though CEO share sales and rising leverage (debt-to-equity ~22) temper enthusiasm. Broader stability in staples demand supports consistent performance versus cyclical peers.
DEO Overview and Recent Performance
Diageo (DEO) dominates the beverage alcohol sector, producing premium spirits and beer across 180 countries with 200+ brands, including 13 billion-dollar labels. Its model focuses on portfolio strength, operational excellence, and consumer trends like premiumization and new occasions. Recent weeks saw sharp downside, with shares plunging ~16% to ~$86 (52-week low $84.52, market cap ~$48B, P/E ~20, dividend yield ~4.8%, beta ~0.3), triggered by halved interim dividend, lowered 2026 sales outlook (-2% to -3% organic), and H1 declines (~2.8%) from U.S. tequila softness and China weakness. New CEO's reset emphasizes investments amid capacity constraints on Guinness growth, but investor confidence has waned amid macro headwinds and regional imbalances.
Trending AI Robots
Tickeron’s Trending AI Robots page showcases the platform's top-performing AI-powered trading agents, curated from hundreds of bots that analyze thousands of tickers across diverse strategies, timeframes, and styles. These bots deliver real-time signals for copy trading in stocks, ETFs, and crypto, with standout performances like annualized returns up to +254%, win rates of 54-95%, profit factors from 1.6-35, and profit-to-drawdown ratios of 2.8-11.5 on a $100K model portfolio. Top trending examples include USAR/SMR/CIFR (60min: +254% annualized, 78% win rate) and XAR/ITA/SOXL (15min: +121%, 75% win rate), highlighting sector-specific edges in volatile markets. Visit Trending AI Robots to explore and subscribe for automated insights tailored to current conditions.
Head-to-Head Comparison
CL and DEO both leverage global brands in staples but differ in models: CL's essential daily products ensure recession resistance, while DEO's premium alcohol ties to discretionary spending. Growth drivers favor CL's premium oral/pet nutrition and emerging markets (~70% sales), versus DEO's whisky/tequila and Guinness amid U.S./China slowdowns. Recent momentum starkly contrasts: CL +23% YTD with earnings beats, DEO pressured by guidance cuts. Risk factors include CL's competition from P&G and leverage, DEO's regulatory/geopolitical exposure and debt (~$22B). Sector-wise, CL benefits from steady hygiene demand; DEO from premiumization trade-offs. Sentiment tilts toward CL's stability (low beta) over DEO's volatility.
Tickeron AI Verdict
Tickeron’s AI would currently favor CL over DEO, based on superior trend consistency, earnings momentum, lower relative drawdowns, and resilient positioning in defensive staples. CL's organic growth and analyst upgrades signal higher probability of outperformance, while DEO's sales/profit warnings elevate near-term risks despite yield appeal.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CL is a StrongBuy and DEO is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 2 FA rating(s) are green whileDEO’s FA Score has 1 green FA rating(s).
- CL’s FA Score: 2 green, 3 red.
- DEO’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 5 TA indicator(s) are bullish while DEO’s TA Score has 5 bullish TA indicator(s).
- CL’s TA Score: 5 bullish, 4 bearish.
- DEO’s TA Score: 5 bullish, 3 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +0.33% price change this week, while DEO (@Beverages: Alcoholic) price change was +5.77% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.00%. For the same industry, the average monthly price growth was +0.26%, and the average quarterly price growth was -5.76%.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -0.94%. For the same industry, the average monthly price growth was -1.21%, and the average quarterly price growth was -9.03%.
Reported Earning Dates
CL is expected to report earnings on Jul 24, 2026.
DEO is expected to report earnings on Aug 06, 2026.
Industries' Descriptions
@Household/Personal Care (+1.00% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Beverages: Alcoholic (-0.94% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
| CL | DEO | CL / DEO | |
| Capitalization | 70.1B | 46.4B | 151% |
| EBITDA | 3.9B | 6.39B | 61% |
| Gain YTD | 12.166 | -1.297 | -938% |
| P/E Ratio | 33.93 | 19.48 | 174% |
| Revenue | 20.8B | 19.8B | 105% |
| Total Cash | 1.34B | 905M | 148% |
| Total Debt | 7.97B | 23.5B | 34% |
CL | DEO | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 21 Undervalued | |
PROFIT vs RISK RATING 1..100 | 66 | 100 | |
SMR RATING 1..100 | 6 | 98 | |
PRICE GROWTH RATING 1..100 | 54 | 60 | |
P/E GROWTH RATING 1..100 | 25 | 42 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (21) in the Beverages Alcoholic industry is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that DEO’s stock grew significantly faster than CL’s over the last 12 months.
CL's Profit vs Risk Rating (66) in the Household Or Personal Care industry is somewhat better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that CL’s stock grew somewhat faster than DEO’s over the last 12 months.
CL's SMR Rating (6) in the Household Or Personal Care industry is significantly better than the same rating for DEO (98) in the Beverages Alcoholic industry. This means that CL’s stock grew significantly faster than DEO’s over the last 12 months.
CL's Price Growth Rating (54) in the Household Or Personal Care industry is in the same range as DEO (60) in the Beverages Alcoholic industry. This means that CL’s stock grew similarly to DEO’s over the last 12 months.
CL's P/E Growth Rating (25) in the Household Or Personal Care industry is in the same range as DEO (42) in the Beverages Alcoholic industry. This means that CL’s stock grew similarly to DEO’s over the last 12 months.
| CL | DEO | |
|---|---|---|
| RSI ODDS (%) | 4 days ago 52% | N/A |
| Stochastic ODDS (%) | 4 days ago 40% | 4 days ago 62% |
| Momentum ODDS (%) | 4 days ago 43% | 4 days ago 56% |
| MACD ODDS (%) | 4 days ago 50% | N/A |
| TrendWeek ODDS (%) | 4 days ago 46% | 4 days ago 45% |
| TrendMonth ODDS (%) | 4 days ago 49% | 4 days ago 42% |
| Advances ODDS (%) | 6 days ago 43% | 6 days ago 41% |
| Declines ODDS (%) | 21 days ago 44% | 8 days ago 60% |
| BollingerBands ODDS (%) | 4 days ago 33% | 4 days ago 73% |
| Aroon ODDS (%) | 4 days ago 44% | 4 days ago 32% |
Advertisement
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| CLCV | 28.62 | 0.14 | +0.50% |
| Crossmark Large Cap Value ETF | |||
| DSMC | 39.58 | 0.07 | +0.18% |
| Distillate Small/Mid Cash Flow ETF | |||
| SDVY | 41.84 | 0.04 | +0.10% |
| First Trust SMID Cp Rising Div Achv ETF | |||
| ESMV | 29.34 | N/A | N/A |
| iShares ESG Optd MSCI USA Min Vol FacETF | |||
| IAT | 57.50 | -0.19 | -0.33% |
| iShares US Regional Banks ETF | |||
CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | +1.04% | ||
| PRNDY - DEO | 69% Closely correlated | -0.23% | ||
| BUD - DEO | 55% Loosely correlated | +1.03% | ||
| MGPI - DEO | 54% Loosely correlated | +3.20% | ||
| STZ - DEO | 54% Loosely correlated | -1.36% | ||
| REMYY - DEO | 44% Loosely correlated | +2.76% | ||
More | ||||