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CL vs DG
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Dollar General (DG) Stock Comparison
Key Takeaways
- CL delivers year-to-date gains of approximately 9%, outperforming the S&P 500's 7% amid steady essentials demand, while DG shows similar YTD strength at 11% but trails over longer periods.
- Recent analyst upgrades for CL, including Deutsche Bank's Buy rating, contrast with DG's conservative guidance sparking short-term volatility.
- DG boasts superior 1-year returns near 40% versus CL's 5%, fueled by robust same-store sales growth despite economic caution.
- Valuation metrics favor DG at a P/E ratio (price-to-earnings ratio, a measure of stock price relative to earnings) of 17x compared to CL's 33x, highlighting value in discount retail.
- Both stocks exhibit defensive traits, but CL benefits from global diversification while DG leverages rural U.S. market positioning.
Introduction
This stock comparison examines CL (Colgate-Palmolive) and DG (Dollar General), two consumer defensive leaders navigating shifting market dynamics. CL dominates in oral and personal care essentials, while DG excels in discount retail for budget-conscious shoppers. Traders seeking relative performance insights and investors eyeing stability in staples amid economic uncertainty will find value here. Recent momentum, valuations, and sector exposures reveal trade-offs in growth potential versus resilience, aiding informed positioning in today's environment.
CL Overview and Recent Performance
Colgate-Palmolive (CL), a global leader in oral care, personal care, home care, and pet nutrition, commands the No. 1 toothpaste market share worldwide with products sold in over 200 countries. Recent market activity shows resilience, with shares closing around $86 and year-to-date returns of 9.16%, edging the S&P 500. Influences include steady demand for essentials amid inflation, offset by cost pressures and lawsuits on product labeling. A Deutsche Bank upgrade to Buy with a $97 target underscores undervaluation, while Q4 revenue of $5.23 billion beat expectations, driven by emerging markets. Sentiment reflects defensive appeal despite North American headwinds and commodity volatility.
DG Overview and Recent Performance
Dollar General (DG) operates over 20,800 discount stores across the U.S. and Mexico, targeting rural communities with affordable consumables, generating $42.7 billion in annual sales. Shares trade near $118, posting YTD gains of 10.87% but recent dips followed conservative fiscal 2026 sales guidance of 3.7-4.2% amid selective spending. Q4 net sales rose 5.9% to $10.9 billion with 4.3% same-store growth from traffic and basket expansion. Initiatives like store redesigns, SKU reductions, and CEO transition to Jerry Fleeman in 2027 aim to enhance grocery focus and efficiency. Sentiment balances operational wins against economic caution and competition.
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Head-to-Head Comparison
CL and DG anchor consumer defensive sectors but diverge in models: CL's branded global essentials yield low-cyclicality via emerging markets, versus DG's rural discount chain thriving on trade-down traffic. Growth drivers contrast CL's innovation and pet nutrition expansion against DG's store growth and digital/grocery pushes. Recent momentum tilts to DG's 40% 1-year surge from sales beats, though tempered guidance adds volatility; CL offers steadier YTD outperformance. Risks include input costs and litigation for CL, shrink/inflation for DG. DG's lower P/E signals value, while both maintain low betas under 0.5 for stability. Sentiment favors CL's upgrades amid staples rotation.
Tickeron AI Verdict
Tickeron’s AI currently favors CL due to trend consistency, analyst momentum, and defensive global positioning amid uncertainty. Its YTD edge, emerging market catalysts, and lower volatility offer higher probability of near-term outperformance relative to DG's value appeal tempered by guidance caution, though shifts could arise with retail data.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CL is a Hold and DG is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileDG’s FA Score has 0 green FA rating(s).
- CL’s FA Score: 1 green, 4 red.
- DG’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while DG’s TA Score has 4 bullish TA indicator(s).
- CL’s TA Score: 6 bullish, 3 bearish.
- DG’s TA Score: 4 bullish, 4 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +1.74% price change this week, while DG (@Discount Stores) price change was +9.46% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Discount Stores industry was +2.34%. For the same industry, the average monthly price growth was +2.71%, and the average quarterly price growth was +7.10%.
Reported Earning Dates
CL is expected to report earnings on May 01, 2026.
DG is expected to report earnings on May 21, 2026.
Industries' Descriptions
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Discount Stores (+2.34% weekly)Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
| CL | DG | CL / DG | |
| Capitalization | 68.8B | 27.9B | 247% |
| EBITDA | 3.96B | 3.24B | 122% |
| Gain YTD | 9.258 | -3.726 | -248% |
| P/E Ratio | 32.63 | 18.49 | 176% |
| Revenue | 20.4B | 42.7B | 48% |
| Total Cash | 1.29B | 1.14B | 113% |
| Total Debt | 8.55B | 15.7B | 54% |
CL | DG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 65 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 45 Fair valued | |
PROFIT vs RISK RATING 1..100 | 65 | 100 | |
SMR RATING 1..100 | 5 | 46 | |
PRICE GROWTH RATING 1..100 | 59 | 54 | |
P/E GROWTH RATING 1..100 | 43 | 62 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DG's Valuation (45) in the Discount Stores industry is somewhat better than the same rating for CL (98) in the Household Or Personal Care industry. This means that DG’s stock grew somewhat faster than CL’s over the last 12 months.
CL's Profit vs Risk Rating (65) in the Household Or Personal Care industry is somewhat better than the same rating for DG (100) in the Discount Stores industry. This means that CL’s stock grew somewhat faster than DG’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is somewhat better than the same rating for DG (46) in the Discount Stores industry. This means that CL’s stock grew somewhat faster than DG’s over the last 12 months.
DG's Price Growth Rating (54) in the Discount Stores industry is in the same range as CL (59) in the Household Or Personal Care industry. This means that DG’s stock grew similarly to CL’s over the last 12 months.
CL's P/E Growth Rating (43) in the Household Or Personal Care industry is in the same range as DG (62) in the Discount Stores industry. This means that CL’s stock grew similarly to DG’s over the last 12 months.
| CL | DG | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 46% | 2 days ago 55% |
| Stochastic ODDS (%) | 2 days ago 45% | 2 days ago 56% |
| Momentum ODDS (%) | 2 days ago 47% | 2 days ago 53% |
| MACD ODDS (%) | 2 days ago 44% | 2 days ago 64% |
| TrendWeek ODDS (%) | 2 days ago 46% | 2 days ago 62% |
| TrendMonth ODDS (%) | 2 days ago 45% | 2 days ago 66% |
| Advances ODDS (%) | 2 days ago 44% | 2 days ago 62% |
| Declines ODDS (%) | 6 days ago 43% | 9 days ago 64% |
| BollingerBands ODDS (%) | 2 days ago 45% | 2 days ago 56% |
| Aroon ODDS (%) | 2 days ago 47% | 2 days ago 60% |
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