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COST vs PG
Which Stock Would AI Choose? Costco Wholesale (COST) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- COST has outperformed PG year-to-date with a 16.75% return compared to 11.24%, driven by strong membership revenue and comparable sales growth.
- PG offers a higher dividend yield at 2.67% versus COST's 0.52%, appealing to income-focused investors amid stable consumer staples demand.
- Recent market activity shows COST trading at a premium valuation with a trailing P/E of 54 versus PG's 23.5, reflecting faster growth expectations.
- Tickeron's Trending AI Robots include bots trading both stocks, with Consumer Staples Leaders bot showing +20.62% annualized return and 70% win rate.
- COST faces tariff-related cost pressures, while PG navigates softer volume growth in core categories but benefits from beauty segment strength.
- Both stocks exhibit defensive qualities, with PG lower beta (0.34) indicating reduced volatility relative to COST (0.99).
Introduction
Costco Wholesale (COST) and Procter & Gamble (PG) represent distinct pillars of consumer resilience: warehouse retailing versus essential household products. This stock comparison evaluates their relative performance, growth drivers, and market positioning in the current environment of tariff uncertainties and shifting consumer spending. Traders seeking momentum may eye COST's sales trajectory, while long-term investors might favor PG's dividend stability. Understanding these dynamics aids in portfolio diversification across consumer cyclical and staples sectors.
COST Overview and Recent Performance
Costco Wholesale (COST), the leading membership-based warehouse club operator, continues to benefit from robust demand for bulk essentials and private-label goods. In recent market activity, shares have advanced approximately 17% year-to-date, outpacing the S&P 500, with a market cap nearing $447 billion. Key influences include strong comparable sales growth of around 7% in recent months and expectations for Q2 revenue of $69 billion, up 8.5% year-over-year, fueled by membership fees projected at $1.33 billion. Sentiment remains positive ahead of earnings, bolstered by analyst targets like Bank of America's $1,185, though a recent court ruling on tariffs introduces potential cost pressures. Trading near its 52-week high of $1,067, COST reflects investor confidence in its expansion and e-commerce gains despite elevated valuations.
PG Overview and Recent Performance
Procter & Gamble (PG), a global leader in household and personal care products, maintains steady operations across detergents, beauty, and health segments. Shares have gained about 11% year-to-date, with a market cap of $371 billion, supported by innovation and a $10 billion commitment to dividends and buybacks. Recent quarters showed organic sales flat amid softer U.S. volumes offset by pricing and beauty category strength, with Q2 net sales at $22.2 billion, up 1%. Market sentiment highlights resilience in consumer staples, though competitive pressures and commodity costs weigh on margins. Trading below its 52-week high of $180, PG has seen modest monthly gains, underpinned by core EPS stability and product launches like Tide evo for sustainability.
Trending AI Robots
Tickeron’s Trending AI Robots page showcases a curated selection of over 25 top-performing AI trading bots from its library of hundreds that trade thousands of tickers across stocks, ETFs, and crypto. These bots, powered by AI/ML with technical and fundamental analysis, feature impressive stats: annualized returns up to +236%, win rates reaching 95%, profit factors to 25.8, and low drawdowns like $1,751. Diverse strategies include swing trading, trend following, hedging, and volatility plays on timeframes from 5 minutes to 60 days, trading 1-25 tickers per bot. Notably, the Consumer Staples Leaders bot trades both COST and PG (with HD, NFLX), delivering +20.62% annualized return and 70% win rate. Explore these adaptive tools tailored to current market conditions for potential edge in stock trading.
Head-to-Head Comparison
COST and PG diverge in business models: Costco's membership-driven retail emphasizes high-volume bulk sales and low margins (net margin ~3%), contrasting PG's branded consumer staples with higher margins (~19%) from pricing power and innovation. Growth drivers for COST include store expansions and e-commerce (8-9% revenue growth), while PG relies on organic sales (0-2%) and emerging markets. Recent momentum favors COST with stronger YTD gains, but PG provides superior stability (lower beta, higher ROE at 31.6%). Risk factors: COST exposed to tariffs and competition; PG to volume softness and input costs. Sector-wise, COST ties to cyclical retail, PG to defensive staples; sentiment leans toward COST's outperformance amid resilient spending.
Tickeron AI Verdict
Tickeron’s AI models currently favor COST over PG due to superior trend consistency, higher YTD momentum (17% vs. 11%), and catalysts like upcoming earnings with expected 13% EPS growth and strong membership trends. While PG offers stability and dividends, COST's relative positioning in consumer cyclical recovery suggests probabilistic outperformance in the near term, as reflected in bots trading both.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is COST is a Buy and PG is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
COST’s FA Score shows that 2 FA rating(s) are green whilePG’s FA Score has 1 green FA rating(s).
- COST’s FA Score: 2 green, 3 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
COST’s TA Score shows that 5 TA indicator(s) are bullish while PG’s TA Score has 5 bullish TA indicator(s).
- COST’s TA Score: 5 bullish, 4 bearish.
- PG’s TA Score: 5 bullish, 5 bearish.
Price Growth
COST (@Discount Stores) experienced а -1.32% price change this week, while PG (@Household/Personal Care) price change was -0.04% for the same time period.
The average weekly price growth across all stocks in the @Discount Stores industry was -1.76%. For the same industry, the average monthly price growth was -3.42%, and the average quarterly price growth was +5.81%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.61%. For the same industry, the average monthly price growth was +0.56%, and the average quarterly price growth was -4.89%.
Reported Earning Dates
COST is expected to report earnings on Jul 29, 2026.
PG is expected to report earnings on Aug 04, 2026.
Industries' Descriptions
@Discount Stores (-1.76% weekly)Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
@Household/Personal Care (+0.61% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| COST | PG | COST / PG | |
| Capitalization | 443B | 334B | 133% |
| EBITDA | 14.1B | 24.9B | 57% |
| Gain YTD | 16.229 | 1.503 | 1,080% |
| P/E Ratio | 51.97 | 20.96 | 248% |
| Revenue | 286B | 86.7B | 330% |
| Total Cash | 18.2B | 12.3B | 148% |
| Total Debt | 8.17B | 37B | 22% |
COST | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 70 | 13 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 94 Overvalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 13 | 61 | |
SMR RATING 1..100 | 33 | 32 | |
PRICE GROWTH RATING 1..100 | 55 | 59 | |
P/E GROWTH RATING 1..100 | 62 | 70 | |
SEASONALITY SCORE 1..100 | 50 | 65 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (39) in the Household Or Personal Care industry is somewhat better than the same rating for COST (94) in the Specialty Stores industry. This means that PG’s stock grew somewhat faster than COST’s over the last 12 months.
COST's Profit vs Risk Rating (13) in the Specialty Stores industry is somewhat better than the same rating for PG (61) in the Household Or Personal Care industry. This means that COST’s stock grew somewhat faster than PG’s over the last 12 months.
PG's SMR Rating (32) in the Household Or Personal Care industry is in the same range as COST (33) in the Specialty Stores industry. This means that PG’s stock grew similarly to COST’s over the last 12 months.
COST's Price Growth Rating (55) in the Specialty Stores industry is in the same range as PG (59) in the Household Or Personal Care industry. This means that COST’s stock grew similarly to PG’s over the last 12 months.
COST's P/E Growth Rating (62) in the Specialty Stores industry is in the same range as PG (70) in the Household Or Personal Care industry. This means that COST’s stock grew similarly to PG’s over the last 12 months.
| COST | PG | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 47% | 5 days ago 62% |
| Stochastic ODDS (%) | 2 days ago 42% | 2 days ago 40% |
| Momentum ODDS (%) | 2 days ago 57% | 2 days ago 48% |
| MACD ODDS (%) | 2 days ago 37% | 5 days ago 43% |
| TrendWeek ODDS (%) | 2 days ago 43% | 2 days ago 44% |
| TrendMonth ODDS (%) | 2 days ago 40% | 2 days ago 42% |
| Advances ODDS (%) | 8 days ago 63% | 7 days ago 45% |
| Declines ODDS (%) | 2 days ago 37% | 22 days ago 42% |
| BollingerBands ODDS (%) | N/A | 2 days ago 43% |
| Aroon ODDS (%) | 2 days ago 55% | 2 days ago 31% |
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COST and
Correlation & Price change
A.I.dvisor indicates that over the last year, COST has been loosely correlated with WMT. These tickers have moved in lockstep 57% of the time. This A.I.-generated data suggests there is some statistical probability that if COST jumps, then WMT could also see price increases.
| Ticker / NAME | Correlation To COST | 1D Price Change % | ||
|---|---|---|---|---|
| COST | 100% | -0.92% | ||
| WMT - COST | 57% Loosely correlated | -2.18% | ||
| BJ - COST | 45% Loosely correlated | -2.00% | ||
| PSMT - COST | 28% Poorly correlated | -0.81% | ||
| TGT - COST | 23% Poorly correlated | -5.44% | ||
| DLMAF - COST | 20% Poorly correlated | N/A | ||
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