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DEO vs KO
Which Stock Would AI Choose? Diageo (DEO) vs. Coca-Cola (KO) Stock Comparison
Key Takeaways
- DEO has faced significant pressure from lowered guidance, a dividend cut, and weak demand in North America and China, leading to sharp declines in recent market activity.
- KO demonstrates resilience with strong Q4 2025 results, 11% YTD gains, and its 64th consecutive dividend increase, outperforming broader indices.
- Both stocks offer attractive yields—DEO at 5.39% versus KO at 2.65%—but KO shows superior stability and momentum.
- DEO's forward P/E of 8.73 appears undervalued relative to KO's 23.92, amid ongoing turnaround efforts.
- Market caps differ markedly: KO at $334B dwarfs DEO's $43B, reflecting scale advantages in non-alcoholic beverages.
- Recent relative performance favors KO, with consistent organic growth versus DEO's sales declines.
Introduction
Diageo (DEO) and Coca-Cola (KO) represent prominent players in the beverages sector, with DEO focusing on premium spirits and KO dominating non-alcoholic drinks. This stock comparison analyzes their recent performance, financial metrics, and market positioning amid shifting consumer trends and economic pressures. Investors seeking defensive staples exposure or traders eyeing relative momentum will find value in understanding contrasts in growth drivers, risk profiles, and sentiment shifts. Both offer dividends and stability, but current dynamics highlight trade-offs in volatility and upside potential.
DEO Overview and Recent Performance
Diageo plc (DEO), a leading global producer of premium alcoholic beverages like Johnnie Walker and Guinness, has encountered headwinds in recent market activity. Fiscal 2026 first-half results showed organic net sales down 2.8% to $10.46 billion, driven by weakness in North American spirits and Chinese white spirits, partially offset by growth in Europe, Latin America, and Africa. The company lowered its full-year organic sales outlook to a 2-3% decline, halved its interim dividend to 20 cents per share, and announced asset sales to Asahi for $2.3 billion in proceeds to reduce leverage.
These developments triggered sharp share price declines, with recent weeks seeing drops of over 20% amid investor concerns over demand softness and margin pressures from tariffs and mix shifts. Trading near its 52-week low of $75.77, DEO closed at $76.75, reflecting a P/E of 17.73 and a high yield of 5.39%. Sentiment has soured on cyclical exposure to premiumization risks, though new product launches like accessible Johnnie Walker variants aim to broaden appeal.
KO Overview and Recent Performance
The Coca-Cola Company (KO), the world's largest non-alcoholic beverage maker, continues to exhibit resilience. Fourth-quarter 2025 results delivered 5% organic revenue growth, with full-year comparable EPS up 4% despite currency headwinds. The board approved its 64th consecutive annual dividend increase to $2.06, underscoring payout reliability. Shares have rallied about 12.5% in recent weeks, hitting a 52-week high near $82 before stabilizing around $77.61.
YTD gains stand at 11%, outpacing the S&P 500, fueled by pricing power, volume stability, and brand investments across segments. With a market cap of $334B, P/E of 25.53, and beta of 0.33, KO benefits from an asset-light model less vulnerable to spirits-specific downturns. Positive sentiment persists, supported by analyst optimism and defensive appeal in uncertain markets, though modest pullbacks reflect broader sector rotations.
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Head-to-Head Comparison
Diageo (DEO) and Coca-Cola (KO) both anchor consumer staples but diverge in business models: DEO's premium spirits emphasize high-margin brands vulnerable to economic slowdowns and regulation, while KO's concentrate model drives global scale with steadier non-alcoholic demand. Growth drivers contrast sharply—DEO grapples with volume declines and inventory issues, versus KO's pricing resilience and 5% organic sales momentum.
Recent momentum favors KO with 11% YTD gains and market-crushing returns, while DEO lags amid 20%+ drops. Risk factors include DEO's higher beta exposure to discretionary spending and China risks, contrasted by KO's lower volatility and currency hedges. Sector-wise, DEO ties to alcoholic beverages' cyclicality, KO to everyday essentials. Market sentiment tilts toward KO's stability, though DEO's deeper yield and valuation discount offer trade-offs for value seekers.
Tickeron AI Verdict
Tickeron’s AI currently favors KO based on superior trend consistency, YTD outperformance, and resilient catalysts like dividend growth amid sector headwinds. KO's lower risk profile and organic momentum provide a probabilistic edge over DEO's sales declines and reset phase, positioning it better for defensive rotations—though DEO could rebound on stabilization.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DEO is a Hold and KO is a Buy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DEO’s FA Score shows that 1 FA rating(s) are green whileKO’s FA Score has 2 green FA rating(s).
- DEO’s FA Score: 1 green, 4 red.
- KO’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DEO’s TA Score shows that 4 TA indicator(s) are bullish while KO’s TA Score has 5 bullish TA indicator(s).
- DEO’s TA Score: 4 bullish, 5 bearish.
- KO’s TA Score: 5 bullish, 5 bearish.
Price Growth
DEO (@Beverages: Alcoholic) experienced а +7.11% price change this week, while KO (@Beverages: Non-Alcoholic) price change was +1.90% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -1.24%. For the same industry, the average monthly price growth was -8.24%, and the average quarterly price growth was -18.74%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +2.02%. For the same industry, the average monthly price growth was -3.13%, and the average quarterly price growth was +164976.25%.
Reported Earning Dates
DEO is expected to report earnings on May 06, 2026.
KO is expected to report earnings on Apr 28, 2026.
Industries' Descriptions
@Beverages: Alcoholic (-1.24% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Beverages: Non-Alcoholic (+2.02% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
| DEO | KO | DEO / KO | |
| Capitalization | 42.9B | 336B | 13% |
| EBITDA | 6.39B | 18.7B | 34% |
| Gain YTD | -8.972 | 12.598 | -71% |
| P/E Ratio | 18.14 | 25.72 | 71% |
| Revenue | 19.8B | 47.9B | 41% |
| Total Cash | 2.69B | N/A | - |
| Total Debt | 23.5B | 45.5B | 52% |
DEO | KO | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 3 | 13 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 13 Undervalued | 43 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 9 | |
SMR RATING 1..100 | 97 | 20 | |
PRICE GROWTH RATING 1..100 | 78 | 34 | |
P/E GROWTH RATING 1..100 | 50 | 70 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (13) in the Beverages Alcoholic industry is in the same range as KO (43) in the Beverages Non Alcoholic industry. This means that DEO’s stock grew similarly to KO’s over the last 12 months.
KO's Profit vs Risk Rating (9) in the Beverages Non Alcoholic industry is significantly better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that KO’s stock grew significantly faster than DEO’s over the last 12 months.
KO's SMR Rating (20) in the Beverages Non Alcoholic industry is significantly better than the same rating for DEO (97) in the Beverages Alcoholic industry. This means that KO’s stock grew significantly faster than DEO’s over the last 12 months.
KO's Price Growth Rating (34) in the Beverages Non Alcoholic industry is somewhat better than the same rating for DEO (78) in the Beverages Alcoholic industry. This means that KO’s stock grew somewhat faster than DEO’s over the last 12 months.
DEO's P/E Growth Rating (50) in the Beverages Alcoholic industry is in the same range as KO (70) in the Beverages Non Alcoholic industry. This means that DEO’s stock grew similarly to KO’s over the last 12 months.
| DEO | KO | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 51% | 1 day ago 46% |
| Stochastic ODDS (%) | 1 day ago 60% | 1 day ago 27% |
| Momentum ODDS (%) | 1 day ago 54% | 1 day ago 32% |
| MACD ODDS (%) | 1 day ago 60% | 1 day ago 30% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 38% |
| TrendMonth ODDS (%) | 1 day ago 55% | 1 day ago 36% |
| Advances ODDS (%) | 1 day ago 42% | 1 day ago 39% |
| Declines ODDS (%) | 21 days ago 59% | 21 days ago 29% |
| BollingerBands ODDS (%) | 1 day ago 68% | 1 day ago 22% |
| Aroon ODDS (%) | 1 day ago 50% | 1 day ago 24% |
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DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | +1.87% | ||
| PRNDY - DEO | 69% Closely correlated | +0.07% | ||
| MGPI - DEO | 55% Loosely correlated | +2.44% | ||
| BUD - DEO | 55% Loosely correlated | +1.08% | ||
| STZ - DEO | 54% Loosely correlated | +8.53% | ||
| REMYY - DEO | 44% Loosely correlated | -0.66% | ||
More | ||||
KO and
Correlation & Price change
A.I.dvisor indicates that over the last year, KO has been loosely correlated with CCEP. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if KO jumps, then CCEP could also see price increases.