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DG vs KMB
Which Stock Would AI Choose? Dollar General (DG) vs. Kimberly-Clark (KMB) Stock Comparison
Key Takeaways
- DG reported strong Q4 FY2025 results with $10.91 billion in revenue, beating expectations, though shares fell post-earnings due to cautious 2026 guidance amid high debt concerns.
- KMB trades at a lower valuation with a P/E of 20.21 and offers a 5.21% dividend yield, but faces headwinds from weak organic sales growth and recent price target cuts.
- DG shows robust YTD gains of about 6%, outperforming KMB's flat to modest YTD return, reflecting stronger momentum in discount retail.
- Both stocks exhibit defensive qualities, but DG benefits from store expansion and consumables demand, while KMB leverages brand strength in personal care amid transformation efforts.
- Market caps stand at $27.4B for DG and $32.6B for KMB, with analysts favoring moderate upside for both in stock comparison analyses.
- Recent sentiment shifts highlight DG's earnings beat versus KMB's ethical recognition and dividend appeal for relative performance evaluation.
Introduction
This stock comparison between DG (Dollar General) and KMB (Kimberly-Clark) examines two defensive consumer-facing companies: a discount retailer serving value-conscious shoppers and a hygiene products leader focused on essentials like tissue and personal care. Both offer stability in volatile markets, appealing to income-oriented investors and traders seeking relative performance amid economic uncertainty. By analyzing recent market positioning, earnings trends, and sector dynamics, this review aids in understanding their trade-offs in growth potential, valuation, and risk for informed portfolio decisions.
DG Overview and Recent Performance
Dollar General operates over 20,900 small-format stores across 48 U.S. states and Mexico, emphasizing consumables (82% of sales), seasonal goods, home products, and apparel at everyday low prices under $10. Its business model targets rural and suburban value shoppers with efficient supply chains and private labels driving gross margins.
In recent market activity, DG shares trade around $124.50, within a 52-week range of $81.67–$158.23, reflecting volatility but strong recovery with YTD gains near 6% and 56% over one year. Q4 FY2025 earnings highlighted $10.91 billion in revenue (up 5.9% YoY) and EPS of $1.93, surpassing estimates, fueled by 4.3% same-store sales growth from traffic and non-consumables. However, a 12% post-earnings drop stemmed from tempered FY2026 guidance (2.2–2.7% sales growth) amid high debt, shrink concerns, and competition from mass merchants. Sentiment remains cautious yet supported by remodels and expansion plans.
KMB Overview and Recent Performance
Kimberly-Clark manufactures personal care, consumer tissue, and professional products like Huggies, Kleenex, and Depend, sold globally across 175 countries with a focus on innovation in fibers and absorbency. Its model prioritizes brand power, productivity savings, and a "Powering Care" strategy emphasizing high-margin categories amid restructuring.
Recently, KMB shares hover near $98.20, in a 52-week range of $96.26–$147.12, with modest YTD returns around 1.5% but a 26% one-year decline. Performance reflects challenges like disappointing organic sales and margin pressures, prompting analyst price target cuts (average $114). Q4 results showed resilience with EPS beats, yet broader transformation efforts face tariff headwinds and capital intensity. Dividend yield at 5.21% bolsters appeal, alongside ethics recognition, though weak category growth tempers sentiment in recent weeks.
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Head-to-Head Comparison
DG and KMB both anchor in consumer defensives, yet diverge in models: DG's retail expansion (20,000+ stores) drives traffic-led growth via consumables and remodels, contrasting KMB's branded manufacturing emphasizing personal care innovation and global scale. Growth drivers favor DG's same-store gains (4.3%) over KMB's sluggish organics, though KMB targets margin expansion via productivity (5–6% savings).
Recent momentum tilts to DG (P/E 18.18, 56% 1-yr return) versus KMB (P/E 20.21, -26% 1-yr), but KMB counters with superior yield (5.21%). Risks include DG's debt and competition versus KMB's tariffs and restructuring costs. Sector exposure highlights retail resilience for DG and staples stability for KMB, with sentiment buoyed by DG earnings beats and KMB dividends.
Tickeron AI Verdict
Tickeron’s AI currently leans toward DG based on superior trend consistency from earnings momentum, store growth catalysts, and relative YTD outperformance versus KMB's sales softness. While KMB offers dividend stability, DG's positioning suggests higher probability of near-term upside in defensive rotations, though macroeconomic sensitivities warrant monitoring.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DG is a Hold and KMB is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DG’s FA Score shows that 1 FA rating(s) are green whileKMB’s FA Score has 2 green FA rating(s).
- DG’s FA Score: 1 green, 4 red.
- KMB’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DG’s TA Score shows that 5 TA indicator(s) are bullish while KMB’s TA Score has 5 bullish TA indicator(s).
- DG’s TA Score: 5 bullish, 5 bearish.
- KMB’s TA Score: 5 bullish, 5 bearish.
Price Growth
DG (@Discount Stores) experienced а +0.48% price change this week, while KMB (@Household/Personal Care) price change was +1.90% for the same time period.
The average weekly price growth across all stocks in the @Discount Stores industry was +0.71%. For the same industry, the average monthly price growth was -1.87%, and the average quarterly price growth was +11.43%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.
Reported Earning Dates
DG is expected to report earnings on May 21, 2026.
KMB is expected to report earnings on Apr 28, 2026.
Industries' Descriptions
@Discount Stores (+0.71% weekly)Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
@Household/Personal Care (+2.02% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DG | KMB | DG / KMB | |
| Capitalization | 26.4B | 32.5B | 81% |
| EBITDA | 3.24B | 3.11B | 104% |
| Gain YTD | -8.992 | -1.705 | 527% |
| P/E Ratio | 17.48 | 20.16 | 87% |
| Revenue | 42.7B | 16.4B | 260% |
| Total Cash | N/A | 774M | - |
| Total Debt | 15.7B | 7.3B | 215% |
DG | KMB | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 7 | 63 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 33 Fair valued | 16 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 45 | 11 | |
PRICE GROWTH RATING 1..100 | 57 | 62 | |
P/E GROWTH RATING 1..100 | 55 | 46 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
KMB's Valuation (16) in the Household Or Personal Care industry is in the same range as DG (33) in the Discount Stores industry. This means that KMB’s stock grew similarly to DG’s over the last 12 months.
KMB's Profit vs Risk Rating (100) in the Household Or Personal Care industry is in the same range as DG (100) in the Discount Stores industry. This means that KMB’s stock grew similarly to DG’s over the last 12 months.
KMB's SMR Rating (11) in the Household Or Personal Care industry is somewhat better than the same rating for DG (45) in the Discount Stores industry. This means that KMB’s stock grew somewhat faster than DG’s over the last 12 months.
DG's Price Growth Rating (57) in the Discount Stores industry is in the same range as KMB (62) in the Household Or Personal Care industry. This means that DG’s stock grew similarly to KMB’s over the last 12 months.
KMB's P/E Growth Rating (46) in the Household Or Personal Care industry is in the same range as DG (55) in the Discount Stores industry. This means that KMB’s stock grew similarly to DG’s over the last 12 months.
| DG | KMB | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 56% | 1 day ago 43% |
| Stochastic ODDS (%) | 1 day ago 62% | 1 day ago 43% |
| Momentum ODDS (%) | 1 day ago 59% | 1 day ago 46% |
| MACD ODDS (%) | 1 day ago 54% | 1 day ago 40% |
| TrendWeek ODDS (%) | 1 day ago 62% | 1 day ago 42% |
| TrendMonth ODDS (%) | 1 day ago 66% | 1 day ago 45% |
| Advances ODDS (%) | 5 days ago 62% | 1 day ago 42% |
| Declines ODDS (%) | 15 days ago 64% | 12 days ago 48% |
| BollingerBands ODDS (%) | 1 day ago 65% | 1 day ago 48% |
| Aroon ODDS (%) | 1 day ago 60% | 1 day ago 46% |
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KMB and
Correlation & Price change
A.I.dvisor indicates that over the last year, KMB has been loosely correlated with CL. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if KMB jumps, then CL could also see price increases.