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KO vs PM
Which Stock Would AI Choose? Coca-Cola (KO) vs. Philip Morris (PM) Stock Comparison
Key Takeaways
- KO trades around $77.58 with YTD gains of about 11.7%, outperforming the S&P 500's modest start to 2026, supported by strong brand partnerships like the renewed NBA deal.
- PM is priced near $172.83, with YTD returns of roughly 7.8% and a higher dividend yield of 3.4%, reflecting resilience in smoke-free product transitions.
- Both stocks exhibit defensive qualities, with KO showing lower volatility (beta 0.33) and recent analyst upgrades, while PM benefits from Q4 revenue growth of 6.8%.
- PM holds a valuation edge with a P/E of 23.8 versus KO's 25.5, amid broader consumer staples sector positioning.
- Recent market activity highlights relative stability for both, though KO has pulled ahead in short-term momentum.
Introduction
This stock comparison between KO and PM examines two consumer staples giants in the current market environment. KO, the beverage leader, and PM, a tobacco innovator shifting to smoke-free products, offer defensive exposure amid volatility. Investors seeking dividend reliability, relative performance insights, and sector resilience will find value here, as both demonstrate stability with distinct growth drivers in recent market activity.
KO Overview and Recent Performance
The Coca-Cola Company (KO) remains a global beverage powerhouse, with a portfolio emphasizing nonalcoholic ready-to-drink products. In recent weeks, the stock has hovered around $77.58, reflecting YTD gains of approximately 11.7% that outpace the S&P 500. This momentum stems from robust 2025 results, including 5% organic revenue growth and EPS of $3.04, alongside expansions into zero-sugar and protein shakes. Sentiment has brightened with the NBA soft drink sponsorship renewal, displacing PepsiCo, and analyst upgrades like Jefferies raising its target to $90. Trading near its 52-week high of $82, KO benefits from a 2.7% dividend yield and low beta of 0.33, underscoring stability despite minor recent pullbacks.
PM Overview and Recent Performance
Philip Morris International (PM) focuses on tobacco and smoke-free alternatives like IQOS and ZYN, navigating regulatory landscapes through innovation. The stock trades near $172.83, with YTD returns around 7.8% and a one-year gain of about 13%. Recent performance reflects Q4 2025 revenue up 6.8% year-over-year, with smoke-free products comprising 43% of gross profit, alongside a $50 million U.S. investment creating 180 jobs. Despite a monthly dip, three-month returns stand at 10.7%, supported by a 3.4% dividend yield and beta of 0.40. Analyst optimism persists, with Citigroup lifting its target to $210, bolstering sentiment amid cost-saving initiatives and 2026 EPS guidance of $8.38-$8.53.
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Head-to-Head Comparison
KO and PM both anchor consumer staples, but diverge in business models: KO leverages ubiquitous beverages and marketing muscle, while PM pivots to reduced-risk products amid declining combustibles. Growth drivers contrast with KO's volume/mix gains in emerging markets versus PM's smoke-free expansion. Recent momentum favors KO YTD, though PM edges longer-term returns. Risk factors include commodity costs for KO and regulations for PM, with comparable low betas signaling stability. Market sentiment tilts toward PM's higher yield but KO's brand catalysts in relative performance analyses.
Tickeron AI Verdict
Tickeron’s AI currently leans toward KO based on superior YTD trend consistency, lower volatility, and positive catalysts like NBA partnerships enhancing market positioning. While PM offers attractive yield and growth in smoke-free segments, KO's stability and recent upgrades suggest higher probability of outperformance in the near term amid defensive rotations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is KO is a Hold and PM is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KO’s FA Score shows that 2 FA rating(s) are green whilePM’s FA Score has 3 green FA rating(s).
- KO’s FA Score: 2 green, 3 red.
- PM’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KO’s TA Score shows that 3 TA indicator(s) are bullish while PM’s TA Score has 4 bullish TA indicator(s).
- KO’s TA Score: 3 bullish, 7 bearish.
- PM’s TA Score: 4 bullish, 4 bearish.
Price Growth
KO (@Beverages: Non-Alcoholic) experienced а -2.23% price change this week, while PM (@Tobacco) price change was -1.66% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -0.77%. For the same industry, the average monthly price growth was -1.88%, and the average quarterly price growth was +2073.90%.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was -0.47%, and the average quarterly price growth was -9.25%.
Reported Earning Dates
KO is expected to report earnings on Apr 28, 2026.
PM is expected to report earnings on Apr 22, 2026.
Industries' Descriptions
@Beverages: Non-Alcoholic (-0.77% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Tobacco (-1.34% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| KO | PM | KO / PM | |
| Capitalization | 326B | 246B | 133% |
| EBITDA | 18.7B | 17.5B | 107% |
| Gain YTD | 9.084 | -0.749 | -1,213% |
| P/E Ratio | 24.91 | 21.72 | 115% |
| Revenue | 47.9B | 40.6B | 118% |
| Total Cash | N/A | N/A | - |
| Total Debt | 45.5B | 48.8B | 93% |
KO | PM | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 71 | 76 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 41 Fair valued | 23 Undervalued | |
PROFIT vs RISK RATING 1..100 | 13 | 19 | |
SMR RATING 1..100 | 20 | 3 | |
PRICE GROWTH RATING 1..100 | 52 | 60 | |
P/E GROWTH RATING 1..100 | 78 | 81 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PM's Valuation (23) in the Tobacco industry is in the same range as KO (41) in the Beverages Non Alcoholic industry. This means that PM’s stock grew similarly to KO’s over the last 12 months.
KO's Profit vs Risk Rating (13) in the Beverages Non Alcoholic industry is in the same range as PM (19) in the Tobacco industry. This means that KO’s stock grew similarly to PM’s over the last 12 months.
PM's SMR Rating (3) in the Tobacco industry is in the same range as KO (20) in the Beverages Non Alcoholic industry. This means that PM’s stock grew similarly to KO’s over the last 12 months.
KO's Price Growth Rating (52) in the Beverages Non Alcoholic industry is in the same range as PM (60) in the Tobacco industry. This means that KO’s stock grew similarly to PM’s over the last 12 months.
KO's P/E Growth Rating (78) in the Beverages Non Alcoholic industry is in the same range as PM (81) in the Tobacco industry. This means that KO’s stock grew similarly to PM’s over the last 12 months.
| KO | PM | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 75% | 3 days ago 68% |
| Stochastic ODDS (%) | 3 days ago 42% | 3 days ago 55% |
| Momentum ODDS (%) | 3 days ago 43% | 3 days ago 48% |
| MACD ODDS (%) | 3 days ago 40% | 3 days ago 55% |
| TrendWeek ODDS (%) | 3 days ago 35% | 3 days ago 50% |
| TrendMonth ODDS (%) | 3 days ago 31% | 3 days ago 51% |
| Advances ODDS (%) | 11 days ago 39% | 11 days ago 57% |
| Declines ODDS (%) | 4 days ago 30% | 4 days ago 48% |
| BollingerBands ODDS (%) | 3 days ago 15% | N/A |
| Aroon ODDS (%) | 3 days ago 21% | 3 days ago 34% |
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