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MO vs PG
Which Stock Would AI Choose? Altria Group (MO) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- MO has delivered stronger recent momentum with YTD gains around 18%, outpacing PG's approximately 6% rise amid consumer staples sector volatility.
- MO offers a higher dividend yield near 6.25%, supported by robust cash flows, compared to PG's 2.81% yield.
- Valuation favors MO at a P/E of about 16.4 versus PG's 22.5, highlighting relative value in tobacco amid pricing power.
- PG demonstrates greater stability with a lower beta (0.3-0.34) and broader diversification across essential consumer products.
- Recent analyst updates show optimism for MO with price target hikes, while PG faces mixed revisions tied to softer demand.
- Both stocks exhibit defensive qualities, but MO leads in relative performance during market shifts toward yield-focused staples.
Introduction
Altria Group (MO) and Procter & Gamble (PG) represent cornerstone names in the consumer staples sector, offering stability amid economic uncertainty. MO, a tobacco giant, relies on pricing power and high dividends, while PG, a household essentials leader, benefits from diversified brands and recurring demand. This stock comparison analyzes their recent performance, valuation, and market positioning, aiding income-oriented investors and traders seeking relative value in defensive plays during volatile conditions.
MO Overview and Recent Performance
Altria Group (MO) is the leading U.S. tobacco company, primarily through brands like Marlboro, with growing focus on smoke-free products. In recent market activity, MO shares have shown resilience, trading around $67.56 with a market cap of $113 billion. Year-to-date gains exceed 18%, driven by steady cash flows and a compelling dividend yield over 6%. Recent Q4 results highlighted flat revenue but adjusted EPS stability at $1.30, amid ongoing cigarette volume declines offset by pricing. Analyst sentiment has improved, with UBS raising its target to $74, citing slower industry declines and dividend sustainability. Performance reflects investor rotation toward high-yield defensives.
PG Overview and Recent Performance
Procter & Gamble (PG) dominates household and personal care with iconic brands like Pampers and Gillette, generating over $85 billion in annual revenue. Shares recently hovered near $152, with a $355 billion market cap. YTD performance stands at about 6%, lagging broader staples amid softer U.S. demand and promotional pressures. Q2 fiscal 2026 sales were flat organically, with core EPS steady at $1.88, supported by beauty segment strength but challenged by core categories. Strategic moves, including a $1 billion Gillette investment and premium diaper launches, aim to counter weakness. Recent share price dips reflect macro headwinds, though long-term stability persists.
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Head-to-Head Comparison
MO and PG both anchor consumer staples but diverge in business models: MO's concentrated tobacco exposure yields high margins via pricing amid volume erosion, while PG's vast portfolio drives growth through innovation in essentials. Recent momentum favors MO with 18% YTD versus PG's 6%, reflecting yield appeal. Risk profiles contrast: MO faces regulatory headwinds (beta 0.43), PG lower volatility (beta 0.34). MO's cheaper P/E (16x) suits value seekers; PG's premium supports steadier growth. Sentiment leans toward MO for income, PG for diversification.
Tickeron AI Verdict
Tickeron’s AI currently favors MO due to superior trend consistency, higher yield positioning, and relative outperformance in recent weeks. Observable catalysts like valuation discounts and cash flow strength enhance its appeal in a yield-hungry environment, though PG offers probabilistic stability for risk-averse strategies.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MO is a Buy and PG is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
MO’s FA Score shows that 5 FA rating(s) are green whilePG’s FA Score has 1 green FA rating(s).
- MO’s FA Score: 5 green, 0 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
MO’s TA Score shows that 6 TA indicator(s) are bullish while PG’s TA Score has 4 bullish TA indicator(s).
- MO’s TA Score: 6 bullish, 3 bearish.
- PG’s TA Score: 4 bullish, 6 bearish.
Price Growth
MO (@Tobacco) experienced а +2.46% price change this week, while PG (@Household/Personal Care) price change was +1.43% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was +0.39%. For the same industry, the average monthly price growth was +1.02%, and the average quarterly price growth was -8.00%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.
Reported Earning Dates
MO is expected to report earnings on Apr 30, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Tobacco (+0.39% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Household/Personal Care (+2.76% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| MO | PG | MO / PG | |
| Capitalization | 113B | 337B | 34% |
| EBITDA | 10.8B | 24.5B | 44% |
| Gain YTD | 18.816 | 2.010 | 936% |
| P/E Ratio | 16.35 | 21.51 | 76% |
| Revenue | 20.1B | 85.3B | 24% |
| Total Cash | N/A | 10.8B | - |
| Total Debt | 25.7B | 36.6B | 70% |
MO | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 5 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 10 Undervalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 10 | 53 | |
SMR RATING 1..100 | 9 | 29 | |
PRICE GROWTH RATING 1..100 | 31 | 59 | |
P/E GROWTH RATING 1..100 | 13 | 80 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (10) in the Tobacco industry is in the same range as PG (39) in the Household Or Personal Care industry. This means that MO’s stock grew similarly to PG’s over the last 12 months.
MO's Profit vs Risk Rating (10) in the Tobacco industry is somewhat better than the same rating for PG (53) in the Household Or Personal Care industry. This means that MO’s stock grew somewhat faster than PG’s over the last 12 months.
MO's SMR Rating (9) in the Tobacco industry is in the same range as PG (29) in the Household Or Personal Care industry. This means that MO’s stock grew similarly to PG’s over the last 12 months.
MO's Price Growth Rating (31) in the Tobacco industry is in the same range as PG (59) in the Household Or Personal Care industry. This means that MO’s stock grew similarly to PG’s over the last 12 months.
MO's P/E Growth Rating (13) in the Tobacco industry is significantly better than the same rating for PG (80) in the Household Or Personal Care industry. This means that MO’s stock grew significantly faster than PG’s over the last 12 months.
| MO | PG | |
|---|---|---|
| RSI ODDS (%) | N/A | 2 days ago 62% |
| Stochastic ODDS (%) | 2 days ago 44% | 2 days ago 45% |
| Momentum ODDS (%) | 2 days ago 65% | 2 days ago 44% |
| MACD ODDS (%) | 2 days ago 57% | 2 days ago 39% |
| TrendWeek ODDS (%) | 2 days ago 51% | 2 days ago 42% |
| TrendMonth ODDS (%) | 2 days ago 47% | 2 days ago 42% |
| Advances ODDS (%) | 3 days ago 53% | 3 days ago 45% |
| Declines ODDS (%) | 11 days ago 37% | 5 days ago 42% |
| BollingerBands ODDS (%) | 2 days ago 59% | 2 days ago 36% |
| Aroon ODDS (%) | 2 days ago 22% | 2 days ago 36% |
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MO and
Correlation & Price change
A.I.dvisor indicates that over the last year, MO has been loosely correlated with PM. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if MO jumps, then PM could also see price increases.
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.