PG
Price
$145.16
Change
-$1.50 (-1.02%)
Updated
Apr 10 closing price
Capitalization
337.35B
13 days until earnings call
Intraday BUY SELL Signals
STZ
Price
$166.15
Change
+$3.08 (+1.89%)
Updated
Apr 10 closing price
Capitalization
28.81B
88 days until earnings call
Intraday BUY SELL Signals
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PG vs STZ

Header iconPG vs STZ Comparison
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Which Stock Would AI Choose? Procter & Gamble (PG) vs. Constellation Brands (STZ) Stock Comparison

Key Takeaways

  • PG exhibits greater stability as a consumer staples giant, with recent analyst buy ratings and a $181 price target amid product revamps, despite short-term price dips.
  • STZ faces demand pressures and leadership changes, contributing to sharper recent declines, though premium beer brands like Modelo show resilience.
  • Both stocks have underperformed broader markets over the past year, with PG down around 13% and STZ down over 20%, reflecting sector headwinds.
  • PG offers a reliable 2.75% dividend yield and 70-year dividend growth history, appealing to income-focused investors.
  • Recent market activity shows volatility, with PG trading near $153-154 and STZ around $146, influenced by margin pressures and consumer trends.
  • Tickeron's AI robots highlight strategies including consumer stocks like PG, with some achieving over 20% annualized returns.

Introduction

This stock comparison between PG (Procter & Gamble) and STZ (Constellation Brands) examines two consumer-facing companies in distinct yet overlapping defensive sectors: household essentials and beverages. PG dominates everyday products like detergents and hygiene items, while STZ focuses on premium beer, wine, and spirits. Investors seeking stability amid market volatility or exposure to consumer staples may find value in analyzing their relative performance, growth drivers, and risk profiles. This analysis draws on recent market data to highlight contrasts in momentum, sentiment, and positioning for informed stock comparison decisions.

PG Overview and Recent Performance

Procter & Gamble (PG), a global leader in consumer packaged goods, generates over $85 billion in annual revenue from brands like Tide, Pampers, and Gillette. Operating in the resilient consumer staples sector, PG benefits from steady demand for essentials. In recent market activity, the stock has traded around $153, down from a 52-week high of $180 but up from lows near $138. Performance has been mixed, with a roughly 2-6% decline over recent weeks amid broader market pressures and margin squeezes from commodity costs and tariffs. Sentiment remains supported by analysts' buy ratings, including Citi's $181 target, and a strong dividend history spanning 70 years at 2.75% yield. Key influences include productivity gains offsetting costs and category growth in beauty and health care, though soft demand has tempered organic sales.

STZ Overview and Recent Performance

Constellation Brands (STZ) is a major producer of beer, wine, and spirits, with key brands including Modelo Especial, Corona, and Robert Mondavi. The company derives most revenue from U.S. imports of premium Mexican beers, alongside wine and spirits portfolios. Recent trading has seen STZ hover near $146, down significantly from a 52-week high of $197 and reflecting over 20% yearly losses. In recent weeks, shares have declined 5-10%, underperforming amid demand volatility, especially among Hispanic consumers, and leadership transitions like the appointment of Nicholas Fink as CEO. Positive notes include steady beer demand and premiumization efforts, with Q3 results beating estimates. Challenges persist from sales declines and economic uncertainty impacting discretionary spending.

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Head-to-Head Comparison

PG and STZ operate in consumer defensive spaces but diverge in business models: PG's essential goods ensure recession resistance, while STZ's premium alcohols tie to discretionary spending. Growth drivers contrast sharply—PG via broad category expansion and pricing, STZ through beer premiumization despite wine/spirits weakness. Recent momentum favors neither strongly, with both lagging the S&P 500; PG shows steadier declines (YTD +7-8%), STZ more volatile (YTD +5-11%). Risk factors include PG's tariff exposure and STZ's demand sensitivity. Sector-wise, staples stability suits PG, beverages growth suits STZ. Market sentiment leans positive for PG on dividends, cautious for STZ amid leadership shifts.

Tickeron AI Verdict

Tickeron's AI analysis currently favors PG over STZ due to superior trend consistency in consumer staples, lower volatility, and inclusion in high-performing robot portfolios with 20%+ returns. PG's stability, analyst support, and dividend reliability position it better amid recent market pressures, while STZ's demand risks weigh on relative momentum. Observable catalysts like PG's productivity gains suggest higher probability of outperformance in defensive rotations.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.

VS
PG vs. STZ commentary
Apr 11, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is PG is a Hold and STZ is a StrongBuy.

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COMPARISON
Comparison
Apr 11, 2026
Stock price -- (PG: $145.16 vs. STZ: $166.15)
Brand notoriety: PG and STZ are both notable
PG represents the Household/Personal Care, while STZ is part of the Food: Meat/Fish/Dairy industry
Current volume relative to the 65-day Moving Average: PG: 111% vs. STZ: 203%
Market capitalization -- PG: $337.35B vs. STZ: $28.81B
PG [@Household/Personal Care] is valued at $337.35B. STZ’s [@Food: Meat/Fish/Dairy] market capitalization is $28.81B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $337.35B to $0. The market cap for tickers in the [@Food: Meat/Fish/Dairy] industry ranges from $146.25B to $0. The average market capitalization across the [@Household/Personal Care] industry is $19.87B. The average market capitalization across the [@Food: Meat/Fish/Dairy] industry is $25.71B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

PG’s FA Score shows that 1 FA rating(s) are green whileSTZ’s FA Score has 0 green FA rating(s).

  • PG’s FA Score: 1 green, 4 red.
  • STZ’s FA Score: 0 green, 5 red.
According to our system of comparison, PG is a better buy in the long-term than STZ.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

PG’s TA Score shows that 4 TA indicator(s) are bullish while STZ’s TA Score has 4 bullish TA indicator(s).

  • PG’s TA Score: 4 bullish, 6 bearish.
  • STZ’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, PG is a better buy in the short-term than STZ.

Price Growth

PG (@Household/Personal Care) experienced а +1.43% price change this week, while STZ (@Food: Meat/Fish/Dairy) price change was +9.89% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.

The average weekly price growth across all stocks in the @Food: Meat/Fish/Dairy industry was +3.29%. For the same industry, the average monthly price growth was +0.21%, and the average quarterly price growth was +8.14%.

Reported Earning Dates

PG is expected to report earnings on Apr 24, 2026.

STZ is expected to report earnings on Jul 08, 2026.

Industries' Descriptions

@Household/Personal Care (+2.76% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Food: Meat/Fish/Dairy (+3.29% weekly)

The meat, fish, and dairy food industry processes livestock, fish and milk products for consumer consumption. Some companies also process dairy byproducts. Tyson Foods, Inc., Hormel Foods Corporation and Pilgrims Pride Corp. are some of the biggest producers in this industry. Many of these companies are recipients of American farm subsidies. On the other hand, new-age food innovation like plant-based meat substitutes (which are designed to simulate chicken, beef, and pork sausage) could potentially augur disruptions and/or create new competition in this space.

SUMMARIES
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FUNDAMENTALS
Fundamentals
PG($337B) has a higher market cap than STZ($28.8B). PG has higher P/E ratio than STZ: PG (21.51) vs STZ (17.29). STZ YTD gains are higher at: 21.217 vs. PG (2.010). PG has higher annual earnings (EBITDA): 24.5B vs. STZ (2.47B). PG has more cash in the bank: 10.8B vs. STZ (152M). STZ has less debt than PG: STZ (10.7B) vs PG (36.6B). PG has higher revenues than STZ: PG (85.3B) vs STZ (9.38B).
PGSTZPG / STZ
Capitalization337B28.8B1,170%
EBITDA24.5B2.47B994%
Gain YTD2.01021.2179%
P/E Ratio21.5117.29124%
Revenue85.3B9.38B909%
Total Cash10.8B152M7,105%
Total Debt36.6B10.7B342%
FUNDAMENTALS RATINGS
PG vs STZ: Fundamental Ratings
PG
STZ
OUTLOOK RATING
1..100
5118
VALUATION
overvalued / fair valued / undervalued
1..100
39
Fair valued
49
Fair valued
PROFIT vs RISK RATING
1..100
53100
SMR RATING
1..100
2955
PRICE GROWTH RATING
1..100
5948
P/E GROWTH RATING
1..100
8077
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

PG's Valuation (39) in the Household Or Personal Care industry is in the same range as STZ (49) in the Beverages Alcoholic industry. This means that PG’s stock grew similarly to STZ’s over the last 12 months.

PG's Profit vs Risk Rating (53) in the Household Or Personal Care industry is somewhat better than the same rating for STZ (100) in the Beverages Alcoholic industry. This means that PG’s stock grew somewhat faster than STZ’s over the last 12 months.

PG's SMR Rating (29) in the Household Or Personal Care industry is in the same range as STZ (55) in the Beverages Alcoholic industry. This means that PG’s stock grew similarly to STZ’s over the last 12 months.

STZ's Price Growth Rating (48) in the Beverages Alcoholic industry is in the same range as PG (59) in the Household Or Personal Care industry. This means that STZ’s stock grew similarly to PG’s over the last 12 months.

STZ's P/E Growth Rating (77) in the Beverages Alcoholic industry is in the same range as PG (80) in the Household Or Personal Care industry. This means that STZ’s stock grew similarly to PG’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
PGSTZ
RSI
ODDS (%)
Bullish Trend 1 day ago
62%
Bearish Trend 1 day ago
57%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
45%
Bearish Trend 1 day ago
43%
Momentum
ODDS (%)
Bullish Trend 1 day ago
44%
Bullish Trend 1 day ago
50%
MACD
ODDS (%)
Bullish Trend 1 day ago
39%
Bullish Trend 1 day ago
44%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
42%
Bullish Trend 1 day ago
49%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
42%
Bullish Trend 1 day ago
48%
Advances
ODDS (%)
Bullish Trend 3 days ago
45%
Bullish Trend 1 day ago
50%
Declines
ODDS (%)
Bearish Trend 5 days ago
42%
Bearish Trend 4 days ago
59%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
36%
Bearish Trend 1 day ago
44%
Aroon
ODDS (%)
Bearish Trend 1 day ago
36%
Bearish Trend 1 day ago
40%
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STZ
Daily Signal:
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