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BTI or CL or EL
Which Stock Would AI Choose? British American Tobacco p.l.c. (BTI) vs. Colgate-Palmolive Company (CL) vs. The Estée Lauder Companies Inc. (EL) Stock Comparison
Key Takeaways
- BTI offers the highest dividend yield at approximately 5.6%, low beta of 0.06 for stability, and strong growth in smokeless products amid recent revenue increases.
- CL demonstrates robust YTD gains of around 14%, supported by steady demand for oral and personal care essentials, though with a higher trailing P/E of 34.
- EL faces recent volatility with YTD declines near 12%, but shows recovery potential through skincare strength and strategic acquisitions like Forest Essentials in India.
- Across consumer defensive sectors, BTI leads in valuation attractiveness with a trailing P/E of 12.5, contrasting CL's premium multiple and EL's negative earnings.
- Recent market activity highlights BTI's resilience in volatility, while CL and EL navigate oil price pressures and beauty sector challenges.
- Relative performance favors BTI for income-focused investors, with CL suiting growth in staples and EL for high-beta luxury exposure.
Introduction
This stock comparison evaluates BTI, CL, and EL—key players in consumer defensive and personal care sectors. These stocks appeal to investors seeking stability amid market volatility, with BTI in tobacco and nicotine, CL in household essentials, and EL in prestige beauty. Traders monitoring relative performance, dividend yields, and sector rotations will find insights into momentum, valuation sensitivity, and positioning in the current environment of geopolitical tensions and shifting consumer spending. This analysis draws on recent market data for objective contrasts in stock comparison and market positioning.
BTI Overview and Recent Performance
British American Tobacco p.l.c. (BTI) is a global leader in tobacco and nicotine products, including vapour, heated, modern oral, and combustibles sold under brands like Vuse, Velo, and Lucky Strike. In recent market activity, BTI has shown resilience, with shares trading around $59 and a market cap exceeding $127 billion. Performance reflects a YTD gain of about 3-4%, a 43% one-year rise, and low volatility (beta 0.06). Sentiment benefits from robust 5.6% dividend yield, undervaluation signals (36% intrinsic discount), and 2025 revenue growth driven by smokeless categories like nicotine pouches. Recent share weakness contrasts strong long-term returns, bolstered by analyst buys and U.S. segment strength.
CL Overview and Recent Performance
Colgate-Palmolive Company (CL) manufactures oral, personal, home care, and pet nutrition products under brands like Colgate, Palmolive, and Hill's. Shares hover near $90 with a $72 billion market cap. Recent weeks display YTD strength around 14%, though one-month dips of 6% amid oil price pressures. Low beta (0.26) underscores defensive appeal, with 2.3% dividend yield and trailing P/E of 34 reflecting premium valuation. Sentiment shifts from steady essentials demand in Latin America and Europe, digital investments, and moderate 2026 sales growth outlook. Broader activity highlights resilience in consumer staples relative performance despite inflation concerns.
EL Overview and Recent Performance
The Estée Lauder Companies Inc. (EL) produces skincare, makeup, fragrance, and hair care via brands like Estée Lauder, Clinique, and La Mer. Trading around $92 with a $33-34 billion market cap, recent performance shows YTD declines near 12% and three-month drops of 13%, with higher beta (1.11) signaling volatility. Factors include post-earnings reactions, dividend ex-date impacts, and skincare growth offset by China challenges. Positive catalysts encompass full acquisition of Forest Essentials for India expansion and 5% intrinsic discount per DCF. Market sentiment weighs luxury beauty trade-offs against staples stability.
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Head-to-Head Comparison
BTI, CL, and EL span consumer defensive exposures: tobacco/nicotine for BTI, staples/home care for CL, and prestige beauty for EL. Growth drivers contrast BTI's smokeless shift (revenue upticks) with CL's emerging markets volume and EL's skincare/India plays. Recent momentum favors CL YTD, but BTI excels long-term (43% yearly). Risks include regulatory for BTI, input costs for CL, and cyclicality for EL (higher beta). Valuation sensitivity shows BTI's cheap P/E (12.5) vs. CL (34) and EL (N/A, negative EPS); yields prioritize BTI (5.6%) over CL (2.3%), EL (1.5%). Sentiment tilts defensive amid volatility.
Tickeron AI Verdict
Tickeron’s AI would currently favor BTI based on superior trend consistency in smokeless growth, lowest risk via minimal beta and high yield, undervaluation, and relative stability versus peers. While CL offers YTD edge and EL upside catalysts, BTI's positioning yields higher probability of outperformance in defensive rotations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BTI’s FA Score shows that 2 FA rating(s) are green whileCL’s FA Score has 1 green FA rating(s), and EL’s FA Score reflects 0 green FA rating(s).
- BTI’s FA Score: 2 green, 3 red.
- CL’s FA Score: 1 green, 4 red.
- EL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BTI’s TA Score shows that 3 TA indicator(s) are bullish while CL’s TA Score has 6 bullish TA indicator(s), and EL’s TA Score reflects 4 bullish TA indicator(s).
- BTI’s TA Score: 3 bullish, 6 bearish.
- CL’s TA Score: 6 bullish, 4 bearish.
- EL’s TA Score: 4 bullish, 5 bearish.
Price Growth
BTI (@Tobacco) experienced а -3.62% price change this week, while CL (@Household/Personal Care) price change was +1.74% , and EL (@Household/Personal Care) price fluctuated +4.86% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was -0.47%, and the average quarterly price growth was -9.25%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
Reported Earning Dates
BTI is expected to report earnings on Apr 28, 2026.
CL is expected to report earnings on May 01, 2026.
EL is expected to report earnings on May 01, 2026.
Industries' Descriptions
@Tobacco (-1.34% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| BTI | CL | EL | |
| Capitalization | 121B | 68.8B | 27.6B |
| EBITDA | 14.1B | 3.96B | 1.39B |
| Gain YTD | 1.561 | 9.258 | -27.006 |
| P/E Ratio | 11.96 | 32.63 | 147.80 |
| Revenue | 25.6B | 20.4B | 14.7B |
| Total Cash | N/A | 1.29B | 3.08B |
| Total Debt | N/A | 8.55B | 9.39B |
BTI | CL | EL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 79 | 71 | 5 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 12 Undervalued | 98 Overvalued | 54 Fair valued | |
PROFIT vs RISK RATING 1..100 | 13 | 65 | 100 | |
SMR RATING 1..100 | 99 | 5 | 91 | |
PRICE GROWTH RATING 1..100 | 50 | 57 | 64 | |
P/E GROWTH RATING 1..100 | 95 | 43 | 36 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BTI's Valuation (12) in the Tobacco industry is somewhat better than the same rating for EL (54) in the Household Or Personal Care industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that BTI's stock grew somewhat faster than EL’s and significantly faster than CL’s over the last 12 months.
BTI's Profit vs Risk Rating (13) in the Tobacco industry is somewhat better than the same rating for CL (65) in the Household Or Personal Care industry, and is significantly better than the same rating for EL (100) in the Household Or Personal Care industry. This means that BTI's stock grew somewhat faster than CL’s and significantly faster than EL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is significantly better than the same rating for EL (91) in the Household Or Personal Care industry, and is significantly better than the same rating for BTI (99) in the Tobacco industry. This means that CL's stock grew significantly faster than EL’s and significantly faster than BTI’s over the last 12 months.
BTI's Price Growth Rating (50) in the Tobacco industry is in the same range as CL (57) in the Household Or Personal Care industry, and is in the same range as EL (64) in the Household Or Personal Care industry. This means that BTI's stock grew similarly to CL’s and similarly to EL’s over the last 12 months.
EL's P/E Growth Rating (36) in the Household Or Personal Care industry is in the same range as CL (43) in the Household Or Personal Care industry, and is somewhat better than the same rating for BTI (95) in the Tobacco industry. This means that EL's stock grew similarly to CL’s and somewhat faster than BTI’s over the last 12 months.
| BTI | CL | EL | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 3 days ago 46% | 3 days ago 67% |
| Stochastic ODDS (%) | 3 days ago 60% | 3 days ago 45% | 3 days ago 74% |
| Momentum ODDS (%) | 3 days ago 49% | 3 days ago 47% | 3 days ago 65% |
| MACD ODDS (%) | 3 days ago 51% | 3 days ago 44% | 3 days ago 59% |
| TrendWeek ODDS (%) | 3 days ago 42% | 3 days ago 46% | 3 days ago 64% |
| TrendMonth ODDS (%) | 3 days ago 37% | 3 days ago 45% | 3 days ago 75% |
| Advances ODDS (%) | 12 days ago 61% | 3 days ago 44% | 5 days ago 63% |
| Declines ODDS (%) | 4 days ago 43% | 7 days ago 43% | 18 days ago 74% |
| BollingerBands ODDS (%) | 3 days ago 50% | 3 days ago 45% | 3 days ago 61% |
| Aroon ODDS (%) | 3 days ago 50% | 3 days ago 47% | 3 days ago 68% |
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BTI and
Correlation & Price change
A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.
| Ticker / NAME | Correlation To BTI | 1D Price Change % | ||
|---|---|---|---|---|
| BTI | 100% | +0.96% | ||
| MO - BTI | 52% Loosely correlated | -1.19% | ||
| IMBBY - BTI | 46% Loosely correlated | +0.74% | ||
| PM - BTI | 43% Loosely correlated | +0.99% | ||
| BTAFF - BTI | 38% Loosely correlated | -5.13% | ||
| UVV - BTI | 30% Poorly correlated | +1.27% | ||
More | ||||
CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 70% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
EL and
Correlation & Price change
A.I.dvisor indicates that over the last year, EL has been loosely correlated with ELF. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if EL jumps, then ELF could also see price increases.