This comparison examines BTI, CL, and PEP, three defensive consumer staples stocks spanning tobacco, personal care, and beverages. These companies offer stability through essential products with inelastic demand, making them relevant for income-focused investors and traders seeking relative performance in uncertain markets. Recent market activity highlights their resilience, with low volatility and attractive yields, aiding portfolio diversification amid broader economic shifts.
British American Tobacco p.l.c. (BTI) is a global leader in tobacco and nicotine products, including combustibles like Lucky Strike and Newport, alongside growing non-combustible segments such as Vuse vaping and Velo pouches. In recent market activity, BTI has demonstrated strong momentum, with shares around $58 and a 1-year return exceeding 49%, outperforming benchmarks. YTD gains stand at approximately 4%, supported by pricing power in combustibles and expansion in reduced-risk products, now 17% of revenue. Sentiment remains positive amid analyst highlights of resilience in tobacco amid headwinds, though regulatory pressures persist. Low beta of 0.06 underscores its defensive appeal.
Colgate-Palmolive Company (CL) specializes in oral care, personal care, home care, and pet nutrition under brands like Colgate toothpaste and Hill's Science Diet. Recent weeks have seen mixed price action for CL, trading near $86 after a 13% monthly pullback but with YTD returns around 9% and positive analyst upgrades, including Deutsche Bank's Buy reaffirmation. Q4 organic sales grew 2.2%, driven by pricing, while a dividend hike to $0.53 quarterly bolsters appeal. Sentiment benefits from growth in emerging markets and essentials demand, tempered by litigation risks; beta of 0.26 reflects stability.
PepsiCo, Inc. (PEP) operates in beverages and snacks via segments like Frito-Lay and Pepsi Beverages, with global reach. Shares hover around $157, posting YTD gains near 11% and 1-year returns of 9%, amid recent volatility. Q4 revenue rose 5.6% to $29B, with adjusted EPS beating estimates; a 4% dividend increase to $5.69 annually and $10B buyback enhance positioning. Performance draws from volume recovery efforts and international growth, with low beta of 0.38 signaling defensiveness despite snack segment pressures.
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BTI (market cap $126B) contrasts with peers via cheapest valuation (P/E 12.6) and highest yield (5.7%), fueled by combustibles cash flow but exposed to regulatory risks in nicotine transition. CL ($68B cap, P/E 32) emphasizes organic growth (2%+ recent) in essentials, with lower yield (2.5%) and pet nutrition exposure, sensitive to input costs. PEP ($215B cap, P/E 26) balances snacks/beverages for diversified revenue, mid-yield (3.6%), but faces volume softness versus BTI's pricing resilience. All share low betas for stability, yet BTI leads momentum (49% 1-yr), PEP scale, and CL emerging-market tilt—trade-offs hinge on income versus growth preferences.
Tickeron’s AI currently favors BTI due to superior trend consistency, lowest valuation, highest yield, and relative outperformance in recent momentum amid defensive positioning. Its stability and cash generation from staples provide probabilistic edge over CL's volatility and PEP's scale, though catalysts like non-combustibles growth enhance appeal without overriding peers' merits.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BTI’s FA Score shows that 2 FA rating(s) are green whileCL’s FA Score has 1 green FA rating(s), and PEP’s FA Score reflects 3 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BTI’s TA Score shows that 3 TA indicator(s) are bullish while CL’s TA Score has 5 bullish TA indicator(s), and PEP’s TA Score reflects 5 bullish TA indicator(s).
BTI (@Tobacco) experienced а -2.78% price change this week, while CL (@Household/Personal Care) price change was +0.08% , and PEP (@Beverages: Non-Alcoholic) price fluctuated +0.71% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was +1.03%, and the average quarterly price growth was -8.81%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.15%. For the same industry, the average monthly price growth was +5.23%, and the average quarterly price growth was -9.00%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +0.09%. For the same industry, the average monthly price growth was +1.16%, and the average quarterly price growth was +2127.50%.
BTI is expected to report earnings on Apr 28, 2026.
CL is expected to report earnings on May 01, 2026.
PEP is expected to report earnings on Jul 14, 2026.
The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Household/Personal Care (+1.15% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Beverages: Non-Alcoholic (+0.09% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
| BTI | CL | PEP | |
| Capitalization | 121B | 67B | 215B |
| EBITDA | 14.1B | 3.96B | 15.5B |
| Gain YTD | 2.242 | 7.016 | 10.362 |
| P/E Ratio | 12.09 | 31.76 | 24.65 |
| Revenue | 25.6B | 20.4B | 93.9B |
| Total Cash | N/A | N/A | 9.53B |
| Total Debt | N/A | 8.55B | 49.9B |
BTI | CL | PEP | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 73 | 10 | 54 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 11 Undervalued | 98 Overvalued | 26 Undervalued | |
PROFIT vs RISK RATING 1..100 | 13 | 70 | 61 | |
SMR RATING 1..100 | 99 | 5 | 21 | |
PRICE GROWTH RATING 1..100 | 50 | 57 | 32 | |
P/E GROWTH RATING 1..100 | 96 | 46 | 43 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BTI's Valuation (11) in the Tobacco industry is in the same range as PEP (26) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that BTI's stock grew similarly to PEP’s and significantly faster than CL’s over the last 12 months.
BTI's Profit vs Risk Rating (13) in the Tobacco industry is somewhat better than the same rating for PEP (61) in the Beverages Non Alcoholic industry, and is somewhat better than the same rating for CL (70) in the Household Or Personal Care industry. This means that BTI's stock grew somewhat faster than PEP’s and somewhat faster than CL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is in the same range as PEP (21) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for BTI (99) in the Tobacco industry. This means that CL's stock grew similarly to PEP’s and significantly faster than BTI’s over the last 12 months.
PEP's Price Growth Rating (32) in the Beverages Non Alcoholic industry is in the same range as BTI (50) in the Tobacco industry, and is in the same range as CL (57) in the Household Or Personal Care industry. This means that PEP's stock grew similarly to BTI’s and similarly to CL’s over the last 12 months.
PEP's P/E Growth Rating (43) in the Beverages Non Alcoholic industry is in the same range as CL (46) in the Household Or Personal Care industry, and is somewhat better than the same rating for BTI (96) in the Tobacco industry. This means that PEP's stock grew similarly to CL’s and somewhat faster than BTI’s over the last 12 months.
| BTI | CL | PEP | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 50% | 1 day ago 46% |
| Stochastic ODDS (%) | 1 day ago 62% | 1 day ago 45% | 1 day ago 35% |
| Momentum ODDS (%) | 1 day ago 45% | 1 day ago 46% | 1 day ago 51% |
| MACD ODDS (%) | 1 day ago 47% | 1 day ago 44% | 1 day ago 43% |
| TrendWeek ODDS (%) | 1 day ago 42% | 1 day ago 46% | 1 day ago 42% |
| TrendMonth ODDS (%) | 1 day ago 37% | 1 day ago 45% | 1 day ago 44% |
| Advances ODDS (%) | 1 day ago 61% | 5 days ago 44% | 13 days ago 39% |
| Declines ODDS (%) | 6 days ago 43% | 9 days ago 43% | 1 day ago 44% |
| BollingerBands ODDS (%) | 1 day ago 53% | 1 day ago 48% | 1 day ago 40% |
| Aroon ODDS (%) | 1 day ago 25% | 1 day ago 47% | 1 day ago 33% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| SIXS | 55.32 | 0.10 | +0.18% |
| ETC 6 Meridian Small Cap Equity ETF | |||
| MBNE | 29.20 | 0.05 | +0.17% |
| State Street® Nuveen Muncpl Bd ESG ETF | |||
| KDEF | 62.07 | N/A | N/A |
| Plus Korea Defense Industry Index ETF | |||
| CGGO | 37.38 | -0.13 | -0.35% |
| Capital Group Global Growth Equity ETF | |||
| DPG | 14.50 | -0.14 | -0.96% |
| Duff & Phelps Utility and Infrastructure Fund | |||
A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.
| Ticker / NAME | Correlation To BTI | 1D Price Change % | ||
|---|---|---|---|---|
| BTI | 100% | +0.67% | ||
| MO - BTI | 52% Loosely correlated | +0.69% | ||
| IMBBY - BTI | 46% Loosely correlated | -0.45% | ||
| PM - BTI | 43% Loosely correlated | -0.15% | ||
| BTAFF - BTI | 38% Loosely correlated | +3.84% | ||
| UVV - BTI | 30% Poorly correlated | -1.52% | ||
More | ||||