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BTI or DEO or DG
Which Stock Would AI Choose? British American Tobacco (BTI) vs. Diageo (DEO) vs. Dollar General (DG) Stock Comparison
Key Takeaways
- BTI exhibits strong long-term returns with approximately 45-50% over the past year and a high dividend yield of 5.77%, appealing to income-focused investors amid regulatory pressures.
- DEO faces softening demand headwinds, reflected in a 52-week decline of over 30% and recent price drops to near 52-week lows around $72.59.
- DG shows relative stability in recent market activity despite CEO transition concerns, with a 52-week gain of nearly 50% but YTD softness.
- BTI trades at the lowest P/E ratio (12.39) among the three, suggesting undervaluation compared to DEO (17.07) and DG (18.18).
- All three maintain low betas (<0.25), indicating defensive positioning, but BTI's momentum in smokeless products stands out in recent weeks.
Introduction
This comparison examines BTI, DEO, and DG, three consumer defensive stocks spanning tobacco, beverages, and discount retail. These companies offer stability in volatile markets due to essential product demand. Income-oriented investors may appreciate their dividends, while traders eye relative performance amid shifting consumer sentiment and economic pressures. Recent market activity highlights contrasts in momentum and valuation, aiding decisions on stock comparison and positioning.
BTI Overview and Recent Performance
British American Tobacco p.l.c. (BTI) is a global leader in tobacco and nicotine products, including combustibles, vapor, heated, and modern oral categories like Vuse, glo, and Velo. Operating in over 180 countries, it focuses on transitioning smokers to reduced-risk alternatives. In recent market activity, BTI has demonstrated resilience, posting solid gains with total shareholder returns around 45-50% over the past year despite regulatory concerns. The stock hovered near $58 in recent weeks, supported by undervaluation perceptions and revenue growth in smokeless segments, influencing positive sentiment amid broader volatility.
DEO Overview and Recent Performance
Diageo plc (DEO) produces and distributes premium alcoholic beverages, featuring icons like Johnnie Walker, Guinness, Smirnoff, and Crown Royal across spirits, beer, and ready-to-drink formats in nearly 180 countries. Recent weeks have seen DEO under pressure from cyclical and structural demand slowdowns, particularly in the US and China, with shares declining to around $73, down over 30% in the past year. Guidance cuts and inventory normalization have tempered sentiment, though its premium positioning offers long-term appeal.
DG Overview and Recent Performance
Dollar General Corporation (DG) operates over 20,000 small-format discount stores across 48 US states, offering consumables, snacks, health products, apparel, and household essentials at low prices to value-conscious shoppers. In recent market activity, DG navigated a CEO transition announcement, with shares around $125 after volatility, reflecting a 50% 52-week gain but YTD softness. Stable Q4 earnings beats supported performance, though consumer spending caution influenced modest momentum.
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Head-to-Head Comparison
BTI, DEO, and DG anchor consumer defensive sectors: tobacco's recession resistance versus beverages' premium sensitivity and retail's value exposure. Growth drivers differ—BTI's smokeless shift versus DEO's spirits recovery and DG's store expansion. Recent momentum favors BTI (up ~40% yearly) over DEO's declines and DG's stability. Risks include regulation for BTI, demand slumps for DEO, and competition for DG. Valuation-wise, BTI leads with P/E 12.39 and 5.77% yield (market cap $125B), followed by DEO (17.07 P/E, 4.48% yield, $42B) and DG (18.18 P/E, 1.89% yield, $27B). Low betas (0.06-0.22) underscore defensiveness, with sentiment buoyed by BTI's returns.
Tickeron AI Verdict
Tickeron’s AI currently favors BTI due to superior trend consistency, highest dividend yield, lowest P/E valuation, and positive relative performance amid defensive stability. While DEO and DG offer sector diversification, BTI's catalysts in smokeless growth and momentum position it probabilistically stronger in the near term.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BTI’s FA Score shows that 2 FA rating(s) are green whileDEO’s FA Score has 1 green FA rating(s), and DG’s FA Score reflects 1 green FA rating(s).
- BTI’s FA Score: 2 green, 3 red.
- DEO’s FA Score: 1 green, 4 red.
- DG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BTI’s TA Score shows that 3 TA indicator(s) are bullish while DEO’s TA Score has 4 bullish TA indicator(s), and DG’s TA Score reflects 5 bullish TA indicator(s).
- BTI’s TA Score: 3 bullish, 6 bearish.
- DEO’s TA Score: 4 bullish, 5 bearish.
- DG’s TA Score: 5 bullish, 5 bearish.
Price Growth
BTI (@Tobacco) experienced а +0.98% price change this week, while DEO (@Beverages: Alcoholic) price change was +7.11% , and DG (@Discount Stores) price fluctuated +0.48% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was +1.70%. For the same industry, the average monthly price growth was +1.58%, and the average quarterly price growth was -7.40%.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -1.24%. For the same industry, the average monthly price growth was -8.24%, and the average quarterly price growth was -18.74%.
The average weekly price growth across all stocks in the @Discount Stores industry was +0.71%. For the same industry, the average monthly price growth was -1.87%, and the average quarterly price growth was +11.43%.
Reported Earning Dates
BTI is expected to report earnings on Apr 28, 2026.
DEO is expected to report earnings on May 06, 2026.
DG is expected to report earnings on May 21, 2026.
Industries' Descriptions
@Tobacco (+1.70% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Beverages: Alcoholic (-1.24% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Discount Stores (+0.71% weekly)Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
| BTI | DEO | DG | |
| Capitalization | 128B | 42.9B | 26.4B |
| EBITDA | 14.1B | 6.39B | 3.24B |
| Gain YTD | 5.450 | -8.972 | -8.992 |
| P/E Ratio | 12.58 | 18.14 | 17.48 |
| Revenue | 25.6B | 19.8B | 42.7B |
| Total Cash | N/A | 2.69B | N/A |
| Total Debt | N/A | 23.5B | 15.7B |
BTI | DEO | DG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 25 | 3 | 7 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 12 Undervalued | 13 Undervalued | 33 Fair valued | |
PROFIT vs RISK RATING 1..100 | 9 | 100 | 100 | |
SMR RATING 1..100 | 99 | 97 | 45 | |
PRICE GROWTH RATING 1..100 | 43 | 78 | 57 | |
P/E GROWTH RATING 1..100 | 93 | 50 | 55 | |
SEASONALITY SCORE 1..100 | 34 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BTI's Valuation (12) in the Tobacco industry is in the same range as DEO (13) in the Beverages Alcoholic industry, and is in the same range as DG (33) in the Discount Stores industry. This means that BTI's stock grew similarly to DEO’s and similarly to DG’s over the last 12 months.
BTI's Profit vs Risk Rating (9) in the Tobacco industry is significantly better than the same rating for DEO (100) in the Beverages Alcoholic industry, and is significantly better than the same rating for DG (100) in the Discount Stores industry. This means that BTI's stock grew significantly faster than DEO’s and significantly faster than DG’s over the last 12 months.
DG's SMR Rating (45) in the Discount Stores industry is somewhat better than the same rating for DEO (97) in the Beverages Alcoholic industry, and is somewhat better than the same rating for BTI (99) in the Tobacco industry. This means that DG's stock grew somewhat faster than DEO’s and somewhat faster than BTI’s over the last 12 months.
BTI's Price Growth Rating (43) in the Tobacco industry is in the same range as DG (57) in the Discount Stores industry, and is somewhat better than the same rating for DEO (78) in the Beverages Alcoholic industry. This means that BTI's stock grew similarly to DG’s and somewhat faster than DEO’s over the last 12 months.
DEO's P/E Growth Rating (50) in the Beverages Alcoholic industry is in the same range as DG (55) in the Discount Stores industry, and is somewhat better than the same rating for BTI (93) in the Tobacco industry. This means that DEO's stock grew similarly to DG’s and somewhat faster than BTI’s over the last 12 months.
| BTI | DEO | DG | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 51% | 1 day ago 56% |
| Stochastic ODDS (%) | 1 day ago 48% | 1 day ago 60% | 1 day ago 62% |
| Momentum ODDS (%) | 1 day ago 52% | 1 day ago 54% | 1 day ago 59% |
| MACD ODDS (%) | 1 day ago 57% | 1 day ago 60% | 1 day ago 54% |
| TrendWeek ODDS (%) | 1 day ago 55% | 1 day ago 46% | 1 day ago 62% |
| TrendMonth ODDS (%) | 1 day ago 53% | 1 day ago 55% | 1 day ago 66% |
| Advances ODDS (%) | 2 days ago 61% | 1 day ago 42% | 4 days ago 62% |
| Declines ODDS (%) | 23 days ago 43% | 21 days ago 59% | 14 days ago 64% |
| BollingerBands ODDS (%) | 1 day ago 53% | 1 day ago 68% | 1 day ago 65% |
| Aroon ODDS (%) | 1 day ago 29% | 1 day ago 50% | 1 day ago 60% |
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BTI and
Correlation & Price change
A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.
| Ticker / NAME | Correlation To BTI | 1D Price Change % | ||
|---|---|---|---|---|
| BTI | 100% | -1.83% | ||
| MO - BTI | 52% Loosely correlated | +0.99% | ||
| IMBBY - BTI | 46% Loosely correlated | -2.07% | ||
| PM - BTI | 43% Loosely correlated | +0.19% | ||
| BTAFF - BTI | 38% Loosely correlated | -2.31% | ||
| UVV - BTI | 32% Poorly correlated | +0.87% | ||
More | ||||
DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | +1.87% | ||
| PRNDY - DEO | 69% Closely correlated | +0.07% | ||
| MGPI - DEO | 55% Loosely correlated | +2.44% | ||
| BUD - DEO | 55% Loosely correlated | +1.08% | ||
| STZ - DEO | 54% Loosely correlated | +8.53% | ||
| REMYY - DEO | 44% Loosely correlated | -0.66% | ||
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DG and
Correlation & Price change
A.I.dvisor indicates that over the last year, DG has been loosely correlated with DLTR. These tickers have moved in lockstep 43% of the time. This A.I.-generated data suggests there is some statistical probability that if DG jumps, then DLTR could also see price increases.