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BTI or DEO or KR
Which Stock Would AI Choose? British American Tobacco (BTI) vs. Diageo (DEO) vs. The Kroger Co. (KR) Stock Comparison
Key Takeaways
- BTI offers the lowest P/E ratio at 12.63 and highest dividend yield of 5.62%, with strong 52% one-year gains driven by smokeless product growth.
- DEO faces headwinds from guidance cuts and share price weakness, trading near 52-week lows with a 26% one-year return but elevated P/E of 18.64.
- KR leads YTD performance at 15.91% on new CEO initiatives and Q4 earnings beat, though high P/E of 46.79 reflects growth expectations.
- Consumer staples exposure provides defensive qualities, but BTI shows superior relative momentum and valuation attractiveness amid volatility.
- KR's retail focus benefits from e-commerce gains, while DEO lags on demand softness in key markets.
- All three yield over 1.9%, appealing for income investors in uncertain conditions.
Introduction
This stock comparison examines BTI, DEO, and KR, three consumer staples giants spanning tobacco, beverages, and grocery retail. These defensive plays attract investors seeking stability amid market volatility from geopolitical tensions and economic shifts. Traders focused on relative performance, dividends, and sector rotations will find value in analyzing their recent momentum, valuations, and growth drivers. With varying exposures to smokeless trends, premium spirits demand, and everyday essentials, this review highlights trade-offs in risk, yield, and upside potential in the current environment.
BTI Overview and Recent Performance
British American Tobacco p.l.c. (BTI) is a global leader in tobacco and new category products, with brands like Lucky Strike and Vuse. In recent market activity, BTI has demonstrated resilience, posting a 52.41% one-year return and 3.76% YTD amid volatility. Shares trade around $58.75, up from 52-week lows near $38, supported by 2025 revenue and profit growth from smokeless categories adding 4.7 million consumers. Analysts highlight its 5.62% dividend yield and attractive P/E of 12.63, despite short-term weakness, as undervaluation signals buying interest. Sentiment benefits from long-term returns outpacing benchmarks and a shift to reduced-risk products.
DEO Overview and Recent Performance
Diageo plc (DEO), producer of Johnnie Walker, Guinness, and Smirnoff, dominates premium spirits globally. Recent weeks have pressured DEO, with shares near $80.73 and 52-week lows of $80.45, reflecting a 26.16% one-year gain but YTD up only 6.78%. Fiscal 2026 first-half results showed mixed performance, prompting HSBC caution after guidance revisions amid U.S. and China demand softness. Plant closures and new launches like Oban whisky stir valuation debates, with a 5.09% yield and P/E of 18.64. Broader sentiment weighs on staples amid consumer shifts, though core brands provide stability.
KR Overview and Recent Performance
The Kroger Co. (KR) operates a vast U.S. grocery network under banners like Ralphs and Fred Meyer. Recent performance shines with 15.91% YTD and 10.49% one-year returns, shares at $72.06 within a $58.60-$74.90 range. Q4 earnings beat estimates with $1.28 adjusted EPS and 20% e-commerce growth, fueling optimism under new CEO Greg Foran. Priorities include affordable fresh food and delivery enhancements, prompting Evercore's price target hike. At a lofty P/E of 46.79 but 1.94% yield, sentiment reflects growth bets despite competitive pressures.
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Head-to-Head Comparison
BTI, DEO, and KR anchor consumer staples but diverge in models: BTI's tobacco pivot to smokeless drives resilient growth; DEO's premium beverages face volume risks; KR's grocery emphasizes volume via e-commerce. Recent momentum favors BTI (52% 1-yr) over KR (10%) and DEO (26%), with BTI cheapest on P/E (12.6x vs. DEO 18.6x, KR 46.8x). Yields lead with BTI (5.6%), followed by DEO (5.1%) and KR (1.9%). Risks include regulatory for BTI, premiumization slowdowns for DEO, and competition for KR. Sentiment tilts positive for BTI and KR on catalysts, while DEO lags on revisions.
Tickeron AI Verdict
Tickeron’s AI currently favors BTI for its trend consistency, low valuation, high yield, and smokeless catalysts positioning it ahead in defensive rotations. KR shows stability via leadership changes, but DEO's weakness reduces appeal. Probabilistic edge to BTI in near-term relative outperformance.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BTI’s FA Score shows that 2 FA rating(s) are green whileDEO’s FA Score has 1 green FA rating(s), and KR’s FA Score reflects 2 green FA rating(s).
- BTI’s FA Score: 2 green, 3 red.
- DEO’s FA Score: 1 green, 4 red.
- KR’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BTI’s TA Score shows that 3 TA indicator(s) are bullish while DEO’s TA Score has 4 bullish TA indicator(s), and KR’s TA Score reflects 4 bullish TA indicator(s).
- BTI’s TA Score: 3 bullish, 6 bearish.
- DEO’s TA Score: 4 bullish, 3 bearish.
- KR’s TA Score: 4 bullish, 6 bearish.
Price Growth
BTI (@Tobacco) experienced а -3.62% price change this week, while DEO (@Beverages: Alcoholic) price change was +6.79% , and KR (@Food Retail) price fluctuated -0.21% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was -1.21%. For the same industry, the average monthly price growth was +1.15%, and the average quarterly price growth was -8.55%.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was +2.13%. For the same industry, the average monthly price growth was +1.86%, and the average quarterly price growth was -11.35%.
The average weekly price growth across all stocks in the @Food Retail industry was +1.76%. For the same industry, the average monthly price growth was +3.22%, and the average quarterly price growth was +2.61%.
Reported Earning Dates
BTI is expected to report earnings on Apr 28, 2026.
DEO is expected to report earnings on May 06, 2026.
KR is expected to report earnings on Jun 11, 2026.
Industries' Descriptions
@Tobacco (-1.21% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Beverages: Alcoholic (+2.13% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Food Retail (+1.76% weekly)The food retail industry includes companies that sell food, beverage and household products. Items sold include grocery, gourmet food, fresh produce, and frozen food. Kroger Co., George Weston Ltd., Grocery Outlet Holding Corp., and Sprouts Farmers Markets, Inc. are examples of major food retailers. While e-commerce companies like Amazon have increasingly been ramping-up offerings in the food retail space, several traditional players have also been expanding their online presence to stand their ground against rising competition.
| BTI | DEO | KR | |
| Capitalization | 121B | 45.7B | 41.6B |
| EBITDA | 14.1B | 6.39B | 5.76B |
| Gain YTD | 1.561 | -4.130 | 9.204 |
| P/E Ratio | 12.09 | 18.98 | 44.08 |
| Revenue | 25.6B | 19.8B | 148B |
| Total Cash | N/A | 905M | 4.58B |
| Total Debt | N/A | 23.5B | 24.7B |
BTI | DEO | KR | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 12 Undervalued | 20 Undervalued | 55 Fair valued | |
PROFIT vs RISK RATING 1..100 | 13 | 100 | 24 | |
SMR RATING 1..100 | 99 | 98 | 56 | |
PRICE GROWTH RATING 1..100 | 50 | 60 | 59 | |
P/E GROWTH RATING 1..100 | 95 | 50 | 10 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BTI's Valuation (12) in the Tobacco industry is in the same range as DEO (20) in the Beverages Alcoholic industry, and is somewhat better than the same rating for KR (55) in the Food Retail industry. This means that BTI's stock grew similarly to DEO’s and somewhat faster than KR’s over the last 12 months.
BTI's Profit vs Risk Rating (13) in the Tobacco industry is in the same range as KR (24) in the Food Retail industry, and is significantly better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that BTI's stock grew similarly to KR’s and significantly faster than DEO’s over the last 12 months.
KR's SMR Rating (56) in the Food Retail industry is somewhat better than the same rating for DEO (98) in the Beverages Alcoholic industry, and is somewhat better than the same rating for BTI (99) in the Tobacco industry. This means that KR's stock grew somewhat faster than DEO’s and somewhat faster than BTI’s over the last 12 months.
BTI's Price Growth Rating (50) in the Tobacco industry is in the same range as KR (59) in the Food Retail industry, and is in the same range as DEO (60) in the Beverages Alcoholic industry. This means that BTI's stock grew similarly to KR’s and similarly to DEO’s over the last 12 months.
KR's P/E Growth Rating (10) in the Food Retail industry is somewhat better than the same rating for DEO (50) in the Beverages Alcoholic industry, and is significantly better than the same rating for BTI (95) in the Tobacco industry. This means that KR's stock grew somewhat faster than DEO’s and significantly faster than BTI’s over the last 12 months.
| BTI | DEO | KR | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 4 days ago 59% | 4 days ago 57% |
| Stochastic ODDS (%) | 4 days ago 60% | 4 days ago 53% | 4 days ago 66% |
| Momentum ODDS (%) | 4 days ago 49% | 4 days ago 54% | 4 days ago 49% |
| MACD ODDS (%) | 4 days ago 51% | 4 days ago 51% | 4 days ago 54% |
| TrendWeek ODDS (%) | 4 days ago 42% | 4 days ago 45% | 4 days ago 62% |
| TrendMonth ODDS (%) | 4 days ago 37% | 4 days ago 41% | 4 days ago 53% |
| Advances ODDS (%) | 13 days ago 61% | 4 days ago 42% | 4 days ago 57% |
| Declines ODDS (%) | 5 days ago 43% | N/A | 6 days ago 46% |
| BollingerBands ODDS (%) | 4 days ago 50% | 4 days ago 71% | 4 days ago 57% |
| Aroon ODDS (%) | 4 days ago 50% | 4 days ago 57% | 4 days ago 44% |
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BTI and
Correlation & Price change
A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.
| Ticker / NAME | Correlation To BTI | 1D Price Change % | ||
|---|---|---|---|---|
| BTI | 100% | +0.96% | ||
| MO - BTI | 52% Loosely correlated | -1.19% | ||
| IMBBY - BTI | 46% Loosely correlated | +0.74% | ||
| PM - BTI | 43% Loosely correlated | +0.99% | ||
| BTAFF - BTI | 38% Loosely correlated | -5.13% | ||
| UVV - BTI | 30% Poorly correlated | +1.27% | ||
More | ||||
DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | +3.33% | ||
| PRNDY - DEO | 69% Closely correlated | +1.35% | ||
| BUD - DEO | 55% Loosely correlated | +0.46% | ||
| MGPI - DEO | 54% Loosely correlated | -0.10% | ||
| STZ - DEO | 54% Loosely correlated | -1.20% | ||
| REMYY - DEO | 44% Loosely correlated | +2.56% | ||
More | ||||