BTI
Price
$58.81
Change
-$0.04 (-0.07%)
Updated
Apr 10 closing price
Capitalization
125.77B
17 days until earnings call
Intraday BUY SELL Signals
DG
Price
$115.73
Change
-$4.02 (-3.36%)
Updated
Apr 10 closing price
Capitalization
25.49B
40 days until earnings call
Intraday BUY SELL Signals
MDLZ
Price
$59.00
Change
-$0.09 (-0.15%)
Updated
Apr 10 closing price
Capitalization
75.72B
17 days until earnings call
Intraday BUY SELL Signals
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BTI or DG or MDLZ

Header iconBTI vs DG vs MDLZ Comparison
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Which Stock Would AI Choose? British American Tobacco p.l.c. (BTI) vs. Dollar General Corporation (DG) vs. Mondelez International, Inc. (MDLZ) Stock Comparison

Key Takeaways

  • BTI demonstrates resilience with revenue growth from smokeless products and a high dividend yield around 5.5%, appealing to income-focused investors amid share price stability.
  • DG reported strong Q4 earnings with 4.3% same-store sales growth but faces pressure from cautious 2026 guidance projecting slower 2.2-2.7% comps, leading to recent stock declines.
  • MDLZ invests in premium chocolate production while navigating cocoa volatility, showing YTD gains but mixed longer-term returns with flat-to-2% organic growth outlook.
  • Consumer defensive traits unite the trio, yet BTI leads in dividend appeal, DG in traffic momentum, and MDLZ in snack innovation.
  • Recent market activity highlights relative performance contrasts: BTI stable, DG volatile post-earnings, MDLZ recovering.
  • Valuation sensitivity varies, with BTI's high yield offsetting regulatory risks, while peers grapple with consumer spending shifts.

Introduction

This stock comparison examines BTI, a global tobacco leader transitioning to smokeless products; DG, a discount retailer serving rural U.S. communities; and MDLZ, a snack giant with iconic brands like Oreo and Cadbury. These consumer defensive names offer stability in volatile markets, drawing interest from dividend seekers, value traders, and long-term investors tracking relative performance in staples sectors. Amid shifting consumer habits and economic pressures, understanding their business models, recent momentum, and market positioning aids informed portfolio decisions in today's environment.

BTI Overview and Recent Performance

British American Tobacco p.l.c. (BTI) is a multinational provider of tobacco and nicotine products, including vapour, heated, modern oral, and combustibles across regions like the U.S., Europe, and Asia-Pacific. Brands such as Vuse, Velo, Grizzly, and Lucky Strike anchor its portfolio. In recent market activity, BTI reported 2025 revenue and profit growth driven by smokeless categories, adding 4.7 million consumers to reach 34.1 million, with new categories up 7%. Despite share price fluctuations, its attractive dividend yield near 5.5% supports sentiment, bolstered by transformation efforts and mid-term growth outlook of 3-5% revenue. Regulatory pressures and combustibles decline temper gains, yet smokeless momentum influences positive relative stability.

DG Overview and Recent Performance

Dollar General Corporation (DG) operates over 20,900 discount stores in the U.S. and Mexico, focusing on consumables, seasonal items, home products, and apparel for underserved communities. Recent weeks saw strong Q4 fiscal 2025 results, with revenue at $10.91 billion (up 5.9%), same-store sales +4.3% from traffic gains, and EPS of $1.93 beating estimates. Full-year sales reached $42.7 billion, up 5.2%. However, cautious 2026 guidance for 3.7-4.2% net sales growth and 2.2-2.7% comps, amid consumer spending concerns and higher capex, pressured shares post-earnings. Store expansions and efficiency initiatives shape sentiment in a competitive discount landscape.

MDLZ Overview and Recent Performance

Mondelez International, Inc. (MDLZ) specializes in snacks, chocolate, biscuits, and beverages, with brands like Oreo, Cadbury, Milka, and Toblerone sold globally. Recent performance reflects investments, including CHF 65 million for Toblerone production upgrades, amid cocoa volatility. Shares show YTD gains around 6%, with Q4 beats but flat-to-2% 2026 organic revenue guidance due to soft demand. Dividend yield near 3.6% and margin recovery expectations from lower cocoa costs support positioning, though volume pressures and pricing dynamics influence sentiment in the competitive confectionery space.

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Head-to-Head Comparison

BTI, DG, and MDLZ share consumer defensive exposure but diverge in models: BTI's nicotine focus yields steady cash for dividends (5.5% yield) versus peers' 3-4%; DG's retail relies on low-income traffic amid spending caution; MDLZ leverages snacks innovation. Growth drivers contrast—smokeless for BTI, comps for DG, premiums for MDLZ—with recent momentum favoring BTI's stability over DG's post-earnings dip and MDLZ's recovery. Risks include regulation for BTI, macro for DG, commodities for MDLZ. Valuation sensitivity heightens with BTI's yield buffer, while sentiment tilts toward defensive income in uncertain markets.

Tickeron AI Verdict

Tickeron’s AI currently favors BTI for its consistent trend in smokeless growth, high dividend stability, and relative positioning amid peers' guidance concerns. Probabilistic edges stem from resilient revenue, consumer addition momentum, and lower volatility versus DG's sales deceleration risks or MDLZ's commodity exposure, positioning it strongly in defensive rotations.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
Apr 11, 2026
Stock price -- (BTI: $58.81DG: $115.73MDLZ: $59.00)
Brand notoriety: DG and MDLZ are notable and BTI is not notable
BTI represents the Tobacco industry, DG is part of the Discount Stores industry, and MDLZ is in the Food: Specialty/Candy industry.
Current volume relative to the 65-day Moving Average: BTI: 68%, DG: 106%, MDLZ: 65%
Market capitalization -- BTI: $125.77B, DG: $25.49B, MDLZ: $75.72B
BTI [@Tobacco] is valued at $125.77B. DG’s [@Discount Stores] market capitalization is $25.49B. MDLZ [@Food: Specialty/Candy] has a market capitalization of $75.72B. The market cap for tickers in the [@Tobacco] industry ranges from $250.07B to $0. The market cap for tickers in the [@Discount Stores] industry ranges from $1.01T to $0. The market cap for tickers in the [@Food: Specialty/Candy] industry ranges from $75.72B to $0. The average market capitalization across the [@Tobacco] industry is $33.44B. The average market capitalization across the [@Discount Stores] industry is $116.95B. The average market capitalization across the [@Discount Stores] industry is $14.83B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTI’s FA Score shows that 2 FA rating(s) are green whileDG’s FA Score has 1 green FA rating(s), and MDLZ’s FA Score reflects 2 green FA rating(s).

  • BTI’s FA Score: 2 green, 3 red.
  • DG’s FA Score: 1 green, 4 red.
  • MDLZ’s FA Score: 2 green, 3 red.
According to our system of comparison, BTI is a better buy in the long-term than DG, which in turn is a better option than MDLZ.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTI’s TA Score shows that 3 TA indicator(s) are bullish while DG’s TA Score has 4 bullish TA indicator(s), and MDLZ’s TA Score reflects 6 bullish TA indicator(s).

  • BTI’s TA Score: 3 bullish, 6 bearish.
  • DG’s TA Score: 4 bullish, 6 bearish.
  • MDLZ’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, MDLZ is a better buy in the short-term than BTI, which in turn is a better option than DG.

Price Growth

BTI (@Tobacco) experienced а +0.91% price change this week, while DG (@Discount Stores) price change was -2.89% , and MDLZ (@Food: Specialty/Candy) price fluctuated +2.54% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was +0.39%. For the same industry, the average monthly price growth was +1.02%, and the average quarterly price growth was -8.00%.

The average weekly price growth across all stocks in the @Discount Stores industry was -0.78%. For the same industry, the average monthly price growth was -2.41%, and the average quarterly price growth was +9.75%.

The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was +1.04%. For the same industry, the average monthly price growth was -0.63%, and the average quarterly price growth was +4.29%.

Reported Earning Dates

BTI is expected to report earnings on Apr 28, 2026.

DG is expected to report earnings on May 21, 2026.

MDLZ is expected to report earnings on Apr 28, 2026.

Industries' Descriptions

@Tobacco (+0.39% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

@Discount Stores (-0.78% weekly)

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

@Food: Specialty/Candy (+1.04% weekly)

A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BTI($126B) has a higher market cap than MDLZ($75.7B) and DG($25.5B). MDLZ has higher P/E ratio than DG and BTI: MDLZ (31.22) vs DG (16.89) and BTI (12.58). MDLZ YTD gains are higher at: 10.553 vs. BTI (5.378) and DG (-12.047). BTI has higher annual earnings (EBITDA): 14.1B vs. MDLZ (4.97B) and DG (3.24B). DG has higher revenues than MDLZ and BTI: DG (42.7B) vs MDLZ (38.5B) and BTI (25.6B).
BTIDGMDLZ
Capitalization126B25.5B75.7B
EBITDA14.1B3.24B4.97B
Gain YTD5.378-12.04710.553
P/E Ratio12.5816.8931.22
Revenue25.6B42.7B38.5B
Total CashN/AN/AN/A
Total DebtN/A15.7B21.8B
FUNDAMENTALS RATINGS
BTI vs DG vs MDLZ: Fundamental Ratings
BTI
DG
MDLZ
OUTLOOK RATING
1..100
23519
VALUATION
overvalued / fair valued / undervalued
1..100
12
Undervalued
31
Undervalued
27
Undervalued
PROFIT vs RISK RATING
1..100
910072
SMR RATING
1..100
994571
PRICE GROWTH RATING
1..100
465953
P/E GROWTH RATING
1..100
936220
SEASONALITY SCORE
1..100
505085

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BTI's Valuation (12) in the Tobacco industry is in the same range as MDLZ (27) in the Food Major Diversified industry, and is in the same range as DG (31) in the Discount Stores industry. This means that BTI's stock grew similarly to MDLZ’s and similarly to DG’s over the last 12 months.

BTI's Profit vs Risk Rating (9) in the Tobacco industry is somewhat better than the same rating for MDLZ (72) in the Food Major Diversified industry, and is significantly better than the same rating for DG (100) in the Discount Stores industry. This means that BTI's stock grew somewhat faster than MDLZ’s and significantly faster than DG’s over the last 12 months.

DG's SMR Rating (45) in the Discount Stores industry is in the same range as MDLZ (71) in the Food Major Diversified industry, and is somewhat better than the same rating for BTI (99) in the Tobacco industry. This means that DG's stock grew similarly to MDLZ’s and somewhat faster than BTI’s over the last 12 months.

BTI's Price Growth Rating (46) in the Tobacco industry is in the same range as MDLZ (53) in the Food Major Diversified industry, and is in the same range as DG (59) in the Discount Stores industry. This means that BTI's stock grew similarly to MDLZ’s and similarly to DG’s over the last 12 months.

MDLZ's P/E Growth Rating (20) in the Food Major Diversified industry is somewhat better than the same rating for DG (62) in the Discount Stores industry, and is significantly better than the same rating for BTI (93) in the Tobacco industry. This means that MDLZ's stock grew somewhat faster than DG’s and significantly faster than BTI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTIDGMDLZ
RSI
ODDS (%)
N/A
Bullish Trend 2 days ago
56%
Bullish Trend 2 days ago
66%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
47%
Bearish Trend 2 days ago
60%
Bearish Trend 2 days ago
48%
Momentum
ODDS (%)
Bullish Trend 2 days ago
57%
Bearish Trend 2 days ago
72%
Bullish Trend 2 days ago
47%
MACD
ODDS (%)
Bullish Trend 2 days ago
57%
Bullish Trend 2 days ago
52%
Bullish Trend 2 days ago
56%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
55%
Bearish Trend 2 days ago
66%
Bullish Trend 2 days ago
51%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
53%
Bearish Trend 2 days ago
66%
Bullish Trend 2 days ago
48%
Advances
ODDS (%)
Bullish Trend 4 days ago
61%
Bullish Trend 6 days ago
62%
Bullish Trend 3 days ago
53%
Declines
ODDS (%)
Bearish Trend 2 days ago
43%
Bearish Trend 2 days ago
64%
Bearish Trend 11 days ago
49%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
49%
Bullish Trend 2 days ago
58%
Bullish Trend 2 days ago
59%
Aroon
ODDS (%)
Bearish Trend 2 days ago
32%
Bearish Trend 2 days ago
60%
Bearish Trend 2 days ago
49%
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BTI
Daily Signal:
Gain/Loss:
DG
Daily Signal:
Gain/Loss:
MDLZ
Daily Signal:
Gain/Loss:
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BTI and

Correlation & Price change

A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BTI
1D Price
Change %
BTI100%
-0.07%
MO - BTI
52%
Loosely correlated
-0.12%
IMBBY - BTI
46%
Loosely correlated
+0.02%
PM - BTI
43%
Loosely correlated
-0.50%
BTAFF - BTI
38%
Loosely correlated
-1.50%
UVV - BTI
32%
Poorly correlated
-0.24%
More

MDLZ and

Correlation & Price change

A.I.dvisor indicates that over the last year, MDLZ has been loosely correlated with GIS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if MDLZ jumps, then GIS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MDLZ
1D Price
Change %
MDLZ100%
-0.15%
GIS - MDLZ
65%
Loosely correlated
-1.52%
CAG - MDLZ
59%
Loosely correlated
-2.38%
CPB - MDLZ
58%
Loosely correlated
-1.73%
KHC - MDLZ
58%
Loosely correlated
-0.90%
MKC - MDLZ
58%
Loosely correlated
+4.41%
More