BTI
Price
$58.85
Change
-$1.10 (-1.83%)
Updated
Apr 9 closing price
Capitalization
128.41B
18 days until earnings call
Intraday BUY SELL Signals
DG
Price
$119.75
Change
-$3.30 (-2.68%)
Updated
Apr 9 closing price
Capitalization
26.37B
41 days until earnings call
Intraday BUY SELL Signals
PM
Price
$161.25
Change
+$0.31 (+0.19%)
Updated
Apr 9 closing price
Capitalization
251.31B
12 days until earnings call
Intraday BUY SELL Signals
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BTI or DG or PM

Header iconBTI vs DG vs PM Comparison
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BTI vs DG vs PM Comparison Chart in %
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Which Stock Would AI Choose? British American Tobacco (BTI) vs. Dollar General (DG) vs. Philip Morris International (PM) Stock Comparison

Key Takeaways

  • BTI offers the highest dividend yield at approximately 5.8%, with a low P/E ratio of 12.4, appealing to value-oriented investors in recent market activity.
  • DG has shown strong YTD gains around 10%, driven by discount retail momentum, though recent weeks saw some pullback amid operational concerns.
  • PM leads in market cap at over $264B and smoke-free product growth, with YTD performance near 6% but higher P/E of 23.4 reflecting premium valuation.
  • Over the past year, BTI delivered superior returns around 50%, outperforming PM's 15% and DG's 77% in relative stability.
  • All three exhibit defensive qualities, but DG faces consumer spending sensitivity while tobacco peers benefit from smokeless shifts.

Introduction

This comparison examines BTI, DG, and PM—representing tobacco giants and a discount retailer—in the consumer defensive space. These stocks attract income seekers, value investors, and traders eyeing stability amid economic uncertainty. With high dividends, resilient demand, and sector rotation, they offer insights into defensive positioning, growth in smokeless products for tobacco firms, and value retail resilience. Investors tracking relative performance and market sentiment will find this analysis key for portfolio decisions in varying conditions.

BTI Overview and Recent Performance

British American Tobacco (BTI) is a global leader in tobacco and nicotine products, including vapour, heated, and modern oral categories like Vuse and Velo. Headquartered in London, it operates across combustibles and smokeless segments. In recent weeks, BTI shares experienced weakness despite strong 2025 results showing revenue and profit growth from smokeless categories, with YTD returns around 2% and one-year gains over 50%. Sentiment reflects robust long-term returns but short-term pressures, bolstered by a high dividend yield near 5.8% and low P/E of 12.4. Market cap stands at $125B, with focus on U.S. recovery and new category acceleration influencing performance.

DG Overview and Recent Performance

Dollar General (DG), based in Goodlettsville, Tennessee, runs over 20,000 small-box discount stores offering everyday essentials. It targets value-conscious shoppers with consumables and general merchandise. Recent market activity showed YTD gains of about 10%, with one-year returns near 77-98%, though shares dipped in recent weeks amid store closures and pre-earnings caution. Trading around $146 with a market cap of $32B, P/E of 25.3, and dividend yield of 1.6%, performance has been buoyed by traffic from budget consumers and cost controls, but sensitive to economic shifts and operational issues.

PM Overview and Recent Performance

Philip Morris International (PM), headquartered in Stamford, Connecticut, focuses on cigarettes and smoke-free innovations like IQOS, ZYN, and heated tobacco. It serves global markets with a shift toward reduced-risk products. In recent weeks, shares pulled back post-earnings miss on adjusted metrics, with YTD around 6% and one-year at 15%. At $170, market cap exceeds $264B, P/E 23.4, yield 3.5%; performance reflects smoke-free revenue at 42% of total, but regulatory and margin pressures tempered sentiment despite strong consumer base.

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Head-to-Head Comparison

BTI and PM share tobacco exposure, emphasizing smokeless transitions amid regulatory risks, while DG leverages discount retail amid inflation sensitivity. Growth drivers differ: tobacco firms via IQOS/ZYN/Velo (PM/BTI smoke-free ~42%), DG via store expansion. Recent momentum favors DG YTD, but BTI leads longer-term. Risks include litigation for tobacco, competition/operations for DG. Valuation: BTI cheapest (P/E 12), PM premium, DG mid-range. Sentiment tilts to tobacco stability over retail volatility.

Tickeron AI Verdict

Tickeron’s AI currently favors BTI for its trend consistency in longer horizons, attractive valuation, superior yield, and defensive tobacco positioning with smokeless catalysts, relative to PM's premium and DG's cyclicality. Probability leans toward sustained outperformance in uncertain environments, though monitoring earnings and sector shifts remains key.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
Apr 10, 2026
Stock price -- (BTI: $58.85DG: $119.75PM: $161.25)
Brand notoriety: DG and PM are notable and BTI is not notable
BTI and PM are part of the Tobacco industry, and DG is in the Discount Stores industry
Current volume relative to the 65-day Moving Average: BTI: 96%, DG: 100%, PM: 68%
Market capitalization -- BTI: $128.41B, DG: $26.37B, PM: $251.31B
$BTI [@Tobacco] is valued at $128.41B. $PM’s [@Tobacco] market capitalization is $ $251.31B. $DG [@Discount Stores] has a market capitalization of $ $26.37B. The market cap for tickers in the [@Tobacco] industry ranges from $ $251.31B to $ $0. The market cap for tickers in the [@Discount Stores] industry ranges from $ $1.03T to $ $0. The average market capitalization across the [@Tobacco] industry is $ $33.6B. The average market capitalization across the [@Discount Stores] industry is $ $119.42B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTI’s FA Score shows that 2 FA rating(s) are green whileDG’s FA Score has 1 green FA rating(s), and PM’s FA Score reflects 3 green FA rating(s).

  • BTI’s FA Score: 2 green, 3 red.
  • DG’s FA Score: 1 green, 4 red.
  • PM’s FA Score: 3 green, 2 red.
According to our system of comparison, PM is a better buy in the long-term than BTI, which in turn is a better option than DG.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTI’s TA Score shows that 3 TA indicator(s) are bullish while DG’s TA Score has 5 bullish TA indicator(s), and PM’s TA Score reflects 5 bullish TA indicator(s).

  • BTI’s TA Score: 3 bullish, 6 bearish.
  • DG’s TA Score: 5 bullish, 5 bearish.
  • PM’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, PM is a better buy in the short-term than DG, which in turn is a better option than BTI.

Price Growth

BTI (@Tobacco) experienced а +0.98% price change this week, while DG (@Discount Stores) price change was +0.48% , and PM (@Tobacco) price fluctuated +1.99% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was +1.70%. For the same industry, the average monthly price growth was +1.58%, and the average quarterly price growth was -7.40%.

The average weekly price growth across all stocks in the @Discount Stores industry was +0.71%. For the same industry, the average monthly price growth was -1.87%, and the average quarterly price growth was +11.43%.

Reported Earning Dates

BTI is expected to report earnings on Apr 28, 2026.

DG is expected to report earnings on May 21, 2026.

PM is expected to report earnings on Apr 22, 2026.

Industries' Descriptions

@Tobacco (+1.70% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

@Discount Stores (+0.71% weekly)

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

SUMMARIES
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FUNDAMENTALS
Fundamentals
PM($251B) has a higher market cap than BTI($128B) and DG($26.4B). PM has higher P/E ratio than DG and BTI: PM (22.20) vs DG (17.48) and BTI (12.58). BTI YTD gains are higher at: 5.450 vs. PM (1.427) and DG (-8.992). PM has higher annual earnings (EBITDA): 17.5B vs. BTI (14.1B) and DG (3.24B). DG has higher revenues than PM and BTI: DG (42.7B) vs PM (40.6B) and BTI (25.6B).
BTIDGPM
Capitalization128B26.4B251B
EBITDA14.1B3.24B17.5B
Gain YTD5.450-8.9921.427
P/E Ratio12.5817.4822.20
Revenue25.6B42.7B40.6B
Total CashN/AN/AN/A
Total DebtN/A15.7B48.8B
FUNDAMENTALS RATINGS
BTI vs DG vs PM: Fundamental Ratings
BTI
DG
PM
OUTLOOK RATING
1..100
25716
VALUATION
overvalued / fair valued / undervalued
1..100
12
Undervalued
33
Fair valued
23
Undervalued
PROFIT vs RISK RATING
1..100
910016
SMR RATING
1..100
99453
PRICE GROWTH RATING
1..100
435757
P/E GROWTH RATING
1..100
935573
SEASONALITY SCORE
1..100
345050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BTI's Valuation (12) in the Tobacco industry is in the same range as PM (23) in the Tobacco industry, and is in the same range as DG (33) in the Discount Stores industry. This means that BTI's stock grew similarly to PM’s and similarly to DG’s over the last 12 months.

BTI's Profit vs Risk Rating (9) in the Tobacco industry is in the same range as PM (16) in the Tobacco industry, and is significantly better than the same rating for DG (100) in the Discount Stores industry. This means that BTI's stock grew similarly to PM’s and significantly faster than DG’s over the last 12 months.

PM's SMR Rating (3) in the Tobacco industry is somewhat better than the same rating for DG (45) in the Discount Stores industry, and is significantly better than the same rating for BTI (99) in the Tobacco industry. This means that PM's stock grew somewhat faster than DG’s and significantly faster than BTI’s over the last 12 months.

BTI's Price Growth Rating (43) in the Tobacco industry is in the same range as PM (57) in the Tobacco industry, and is in the same range as DG (57) in the Discount Stores industry. This means that BTI's stock grew similarly to PM’s and similarly to DG’s over the last 12 months.

DG's P/E Growth Rating (55) in the Discount Stores industry is in the same range as PM (73) in the Tobacco industry, and is somewhat better than the same rating for BTI (93) in the Tobacco industry. This means that DG's stock grew similarly to PM’s and somewhat faster than BTI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTIDGPM
RSI
ODDS (%)
N/A
Bullish Trend 1 day ago
56%
Bullish Trend 1 day ago
77%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
48%
Bearish Trend 1 day ago
62%
Bullish Trend 1 day ago
45%
Momentum
ODDS (%)
Bullish Trend 1 day ago
52%
Bullish Trend 1 day ago
59%
Bearish Trend 1 day ago
48%
MACD
ODDS (%)
Bullish Trend 1 day ago
57%
Bullish Trend 1 day ago
54%
Bullish Trend 1 day ago
47%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
55%
Bullish Trend 1 day ago
62%
Bullish Trend 1 day ago
56%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
53%
Bearish Trend 1 day ago
66%
Bearish Trend 1 day ago
51%
Advances
ODDS (%)
Bullish Trend 3 days ago
61%
Bullish Trend 5 days ago
62%
Bullish Trend 1 day ago
57%
Declines
ODDS (%)
Bearish Trend 24 days ago
43%
Bearish Trend 15 days ago
64%
Bearish Trend 22 days ago
47%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
53%
Bullish Trend 1 day ago
65%
Bullish Trend 4 days ago
68%
Aroon
ODDS (%)
Bearish Trend 1 day ago
29%
Bearish Trend 1 day ago
60%
Bearish Trend 1 day ago
41%
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BTI
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DG
Daily Signal:
Gain/Loss:
PM
Daily Signal:
Gain/Loss:
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