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BTI or KDP or UL
Which Stock Would AI Choose? British American Tobacco p.l.c. (BTI) vs. Keurig Dr Pepper Inc. (KDP) vs. Unilever PLC (UL) Stock Comparison
Key Takeaways
- BTI leads with a 5.6% dividend yield and strong long-term gains over 50% in the past year, supported by growth in modern oral products despite recent price dips.
- KDP delivered 8.2% full-year revenue growth in 2025, with double-digit EPS outlook for 2026, though shares have faced pressure amid cost challenges.
- UL reported 3.5% underlying sales growth and margin expansion to 20% in 2025, but recent portfolio reviews have contributed to share underperformance.
- Over the past month, all three experienced volatility, with BTI around $58, KDP near $27, and UL at $61, reflecting broader consumer staples sector dynamics.
- BTI trades at the lowest P/E (~12x), offering value, while KDP and UL emphasize growth in beverages and personal care.
- Defensive positioning suits income-focused investors amid market uncertainty.
Introduction
This comparison examines BTI, KDP, and UL, three consumer defensive giants in tobacco, beverages, and household products. These stocks appeal to traders seeking stability and dividends, as well as investors eyeing relative performance in a volatile market. With high yields, global reach, and adaptation to shifting consumer trends like reduced-risk products and premium beverages, they offer insights into sector resilience. Recent earnings highlight growth amid cost pressures, aiding decisions on stock comparison and market positioning.
BTI Overview and Recent Performance
British American Tobacco p.l.c. (BTI) is a multinational tobacco and nicotine products leader, offering cigarettes, vapes, heated tobacco, and oral pouches under brands like Vuse, Glo, and Velo. Headquartered in London, it operates globally with a focus on smokeless transitions. In recent market activity, BTI shares hovered around $58, down from early-year highs near $62 amid broader pullbacks. Sentiment has been buoyed by 2025 results showing 2.1% revenue growth to £25.6B and 3.4% adjusted profit rise, driven by 48% modern oral surge and 34.1 million smokeless users. A 5.6% dividend yield and share buybacks support appeal, though regulatory risks temper gains.
KDP Overview and Recent Performance
Keurig Dr Pepper Inc. (KDP) manufactures and distributes beverages and brewing systems, spanning sodas like Dr Pepper, coffees via Keurig, and brands including Snapple and 7UP. Based in Frisco, Texas, it leads in North American refreshment and coffee. Recent weeks saw KDP trade near $27, reflecting pressure from cost inflation despite strong fundamentals. 2025 full-year net sales rose 8.2% to $16.6B, with U.S. refreshment momentum and adjusted EPS up 7.3% to $2.05. International growth and JDE Peet's acquisition plans fuel optimism, alongside a stable dividend, though labor issues have influenced short-term sentiment.
UL Overview and Recent Performance
Unilever PLC (UL) is a fast-moving consumer goods powerhouse in beauty, personal care, homecare, and nutrition, with icons like Dove, Hellmann’s, and Knorr. London-based, it derives significant sales from emerging markets. Shares recently traded around $61, down from $73 peaks in late February due to portfolio restructuring talks. 2025 underlying sales grew 3.5% with 1.5% volume, Power Brands at 4.3%, gross margin at 46.9%, and operating margin expanding to 20%. Strategic shifts, including potential food spin-offs, drive focus on high-growth areas, sustaining a 3.6% yield amid valuation debates.
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Head-to-Head Comparison
BTI, KDP, and UL share defensive consumer exposure but diverge in models: BTI’s nicotine focus yields highest dividends (5.6%) versus KDP (2.1%) and UL (3.6%), with lowest P/E (~12x) signaling value amid regulatory hurdles. KDP drives growth via acquisitions and refreshment volume, less debt-exposed but sensitive to commodity costs; recent momentum lags peers. UL balances broad portfolios with margin gains, though restructuring risks higher volatility. BTI excels in yield stability, KDP in U.S. beverages, UL in global scale—trade-offs hinge on income versus expansion priorities.
Tickeron AI Verdict
Tickeron’s AI currently favors BTI for its trend consistency in smokeless growth, high yield stability, and undervalued positioning relative to peers. Observable catalysts like modern oral expansion and buybacks enhance probabilistic edge over KDP’s cost sensitivity and UL’s restructuring uncertainty, particularly in defensive rotations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BTI’s FA Score shows that 2 FA rating(s) are green whileKDP’s FA Score has 1 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
- BTI’s FA Score: 2 green, 3 red.
- KDP’s FA Score: 1 green, 4 red.
- UL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BTI’s TA Score shows that 3 TA indicator(s) are bullish while KDP’s TA Score has 5 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- BTI’s TA Score: 3 bullish, 6 bearish.
- KDP’s TA Score: 5 bullish, 5 bearish.
- UL’s TA Score: 4 bullish, 5 bearish.
Price Growth
BTI (@Tobacco) experienced а +0.91% price change this week, while KDP (@Beverages: Non-Alcoholic) price change was +4.98% , and UL (@Household/Personal Care) price fluctuated +5.21% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was +0.39%. For the same industry, the average monthly price growth was +1.02%, and the average quarterly price growth was -8.00%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +1.66%. For the same industry, the average monthly price growth was -1.85%, and the average quarterly price growth was +164975.86%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.
Reported Earning Dates
BTI is expected to report earnings on Apr 28, 2026.
KDP is expected to report earnings on Apr 23, 2026.
Industries' Descriptions
@Tobacco (+0.39% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Beverages: Non-Alcoholic (+1.66% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+2.76% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| BTI | KDP | UL | |
| Capitalization | 126B | 36.1B | 126B |
| EBITDA | 14.1B | 4.19B | 11.3B |
| Gain YTD | 5.378 | -3.511 | -10.115 |
| P/E Ratio | 12.58 | 17.37 | 19.32 |
| Revenue | 25.6B | 16.6B | 59.8B |
| Total Cash | N/A | N/A | N/A |
| Total Debt | N/A | 17.6B | N/A |
BTI | KDP | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 23 | 65 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 12 Undervalued | 25 Undervalued | 40 Fair valued | |
PROFIT vs RISK RATING 1..100 | 9 | 100 | 79 | |
SMR RATING 1..100 | 99 | 74 | 96 | |
PRICE GROWTH RATING 1..100 | 46 | 61 | 77 | |
P/E GROWTH RATING 1..100 | 93 | 94 | 80 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BTI's Valuation (12) in the Tobacco industry is in the same range as KDP (25) in the Beverages Non Alcoholic industry, and is in the same range as UL (40) in the Household Or Personal Care industry. This means that BTI's stock grew similarly to KDP’s and similarly to UL’s over the last 12 months.
BTI's Profit vs Risk Rating (9) in the Tobacco industry is significantly better than the same rating for UL (79) in the Household Or Personal Care industry, and is significantly better than the same rating for KDP (100) in the Beverages Non Alcoholic industry. This means that BTI's stock grew significantly faster than UL’s and significantly faster than KDP’s over the last 12 months.
KDP's SMR Rating (74) in the Beverages Non Alcoholic industry is in the same range as UL (96) in the Household Or Personal Care industry, and is in the same range as BTI (99) in the Tobacco industry. This means that KDP's stock grew similarly to UL’s and similarly to BTI’s over the last 12 months.
BTI's Price Growth Rating (46) in the Tobacco industry is in the same range as KDP (61) in the Beverages Non Alcoholic industry, and is in the same range as UL (77) in the Household Or Personal Care industry. This means that BTI's stock grew similarly to KDP’s and similarly to UL’s over the last 12 months.
UL's P/E Growth Rating (80) in the Household Or Personal Care industry is in the same range as BTI (93) in the Tobacco industry, and is in the same range as KDP (94) in the Beverages Non Alcoholic industry. This means that UL's stock grew similarly to BTI’s and similarly to KDP’s over the last 12 months.
| BTI | KDP | UL | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 71% | 1 day ago 38% |
| Stochastic ODDS (%) | 1 day ago 47% | 1 day ago 43% | 1 day ago 28% |
| Momentum ODDS (%) | 1 day ago 57% | 1 day ago 39% | N/A |
| MACD ODDS (%) | 1 day ago 57% | 1 day ago 49% | 1 day ago 40% |
| TrendWeek ODDS (%) | 1 day ago 55% | 1 day ago 44% | 1 day ago 41% |
| TrendMonth ODDS (%) | 1 day ago 53% | 1 day ago 43% | 1 day ago 45% |
| Advances ODDS (%) | 4 days ago 61% | 1 day ago 49% | 3 days ago 42% |
| Declines ODDS (%) | 1 day ago 43% | 10 days ago 45% | 10 days ago 41% |
| BollingerBands ODDS (%) | 1 day ago 49% | 5 days ago 65% | N/A |
| Aroon ODDS (%) | 1 day ago 32% | 1 day ago 35% | 1 day ago 36% |
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BTI and
Correlation & Price change
A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.
| Ticker / NAME | Correlation To BTI | 1D Price Change % | ||
|---|---|---|---|---|
| BTI | 100% | -0.07% | ||
| MO - BTI | 52% Loosely correlated | -0.12% | ||
| IMBBY - BTI | 46% Loosely correlated | +0.02% | ||
| PM - BTI | 43% Loosely correlated | -0.50% | ||
| BTAFF - BTI | 38% Loosely correlated | -1.50% | ||
| UVV - BTI | 32% Poorly correlated | -0.24% | ||
More | ||||
KDP and
Correlation & Price change
A.I.dvisor indicates that over the last year, KDP has been loosely correlated with PEP. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if KDP jumps, then PEP could also see price increases.
| Ticker / NAME | Correlation To KDP | 1D Price Change % | ||
|---|---|---|---|---|
| KDP | 100% | +0.57% | ||
| PEP - KDP | 51% Loosely correlated | -0.27% | ||
| KO - KDP | 49% Loosely correlated | -0.91% | ||
| FIZZ - KDP | 42% Loosely correlated | -2.03% | ||
| MNST - KDP | 34% Loosely correlated | -0.62% | ||
| CCEP - KDP | 32% Poorly correlated | -0.49% | ||
More | ||||
UL and
Correlation & Price change
A.I.dvisor indicates that over the last year, UL has been loosely correlated with PG. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if UL jumps, then PG could also see price increases.