BTI
Price
$56.68
Change
+$0.54 (+0.96%)
Updated
Apr 17 closing price
Capitalization
121.28B
9 days until earnings call
Intraday BUY SELL Signals
KMB
Price
$98.84
Change
+$0.87 (+0.89%)
Updated
Apr 17 closing price
Capitalization
32.81B
9 days until earnings call
Intraday BUY SELL Signals
MO
Price
$64.17
Change
-$0.77 (-1.19%)
Updated
Apr 17 closing price
Capitalization
107.25B
11 days until earnings call
Intraday BUY SELL Signals
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BTI or KMB or MO

Header iconBTI vs KMB vs MO Comparison
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BTI vs KMB vs MO Comparison Chart in %
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Which Stock Would AI Choose? British American Tobacco (BTI) vs. Kimberly-Clark (KMB) vs. Altria Group (MO) Stock Comparison

Key Takeaways

  • BTI leads with robust one-year returns over 40%, driven by smokeless product growth and a competitive 5.6% dividend yield at a low P/E of around 13.
  • MO offers the highest yield near 6.2% and YTD gains of about 18%, supported by stable U.S. tobacco cash flows amid valuation reassessment.
  • KMB trails with a 26% one-year decline but provides defensive stability in essentials, a 5.15% yield, and potential from leadership changes and innovations.
  • Tobacco stocks BTI and MO show stronger momentum and cheaper valuations (P/E 13-16) versus KMB's higher P/E near 20.
  • Recent market activity highlights BTI's revenue growth in non-combustibles and MO's dividend momentum, contrasting KMB's growth challenges.
  • All three offer high yields above 5%, appealing for income-focused traders in volatile conditions.

Introduction

This stock comparison examines BTI, KMB, and MO, representing defensive consumer staples in tobacco and personal care. BTI and MO focus on nicotine products transitioning to smokeless options, while KMB leads in hygiene essentials. Investors seeking high dividend yields, relative stability, and value in current market volatility—marked by sector rotations and economic uncertainty—will find this analysis relevant for assessing relative performance, valuation, and growth drivers in these resilient sectors.

BTI Overview and Recent Performance

British American Tobacco p.l.c. (BTI) is a global leader in tobacco and nicotine products, including combustibles, vapes, heated tobacco, and modern oral nicotine like Vuse and Velo. The company operates across combustibles and new categories, with a business model emphasizing consumer preferences through direct distribution and e-commerce. In recent market activity, BTI shares have demonstrated resilience, trading around $61 with gains over 2% in recent sessions amid broader volatility. Sentiment has been bolstered by 2025 revenue and profit growth in smokeless segments, adding millions of users and highlighting undervaluation with a competitive dividend yield. YTD returns stand at about 6%, with one-year performance exceeding 44%, influenced by U.S. volume stability and non-combustible expansion.

KMB Overview and Recent Performance

Kimberly-Clark Corporation (KMB) manufactures personal care, consumer tissue, and professional products under powerhouse brands like Huggies, Kleenex, Kotex, and Depend. Its vertically integrated model spans baby/child care, feminine care, adult care, family care, and professional segments, serving a $240 billion addressable market. Recent weeks have seen KMB shares around $99, reflecting a 26% one-year decline amid slowing growth and competitive pressures, though YTD performance shows modest stability. Influences include leadership changes, product innovations, and a focus on cost synergies from past initiatives, maintaining a strong 5.15% dividend yield despite margin challenges.

MO Overview and Recent Performance

Altria Group, Inc. (MO) is a holding company with subsidiaries producing smokeable and oral nicotine products, led by Philip Morris USA's Marlboro cigarettes, alongside Black & Mild cigars, Copenhagen smokeless, on! pouches, and NJOY e-vapor. Its U.S.-focused model prioritizes transitioning adult smokers to smoke-free alternatives. In recent market activity, MO shares hover near $68, with YTD gains around 18% and one-year returns over 17%, outperforming benchmarks. Performance reflects stable cash flows, dividend momentum, and smoke-free progress, despite mixed earnings, drawing analyst attention to its valuation.

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Head-to-Head Comparison

BTI and MO center on tobacco with smokeless transitions—BTI's global scale versus MO's U.S. dominance—yielding high margins (30-35%) and cash for dividends, contrasting KMB's essentials-driven personal care stability. Growth drivers favor tobacco's non-combustible catalysts (e.g., BTI smokeless revenue surge) over KMB's innovation amid competition. Recent momentum shines for BTI (44%+ yearly) and MO (18% YTD), outpacing KMB's declines. Risks include regulatory pressures for tobacco versus KMB's debt/capex. Valuations position BTI (P/E ~13) and MO (~16) as bargains against KMB (~20); yields tilt to MO (6.2%), with sentiment favoring tobacco's cash flow resilience.

Tickeron AI Verdict

Tickeron’s AI currently favors BTI due to its trend consistency, superior one-year performance, lowest P/E valuation, smokeless catalysts, and stable beta, positioning it for higher probability of outperformance relative to KMB's headwinds and MO's solid but U.S.-centric stability.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
Apr 19, 2026
Stock price -- (BTI: $56.68KMB: $98.84MO: $64.17)
Brand notoriety: BTI and KMB are not notable and MO is notable
BTI and MO are part of the Tobacco industry, and KMB is in the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: BTI: 81%, KMB: 85%, MO: 112%
Market capitalization -- BTI: $121.28B, KMB: $32.81B, MO: $107.25B
$BTI [@Tobacco] is valued at $121.28B. $MO’s [@Tobacco] market capitalization is $ $107.25B. $KMB [@Household/Personal Care] has a market capitalization of $ $32.81B. The market cap for tickers in the [@Tobacco] industry ranges from $ $245.92B to $ $0. The market cap for tickers in the [@Household/Personal Care] industry ranges from $ $341.47B to $ $0. The average market capitalization across the [@Tobacco] industry is $ $32.3B. The average market capitalization across the [@Household/Personal Care] industry is $ $19.99B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTI’s FA Score shows that 2 FA rating(s) are green whileKMB’s FA Score has 2 green FA rating(s), and MO’s FA Score reflects 4 green FA rating(s).

  • BTI’s FA Score: 2 green, 3 red.
  • KMB’s FA Score: 2 green, 3 red.
  • MO’s FA Score: 4 green, 1 red.
According to our system of comparison, MO is a better buy in the long-term than BTI, which in turn is a better option than KMB.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTI’s TA Score shows that 3 TA indicator(s) are bullish while KMB’s TA Score has 5 bullish TA indicator(s), and MO’s TA Score reflects 4 bullish TA indicator(s).

  • BTI’s TA Score: 3 bullish, 6 bearish.
  • KMB’s TA Score: 5 bullish, 4 bearish.
  • MO’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, KMB and MO are a better buy in the short-term than BTI.

Price Growth

BTI (@Tobacco) experienced а -3.62% price change this week, while KMB (@Household/Personal Care) price change was +1.60% , and MO (@Tobacco) price fluctuated -4.76% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was -0.47%, and the average quarterly price growth was -9.25%.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.

Reported Earning Dates

BTI is expected to report earnings on Apr 28, 2026.

KMB is expected to report earnings on Apr 28, 2026.

MO is expected to report earnings on Apr 30, 2026.

Industries' Descriptions

@Tobacco (-1.34% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

@Household/Personal Care (+0.96% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BTI($121B) has a higher market cap than MO($107B) and KMB($32.8B). KMB has higher P/E ratio than MO and BTI: KMB (20.34) vs MO (15.58) and BTI (11.96). MO YTD gains are higher at: 13.155 vs. BTI (1.561) and KMB (-0.822). BTI has higher annual earnings (EBITDA): 14.1B vs. MO (10.8B) and KMB (3.11B). BTI has higher revenues than MO and KMB: BTI (25.6B) vs MO (20.1B) and KMB (16.4B).
BTIKMBMO
Capitalization121B32.8B107B
EBITDA14.1B3.11B10.8B
Gain YTD1.561-0.82213.155
P/E Ratio11.9620.3415.58
Revenue25.6B16.4B20.1B
Total CashN/A774MN/A
Total DebtN/A7.3B25.7B
FUNDAMENTALS RATINGS
BTI vs KMB vs MO: Fundamental Ratings
BTI
KMB
MO
OUTLOOK RATING
1..100
796456
VALUATION
overvalued / fair valued / undervalued
1..100
12
Undervalued
15
Undervalued
8
Undervalued
PROFIT vs RISK RATING
1..100
1310014
SMR RATING
1..100
99119
PRICE GROWTH RATING
1..100
506234
P/E GROWTH RATING
1..100
955415
SEASONALITY SCORE
1..100
505050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MO's Valuation (8) in the Tobacco industry is in the same range as BTI (12) in the Tobacco industry, and is in the same range as KMB (15) in the Household Or Personal Care industry. This means that MO's stock grew similarly to BTI’s and similarly to KMB’s over the last 12 months.

BTI's Profit vs Risk Rating (13) in the Tobacco industry is in the same range as MO (14) in the Tobacco industry, and is significantly better than the same rating for KMB (100) in the Household Or Personal Care industry. This means that BTI's stock grew similarly to MO’s and significantly faster than KMB’s over the last 12 months.

MO's SMR Rating (9) in the Tobacco industry is in the same range as KMB (11) in the Household Or Personal Care industry, and is significantly better than the same rating for BTI (99) in the Tobacco industry. This means that MO's stock grew similarly to KMB’s and significantly faster than BTI’s over the last 12 months.

MO's Price Growth Rating (34) in the Tobacco industry is in the same range as BTI (50) in the Tobacco industry, and is in the same range as KMB (62) in the Household Or Personal Care industry. This means that MO's stock grew similarly to BTI’s and similarly to KMB’s over the last 12 months.

MO's P/E Growth Rating (15) in the Tobacco industry is somewhat better than the same rating for KMB (54) in the Household Or Personal Care industry, and is significantly better than the same rating for BTI (95) in the Tobacco industry. This means that MO's stock grew somewhat faster than KMB’s and significantly faster than BTI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTIKMBMO
RSI
ODDS (%)
N/A
Bullish Trend 3 days ago
43%
N/A
Stochastic
ODDS (%)
Bullish Trend 3 days ago
60%
Bearish Trend 3 days ago
40%
Bullish Trend 3 days ago
58%
Momentum
ODDS (%)
Bearish Trend 3 days ago
49%
Bullish Trend 3 days ago
47%
Bearish Trend 3 days ago
35%
MACD
ODDS (%)
Bearish Trend 3 days ago
51%
Bullish Trend 3 days ago
54%
Bearish Trend 3 days ago
40%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
42%
Bullish Trend 3 days ago
43%
Bearish Trend 3 days ago
40%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
37%
Bearish Trend 3 days ago
46%
Bearish Trend 3 days ago
31%
Advances
ODDS (%)
Bullish Trend 12 days ago
61%
Bullish Trend 3 days ago
42%
Bullish Trend 11 days ago
53%
Declines
ODDS (%)
Bearish Trend 4 days ago
43%
Bearish Trend 7 days ago
48%
Bearish Trend 5 days ago
37%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
50%
Bullish Trend 3 days ago
48%
Bullish Trend 3 days ago
55%
Aroon
ODDS (%)
Bearish Trend 3 days ago
50%
Bearish Trend 3 days ago
45%
Bearish Trend 3 days ago
23%
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BTI
Daily Signal:
Gain/Loss:
KMB
Daily Signal:
Gain/Loss:
MO
Daily Signal:
Gain/Loss:
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BTI and

Correlation & Price change

A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BTI
1D Price
Change %
BTI100%
+0.96%
MO - BTI
52%
Loosely correlated
-1.19%
IMBBY - BTI
46%
Loosely correlated
+0.74%
PM - BTI
43%
Loosely correlated
+0.99%
BTAFF - BTI
38%
Loosely correlated
-5.13%
UVV - BTI
30%
Poorly correlated
+1.27%
More

KMB and

Correlation & Price change

A.I.dvisor indicates that over the last year, KMB has been loosely correlated with CL. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if KMB jumps, then CL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KMB
1D Price
Change %
KMB100%
+0.89%
CL - KMB
52%
Loosely correlated
+2.62%
PG - KMB
50%
Loosely correlated
+2.67%
CLX - KMB
49%
Loosely correlated
+2.15%
CHD - KMB
42%
Loosely correlated
+2.48%
KVUE - KMB
39%
Loosely correlated
+0.86%
More

MO and

Correlation & Price change

A.I.dvisor indicates that over the last year, MO has been loosely correlated with PM. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if MO jumps, then PM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MO
1D Price
Change %
MO100%
-1.19%
PM - MO
51%
Loosely correlated
+0.99%
BTI - MO
46%
Loosely correlated
+0.96%
UVV - MO
36%
Loosely correlated
+1.27%
TPB - MO
27%
Poorly correlated
+2.62%
IMBBY - MO
23%
Poorly correlated
+0.74%
More