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BTI or KO or UL
Which Stock Would AI Choose? British American Tobacco (BTI) vs. Coca-Cola (KO) vs. Unilever (UL) Stock Comparison
Key Takeaways
- BTI trades at a low trailing P/E of 12.8x with a 5.6% dividend yield, bolstered by 2.1% revenue growth from smokeless products, up 5.85% YTD.
- KO leads YTD performance at 11.39%, offering stability in beverages with consistent dividend growth and a P/E around 23x.
- UL lags with -1.32% YTD amid share price weakness, but maintains a 3.5% dividend yield and diversified consumer goods exposure.
- All three exhibit low betas (BTI 0.06, KO ~0.6, UL 0.26), providing defensive positioning in volatile markets.
- BTI appears undervalued relative to peers, while KO shows strongest momentum.
Introduction
This stock comparison examines BTI (British American Tobacco), KO (Coca-Cola), and UL (Unilever), three consumer defensive giants offering stability amid market volatility. These firms span tobacco, beverages, and household products, appealing to income-focused investors seeking dividends and low-beta exposure. Traders may value their relative performance and sector resilience, particularly as recent economic shifts highlight defensive plays in portfolios. This analysis draws on recent financial metrics and market positioning for informed stock comparison insights.
BTI Overview and Recent Performance
British American Tobacco (BTI), a global leader in tobacco and nicotine products including Vuse, Velo, and combustibles, operates across combustibles, vapor, heated, and modern oral segments. In recent market activity, BTI reported 2.1% revenue growth and 3.4% adjusted profit increase for FY2025, driven by smokeless categories adding 4.7 million consumers to reach 34.1 million. Shares hover around $60, up 5.85% YTD and 54% over one year, with a market cap near $130B. Sentiment benefits from a compelling dividend yield over 5% and low P/E of 12.8x, despite regulatory pressures and prior impairments. Analysts note potential undervaluation amid transition to new categories.
KO Overview and Recent Performance
The Coca-Cola Company (KO) dominates nonalcoholic beverages with brands like Coca-Cola, Sprite, and expanding lines in water, sports, coffee, and tea. Recent weeks reflect steady performance, with shares around $77, delivering 11.39% YTD gains outpacing the S&P 500's 3.12%. Market cap exceeds $330B, supported by resilient demand and dividend hikes. Revenue reached $47.9B TTM, with quarterly growth at 2.4% YoY. A P/E near 23x and strong operating margins around 25% underpin sentiment, bolstered by global brand strength and digital initiatives amid fluctuating consumer trends.
UL Overview and Recent Performance
Unilever (UL) is a fast-moving consumer goods powerhouse in beauty, personal care, home care, and nutrition, with brands like Dove, Hellmann's, and Knorr across global markets. Recent performance shows share price pressure, down 1.32% YTD to around $64, with a $140B market cap. Revenue stands at $50.5B TTM, reflecting diversification but facing volume challenges in emerging markets. Dividend yield of 3.5% and P/E of 21.4x provide appeal, though analysts highlight valuation after short-term weakness. Strategic focus on core brands influences ongoing sentiment.
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Head-to-Head Comparison
BTI, KO, and UL share consumer defensive traits but diverge in models: BTI's tobacco pivot to smokeless contrasts KO's beverage dominance and UL's broad FMCG portfolio. Growth drivers include BTI's 48% modern oral surge vs. KO's steady 2-3% organic sales and UL's volume recovery efforts. Momentum favors KO (11% YTD) over BTI (6%) and UL (-1%). Risks: regulatory for BTI, competition for KO, emerging market exposure for UL. Valuations position BTI cheapest (P/E 13x), sensitive to yields; all offer 3.5-5.6% dividends with low betas for sentiment stability.
Tickeron AI Verdict
Tickeron’s AI currently favors BTI for its trend consistency in smokeless growth, superior yield, and undervalued positioning relative to KO and UL. Low P/E, high free cash flow potential, and defensive beta enhance probability of outperformance in uncertain conditions, though KO's momentum remains competitive.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BTI’s FA Score shows that 2 FA rating(s) are green whileKO’s FA Score has 2 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
- BTI’s FA Score: 2 green, 3 red.
- KO’s FA Score: 2 green, 3 red.
- UL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BTI’s TA Score shows that 3 TA indicator(s) are bullish while KO’s TA Score has 3 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- BTI’s TA Score: 3 bullish, 6 bearish.
- KO’s TA Score: 3 bullish, 7 bearish.
- UL’s TA Score: 4 bullish, 5 bearish.
Price Growth
BTI (@Tobacco) experienced а -3.62% price change this week, while KO (@Beverages: Non-Alcoholic) price change was -2.23% , and UL (@Household/Personal Care) price fluctuated +0.33% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was -0.47%, and the average quarterly price growth was -9.25%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -0.77%. For the same industry, the average monthly price growth was -1.88%, and the average quarterly price growth was +2073.90%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
Reported Earning Dates
BTI is expected to report earnings on Apr 28, 2026.
KO is expected to report earnings on Apr 28, 2026.
Industries' Descriptions
@Tobacco (-1.34% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Beverages: Non-Alcoholic (-0.77% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| BTI | KO | UL | |
| Capitalization | 121B | 326B | 127B |
| EBITDA | 14.1B | 18.7B | 11.3B |
| Gain YTD | 1.561 | 9.084 | -9.822 |
| P/E Ratio | 11.96 | 24.91 | 19.14 |
| Revenue | 25.6B | 47.9B | 59.8B |
| Total Cash | N/A | N/A | N/A |
| Total Debt | N/A | 45.5B | N/A |
BTI | KO | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 79 | 71 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 12 Undervalued | 41 Fair valued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 13 | 13 | 81 | |
SMR RATING 1..100 | 99 | 20 | 97 | |
PRICE GROWTH RATING 1..100 | 50 | 52 | 79 | |
P/E GROWTH RATING 1..100 | 95 | 78 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 65 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BTI's Valuation (12) in the Tobacco industry is in the same range as UL (39) in the Household Or Personal Care industry, and is in the same range as KO (41) in the Beverages Non Alcoholic industry. This means that BTI's stock grew similarly to UL’s and similarly to KO’s over the last 12 months.
BTI's Profit vs Risk Rating (13) in the Tobacco industry is in the same range as KO (13) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for UL (81) in the Household Or Personal Care industry. This means that BTI's stock grew similarly to KO’s and significantly faster than UL’s over the last 12 months.
KO's SMR Rating (20) in the Beverages Non Alcoholic industry is significantly better than the same rating for UL (97) in the Household Or Personal Care industry, and is significantly better than the same rating for BTI (99) in the Tobacco industry. This means that KO's stock grew significantly faster than UL’s and significantly faster than BTI’s over the last 12 months.
BTI's Price Growth Rating (50) in the Tobacco industry is in the same range as KO (52) in the Beverages Non Alcoholic industry, and is in the same range as UL (79) in the Household Or Personal Care industry. This means that BTI's stock grew similarly to KO’s and similarly to UL’s over the last 12 months.
KO's P/E Growth Rating (78) in the Beverages Non Alcoholic industry is in the same range as UL (83) in the Household Or Personal Care industry, and is in the same range as BTI (95) in the Tobacco industry. This means that KO's stock grew similarly to UL’s and similarly to BTI’s over the last 12 months.
| BTI | KO | UL | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 3 days ago 75% | 3 days ago 34% |
| Stochastic ODDS (%) | 3 days ago 60% | 3 days ago 42% | 3 days ago 58% |
| Momentum ODDS (%) | 3 days ago 49% | 3 days ago 43% | 3 days ago 37% |
| MACD ODDS (%) | 3 days ago 51% | 3 days ago 40% | 3 days ago 38% |
| TrendWeek ODDS (%) | 3 days ago 42% | 3 days ago 35% | 3 days ago 40% |
| TrendMonth ODDS (%) | 3 days ago 37% | 3 days ago 31% | 3 days ago 46% |
| Advances ODDS (%) | 12 days ago 61% | 11 days ago 39% | 11 days ago 42% |
| Declines ODDS (%) | 4 days ago 43% | 4 days ago 30% | 6 days ago 42% |
| BollingerBands ODDS (%) | 3 days ago 50% | 3 days ago 15% | N/A |
| Aroon ODDS (%) | 3 days ago 50% | 3 days ago 21% | 3 days ago 40% |
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BTI and
Correlation & Price change
A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.
| Ticker / NAME | Correlation To BTI | 1D Price Change % | ||
|---|---|---|---|---|
| BTI | 100% | +0.96% | ||
| MO - BTI | 52% Loosely correlated | -1.19% | ||
| IMBBY - BTI | 46% Loosely correlated | +0.74% | ||
| PM - BTI | 43% Loosely correlated | +0.99% | ||
| BTAFF - BTI | 38% Loosely correlated | -5.13% | ||
| UVV - BTI | 30% Poorly correlated | +1.27% | ||
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