BTI
Price
$55.66
Change
-$1.40 (-2.45%)
Updated
Apr 21, 01:45 PM (EDT)
Capitalization
121.26B
7 days until earnings call
Intraday BUY SELL Signals
MO
Price
$64.70
Change
+$0.10 (+0.15%)
Updated
Apr 21, 02:14 PM (EDT)
Capitalization
107.98B
9 days until earnings call
Intraday BUY SELL Signals
TGT
Price
$131.81
Change
+$1.63 (+1.25%)
Updated
Apr 21, 12:26 PM (EDT)
Capitalization
58.95B
29 days until earnings call
Intraday BUY SELL Signals
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BTI or MO or TGT

Header iconBTI vs MO vs TGT Comparison
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BTI vs MO vs TGT Comparison Chart in %
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Which Stock Would AI Choose? British American Tobacco (BTI) vs. Altria Group (MO) vs. Target Corporation (TGT) Stock Comparison

Key Takeaways

  • BTI and MO offer high dividend yields above 5%, appealing to income investors, while TGT provides around 3.8% with stronger YTD growth of over 22%.
  • Tobacco giants BTI and MO show resilience in smokeless transitions, with modern oral products driving growth amid declining combustibles volumes.
  • TGT leads in recent momentum with price cuts on thousands of items and AI investments, but faces sales pressures in a competitive retail environment.
  • Valuations are attractive across the board: BTI and MO trade at P/E ratios under 16x, while TGT sits at about 14.6x.
  • MO edges YTD performance at around 17%, bolstered by FDA nods for on! PLUS pouches, positioning it strongly in relative performance.

Introduction

This comparison examines BTI, a global tobacco leader transitioning to smokeless products; MO, the dominant U.S. cigarette maker expanding oral nicotine; and TGT, a major discount retailer navigating consumer spending shifts. Income-focused investors may favor the tobacco stocks' high yields and stability, while growth-oriented traders eye TGT's recovery potential amid price investments and tech upgrades. In recent market activity, these stocks highlight contrasts in defensive consumer staples versus cyclical retail, aiding decisions on relative performance and market positioning.

BTI Overview and Recent Performance

British American Tobacco p.l.c. (BTI) is a multinational producer of cigarettes, vapor products like Vuse, heated tobacco via glo, and modern oral nicotine pouches under Velo, operating in over 180 countries. In recent weeks, BTI has shown steady performance with shares around $58, reflecting YTD gains near 3-5% and robust one-year returns exceeding 40-50%. Full-year 2025 results highlighted 2.1% revenue growth to £25.61 billion and 3.4% adjusted EPS rise, driven by smokeless categories where modern oral surged 48% and added 4.7 million consumers to 34.1 million total. Velo Plus achieved triple-digit U.S. growth, securing No. 2 market share. Sentiment benefits from this transformation momentum and a 5.5-5.7% dividend yield, though vapor faces illicit pressures; overall, pricing power in combustibles supports stability.

MO Overview and Recent Performance

Altria Group, Inc. (MO) holds a commanding U.S. position through Philip Morris USA's Marlboro cigarettes, alongside Black & Mild cigars, on! nicotine pouches, and NJOY e-vapor. Recent market activity saw MO shares near $67, with YTD returns around 17% and one-year gains of 15-19%, outperforming peers in momentum. Fiscal 2025 adjusted EPS grew 4.4% to $5.42, guided to $5.56-$5.72 for 2026 amid smoke-free shifts. on! volumes rose 10.9%, bolstered by FDA pilot authorization for on! PLUS pouches in multiple flavors and strengths, now expanding nationally. This regulatory win enhances sentiment, complemented by a leading 6.3% dividend yield and buybacks, despite combustibles volume declines offset by pricing.

TGT Overview and Recent Performance

Target Corporation (TGT) operates nearly 2,000 U.S. stores as a general merchandise retailer, offering apparel, groceries, electronics, and essentials via physical and digital channels. Shares traded around $119 recently, boasting YTD returns over 22% versus the S&P 500's 7%, though longer-term three-year gains lag at 17%. Q4 2025 revenue dipped 1.5% but beat estimates, with adjusted EPS of $2.44 topping forecasts; full-year sales faced headwinds from three years of declines. New CEO Michael Fiddelke initiated price cuts on over 3,000 items in apparel, home, and essentials, alongside AI enhancements for growth and a $6 billion budget boost. Stock reactions have been positive, up 6-7% post-earnings on turnaround optimism, though competition and traffic softness influence sentiment.

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Head-to-Head Comparison

BTI and MO operate in tobacco, blending legacy combustibles with smokeless growth—BTI's global diversification via Vuse and Velo contrasts MO's U.S.-centric Marlboro dominance and on!/NJOY focus—yielding high dividends (5.5-6.3%) but regulatory risks like illicit vapes. TGT, in cyclical retail, drives growth via price sensitivity and AI but contends with Walmart competition and sales slumps, offering lower yield (~3.8%) yet higher beta (~1.1) for momentum.

Recent momentum favors TGT (22% YTD) over MO (17%) and BTI (3-5%), but tobacco stability shines in downturns. Valuations align attractively: P/E ratios ~12x for BTI, 16x for MO, 14.6x for TGT; EV/EBITDA similarly competitive around 10x. Tobacco risks center on volumes and regulation, retail on consumer spending; sentiment tilts to MO for FDA catalysts versus TGT's execution trade-offs.

Tickeron AI Verdict

Tickeron’s AI currently leans toward MO based on trend consistency in smokeless expansion, FDA-authorized on! PLUS rollout signaling catalysts, YTD outperformance, and superior yield positioning amid defensive demand. While BTI offers global scale and TGT momentum, MO shows higher near-term probability for relative gains in volatile conditions.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
Apr 21, 2026
Stock price -- (BTI: $57.06MO: $64.61TGT: $130.18)
Brand notoriety: MO and TGT are notable and BTI is not notable
BTI and MO are part of the Tobacco industry, and TGT is in the Discount Stores industry
Current volume relative to the 65-day Moving Average: BTI: 61%, MO: 72%, TGT: 128%
Market capitalization -- BTI: $121.26B, MO: $107.98B, TGT: $58.95B
$BTI [@Tobacco] is valued at $121.26B. $MO’s [@Tobacco] market capitalization is $ $107.98B. $TGT [@Discount Stores] has a market capitalization of $ $58.95B. The market cap for tickers in the [@Tobacco] industry ranges from $ $245.55B to $ $0. The market cap for tickers in the [@Discount Stores] industry ranges from $ $1.02T to $ $0. The average market capitalization across the [@Tobacco] industry is $ $32.34B. The average market capitalization across the [@Discount Stores] industry is $ $117.85B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTI’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 4 green FA rating(s), and TGT’s FA Score reflects 2 green FA rating(s).

  • BTI’s FA Score: 2 green, 3 red.
  • MO’s FA Score: 4 green, 1 red.
  • TGT’s FA Score: 2 green, 3 red.
According to our system of comparison, MO is a better buy in the long-term than BTI and TGT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTI’s TA Score shows that 3 TA indicator(s) are bullish while MO’s TA Score has 4 bullish TA indicator(s), and TGT’s TA Score reflects 4 bullish TA indicator(s).

  • BTI’s TA Score: 3 bullish, 6 bearish.
  • MO’s TA Score: 4 bullish, 5 bearish.
  • TGT’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, MO is a better buy in the short-term than BTI and TGT.

Price Growth

BTI (@Tobacco) experienced а -2.78% price change this week, while MO (@Tobacco) price change was -3.29% , and TGT (@Discount Stores) price fluctuated +10.43% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was -0.33%. For the same industry, the average monthly price growth was +0.28%, and the average quarterly price growth was -9.92%.

The average weekly price growth across all stocks in the @Discount Stores industry was +3.24%. For the same industry, the average monthly price growth was +4.81%, and the average quarterly price growth was +9.89%.

Reported Earning Dates

BTI is expected to report earnings on Apr 28, 2026.

MO is expected to report earnings on Apr 30, 2026.

TGT is expected to report earnings on May 20, 2026.

Industries' Descriptions

@Tobacco (-0.33% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

@Discount Stores (+3.24% weekly)

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BTI($121B) has a higher market cap than MO($108B) and TGT($59B). TGT and MO has higher P/E ratio than BTI: TGT (16.01) and MO (15.68) vs BTI (12.09). TGT YTD gains are higher at: 34.531 vs. MO (13.931) and BTI (2.242). BTI has higher annual earnings (EBITDA): 14.1B vs. MO (10.8B) and TGT (8.35B). TGT has higher revenues than BTI and MO: TGT (105B) vs BTI (25.6B) and MO (20.1B).
BTIMOTGT
Capitalization121B108B59B
EBITDA14.1B10.8B8.35B
Gain YTD2.24213.93134.531
P/E Ratio12.0915.6816.01
Revenue25.6B20.1B105B
Total CashN/AN/A5.49B
Total DebtN/A25.7B20.3B
FUNDAMENTALS RATINGS
BTI vs MO vs TGT: Fundamental Ratings
BTI
MO
TGT
OUTLOOK RATING
1..100
735618
VALUATION
overvalued / fair valued / undervalued
1..100
11
Undervalued
8
Undervalued
68
Overvalued
PROFIT vs RISK RATING
1..100
1313100
SMR RATING
1..100
99938
PRICE GROWTH RATING
1..100
503412
P/E GROWTH RATING
1..100
961626
SEASONALITY SCORE
1..100
505075

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MO's Valuation (8) in the Tobacco industry is in the same range as BTI (11) in the Tobacco industry, and is somewhat better than the same rating for TGT (68) in the Specialty Stores industry. This means that MO's stock grew similarly to BTI’s and somewhat faster than TGT’s over the last 12 months.

MO's Profit vs Risk Rating (13) in the Tobacco industry is in the same range as BTI (13) in the Tobacco industry, and is significantly better than the same rating for TGT (100) in the Specialty Stores industry. This means that MO's stock grew similarly to BTI’s and significantly faster than TGT’s over the last 12 months.

MO's SMR Rating (9) in the Tobacco industry is in the same range as TGT (38) in the Specialty Stores industry, and is significantly better than the same rating for BTI (99) in the Tobacco industry. This means that MO's stock grew similarly to TGT’s and significantly faster than BTI’s over the last 12 months.

TGT's Price Growth Rating (12) in the Specialty Stores industry is in the same range as MO (34) in the Tobacco industry, and is somewhat better than the same rating for BTI (50) in the Tobacco industry. This means that TGT's stock grew similarly to MO’s and somewhat faster than BTI’s over the last 12 months.

MO's P/E Growth Rating (16) in the Tobacco industry is in the same range as TGT (26) in the Specialty Stores industry, and is significantly better than the same rating for BTI (96) in the Tobacco industry. This means that MO's stock grew similarly to TGT’s and significantly faster than BTI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTIMOTGT
RSI
ODDS (%)
N/A
N/A
Bearish Trend 1 day ago
57%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
62%
Bullish Trend 1 day ago
56%
Bearish Trend 1 day ago
64%
Momentum
ODDS (%)
Bearish Trend 1 day ago
45%
Bearish Trend 1 day ago
37%
Bullish Trend 1 day ago
60%
MACD
ODDS (%)
Bearish Trend 1 day ago
47%
Bearish Trend 1 day ago
40%
Bullish Trend 1 day ago
46%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
42%
Bearish Trend 1 day ago
40%
Bullish Trend 1 day ago
67%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
37%
Bullish Trend 1 day ago
47%
Bullish Trend 1 day ago
68%
Advances
ODDS (%)
Bullish Trend 1 day ago
61%
Bullish Trend 13 days ago
53%
Bullish Trend 1 day ago
67%
Declines
ODDS (%)
Bearish Trend 6 days ago
43%
Bearish Trend 7 days ago
37%
Bearish Trend 9 days ago
64%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
53%
Bullish Trend 1 day ago
48%
Bearish Trend 1 day ago
76%
Aroon
ODDS (%)
Bearish Trend 1 day ago
25%
Bearish Trend 1 day ago
22%
Bullish Trend 1 day ago
67%
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