This comparison examines BTI, PG, and WMT, three consumer defensive giants spanning tobacco, household products, and retail. These stocks appeal to investors seeking stability amid market volatility, offering dividends, essential goods exposure, and resilience to economic shifts. Traders may value their relative performance for sector rotation, while long-term holders appreciate yield and growth potential in staples. Recent market activity underscores contrasts in momentum, valuation, and sentiment, aiding informed positioning in the current environment.
British American Tobacco (BTI) is a global leader in tobacco and nicotine products, including combustibles, vapes, heated tobacco, and modern oral like nicotine pouches under brands such as Vuse, glo, and Velo. In recent market activity, BTI shares have faced weakness, declining around 1-4% in sessions amid broader pressures, contrasting strong one-year total returns exceeding 50%. Full-year 2025 results showed revenue and profit growth driven by smokeless categories, with analysts estimating fair value 26% above current levels near $58. Sentiment reflects transition to non-combustibles, high dividend yield over 5%, and low P/E around 12-13, positioning it as potentially undervalued despite regulatory risks.
The Procter & Gamble Company (PG) manufactures consumer goods in beauty, health, fabric/home care, and baby/feminine segments, with icons like Tide, Pampers, and Gillette. Recent quarters showed flat organic sales, with Q2 fiscal 2026 net sales up 1% to $22.2 billion but volumes down 1%, offset by pricing; core EPS held steady at $1.88. U.S. softness from competition and prior-year base contrasted international strength, particularly Greater China. Trading around $154 with YTD gains of 7-8%, PG maintains a Buy rating, target $181, and Dividend King status with 70 years of raises. Sentiment balances innovation against margin pressures from costs and tariffs.
Walmart (WMT) operates hypermarkets, discount stores, and e-commerce, emphasizing groceries and everyday essentials globally. Recent performance features YTD gains over 11%, with shares around $124, though down 3-4% monthly amid insider sales by Walton trusts and a $100 million Spark Driver settlement. Q3 FY2026 showed gross margins at 24.9%, operating margins at 4.1%, with digital and market share gains. Elevated P/E near 35-45 reflects growth expectations, supported by low capex and grocery resilience, but analyst downgrades cite regulatory pressures. Sentiment favors its defensive positioning in volatile conditions.
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BTI, PG, and WMT anchor consumer defensive sectors: tobacco's recession-proof demand vs. staples' brand loyalty and retail's volume scale. Growth drivers differ—BTI's smokeless shift yields high margins; PG innovates premium products; WMT leverages e-commerce/digital. Recent momentum favors WMT (11%+ YTD) over PG (7-8%) and BTI weakness. Risks include BTI's regulation, PG's costs/tariffs, WMT's competition. Valuations: BTI cheapest (P/E ~12, yield 5.8%), PG mid (~25, strong dividends), WMT premium (35+, low yield 0.8%). Sentiment tilts to WMT's scale, BTI's value.
Tickeron’s AI currently favors WMT based on superior trend consistency, YTD outperformance, and catalysts like grocery dominance in volatile markets. Its relative positioning and bots' strong simulated returns in consumer staples suggest higher probability of near-term gains versus BTI's undervaluation or PG's stability.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BTI’s FA Score shows that 2 FA rating(s) are green whilePG’s FA Score has 1 green FA rating(s), and WMT’s FA Score reflects 2 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BTI’s TA Score shows that 3 TA indicator(s) are bullish while PG’s TA Score has 4 bullish TA indicator(s), and WMT’s TA Score reflects 6 bullish TA indicator(s).
BTI (@Tobacco) experienced а -2.78% price change this week, while PG (@Household/Personal Care) price change was +0.63% , and WMT (@Discount Stores) price fluctuated +2.69% for the same time period.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was +1.03%, and the average quarterly price growth was -8.81%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.15%. For the same industry, the average monthly price growth was +5.23%, and the average quarterly price growth was -9.00%.
The average weekly price growth across all stocks in the @Discount Stores industry was +2.69%. For the same industry, the average monthly price growth was +4.30%, and the average quarterly price growth was +9.29%.
BTI is expected to report earnings on Apr 28, 2026.
PG is expected to report earnings on Apr 24, 2026.
WMT is expected to report earnings on May 14, 2026.
The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Household/Personal Care (+1.15% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Discount Stores (+2.69% weekly)Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
| BTI | PG | WMT | |
| Capitalization | 121B | 336B | 1.02T |
| EBITDA | 14.1B | 24.5B | 46.5B |
| Gain YTD | 2.242 | 1.539 | 15.054 |
| P/E Ratio | 12.09 | 21.41 | 46.86 |
| Revenue | 25.6B | 85.3B | 713B |
| Total Cash | N/A | 10.8B | 10.7B |
| Total Debt | N/A | 36.6B | 67.1B |
BTI | PG | WMT | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 73 | 51 | 25 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 11 Undervalued | 38 Fair valued | 92 Overvalued | |
PROFIT vs RISK RATING 1..100 | 13 | 59 | 7 | |
SMR RATING 1..100 | 99 | 30 | 40 | |
PRICE GROWTH RATING 1..100 | 50 | 59 | 24 | |
P/E GROWTH RATING 1..100 | 96 | 82 | 42 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BTI's Valuation (11) in the Tobacco industry is in the same range as PG (38) in the Household Or Personal Care industry, and is significantly better than the same rating for WMT (92) in the Specialty Stores industry. This means that BTI's stock grew similarly to PG’s and significantly faster than WMT’s over the last 12 months.
WMT's Profit vs Risk Rating (7) in the Specialty Stores industry is in the same range as BTI (13) in the Tobacco industry, and is somewhat better than the same rating for PG (59) in the Household Or Personal Care industry. This means that WMT's stock grew similarly to BTI’s and somewhat faster than PG’s over the last 12 months.
PG's SMR Rating (30) in the Household Or Personal Care industry is in the same range as WMT (40) in the Specialty Stores industry, and is significantly better than the same rating for BTI (99) in the Tobacco industry. This means that PG's stock grew similarly to WMT’s and significantly faster than BTI’s over the last 12 months.
WMT's Price Growth Rating (24) in the Specialty Stores industry is in the same range as BTI (50) in the Tobacco industry, and is somewhat better than the same rating for PG (59) in the Household Or Personal Care industry. This means that WMT's stock grew similarly to BTI’s and somewhat faster than PG’s over the last 12 months.
WMT's P/E Growth Rating (42) in the Specialty Stores industry is somewhat better than the same rating for PG (82) in the Household Or Personal Care industry, and is somewhat better than the same rating for BTI (96) in the Tobacco industry. This means that WMT's stock grew somewhat faster than PG’s and somewhat faster than BTI’s over the last 12 months.
| BTI | PG | WMT | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 57% | N/A |
| Stochastic ODDS (%) | 1 day ago 62% | 1 day ago 45% | 1 day ago 33% |
| Momentum ODDS (%) | 1 day ago 45% | 1 day ago 49% | 1 day ago 60% |
| MACD ODDS (%) | 1 day ago 47% | 1 day ago 43% | 1 day ago 64% |
| TrendWeek ODDS (%) | 1 day ago 42% | 1 day ago 43% | 1 day ago 55% |
| TrendMonth ODDS (%) | 1 day ago 37% | 1 day ago 43% | 1 day ago 54% |
| Advances ODDS (%) | 1 day ago 61% | 13 days ago 45% | 1 day ago 55% |
| Declines ODDS (%) | 6 days ago 43% | 6 days ago 42% | 9 days ago 34% |
| BollingerBands ODDS (%) | 1 day ago 53% | 1 day ago 42% | 1 day ago 41% |
| Aroon ODDS (%) | 1 day ago 25% | 1 day ago 35% | 1 day ago 52% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| SCHA | 32.42 | 0.18 | +0.56% |
| Schwab US Small-Cap ETF™ | |||
| FTAG | 30.13 | 0.08 | +0.27% |
| First Trust Indxx Global Agriculture ETF | |||
| UCRD | 21.58 | N/A | N/A |
| VictoryShares Corporate Bond ETF | |||
| LEMB | 42.50 | -0.06 | -0.14% |
| iShares JP Morgan EM Local Ccy Bd ETF | |||
| CEGX | 16.68 | -1.07 | -6.03% |
| Tradr 2X Long CEG Daily ETF | |||
A.I.dvisor indicates that over the last year, BTI has been loosely correlated with MO. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if BTI jumps, then MO could also see price increases.
| Ticker / NAME | Correlation To BTI | 1D Price Change % | ||
|---|---|---|---|---|
| BTI | 100% | +0.67% | ||
| MO - BTI | 52% Loosely correlated | +0.69% | ||
| IMBBY - BTI | 46% Loosely correlated | -0.45% | ||
| PM - BTI | 43% Loosely correlated | -0.15% | ||
| BTAFF - BTI | 38% Loosely correlated | +3.84% | ||
| UVV - BTI | 30% Poorly correlated | -1.52% | ||
More | ||||