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CL or DEO or DG
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Diageo (DEO) vs. Dollar General (DG) Stock Comparison
Key Takeaways
- CL leads with strong YTD gains around 17-19%, supported by solid Q4 sales growth and organic sales guidance of 1-4% for 2026, though trading at a premium P/E of approximately 35x.
- DEO faces headwinds from sales declines and dividend cuts, with YTD performance near flat to negative and a P/E around 19x, reflecting softer U.S. spirits demand.
- DG shows robust recovery with over 100% one-year returns and YTD up 10%, driven by turnaround efforts, ahead of upcoming earnings with expected revenue growth.
- Relative performance highlights CL and DG outperforming DEO amid consumer staples resilience, with discount retail gaining from value-seeking shoppers.
- Valuation contrasts: DEO appears cheapest, but momentum favors CL's stability and DG's growth potential in recent market activity.
Introduction
This comparison examines CL, a leader in oral and personal care products; DEO, a global spirits and beverages giant; and DG, a discount retailer focused on consumables. These consumer staples and retail stocks offer insights into defensive sectors amid economic uncertainty. Traders seeking stability may favor CL's brand strength, while value-oriented investors eye DG's recovery. DEO provides exposure to premium beverages. Analyzing recent performance, sentiment, and positioning helps evaluate relative opportunities in today's market environment.
CL Overview and Recent Performance
Colgate-Palmolive (CL) manufactures oral care, personal care, home care, and pet nutrition products globally, with key brands like Colgate toothpaste and Hill's pet food. In recent market activity, shares have delivered strong year-to-date gains of 17-19%, outperforming broader indices despite short-term pullbacks of around 2-5% over five days. Q4 2025 sales rose 5.8% year-over-year to $5.23 billion, beating estimates, with adjusted EPS of $0.95 topping forecasts. Guidance for 2026 projects 1-4% organic sales growth amid stabilizing category trends. Sentiment reflects resilience in emerging markets and pricing discipline, though valuation concerns persist at a trailing P/E near 35x versus sector averages. Geopolitical tensions and input costs have influenced volatility, yet defensive demand supports steady performance.
DEO Overview and Recent Performance
Diageo (DEO) produces premium alcoholic beverages including Johnnie Walker, Guinness, and Smirnoff, with a focus on spirits, beer, and ready-to-drink products across regions. Recent weeks have seen shares decline, with five-day drops around 6-8% and year-to-date near flat to -5%, underperforming peers amid U.S. demand weakness. First-half fiscal 2026 organic net sales fell 2.8%, prompting lowered guidance for 2-3% sales decline and a halved interim dividend to prioritize investments in capacity and competitiveness. New CEO Dave Lewis signaled a strategic reset. Trading at a P/E of about 19x, valuation appears reasonable, but inventory issues in Asia-Pacific and soft North American spirits have pressured sentiment. Regional bright spots include growth in Europe, Latin America, Africa, and MENA.
DG Overview and Recent Performance
Dollar General (DG) operates discount stores offering consumables, seasonal items, home products, and apparel, targeting value-conscious shoppers in rural and suburban areas. Shares have surged over 100% in the past year, with YTD gains around 10%, reflecting turnaround progress despite recent five-day dips of 3-5%. Upcoming Q4 earnings anticipate 4.7% revenue growth to $10.78 billion, though EPS may dip slightly; positive Earnings ESP of 5.38% suggests potential beats. One-year returns near 98-103% outpace retail peers, driven by store expansions, traffic from employed middle-income consumers, and tax relief tailwinds into 2026. At a P/E of 25-26x, valuation balances growth prospects against competition. Analyst upgrades highlight margin improvements and higher-income traffic.
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Head-to-Head Comparison
CL, DEO, and DG span consumer staples and discount retail, with CL's global hygiene brands offering recession-resistant demand versus DEO's premium beverages sensitive to discretionary spending. DG's model thrives on low-income traffic amid inflation. Growth drivers differ: CL via emerging markets and pricing (1-4% organic guide); DEO hampered by U.S./China weakness; DG from store counts and value shift. Recent momentum favors CL (17%+ YTD) and DG (10% YTD, 100% 1Y) over DEO's declines. Risks include commodity costs for CL, demand slowdowns for DEO, and competition for DG. Sector exposure: staples stability for CL/DEO, retail cyclicality for DG. Valuations show DEO cheapest (19x P/E), CL priciest (35x), with sentiment tilting toward defensive consistency.
Tickeron AI Verdict
Tickeron’s AI currently leans toward CL for its trend consistency, sales beats, and stable consumer staples positioning amid volatility. Strong YTD momentum, positive guidance, and lower beta (0.26) suggest higher probability of outperformance versus DEO's sales/d coarseividend pressures or DG's retail risks pre-earnings. Observable catalysts like emerging market growth bolster this relative edge, though all carry sector trade-offs.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 2 FA rating(s) are green whileDEO’s FA Score has 1 green FA rating(s), and DG’s FA Score reflects 1 green FA rating(s).
- CL’s FA Score: 2 green, 3 red.
- DEO’s FA Score: 1 green, 4 red.
- DG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while DEO’s TA Score has 4 bullish TA indicator(s), and DG’s TA Score reflects 5 bullish TA indicator(s).
- CL’s TA Score: 6 bullish, 4 bearish.
- DEO’s TA Score: 4 bullish, 5 bearish.
- DG’s TA Score: 5 bullish, 5 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +1.06% price change this week, while DEO (@Beverages: Alcoholic) price change was +7.11% , and DG (@Discount Stores) price fluctuated +0.48% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -1.24%. For the same industry, the average monthly price growth was -8.24%, and the average quarterly price growth was -18.74%.
The average weekly price growth across all stocks in the @Discount Stores industry was +0.71%. For the same industry, the average monthly price growth was -1.87%, and the average quarterly price growth was +11.43%.
Reported Earning Dates
CL is expected to report earnings on May 01, 2026.
DEO is expected to report earnings on May 06, 2026.
DG is expected to report earnings on May 21, 2026.
Industries' Descriptions
@Household/Personal Care (+2.02% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Beverages: Alcoholic (-1.24% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Discount Stores (+0.71% weekly)Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
| CL | DEO | DG | |
| Capitalization | 69B | 42.9B | 26.4B |
| EBITDA | 3.96B | 6.39B | 3.24B |
| Gain YTD | 9.551 | -8.972 | -8.992 |
| P/E Ratio | 32.71 | 18.14 | 17.48 |
| Revenue | 20.4B | 19.8B | 42.7B |
| Total Cash | 1.29B | 2.69B | N/A |
| Total Debt | 8.55B | 23.5B | 15.7B |
CL | DEO | DG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 62 | 3 | 7 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 13 Undervalued | 33 Fair valued | |
PROFIT vs RISK RATING 1..100 | 63 | 100 | 100 | |
SMR RATING 1..100 | 5 | 97 | 45 | |
PRICE GROWTH RATING 1..100 | 56 | 78 | 57 | |
P/E GROWTH RATING 1..100 | 33 | 50 | 55 | |
SEASONALITY SCORE 1..100 | 50 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (13) in the Beverages Alcoholic industry is in the same range as DG (33) in the Discount Stores industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that DEO's stock grew similarly to DG’s and significantly faster than CL’s over the last 12 months.
CL's Profit vs Risk Rating (63) in the Household Or Personal Care industry is somewhat better than the same rating for DEO (100) in the Beverages Alcoholic industry, and is somewhat better than the same rating for DG (100) in the Discount Stores industry. This means that CL's stock grew somewhat faster than DEO’s and somewhat faster than DG’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is somewhat better than the same rating for DG (45) in the Discount Stores industry, and is significantly better than the same rating for DEO (97) in the Beverages Alcoholic industry. This means that CL's stock grew somewhat faster than DG’s and significantly faster than DEO’s over the last 12 months.
CL's Price Growth Rating (56) in the Household Or Personal Care industry is in the same range as DG (57) in the Discount Stores industry, and is in the same range as DEO (78) in the Beverages Alcoholic industry. This means that CL's stock grew similarly to DG’s and similarly to DEO’s over the last 12 months.
CL's P/E Growth Rating (33) in the Household Or Personal Care industry is in the same range as DEO (50) in the Beverages Alcoholic industry, and is in the same range as DG (55) in the Discount Stores industry. This means that CL's stock grew similarly to DEO’s and similarly to DG’s over the last 12 months.
| CL | DEO | DG | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 46% | 1 day ago 51% | 1 day ago 56% |
| Stochastic ODDS (%) | 1 day ago 46% | 1 day ago 60% | 1 day ago 62% |
| Momentum ODDS (%) | 1 day ago 39% | 1 day ago 54% | 1 day ago 59% |
| MACD ODDS (%) | 1 day ago 47% | 1 day ago 60% | 1 day ago 54% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 46% | 1 day ago 62% |
| TrendMonth ODDS (%) | 1 day ago 44% | 1 day ago 55% | 1 day ago 66% |
| Advances ODDS (%) | 1 day ago 44% | 1 day ago 42% | 4 days ago 62% |
| Declines ODDS (%) | 3 days ago 43% | 21 days ago 59% | 14 days ago 64% |
| BollingerBands ODDS (%) | 1 day ago 57% | 1 day ago 68% | 1 day ago 65% |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 50% | 1 day ago 60% |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| EEMV | 67.74 | 0.12 | +0.18% |
| iShares MSCI Emerg Mkts Min Vol Fctr ETF | |||
| PMAP | 26.88 | 0.03 | +0.11% |
| PGIM S&P 500 Max Buffer ETF - April | |||
| BDDXF | 8.75 | N/A | N/A |
| Deutsche Bank AG (London Branch) | |||
| VIDI | 37.66 | -0.02 | -0.05% |
| Vident International Equity Strategy ETF | |||
| SOVF | 27.45 | -0.08 | -0.31% |
| Sovereign's Capital Flourish Fund | |||
DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | +1.87% | ||
| PRNDY - DEO | 69% Closely correlated | +0.07% | ||
| MGPI - DEO | 55% Loosely correlated | +2.44% | ||
| BUD - DEO | 55% Loosely correlated | +1.08% | ||
| STZ - DEO | 54% Loosely correlated | +8.53% | ||
| REMYY - DEO | 44% Loosely correlated | -0.66% | ||
More | ||||
DG and
Correlation & Price change
A.I.dvisor indicates that over the last year, DG has been loosely correlated with DLTR. These tickers have moved in lockstep 43% of the time. This A.I.-generated data suggests there is some statistical probability that if DG jumps, then DLTR could also see price increases.