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CL or DEO or EL
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Diageo (DEO) vs. Estée Lauder (EL) Stock Comparison
Key Takeaways
- CL demonstrates resilient performance with strong Q4 2025 earnings, emerging markets growth, and YTD gains around 19%, outperforming peers in stability.
- DEO faces headwinds from U.S. tequila weakness and dividend adjustments, with YTD declines near -5% and recent share price drops amid lowered guidance.
- EL shows mixed recovery signals via Profit Recovery and Growth Plan, with Q1 FY2026 organic sales up 3%, but YTD volatility and recent dips.
- Relative performance favors CL in consumer staples momentum, while DEO and EL navigate sector-specific challenges in beverages and prestige beauty.
- Valuation metrics highlight CL's premium P/E around 35x amid steady dividends, contrasting DEO's ~19x with yield adjustments and EL's elevated multiples.
- Tickeron’s AI tools reveal trending bots with win rates up to 80% across sectors, aiding comparative stock analysis.
Introduction
This stock comparison examines CL, DEO, and EL—leaders in consumer staples, beverages, and prestige beauty. These stocks appeal to investors seeking defensive exposure amid market volatility, with CL anchored in essential oral care, DEO in premium spirits, and EL in luxury skincare and fragrances. Traders focused on relative performance, sector rotations, and recent momentum will find value in understanding their contrasts in growth drivers, earnings resilience, and market positioning during recent economic shifts.
CL Overview and Recent Performance
Colgate-Palmolive (CL) is a global leader in oral care, personal care, home care, and pet nutrition, with brands like Colgate toothpaste holding 41.3% market share. In recent quarters, CL reported Q4 2025 revenue of $5.23 billion, up 5.8% year-over-year, beating estimates by 1.7%, driven by emerging markets growth and AI productivity initiatives. Organic sales rose 4.5% in key regions, supporting gross margins near 60%. Stock performance reflects this strength, with YTD returns around 19% and shares trading near $93–95, bolstered by consistent dividends at 2.2% yield. Sentiment has improved on essential products demand resilience amid macroeconomic pressures, though insider sales temper enthusiasm.
DEO Overview and Recent Performance
Diageo (DEO) specializes in premium alcoholic beverages, including Johnnie Walker scotch, Guinness beer, and Smirnoff vodka, operating across scotch, beer, gin/vodka, and other spirits segments. Recent H1 FY2026 results showed organic net sales and operating profit down 2.8%, impacted by U.S. tequila softness and Chinese white spirits declines, prompting lowered FY guidance to -2%–3% sales growth. Shares have declined YTD by about 5%, trading around $82 with a P/E near 19x and adjusted dividend yield over 5%. Cost savings from the Accelerate program offset some pressures, but market share gains in 65% of measured markets provide cautious optimism amid inventory normalization.
EL Overview and Recent Performance
The Estée Lauder Companies (EL) manufactures prestige skincare, makeup, fragrance, and hair care under brands like Estée Lauder, Clinique, and La Mer, with skin care comprising nearly 49% of revenue. Q1 FY2026 delivered 3% organic sales growth to $3.5 billion, with gross margins expanding 100 basis points to 73.4% via the Profit Recovery and Growth Plan. Fragrance surged 13%, though Americas demand lagged. Shares hover near $93, with YTD mixed at -11% amid volatility, P/E elevated over 80x trailing, and dividend yield around 1.5%. Recent momentum builds on share gains in key areas, tempered by wholesale inventory adjustments.
Trending AI Robots
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Head-to-Head Comparison
CL, DEO, and EL span defensive consumer sectors but diverge in models: CL’s essentials-driven staples offer low-beta stability (0.26), contrasting DEO’s premium spirits cyclicality amid premiumization shifts and EL’s discretionary prestige beauty sensitivity to luxury spending. Growth drivers favor CL’s emerging markets and pet nutrition, while DEO leverages diversification (e.g., Guinness strength) and EL skincare/fragrance rebounds. Recent momentum shows CL leading YTD, DEO lagging on U.S. woes, and EL recovering via efficiencies. Risks include DEO’s debt (~$21.7B), EL’s inventory destocking, and competition across all; valuations reflect CL’s premium (35x P/E), DEO’s value (19x), and EL’s growth tilt (>80x). Sentiment tilts positive for CL’s consistency.
Tickeron AI Verdict
Tickeron’s AI currently favors CL for its superior trend consistency, earnings beats, emerging markets catalysts, and relative stability versus DEO’s sales declines and EL’s volatility. Observable factors like YTD outperformance and defensive positioning suggest higher probability of near-term resilience, though rotations could benefit others in sector recoveries.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileDEO’s FA Score has 1 green FA rating(s), and EL’s FA Score reflects 0 green FA rating(s).
- CL’s FA Score: 1 green, 4 red.
- DEO’s FA Score: 1 green, 4 red.
- EL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while DEO’s TA Score has 4 bullish TA indicator(s), and EL’s TA Score reflects 4 bullish TA indicator(s).
- CL’s TA Score: 6 bullish, 4 bearish.
- DEO’s TA Score: 4 bullish, 4 bearish.
- EL’s TA Score: 4 bullish, 5 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +1.74% price change this week, while DEO (@Beverages: Alcoholic) price change was +6.79% , and EL (@Household/Personal Care) price fluctuated +4.86% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was +2.91%. For the same industry, the average monthly price growth was +0.98%, and the average quarterly price growth was -17.71%.
Reported Earning Dates
CL is expected to report earnings on May 01, 2026.
DEO is expected to report earnings on May 06, 2026.
EL is expected to report earnings on May 01, 2026.
Industries' Descriptions
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Beverages: Alcoholic (+2.91% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
| CL | DEO | EL | |
| Capitalization | 68.8B | 45.7B | 27.6B |
| EBITDA | 3.96B | 6.39B | 1.39B |
| Gain YTD | 9.258 | -4.130 | -27.006 |
| P/E Ratio | 32.63 | 18.92 | 147.80 |
| Revenue | 20.4B | 19.8B | 14.7B |
| Total Cash | 1.29B | 905M | 3.08B |
| Total Debt | 8.55B | 23.5B | 9.39B |
CL | DEO | EL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 71 | 12 | 5 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 20 Undervalued | 54 Fair valued | |
PROFIT vs RISK RATING 1..100 | 65 | 100 | 100 | |
SMR RATING 1..100 | 5 | 98 | 91 | |
PRICE GROWTH RATING 1..100 | 57 | 60 | 64 | |
P/E GROWTH RATING 1..100 | 43 | 50 | 36 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (20) in the Beverages Alcoholic industry is somewhat better than the same rating for EL (54) in the Household Or Personal Care industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that DEO's stock grew somewhat faster than EL’s and significantly faster than CL’s over the last 12 months.
CL's Profit vs Risk Rating (65) in the Household Or Personal Care industry is somewhat better than the same rating for DEO (100) in the Beverages Alcoholic industry, and is somewhat better than the same rating for EL (100) in the Household Or Personal Care industry. This means that CL's stock grew somewhat faster than DEO’s and somewhat faster than EL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is significantly better than the same rating for EL (91) in the Household Or Personal Care industry, and is significantly better than the same rating for DEO (98) in the Beverages Alcoholic industry. This means that CL's stock grew significantly faster than EL’s and significantly faster than DEO’s over the last 12 months.
CL's Price Growth Rating (57) in the Household Or Personal Care industry is in the same range as DEO (60) in the Beverages Alcoholic industry, and is in the same range as EL (64) in the Household Or Personal Care industry. This means that CL's stock grew similarly to DEO’s and similarly to EL’s over the last 12 months.
EL's P/E Growth Rating (36) in the Household Or Personal Care industry is in the same range as CL (43) in the Household Or Personal Care industry, and is in the same range as DEO (50) in the Beverages Alcoholic industry. This means that EL's stock grew similarly to CL’s and similarly to DEO’s over the last 12 months.
| CL | DEO | EL | |
|---|---|---|---|
| RSI ODDS (%) | 3 days ago 46% | 3 days ago 59% | 3 days ago 67% |
| Stochastic ODDS (%) | 3 days ago 45% | 3 days ago 53% | 3 days ago 74% |
| Momentum ODDS (%) | 3 days ago 47% | 3 days ago 54% | 3 days ago 65% |
| MACD ODDS (%) | 3 days ago 44% | 3 days ago 51% | 3 days ago 59% |
| TrendWeek ODDS (%) | 3 days ago 46% | 3 days ago 45% | 3 days ago 64% |
| TrendMonth ODDS (%) | 3 days ago 45% | 3 days ago 41% | 3 days ago 75% |
| Advances ODDS (%) | 3 days ago 44% | 3 days ago 42% | 5 days ago 63% |
| Declines ODDS (%) | 7 days ago 43% | about 1 month ago 59% | 18 days ago 74% |
| BollingerBands ODDS (%) | 3 days ago 45% | 3 days ago 71% | 3 days ago 61% |
| Aroon ODDS (%) | 3 days ago 47% | 3 days ago 57% | 3 days ago 68% |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| VVR | 3.16 | 0.07 | +2.27% |
| Invesco Senior Income Trust | |||
| BBAX | 63.08 | 0.47 | +0.75% |
| JPMorgan BetaBuilders Dev APAC ex-JpnETF | |||
| SPUC | 47.91 | 0.28 | +0.59% |
| Simplify US Equity PLUS Upsd Cnvxty ETF | |||
| BNGE | 32.40 | 0.04 | +0.12% |
| First Trust S-Network Strmng & Gmng ETF | |||
| TSOL | 8.65 | -0.07 | -0.83% |
| 21Shares Solana ETF | |||
CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 70% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | +3.33% | ||
| PRNDY - DEO | 69% Closely correlated | +1.35% | ||
| BUD - DEO | 55% Loosely correlated | +0.46% | ||
| MGPI - DEO | 54% Loosely correlated | -0.10% | ||
| STZ - DEO | 54% Loosely correlated | -1.20% | ||
| REMYY - DEO | 44% Loosely correlated | +2.56% | ||
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EL and
Correlation & Price change
A.I.dvisor indicates that over the last year, EL has been loosely correlated with ELF. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if EL jumps, then ELF could also see price increases.