Advertisement
CL or DEO or KR
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Diageo (DEO) vs. Kroger (KR) Stock Comparison
Key Takeaways
- CL exhibits low volatility with a beta of 0.26, trading at a trailing P/E of 32.60 and offering a 2.47% dividend yield, supported by recent analyst upgrades.
- DEO leads in YTD performance at 15.18% with the highest dividend yield of 4.52%, but faces share price volatility amid divestitures like its cricket team sale.
- KR shows the strongest YTD return of 18.58%, backed by store investments and fuel promotions, though its trailing P/E of 47.87 reflects elevated valuation.
- All three operate in the consumer defensive sector, providing stability, but KR outperforms on recent momentum while DEO offers superior income.
- Recent market activity highlights contrasts: CL benefits from oral care focus amid legal scrutiny, DEO from premium drinks positioning, and KR from grocery expansions.
- Forward P/E ratios suggest value in DEO (8.19) and KR (14.10) relative to CL (21.83).
Introduction
This stock comparison evaluates CL (Colgate-Palmolive), DEO (Diageo), and KR (Kroger), all in the consumer defensive sector. These companies offer stability amid economic uncertainty: CL through essential personal care products, DEO via premium alcoholic beverages, and KR with everyday groceries. Traders seeking relative performance insights and investors focused on dividends, growth, or defensive positioning will find this analysis relevant for assessing market positioning in recent weeks' volatile environment.
CL Overview and Recent Performance
Colgate-Palmolive (CL) is a multinational consumer products company specializing in oral care, personal care, home care, and pet nutrition, with brands like Colgate toothpaste sold in over 200 countries. In recent market activity, shares have traded around $85.73, with a market cap of approximately $68.8 billion. YTD performance stands at 9.16%, reflecting resilience in consumer staples. Sentiment has been bolstered by analyst upgrades from Deutsche Bank, reassessing growth amid a March sell-off, though legal challenges over mouth rinse labeling have drawn attention. Low beta (0.26) underscores stability, influenced by steady demand for essentials despite choppy trading.
DEO Overview and Recent Performance
Diageo (DEO) is a global leader in premium alcoholic beverages, including spirits like Johnnie Walker and Guinness, operating in nearly 180 countries with over 200 brands. Shares recently closed at $73.45, with a market cap of $40.8 billion. It boasts strong YTD gains of 15.18% and a 1-year return of 28.47%, outperforming peers in income with a 4.52% dividend yield. Recent developments include selling its cricket team stake for $1.8 billion, amid share price volatility (52-week range $72.45-$116.69). Minimal beta (0.17) highlights defensive appeal, driven by premiumization trends despite broader market pressures.
KR Overview and Recent Performance
The Kroger Co. (KR) is one of the largest U.S. grocery retailers, operating over 2,700 stores across 35 states, offering food, pharmacies, and fuel centers with $147.6 billion in fiscal 2025 sales. Trading near $73.72 with a $45.3 billion market cap, it leads YTD at 18.58%. Recent momentum stems from $112 million in Ohio store investments and fuel rewards promotions amid rising gas prices. Higher beta (0.59) reflects sensitivity to consumer spending, but growth in e-commerce and private labels supports performance versus retail peers.
Trending AI Robots
Tickeron’s Trending AI Robots page showcases the platform's top-performing AI trading bots, curated from hundreds available that trade thousands of tickers. Only the most suitable for current market conditions—based on factors like volatility, trends, and sector dynamics—earn a spot in this section. With over 350 bots employing diverse strategies (e.g., swing trading, pattern recognition), timeframes (5-minute to daily), and performance metrics such as 70-90% win rates and annualized returns up to 170%, these tools adapt via financial learning models. For instance, top bots have delivered 85-100% win rates on select assets. Explore these for data-driven signals across stocks like those compared here.
Head-to-Head Comparison
CL, DEO, and KR share consumer defensive exposure but diverge in business models: CL's branded essentials versus DEO's premium spirits and KR's volume-driven retail. Growth drivers include KR's store expansions and digital push, outpacing CL's steady oral care and DEO's luxury focus. Recent momentum favors KR (18.58% YTD), with DEO close behind. Risk factors: KR's higher beta (0.59) versus peers' sub-0.3; CL faces litigation, DEO volume softness. Valuation sensitivity shows DEO's attractive forward P/E (8.19) and yield, while KR's trailing P/E (47.87) trades at a premium. Market sentiment tilts toward KR's initiatives amid grocery resilience.
Tickeron AI Verdict
Tickeron’s AI currently favors KR due to superior trend consistency, YTD momentum (18.58%), and catalysts like store investments, positioning it strongly in defensive retail. While DEO offers income stability and CL low risk, KR's relative outperformance suggests higher probability of near-term gains in current conditions.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileDEO’s FA Score has 1 green FA rating(s), and KR’s FA Score reflects 2 green FA rating(s).
- CL’s FA Score: 1 green, 4 red.
- DEO’s FA Score: 1 green, 4 red.
- KR’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while DEO’s TA Score has 4 bullish TA indicator(s), and KR’s TA Score reflects 4 bullish TA indicator(s).
- CL’s TA Score: 6 bullish, 4 bearish.
- DEO’s TA Score: 4 bullish, 4 bearish.
- KR’s TA Score: 4 bullish, 6 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +1.74% price change this week, while DEO (@Beverages: Alcoholic) price change was +6.79% , and KR (@Food Retail) price fluctuated +0.29% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was +2.91%. For the same industry, the average monthly price growth was +0.98%, and the average quarterly price growth was -17.71%.
The average weekly price growth across all stocks in the @Food Retail industry was +2.31%. For the same industry, the average monthly price growth was +2.04%, and the average quarterly price growth was +3.08%.
Reported Earning Dates
CL is expected to report earnings on May 01, 2026.
DEO is expected to report earnings on May 06, 2026.
KR is expected to report earnings on Jun 11, 2026.
Industries' Descriptions
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Beverages: Alcoholic (+2.91% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Food Retail (+2.31% weekly)The food retail industry includes companies that sell food, beverage and household products. Items sold include grocery, gourmet food, fresh produce, and frozen food. Kroger Co., George Weston Ltd., Grocery Outlet Holding Corp., and Sprouts Farmers Markets, Inc. are examples of major food retailers. While e-commerce companies like Amazon have increasingly been ramping-up offerings in the food retail space, several traditional players have also been expanding their online presence to stand their ground against rising competition.
| CL | DEO | KR | |
| Capitalization | 68.8B | 45.7B | 41.8B |
| EBITDA | 3.96B | 6.39B | 5.76B |
| Gain YTD | 9.258 | -4.130 | 9.686 |
| P/E Ratio | 32.63 | 18.92 | 44.28 |
| Revenue | 20.4B | 19.8B | 148B |
| Total Cash | 1.29B | 905M | 4.58B |
| Total Debt | 8.55B | 23.5B | 24.7B |
CL | DEO | KR | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 71 | 12 | 54 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 20 Undervalued | 55 Fair valued | |
PROFIT vs RISK RATING 1..100 | 65 | 100 | 24 | |
SMR RATING 1..100 | 5 | 98 | 56 | |
PRICE GROWTH RATING 1..100 | 57 | 60 | 59 | |
P/E GROWTH RATING 1..100 | 43 | 50 | 10 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (20) in the Beverages Alcoholic industry is somewhat better than the same rating for KR (55) in the Food Retail industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that DEO's stock grew somewhat faster than KR’s and significantly faster than CL’s over the last 12 months.
KR's Profit vs Risk Rating (24) in the Food Retail industry is somewhat better than the same rating for CL (65) in the Household Or Personal Care industry, and is significantly better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that KR's stock grew somewhat faster than CL’s and significantly faster than DEO’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is somewhat better than the same rating for KR (56) in the Food Retail industry, and is significantly better than the same rating for DEO (98) in the Beverages Alcoholic industry. This means that CL's stock grew somewhat faster than KR’s and significantly faster than DEO’s over the last 12 months.
CL's Price Growth Rating (57) in the Household Or Personal Care industry is in the same range as KR (59) in the Food Retail industry, and is in the same range as DEO (60) in the Beverages Alcoholic industry. This means that CL's stock grew similarly to KR’s and similarly to DEO’s over the last 12 months.
KR's P/E Growth Rating (10) in the Food Retail industry is somewhat better than the same rating for CL (43) in the Household Or Personal Care industry, and is somewhat better than the same rating for DEO (50) in the Beverages Alcoholic industry. This means that KR's stock grew somewhat faster than CL’s and somewhat faster than DEO’s over the last 12 months.
| CL | DEO | KR | |
|---|---|---|---|
| RSI ODDS (%) | 3 days ago 46% | 3 days ago 59% | 3 days ago 57% |
| Stochastic ODDS (%) | 3 days ago 45% | 3 days ago 53% | 3 days ago 66% |
| Momentum ODDS (%) | 3 days ago 47% | 3 days ago 54% | 3 days ago 49% |
| MACD ODDS (%) | 3 days ago 44% | 3 days ago 51% | 3 days ago 54% |
| TrendWeek ODDS (%) | 3 days ago 46% | 3 days ago 45% | 3 days ago 62% |
| TrendMonth ODDS (%) | 3 days ago 45% | 3 days ago 41% | 3 days ago 53% |
| Advances ODDS (%) | 3 days ago 44% | 3 days ago 42% | 3 days ago 57% |
| Declines ODDS (%) | 7 days ago 43% | about 1 month ago 59% | 5 days ago 46% |
| BollingerBands ODDS (%) | 3 days ago 45% | 3 days ago 71% | 3 days ago 57% |
| Aroon ODDS (%) | 3 days ago 47% | 3 days ago 57% | 3 days ago 44% |
Advertisement
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| VVR | 3.16 | 0.07 | +2.27% |
| Invesco Senior Income Trust | |||
| BBAX | 63.08 | 0.47 | +0.75% |
| JPMorgan BetaBuilders Dev APAC ex-JpnETF | |||
| SPUC | 47.91 | 0.28 | +0.59% |
| Simplify US Equity PLUS Upsd Cnvxty ETF | |||
| BNGE | 32.40 | 0.04 | +0.12% |
| First Trust S-Network Strmng & Gmng ETF | |||
| TSOL | 8.65 | -0.07 | -0.83% |
| 21Shares Solana ETF | |||