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CL or EL or PG
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Estée Lauder (EL) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- CL leads YTD performance at nearly 15%, buoyed by strong oral care demand and a recent dividend increase, though recent weeks show choppy trading.
- EL exhibits high volatility with a beta of 1.11 and negative EPS, but boasts robust YTD gains around 16% amid acquisition news in India.
- PG offers scale with a $356B market cap and superior profitability (19.3% margins), though it trails YTD at 6.9% due to share price weakness.
- All three maintain dividend yields above 1.5%, appealing for income-focused investors, with PG highest at 2.81%.
- Consumer staples resilience shines amid market volatility, but beauty exposure in EL heightens risk from tariff and spending shifts.
- Relative valuation favors PG's lower trailing P/E of 22.54 versus CL's 34.34.
Introduction
This stock comparison examines CL (Colgate-Palmolive), EL (Estée Lauder), and PG (Procter & Gamble), all leaders in consumer goods with overlapping personal care portfolios. Operating in oral care, beauty, and household essentials, these firms navigate inflation, commodity costs, and shifting consumer spending. Traders seeking momentum may eye recent outperformers, while long-term investors value defensive staples amid volatility. This analysis highlights relative performance, valuation, and market positioning to inform stock comparison decisions in the current environment.
CL Overview and Recent Performance
Colgate-Palmolive (CL) specializes in oral, personal, and home care products, alongside pet nutrition, marketing brands like Colgate toothpaste and Hill's Science Diet globally. With a market cap of $72B and beta of 0.26, it embodies defensive stability. Recent market activity reveals choppy trading, with negative returns over the past month amid inflation and oil price concerns impacting spending. YTD gains stand at 14.99%, outpacing the S&P 500, supported by improved sales momentum and a dividend hike to $0.53 quarterly. Sentiment reflects long-term strength (30.52% three-year shareholder return) despite short-term volatility, driven by resilient essentials demand in Latin America and Europe.
EL Overview and Recent Performance
The Estée Lauder Companies (EL) focuses on prestige skincare, makeup, fragrance, and hair care under brands like Estée Lauder, Clinique, and Jo Malone, sold via department stores and online. Its $32B market cap and beta of 1.11 signal higher volatility. Recent weeks feature share price swings, with YTD returns at 15.82% fueled by the Forest Essentials acquisition expanding India presence. Challenges include declining sales, negative EPS of -0.51, and legal disputes over trademarks, tempering sentiment amid tariff risks and travel retail pressures. Broader recovery from 52-week lows underscores opportunistic momentum in beauty.
PG Overview and Recent Performance
Procter & Gamble (PG) dominates household and personal care with brands like Tide, Pampers, and Gillette across beauty, grooming, and fabric segments, boasting a $356B market cap and beta of 0.34. Recent performance shows share price weakness and downward earnings revisions, contributing to modest YTD gains of 6.90%. Influences include soft demand, promotional intensity, and commodity inflation, though innovations like Pampers AMORE and a $1B Gillette investment sustain investor interest. Stability persists via scale and 19.3% profit margins, positioning it as a staples anchor despite underperformance versus peers.
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Head-to-Head Comparison
CL, EL, and PG share consumer goods exposure but diverge in focus: CL emphasizes high-margin oral care, EL prestige beauty sensitive to luxury spending, and PG diversified staples. Growth drivers include CL’s 5.8% quarterly revenue rise and EL’s acquisitions, versus PG’s modest 1.5%. Recent momentum favors CL and EL YTD, but PG excels in profitability (19.3% margins vs. CL’s 10.46%, EL’s -1.21%) and cash flow ($19B operating). Risks: EL’s negative EPS and high beta contrast PG’s stability; valuations show PG cheapest at 22.54 P/E. Sentiment tilts toward essentials over discretionary beauty amid economic pressures.
Tickeron AI Verdict
Tickeron’s AI currently favors PG for its trend consistency in staples, superior ROE (31.56%), vast scale, and lower volatility relative to peers. While CL shows stronger momentum and EL recovery potential, PG’s catalysts like product innovations and dividend reliability position it probabilistically better amid uncertainty.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileEL’s FA Score has 0 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
- CL’s FA Score: 1 green, 4 red.
- EL’s FA Score: 0 green, 5 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while EL’s TA Score has 5 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
- CL’s TA Score: 6 bullish, 4 bearish.
- EL’s TA Score: 5 bullish, 4 bearish.
- PG’s TA Score: 4 bullish, 6 bearish.
Price Growth
CL (@Household/Personal Care) experienced а -0.94% price change this week, while EL (@Household/Personal Care) price change was +5.14% , and PG (@Household/Personal Care) price fluctuated +1.43% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.
Reported Earning Dates
CL is expected to report earnings on May 01, 2026.
EL is expected to report earnings on May 01, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Household/Personal Care (+2.76% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CL | EL | PG | |
| Capitalization | 67.7B | 26.3B | 337B |
| EBITDA | 3.96B | 1.39B | 24.5B |
| Gain YTD | 7.386 | -30.388 | 2.010 |
| P/E Ratio | 32.07 | 147.80 | 21.51 |
| Revenue | 20.4B | 14.7B | 85.3B |
| Total Cash | 1.29B | 3.08B | 10.8B |
| Total Debt | 8.55B | 9.39B | 36.6B |
CL | EL | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 63 | 57 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 52 Fair valued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 66 | 100 | 53 | |
SMR RATING 1..100 | 5 | 90 | 29 | |
PRICE GROWTH RATING 1..100 | 56 | 64 | 59 | |
P/E GROWTH RATING 1..100 | 39 | 36 | 80 | |
SEASONALITY SCORE 1..100 | 50 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (39) in the Household Or Personal Care industry is in the same range as EL (52) and is somewhat better than the same rating for CL (98). This means that PG's stock grew similarly to EL’s and somewhat faster than CL’s over the last 12 months.
PG's Profit vs Risk Rating (53) in the Household Or Personal Care industry is in the same range as CL (66) and is somewhat better than the same rating for EL (100). This means that PG's stock grew similarly to CL’s and somewhat faster than EL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is in the same range as PG (29) and is significantly better than the same rating for EL (90). This means that CL's stock grew similarly to PG’s and significantly faster than EL’s over the last 12 months.
CL's Price Growth Rating (56) in the Household Or Personal Care industry is in the same range as PG (59) and is in the same range as EL (64). This means that CL's stock grew similarly to PG’s and similarly to EL’s over the last 12 months.
EL's P/E Growth Rating (36) in the Household Or Personal Care industry is in the same range as CL (39) and is somewhat better than the same rating for PG (80). This means that EL's stock grew similarly to CL’s and somewhat faster than PG’s over the last 12 months.
| CL | EL | PG | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 46% | 1 day ago 62% | 1 day ago 62% |
| Stochastic ODDS (%) | 1 day ago 44% | 1 day ago 67% | 1 day ago 45% |
| Momentum ODDS (%) | 1 day ago 39% | 1 day ago 62% | 1 day ago 44% |
| MACD ODDS (%) | 1 day ago 49% | 1 day ago 54% | 1 day ago 39% |
| TrendWeek ODDS (%) | 1 day ago 44% | 1 day ago 63% | 1 day ago 42% |
| TrendMonth ODDS (%) | 1 day ago 44% | 1 day ago 75% | 1 day ago 42% |
| Advances ODDS (%) | 3 days ago 44% | 3 days ago 63% | 3 days ago 45% |
| Declines ODDS (%) | 5 days ago 43% | 10 days ago 74% | 5 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 50% | 1 day ago 72% | 1 day ago 36% |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 72% | 1 day ago 36% |
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CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.