Colgate-Palmolive (CL), Coca-Cola (KO), and Procter & Gamble (PG) represent cornerstone consumer staples stocks, offering essential products like oral care, beverages, and household goods. These companies thrive on brand loyalty and recurring demand, making them attractive for defensive investors and traders seeking stability amid market volatility. This comparison evaluates their recent performance, business drivers, and relative positioning in the current environment, where economic uncertainty highlights the sector's resilience. Investors balancing growth, dividends, and risk may find insights into optimal allocation among these stalwarts.
Colgate-Palmolive (CL) specializes in oral, personal, and home care products, commanding global leadership in toothpaste with brands like Colgate. In recent market activity, CL shares have advanced approximately 13% year-to-date, reflecting robust execution in emerging markets and premiumization trends. Key influences include steady organic growth, cost efficiencies, and a 2030 strategic plan emphasizing innovation. Sentiment has improved on analyst upgrades and resilience against input cost pressures, positioning CL favorably in consumer staples.
Coca-Cola (KO) dominates the non-alcoholic beverage sector with iconic brands like Coke and Sprite, supported by a vast distribution network. Recent weeks have seen KO gain about 11% year-to-date, outpacing the S&P 500, fueled by a 12.5% monthly rally and a 64th consecutive dividend increase of 4%. Strong Q4 2025 revenue and EPS, alongside product innovation and digital efforts, have driven positive sentiment despite modest volume challenges. Pricing power and global reach continue to underpin performance.
Procter & Gamble (PG) offers a diverse array of household and personal care items, including Tide, Pampers, and Gillette, across multiple categories. In recent market activity, PG has risen around 7% year-to-date, lagging peers amid flat organic sales growth and tariff concerns. Influences include cautious consumer spending, margin pressures from commodities, and lowered fiscal 2026 guidance to 1-6% EPS growth. Nonetheless, its scale, buybacks, and brand strength sustain defensive appeal.
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CL, KO, and PG operate in consumer staples, but differ in focus: CL emphasizes personal care, KO beverages, and PG broad household essentials. Growth drivers include CL's emerging market exposure versus KO's pricing resilience and PG's diversification. Recent momentum favors KO (12.5% monthly surge) and CL over PG's slowdown. Risks involve commodity inflation for all, with PG more exposed to tariffs. Valuation sensitivity shows forward P/E around 20-24x, with PG appearing cheapest post-pullback. Market sentiment leans toward KO's stability amid staples rotation.
Tickeron’s AI currently favors KO for its consistent trend strength, recent catalysts like dividend growth, and superior relative YTD performance versus the S&P 500. While CL shows momentum and PG offers value, KO's stability and positioning in defensive staples suggest higher probability of outperformance in volatile conditions.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileKO’s FA Score has 2 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while KO’s TA Score has 3 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
CL (@Household/Personal Care) experienced а +1.74% price change this week, while KO (@Beverages: Non-Alcoholic) price change was -2.23% , and PG (@Household/Personal Care) price fluctuated +1.22% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -0.77%. For the same industry, the average monthly price growth was -1.88%, and the average quarterly price growth was +2073.90%.
CL is expected to report earnings on May 01, 2026.
KO is expected to report earnings on Apr 28, 2026.
PG is expected to report earnings on Apr 24, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Beverages: Non-Alcoholic (-0.77% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
| CL | KO | PG | |
| Capitalization | 68.8B | 326B | 341B |
| EBITDA | 3.96B | 18.7B | 24.5B |
| Gain YTD | 9.258 | 9.084 | 3.254 |
| P/E Ratio | 32.63 | 24.91 | 21.77 |
| Revenue | 20.4B | 47.9B | 85.3B |
| Total Cash | 1.29B | N/A | 10.8B |
| Total Debt | 8.55B | 45.5B | 36.6B |
CL | KO | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 71 | 71 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 41 Fair valued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 65 | 13 | 54 | |
SMR RATING 1..100 | 5 | 20 | 30 | |
PRICE GROWTH RATING 1..100 | 57 | 52 | 59 | |
P/E GROWTH RATING 1..100 | 43 | 78 | 81 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (39) in the Household Or Personal Care industry is in the same range as KO (41) in the Beverages Non Alcoholic industry, and is somewhat better than the same rating for CL (98) in the Household Or Personal Care industry. This means that PG's stock grew similarly to KO’s and somewhat faster than CL’s over the last 12 months.
KO's Profit vs Risk Rating (13) in the Beverages Non Alcoholic industry is somewhat better than the same rating for PG (54) in the Household Or Personal Care industry, and is somewhat better than the same rating for CL (65) in the Household Or Personal Care industry. This means that KO's stock grew somewhat faster than PG’s and somewhat faster than CL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is in the same range as KO (20) in the Beverages Non Alcoholic industry, and is in the same range as PG (30) in the Household Or Personal Care industry. This means that CL's stock grew similarly to KO’s and similarly to PG’s over the last 12 months.
KO's Price Growth Rating (52) in the Beverages Non Alcoholic industry is in the same range as CL (57) in the Household Or Personal Care industry, and is in the same range as PG (59) in the Household Or Personal Care industry. This means that KO's stock grew similarly to CL’s and similarly to PG’s over the last 12 months.
CL's P/E Growth Rating (43) in the Household Or Personal Care industry is somewhat better than the same rating for KO (78) in the Beverages Non Alcoholic industry, and is somewhat better than the same rating for PG (81) in the Household Or Personal Care industry. This means that CL's stock grew somewhat faster than KO’s and somewhat faster than PG’s over the last 12 months.
| CL | KO | PG | |
|---|---|---|---|
| RSI ODDS (%) | 3 days ago 46% | 3 days ago 75% | 3 days ago 68% |
| Stochastic ODDS (%) | 3 days ago 45% | 3 days ago 42% | 3 days ago 45% |
| Momentum ODDS (%) | 3 days ago 47% | 3 days ago 43% | 3 days ago 41% |
| MACD ODDS (%) | 3 days ago 44% | 3 days ago 40% | 3 days ago 46% |
| TrendWeek ODDS (%) | 3 days ago 46% | 3 days ago 35% | 3 days ago 43% |
| TrendMonth ODDS (%) | 3 days ago 45% | 3 days ago 31% | 3 days ago 43% |
| Advances ODDS (%) | 3 days ago 44% | 11 days ago 39% | 11 days ago 45% |
| Declines ODDS (%) | 7 days ago 43% | 4 days ago 30% | 4 days ago 42% |
| BollingerBands ODDS (%) | 3 days ago 45% | 3 days ago 15% | 3 days ago 36% |
| Aroon ODDS (%) | 3 days ago 47% | 3 days ago 21% | 3 days ago 35% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| GUSE | 42.66 | 0.56 | +1.33% |
| Goldman Sachs Enhanced U.S. Equity ETF | |||
| RSP | 203.16 | 2.52 | +1.26% |
| Invesco S&P 500® Equal Weight ETF | |||
| XTWO | 49.31 | 0.10 | +0.19% |
| BondBloxx Bloomberg Two YrTrgDurUSTrsETF | |||
| PSFM | 33.48 | N/A | N/A |
| Pacer Swan SOS Flex (April) ETF | |||
| TPYP | 40.87 | -0.30 | -0.73% |
| Tortoise North American Pipeline | |||
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 70% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.