This stock comparison examines CL, KVUE, and MO, three consumer staples giants offering stability amid market volatility. CL dominates oral care, KVUE focuses on self-care brands, and MO leads in tobacco with diversification. Investors seeking defensive positions with dividends, or traders eyeing relative performance in consumer sectors, will find value in analyzing their recent momentum, valuations, and sector dynamics. This review draws on recent earnings, price trends, and market positioning for informed insights into their comparative strengths.
Colgate-Palmolive (CL) is a global leader in oral care, personal care, home care, and pet nutrition, operating in over 200 countries with brands like Colgate toothpaste and Hill's pet food. In recent market activity, CL reported strong Q4 results, surpassing earnings and revenue expectations with 5.8% revenue growth to $5.23 billion and EPS of $0.95 versus estimates of $0.91. Emerging markets drove 4.5% organic growth, while AI-enhanced productivity bolstered margins. The stock has gained about 18% YTD, outperforming the S&P 500, though it dipped in recent weeks amid broader pullbacks. Sentiment remains positive on resilient demand for essentials and a P/E around 25x, reflecting steady execution despite cost pressures.
Kenvue (KVUE), spun off from Johnson & Johnson, specializes in consumer health with iconic brands like Tylenol, Neutrogena, and Listerine across self-care, skin health, and essential health segments. Recent performance reflects mixed signals: Q4 beats were offset by job cuts ahead of a potential Kimberly-Clark acquisition and Tylenol litigation concerns. The stock trades around $18.40 with YTD gains of about 8%, underperforming peers, and a forward P/E near 17x suggesting relative value, alongside a 4.5% dividend yield. Consumer spending pressures and competition have tempered momentum, though undervaluation estimates up to 38% support cautious optimism in recent weeks' modest recovery.
Altria Group (MO) is a leading U.S. tobacco company, owning Marlboro via Philip Morris USA and expanding into oral nicotine products like on!. Recent quarters showed revenue stability at $5.08 billion despite declining cigarette volumes, with oral tobacco up 2.9%. Though Q4 EPS slightly missed, YTD performance stands at 15% gains, fueled by a compelling 6.4% dividend yield and P/E of 16x, trading below peers. Barclays raised its price target, citing nicotine pouch momentum. Sentiment favors income seekers, with recent price strength amid sector rotation, though regulatory risks linger.
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CL, KVUE, and MO operate in consumer staples but diverge in models: CL's global diversified essentials drive growth via emerging markets, contrasting KVUE's U.S.-heavy health focus amid acquisition talks, and MO's nicotine shift offsets tobacco declines. Recent momentum favors CL with earnings beats, while MO excels in yield (6.4% vs. KVUE's 4.5% and CL's lower). Valuation sensitivity shows MO cheapest at 16x P/E, KVUE next, CL premium for stability. Risks include MO's regulation, KVUE's litigation, and all face spending slowdowns; sentiment tilts to CL for growth, MO for income trade-offs.
Tickeron’s AI currently favors CL for its consistent trend strength, recent earnings catalysts, and relative positioning in defensive growth. Strong emerging markets and productivity gains provide probabilistic edge over MO's high yield but volume risks, and KVUE's transitional uncertainties, based on observable momentum and stability factors.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileKVUE’s FA Score has 1 green FA rating(s), and MO’s FA Score reflects 4 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 5 TA indicator(s) are bullish while KVUE’s TA Score has 5 bullish TA indicator(s), and MO’s TA Score reflects 4 bullish TA indicator(s).
CL (@Household/Personal Care) experienced а +0.08% price change this week, while KVUE (@Household/Personal Care) price change was +1.85% , and MO (@Tobacco) price fluctuated -3.29% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.05%. For the same industry, the average monthly price growth was +5.65%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Tobacco industry was -0.29%. For the same industry, the average monthly price growth was +0.33%, and the average quarterly price growth was -9.89%.
CL is expected to report earnings on May 01, 2026.
KVUE is expected to report earnings on May 13, 2026.
MO is expected to report earnings on Apr 30, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Tobacco (-0.29% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| CL | KVUE | MO | |
| Capitalization | 67B | 33.8B | 108B |
| EBITDA | 3.96B | 2.99B | 10.8B |
| Gain YTD | 7.016 | 3.081 | 13.931 |
| P/E Ratio | 31.76 | 23.13 | 15.68 |
| Revenue | 20.4B | 15.1B | 20.1B |
| Total Cash | N/A | 1.06B | N/A |
| Total Debt | 8.55B | 8.67B | 25.7B |
CL | MO | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 10 | 56 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 8 Undervalued | |
PROFIT vs RISK RATING 1..100 | 70 | 13 | |
SMR RATING 1..100 | 5 | 9 | |
PRICE GROWTH RATING 1..100 | 57 | 34 | |
P/E GROWTH RATING 1..100 | 46 | 16 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (8) in the Tobacco industry is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that MO’s stock grew significantly faster than CL’s over the last 12 months.
MO's Profit vs Risk Rating (13) in the Tobacco industry is somewhat better than the same rating for CL (70) in the Household Or Personal Care industry. This means that MO’s stock grew somewhat faster than CL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is in the same range as MO (9) in the Tobacco industry. This means that CL’s stock grew similarly to MO’s over the last 12 months.
MO's Price Growth Rating (34) in the Tobacco industry is in the same range as CL (57) in the Household Or Personal Care industry. This means that MO’s stock grew similarly to CL’s over the last 12 months.
MO's P/E Growth Rating (16) in the Tobacco industry is in the same range as CL (46) in the Household Or Personal Care industry. This means that MO’s stock grew similarly to CL’s over the last 12 months.
| CL | KVUE | MO | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 50% | 1 day ago 62% | N/A |
| Stochastic ODDS (%) | 1 day ago 45% | 1 day ago 58% | 1 day ago 56% |
| Momentum ODDS (%) | 1 day ago 46% | 1 day ago 57% | 1 day ago 37% |
| MACD ODDS (%) | 1 day ago 44% | 1 day ago 62% | 1 day ago 40% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 55% | 1 day ago 40% |
| TrendMonth ODDS (%) | 1 day ago 45% | 1 day ago 46% | 1 day ago 47% |
| Advances ODDS (%) | 5 days ago 44% | 5 days ago 54% | 13 days ago 53% |
| Declines ODDS (%) | 9 days ago 43% | 9 days ago 65% | 7 days ago 37% |
| BollingerBands ODDS (%) | 1 day ago 48% | 1 day ago 54% | 1 day ago 48% |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 62% | 1 day ago 22% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| BEDZ | 34.59 | 0.15 | +0.44% |
| AdvisorShares Hotel ETF | |||
| KJUN | 28.99 | 0.05 | +0.17% |
| Innovator U.S. Small Cp Pwr Buf ETF -Jun | |||
| HYGH | 86.44 | -0.26 | -0.30% |
| iShares Interest Rate Hdg Hi Yld Bd ETF | |||
| SILJ | 32.69 | -0.31 | -0.94% |
| Amplify Junior Silver Miners ETF | |||
| ASEA | 19.82 | -0.21 | -1.05% |
| Global X FTSE Southeast Asia ETF | |||
A.I.dvisor indicates that over the last year, KVUE has been loosely correlated with KMB. These tickers have moved in lockstep 39% of the time. This A.I.-generated data suggests there is some statistical probability that if KVUE jumps, then KMB could also see price increases.
| Ticker / NAME | Correlation To KVUE | 1D Price Change % | ||
|---|---|---|---|---|
| KVUE | 100% | -0.17% | ||
| KMB - KVUE | 39% Loosely correlated | -0.30% | ||
| CL - KVUE | 30% Poorly correlated | -2.05% | ||
| PG - KVUE | 28% Poorly correlated | -1.66% | ||
| UL - KVUE | 27% Poorly correlated | -0.97% | ||
| CLX - KVUE | 26% Poorly correlated | -2.30% | ||
More | ||||