This comparison examines CL (Colgate-Palmolive), MDLZ (Mondelez International), and PM (Philip Morris International), three consumer staples giants offering stability amid market volatility. Operating in oral care, snacks, and tobacco respectively, these stocks provide defensive exposure with reliable dividends and low betas. Traders seeking relative performance edges and investors prioritizing income or growth in essentials will find value in analyzing their recent momentum, valuations, and sector-specific drivers like commodity costs and regulatory shifts. This head-to-head highlights contrasts in recent upgrades, sentiment, and positioning for current conditions.
Colgate-Palmolive (CL), a global leader in oral, personal, and home care products, maintains steady demand for essentials like toothpaste amid economic pressures. In recent market activity, the stock has shown resilience with YTD returns around 8-9%, outperforming in a choppy environment despite a monthly dip of about 10-12% tied to broader sell-offs. A Deutsche Bank upgrade to Buy with a $98 target underscores its strong franchise, countering near-term volatility from lawsuits on product labeling and rising input costs like oil. Trading near $85 with a trailing P/E of 32x, forward P/E of 22x, market cap of $68B, and 2.5% dividend yield (payout ratio 78%), sentiment tilts positive on emerging market growth and margin stability, though beta of 0.26 reflects low volatility.
Mondelez International (MDLZ), known for snacks like Oreo and Cadbury, navigates commodity swings in chocolate and demand softness. Recent weeks have pressured shares, down 1-2% monthly, with YTD at 7-8%, as downgrades from Rothschild to Neutral and Deutsche Bank trimming targets to $54 cite volume weakness and competition. Priced around $58, it carries a trailing P/E of 30x, forward 19x, $74B market cap, and 3.4% yield (payout over 100%). Beta of 0.37 signals defensiveness, with strength in FY25 chocolate sales offset by cost concerns; sentiment reflects caution on North America volumes but optimism for seasonal strategies.
Philip Morris International (PM), focused on cigarettes and smoke-free products like IQOS, emphasizes transition amid volume declines. Recent performance includes YTD gains of 4%, with shares near $166 after a monthly pullback of 7-12%, supported by its Value Report 2025 and Strong Buy ratings (average target $195). With $258B market cap, trailing P/E 23x, forward 19x, and 3.6% yield (payout 78%), beta 0.40 offers balance. Insider sales noted, but catalysts like smoke-free expansion drive sentiment; regulatory risks persist, yet pricing power sustains stability in recent volatility.
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CL, MDLZ, and PM anchor consumer staples with essential products, but diverge in models: CL's hygiene yields high gross margins (60%) and emerging growth; MDLZ's snacks expose to cocoa volatility; PM's tobacco leverages pricing despite regulations. Recent momentum favors CL (8% YTD) over MDLZ (7%) and PM (4%), with all low-beta (<0.4). Risks include inflation for CL, commodities for MDLZ, and policy for PM. PM's attractive 23x P/E and scale contrast peers' 30x+; yields rise from CL (2.5%) to PM (3.6%). Sentiment boosts CL via upgrades, tempers MDLZ on downgrades.
Tickeron’s AI currently favors CL due to trend consistency from analyst upgrades, earnings momentum, and defensive essentials positioning amid volatility. Its lower beta and relative YTD strength suggest higher probability of outperformance versus MDLZ's demand headwinds and PM's transitional risks, though all suit staples allocation.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileMDLZ’s FA Score has 2 green FA rating(s), and PM’s FA Score reflects 3 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 5 TA indicator(s) are bullish while MDLZ’s TA Score has 4 bullish TA indicator(s), and PM’s TA Score reflects 4 bullish TA indicator(s).
CL (@Household/Personal Care) experienced а +0.08% price change this week, while MDLZ (@Food: Specialty/Candy) price change was -0.64% , and PM (@Tobacco) price fluctuated -3.20% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.05%. For the same industry, the average monthly price growth was +5.65%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was -6.12%. For the same industry, the average monthly price growth was -4.11%, and the average quarterly price growth was -0.23%.
The average weekly price growth across all stocks in the @Tobacco industry was -0.18%. For the same industry, the average monthly price growth was +0.52%, and the average quarterly price growth was -9.85%.
CL is expected to report earnings on May 01, 2026.
MDLZ is expected to report earnings on Apr 28, 2026.
PM is expected to report earnings on Apr 22, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Food: Specialty/Candy (-6.12% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
@Tobacco (-0.18% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| CL | MDLZ | PM | |
| Capitalization | 67B | 73.6B | 246B |
| EBITDA | 3.96B | 4.97B | 17.5B |
| Gain YTD | 7.016 | 7.387 | -0.900 |
| P/E Ratio | 31.76 | 30.32 | 21.69 |
| Revenue | 20.4B | 38.5B | 40.6B |
| Total Cash | N/A | N/A | N/A |
| Total Debt | 8.55B | 21.8B | 48.8B |
CL | MDLZ | PM | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 10 | 17 | 67 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 26 Undervalued | 22 Undervalued | |
PROFIT vs RISK RATING 1..100 | 70 | 80 | 19 | |
SMR RATING 1..100 | 5 | 72 | 3 | |
PRICE GROWTH RATING 1..100 | 57 | 59 | 60 | |
P/E GROWTH RATING 1..100 | 46 | 24 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 75 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PM's Valuation (22) in the Tobacco industry is in the same range as MDLZ (26) in the Food Major Diversified industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that PM's stock grew similarly to MDLZ’s and significantly faster than CL’s over the last 12 months.
PM's Profit vs Risk Rating (19) in the Tobacco industry is somewhat better than the same rating for CL (70) in the Household Or Personal Care industry, and is somewhat better than the same rating for MDLZ (80) in the Food Major Diversified industry. This means that PM's stock grew somewhat faster than CL’s and somewhat faster than MDLZ’s over the last 12 months.
PM's SMR Rating (3) in the Tobacco industry is in the same range as CL (5) in the Household Or Personal Care industry, and is significantly better than the same rating for MDLZ (72) in the Food Major Diversified industry. This means that PM's stock grew similarly to CL’s and significantly faster than MDLZ’s over the last 12 months.
CL's Price Growth Rating (57) in the Household Or Personal Care industry is in the same range as MDLZ (59) in the Food Major Diversified industry, and is in the same range as PM (60) in the Tobacco industry. This means that CL's stock grew similarly to MDLZ’s and similarly to PM’s over the last 12 months.
MDLZ's P/E Growth Rating (24) in the Food Major Diversified industry is in the same range as CL (46) in the Household Or Personal Care industry, and is somewhat better than the same rating for PM (83) in the Tobacco industry. This means that MDLZ's stock grew similarly to CL’s and somewhat faster than PM’s over the last 12 months.
| CL | MDLZ | PM | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 50% | 6 days ago 71% | 1 day ago 73% |
| Stochastic ODDS (%) | 1 day ago 45% | 1 day ago 44% | 1 day ago 54% |
| Momentum ODDS (%) | 1 day ago 46% | 1 day ago 56% | 1 day ago 49% |
| MACD ODDS (%) | 1 day ago 44% | 1 day ago 56% | 1 day ago 53% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 56% | 1 day ago 50% |
| TrendMonth ODDS (%) | 1 day ago 45% | 1 day ago 48% | 1 day ago 51% |
| Advances ODDS (%) | 5 days ago 44% | 1 day ago 53% | 13 days ago 57% |
| Declines ODDS (%) | 9 days ago 43% | 9 days ago 50% | 6 days ago 48% |
| BollingerBands ODDS (%) | 1 day ago 48% | N/A | N/A |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 39% | 1 day ago 32% |