This stock comparison examines CL (Colgate-Palmolive), MO (Altria Group), and PEP (PepsiCo), three stalwarts in the consumer staples sector. These companies produce essential goods—oral care, tobacco, and beverages/snacks—that exhibit resilient demand during economic uncertainty. Investors seeking dividend income, stability, and relative performance in volatile markets may find value in analyzing their business models, recent momentum, and valuations. With broader market shifts toward defensives in recent weeks, this head-to-head review highlights contrasts in growth drivers, yields, and positioning for informed portfolio decisions.
CL, a global leader in oral, personal, and home care products, maintains a strong presence in over 200 countries with brands like Colgate toothpaste. Its business benefits from recurring demand for everyday essentials, supporting steady revenue. In recent market activity, CL shares have traded around $85, within a 52-week range of $74.55-$99.33, reflecting moderate YTD gains of 8-9%. Sentiment has been influenced by analyst upgrades, such as from Deutsche Bank, citing resilient margins despite cost pressures and lawsuits over product labeling. Trading near its 200-day moving average, CL shows low volatility (beta ~0.4), appealing to stability-focused investors amid choppy broader indices.
MO, primarily known for Marlboro cigarettes through Philip Morris USA, is diversifying into oral nicotine pouches and smoke-free products. As a U.S.-centric tobacco giant, it generates reliable cash flows from addictive consumer habits. Recent performance has been robust, with shares around $67 in a 52-week range of $52.82-$70.51 and YTD returns near 18%, outperforming peers. Positive sentiment stems from strong shipment volumes, a recent dividend declaration of $1.06 (yield ~6.3%), and buy ratings like Stifel Nicolaus. Nearing its 52-week high with low beta (~0.43), MO has gained traction in recent weeks on sector rotation to high-yield defensives, though regulatory risks linger.
PEP, a diversified powerhouse in beverages (Pepsi, Gatorade) and snacks (Lay's, Quaker), operates globally with robust distribution networks. Its scale drives consistent growth through volume and pricing power. Shares hover around $157 in a 52-week range of $127.60-$171.48, posting YTD gains of 9-11%. Recent activity reflects resilience, with gains amid market dips on defensive appeal, bolstered by earnings beats and AI deployment in operations. A ~3.7% dividend yield and P/E ~25x underscore stability, though shares lag recent highs due to valuation scrutiny in consumer staples. Low beta (~0.38) positions PEP well for income amid volatility.
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CL, MO, and PEP anchor consumer staples, but diverge in models: CL's hygiene essentials yield steady organic growth (~6% historically), MO relies on tobacco pricing amid volume declines offset by alternatives, and PEP leverages snacks/beverages for diversified volume. Recent momentum tilts to MO (18% YTD), versus PEP and CL (~10%). Risks include MO's regulations, PEP's input costs, and competition for all. Valuation favors MO (P/E 16x, yield 6.3%), balancing CL (32x, emerging markets exposure) and PEP (25x, scale). Sentiment shifts to high-yield defensives like MO in uncertain times.
Tickeron’s AI currently favors MO based on superior trend consistency, highest yield, and value relative to peers. Its YTD outperformance, low valuation, and defensive stability position it probabilistically stronger amid sector rotation, though PEP trails closely on diversification.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 5 green FA rating(s), and PEP’s FA Score reflects 2 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while MO’s TA Score has 6 bullish TA indicator(s), and PEP’s TA Score reflects 5 bullish TA indicator(s).
CL (@Household/Personal Care) experienced а +1.06% price change this week, while MO (@Tobacco) price change was +2.59% , and PEP (@Beverages: Non-Alcoholic) price fluctuated +0.31% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.
The average weekly price growth across all stocks in the @Tobacco industry was +1.70%. For the same industry, the average monthly price growth was +1.58%, and the average quarterly price growth was -7.40%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +2.02%. For the same industry, the average monthly price growth was -3.13%, and the average quarterly price growth was +164976.25%.
CL is expected to report earnings on May 01, 2026.
MO is expected to report earnings on Apr 30, 2026.
PEP is expected to report earnings on Apr 16, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Tobacco (+1.70% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Beverages: Non-Alcoholic (+2.02% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
| CL | MO | PEP | |
| Capitalization | 69B | 113B | 215B |
| EBITDA | 3.96B | 10.8B | 15.5B |
| Gain YTD | 9.551 | 18.957 | 10.714 |
| P/E Ratio | 32.71 | 16.37 | 26.25 |
| Revenue | 20.4B | 20.1B | 93.9B |
| Total Cash | 1.29B | N/A | 9.53B |
| Total Debt | 8.55B | 25.7B | 49.9B |
CL | MO | PEP | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 62 | 63 | 57 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 10 Undervalued | 26 Undervalued | |
PROFIT vs RISK RATING 1..100 | 63 | 9 | 55 | |
SMR RATING 1..100 | 5 | 9 | 22 | |
PRICE GROWTH RATING 1..100 | 56 | 29 | 52 | |
P/E GROWTH RATING 1..100 | 33 | 13 | 35 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (10) in the Tobacco industry is in the same range as PEP (26) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that MO's stock grew similarly to PEP’s and significantly faster than CL’s over the last 12 months.
MO's Profit vs Risk Rating (9) in the Tobacco industry is somewhat better than the same rating for PEP (55) in the Beverages Non Alcoholic industry, and is somewhat better than the same rating for CL (63) in the Household Or Personal Care industry. This means that MO's stock grew somewhat faster than PEP’s and somewhat faster than CL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is in the same range as MO (9) in the Tobacco industry, and is in the same range as PEP (22) in the Beverages Non Alcoholic industry. This means that CL's stock grew similarly to MO’s and similarly to PEP’s over the last 12 months.
MO's Price Growth Rating (29) in the Tobacco industry is in the same range as PEP (52) in the Beverages Non Alcoholic industry, and is in the same range as CL (56) in the Household Or Personal Care industry. This means that MO's stock grew similarly to PEP’s and similarly to CL’s over the last 12 months.
MO's P/E Growth Rating (13) in the Tobacco industry is in the same range as CL (33) in the Household Or Personal Care industry, and is in the same range as PEP (35) in the Beverages Non Alcoholic industry. This means that MO's stock grew similarly to CL’s and similarly to PEP’s over the last 12 months.
| CL | MO | PEP | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 46% | N/A | 1 day ago 62% |
| Stochastic ODDS (%) | 1 day ago 46% | 1 day ago 43% | 1 day ago 42% |
| Momentum ODDS (%) | 1 day ago 39% | 1 day ago 64% | 1 day ago 45% |
| MACD ODDS (%) | 1 day ago 47% | 1 day ago 54% | 1 day ago 46% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 51% | 1 day ago 41% |
| TrendMonth ODDS (%) | 1 day ago 44% | 1 day ago 47% | 1 day ago 44% |
| Advances ODDS (%) | 1 day ago 44% | 1 day ago 53% | 1 day ago 39% |
| Declines ODDS (%) | 3 days ago 43% | 9 days ago 37% | 3 days ago 43% |
| BollingerBands ODDS (%) | 1 day ago 57% | 1 day ago 62% | 1 day ago 52% |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 20% | 1 day ago 39% |
| 1 Day | |||
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