CL
Price
$86.04
Change
+$0.49 (+0.57%)
Updated
Apr 9 closing price
Capitalization
69.03B
21 days until earnings call
Intraday BUY SELL Signals
MO
Price
$67.46
Change
+$0.66 (+0.99%)
Updated
Apr 9 closing price
Capitalization
112.75B
20 days until earnings call
Intraday BUY SELL Signals
PEP
Price
$157.49
Change
+$2.69 (+1.74%)
Updated
Apr 9 closing price
Capitalization
215.28B
6 days until earnings call
Intraday BUY SELL Signals
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CL or MO or PEP

Header iconCL vs MO vs PEP Comparison
Open Charts CL vs MO vs PEPBanner chart's image
CL vs MO vs PEP Comparison Chart in %
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Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Altria Group (MO) vs. PepsiCo (PEP) Stock Comparison

Key Takeaways

  • MO leads with the strongest YTD performance at approximately 18%, outpacing CL (8-9%) and PEP (9-11%).
  • MO offers the highest dividend yield around 6.3%, compared to CL (~2%) and PEP (~3.7%).
  • All three consumer staples stocks provide defensive positioning, with low betas under 0.5, buffering volatility in recent market activity.
  • MO trades at the lowest P/E ratio (~16x), suggesting relative value versus CL (~32x) and PEP (~25x).
  • Recent momentum favors MO near its 52-week high, while PEP and CL show mixed trends amid sector rotation.

Introduction

This stock comparison examines CL (Colgate-Palmolive), MO (Altria Group), and PEP (PepsiCo), three stalwarts in the consumer staples sector. These companies produce essential goods—oral care, tobacco, and beverages/snacks—that exhibit resilient demand during economic uncertainty. Investors seeking dividend income, stability, and relative performance in volatile markets may find value in analyzing their business models, recent momentum, and valuations. With broader market shifts toward defensives in recent weeks, this head-to-head review highlights contrasts in growth drivers, yields, and positioning for informed portfolio decisions.

CL Overview and Recent Performance

CL, a global leader in oral, personal, and home care products, maintains a strong presence in over 200 countries with brands like Colgate toothpaste. Its business benefits from recurring demand for everyday essentials, supporting steady revenue. In recent market activity, CL shares have traded around $85, within a 52-week range of $74.55-$99.33, reflecting moderate YTD gains of 8-9%. Sentiment has been influenced by analyst upgrades, such as from Deutsche Bank, citing resilient margins despite cost pressures and lawsuits over product labeling. Trading near its 200-day moving average, CL shows low volatility (beta ~0.4), appealing to stability-focused investors amid choppy broader indices.

MO Overview and Recent Performance

MO, primarily known for Marlboro cigarettes through Philip Morris USA, is diversifying into oral nicotine pouches and smoke-free products. As a U.S.-centric tobacco giant, it generates reliable cash flows from addictive consumer habits. Recent performance has been robust, with shares around $67 in a 52-week range of $52.82-$70.51 and YTD returns near 18%, outperforming peers. Positive sentiment stems from strong shipment volumes, a recent dividend declaration of $1.06 (yield ~6.3%), and buy ratings like Stifel Nicolaus. Nearing its 52-week high with low beta (~0.43), MO has gained traction in recent weeks on sector rotation to high-yield defensives, though regulatory risks linger.

PEP Overview and Recent Performance

PEP, a diversified powerhouse in beverages (Pepsi, Gatorade) and snacks (Lay's, Quaker), operates globally with robust distribution networks. Its scale drives consistent growth through volume and pricing power. Shares hover around $157 in a 52-week range of $127.60-$171.48, posting YTD gains of 9-11%. Recent activity reflects resilience, with gains amid market dips on defensive appeal, bolstered by earnings beats and AI deployment in operations. A ~3.7% dividend yield and P/E ~25x underscore stability, though shares lag recent highs due to valuation scrutiny in consumer staples. Low beta (~0.38) positions PEP well for income amid volatility.

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Head-to-Head Comparison

CL, MO, and PEP anchor consumer staples, but diverge in models: CL's hygiene essentials yield steady organic growth (~6% historically), MO relies on tobacco pricing amid volume declines offset by alternatives, and PEP leverages snacks/beverages for diversified volume. Recent momentum tilts to MO (18% YTD), versus PEP and CL (~10%). Risks include MO's regulations, PEP's input costs, and competition for all. Valuation favors MO (P/E 16x, yield 6.3%), balancing CL (32x, emerging markets exposure) and PEP (25x, scale). Sentiment shifts to high-yield defensives like MO in uncertain times.

Tickeron AI Verdict

Tickeron’s AI currently favors MO based on superior trend consistency, highest yield, and value relative to peers. Its YTD outperformance, low valuation, and defensive stability position it probabilistically stronger amid sector rotation, though PEP trails closely on diversification.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.

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COMPARISON
Comparison
Apr 10, 2026
Stock price -- (CL: $86.04MO: $67.46PEP: $157.49)
Brand notoriety: CL, MO and PEP are all notable
CL represents the Household/Personal Care industry, MO is part of the Tobacco industry, and PEP is in the Beverages: Non-Alcoholic industry.
Current volume relative to the 65-day Moving Average: CL: 82%, MO: 79%, PEP: 62%
Market capitalization -- CL: $69.03B, MO: $112.75B, PEP: $215.28B
CL [@Household/Personal Care] is valued at $69.03B. MO’s [@Tobacco] market capitalization is $112.75B. PEP [@Beverages: Non-Alcoholic] has a market capitalization of $215.28B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $340.84B to $0. The market cap for tickers in the [@Tobacco] industry ranges from $251.31B to $0. The market cap for tickers in the [@Beverages: Non-Alcoholic] industry ranges from $336.5B to $0. The average market capitalization across the [@Household/Personal Care] industry is $20.05B. The average market capitalization across the [@Tobacco] industry is $33.6B. The average market capitalization across the [@Tobacco] industry is $23.83B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CL’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 5 green FA rating(s), and PEP’s FA Score reflects 2 green FA rating(s).

  • CL’s FA Score: 2 green, 3 red.
  • MO’s FA Score: 5 green, 0 red.
  • PEP’s FA Score: 2 green, 3 red.
According to our system of comparison, MO is a better buy in the long-term than PEP, which in turn is a better option than CL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CL’s TA Score shows that 6 TA indicator(s) are bullish while MO’s TA Score has 6 bullish TA indicator(s), and PEP’s TA Score reflects 5 bullish TA indicator(s).

  • CL’s TA Score: 6 bullish, 4 bearish.
  • MO’s TA Score: 6 bullish, 3 bearish.
  • PEP’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, MO is a better buy in the short-term than CL and PEP.

Price Growth

CL (@Household/Personal Care) experienced а +1.06% price change this week, while MO (@Tobacco) price change was +2.59% , and PEP (@Beverages: Non-Alcoholic) price fluctuated +0.31% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.

The average weekly price growth across all stocks in the @Tobacco industry was +1.70%. For the same industry, the average monthly price growth was +1.58%, and the average quarterly price growth was -7.40%.

The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +2.02%. For the same industry, the average monthly price growth was -3.13%, and the average quarterly price growth was +164976.25%.

Reported Earning Dates

CL is expected to report earnings on May 01, 2026.

MO is expected to report earnings on Apr 30, 2026.

PEP is expected to report earnings on Apr 16, 2026.

Industries' Descriptions

@Household/Personal Care (+2.02% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Tobacco (+1.70% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

@Beverages: Non-Alcoholic (+2.02% weekly)

Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
PEP($215B) has a higher market cap than MO($113B) and CL($69B). CL has higher P/E ratio than PEP and MO: CL (32.71) vs PEP (26.25) and MO (16.37). MO YTD gains are higher at: 18.957 vs. PEP (10.714) and CL (9.551). PEP has higher annual earnings (EBITDA): 15.5B vs. MO (10.8B) and CL (3.96B). CL has less debt than MO and PEP: CL (8.55B) vs MO (25.7B) and PEP (49.9B). PEP has higher revenues than CL and MO: PEP (93.9B) vs CL (20.4B) and MO (20.1B).
CLMOPEP
Capitalization69B113B215B
EBITDA3.96B10.8B15.5B
Gain YTD9.55118.95710.714
P/E Ratio32.7116.3726.25
Revenue20.4B20.1B93.9B
Total Cash1.29BN/A9.53B
Total Debt8.55B25.7B49.9B
FUNDAMENTALS RATINGS
CL vs MO vs PEP: Fundamental Ratings
CL
MO
PEP
OUTLOOK RATING
1..100
626357
VALUATION
overvalued / fair valued / undervalued
1..100
98
Overvalued
10
Undervalued
26
Undervalued
PROFIT vs RISK RATING
1..100
63955
SMR RATING
1..100
5922
PRICE GROWTH RATING
1..100
562952
P/E GROWTH RATING
1..100
331335
SEASONALITY SCORE
1..100
505050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MO's Valuation (10) in the Tobacco industry is in the same range as PEP (26) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that MO's stock grew similarly to PEP’s and significantly faster than CL’s over the last 12 months.

MO's Profit vs Risk Rating (9) in the Tobacco industry is somewhat better than the same rating for PEP (55) in the Beverages Non Alcoholic industry, and is somewhat better than the same rating for CL (63) in the Household Or Personal Care industry. This means that MO's stock grew somewhat faster than PEP’s and somewhat faster than CL’s over the last 12 months.

CL's SMR Rating (5) in the Household Or Personal Care industry is in the same range as MO (9) in the Tobacco industry, and is in the same range as PEP (22) in the Beverages Non Alcoholic industry. This means that CL's stock grew similarly to MO’s and similarly to PEP’s over the last 12 months.

MO's Price Growth Rating (29) in the Tobacco industry is in the same range as PEP (52) in the Beverages Non Alcoholic industry, and is in the same range as CL (56) in the Household Or Personal Care industry. This means that MO's stock grew similarly to PEP’s and similarly to CL’s over the last 12 months.

MO's P/E Growth Rating (13) in the Tobacco industry is in the same range as CL (33) in the Household Or Personal Care industry, and is in the same range as PEP (35) in the Beverages Non Alcoholic industry. This means that MO's stock grew similarly to CL’s and similarly to PEP’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CLMOPEP
RSI
ODDS (%)
Bullish Trend 1 day ago
46%
N/A
Bullish Trend 1 day ago
62%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
46%
Bearish Trend 1 day ago
43%
Bearish Trend 1 day ago
42%
Momentum
ODDS (%)
Bullish Trend 1 day ago
39%
Bullish Trend 1 day ago
64%
Bullish Trend 1 day ago
45%
MACD
ODDS (%)
Bullish Trend 1 day ago
47%
Bullish Trend 1 day ago
54%
Bullish Trend 1 day ago
46%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
46%
Bullish Trend 1 day ago
51%
Bullish Trend 1 day ago
41%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
44%
Bullish Trend 1 day ago
47%
Bearish Trend 1 day ago
44%
Advances
ODDS (%)
Bullish Trend 1 day ago
44%
Bullish Trend 1 day ago
53%
Bullish Trend 1 day ago
39%
Declines
ODDS (%)
Bearish Trend 3 days ago
43%
Bearish Trend 9 days ago
37%
Bearish Trend 3 days ago
43%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
57%
Bullish Trend 1 day ago
62%
Bullish Trend 1 day ago
52%
Aroon
ODDS (%)
Bearish Trend 1 day ago
47%
Bearish Trend 1 day ago
20%
Bearish Trend 1 day ago
39%
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CL
Daily Signal:
Gain/Loss:
MO
Daily Signal:
Gain/Loss:
PEP
Daily Signal:
Gain/Loss:
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