Colgate-Palmolive (CL), Altria Group (MO), and Procter & Gamble (PG) represent stalwart names in consumer staples, offering essential products from oral care and household goods to tobacco. This comparison analyzes their recent market performance, dividend reliability, and valuation amid economic uncertainty and sector rotation toward defensives. Traders seeking momentum and income investors prioritizing yields will find value in evaluating relative strength, as these stocks navigate inflation pressures and shifting consumer sentiment in recent market activity.
Colgate-Palmolive (CL), a global leader in oral, personal, and home care products, has demonstrated resilience with shares trading around $88.84 and a market cap of $71.21B. In recent weeks, the stock has shown YTD gains of 13.12%, supported by a Q4 earnings beat (EPS $0.95 vs. $0.91 expected) and robust Latin America sales growth of 12.8%. A quarterly dividend increase to $0.53 per share, marking 63 years of raises, has bolstered sentiment. Analysts maintain a "Moderate Buy" rating with a $97.21 target, reflecting optimism in strategic investments despite input cost pressures. Low beta (0.26) highlights its defensive positioning.
Altria Group (MO), primarily known for its Marlboro cigarettes via Philip Morris USA, trades near $67.89 with a $113.97B market cap. Recent market activity has propelled YTD returns to 17.74%, outperforming peers amid volatility. High dividend yield of 6.25% ($4.24 annual) and UBS price target hike to $74 underpin strength, with reaffirmed "Buy" ratings citing stable cigarette volumes. Q4 EPS met expectations closely ($1.30 vs. $1.32), and a $1.06 quarterly payout signals commitment to shareholders. Beta of 0.43 offers moderate stability in tobacco's defensive sector.
Procter & Gamble (PG), the world's largest consumer products maker with brands like Tide and Pampers, commands a $352.59B market cap and shares at $150.65. YTD performance stands at 5.87%, lagging slightly due to softer volumes, but Q2 FY26 EPS beat ($1.88 vs. $1.86) and 2% organic sales growth provide support. Dividend yield of 2.81% ($4.23 annual) reflects 70 years of increases. Analysts' "Moderate Buy" consensus targets $168, emphasizing brand strength despite tariff and inflation headwinds. Beta of 0.34 reinforces its staple appeal.
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CL, MO, and PG anchor consumer staples but diverge in models: CL and PG thrive on broad household essentials with global reach, while MO relies on U.S. tobacco amid volume declines offset by pricing. Growth drivers favor CL's emerging markets vs. PG's mature portfolios and MO's smokeless shift. Recent momentum crowns MO (17.74% YTD), with CL close behind; PG trails on volume softness. Risks include regulatory pressures for MO, costs for all. PG's scale yields superior EBITDA ($24.5B); valuations show MO cheapest (P/E 16.48), PG balanced (22.32), CL premium (33.78). Sentiment tilts positive across, with upgrades.
Tickeron’s AI currently favors MO for its superior trend consistency, highest yield (6.25%), leading YTD momentum (17.74%), and attractive forward P/E (12.11), positioning it well in defensive rotations. CL follows closely on earnings strength, while PG offers scale but lags relatively. Probabilistic edge to MO amid volatility.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whileMO’s FA Score has 4 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while MO’s TA Score has 4 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
CL (@Household/Personal Care) experienced а +1.74% price change this week, while MO (@Tobacco) price change was -4.76% , and PG (@Household/Personal Care) price fluctuated +1.22% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was -0.47%, and the average quarterly price growth was -9.25%.
CL is expected to report earnings on May 01, 2026.
MO is expected to report earnings on Apr 30, 2026.
PG is expected to report earnings on Apr 24, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Tobacco (-1.34% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| CL | MO | PG | |
| Capitalization | 68.8B | 107B | 341B |
| EBITDA | 3.96B | 10.8B | 24.5B |
| Gain YTD | 9.258 | 13.155 | 3.254 |
| P/E Ratio | 32.63 | 15.58 | 21.77 |
| Revenue | 20.4B | 20.1B | 85.3B |
| Total Cash | 1.29B | N/A | 10.8B |
| Total Debt | 8.55B | 25.7B | 36.6B |
CL | MO | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 71 | 56 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 8 Undervalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 65 | 14 | 54 | |
SMR RATING 1..100 | 5 | 9 | 30 | |
PRICE GROWTH RATING 1..100 | 57 | 34 | 59 | |
P/E GROWTH RATING 1..100 | 43 | 15 | 81 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (8) in the Tobacco industry is in the same range as PG (39) in the Household Or Personal Care industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that MO's stock grew similarly to PG’s and significantly faster than CL’s over the last 12 months.
MO's Profit vs Risk Rating (14) in the Tobacco industry is somewhat better than the same rating for PG (54) in the Household Or Personal Care industry, and is somewhat better than the same rating for CL (65) in the Household Or Personal Care industry. This means that MO's stock grew somewhat faster than PG’s and somewhat faster than CL’s over the last 12 months.
CL's SMR Rating (5) in the Household Or Personal Care industry is in the same range as MO (9) in the Tobacco industry, and is in the same range as PG (30) in the Household Or Personal Care industry. This means that CL's stock grew similarly to MO’s and similarly to PG’s over the last 12 months.
MO's Price Growth Rating (34) in the Tobacco industry is in the same range as CL (57) in the Household Or Personal Care industry, and is in the same range as PG (59) in the Household Or Personal Care industry. This means that MO's stock grew similarly to CL’s and similarly to PG’s over the last 12 months.
MO's P/E Growth Rating (15) in the Tobacco industry is in the same range as CL (43) in the Household Or Personal Care industry, and is significantly better than the same rating for PG (81) in the Household Or Personal Care industry. This means that MO's stock grew similarly to CL’s and significantly faster than PG’s over the last 12 months.
| CL | MO | PG | |
|---|---|---|---|
| RSI ODDS (%) | 3 days ago 46% | N/A | 3 days ago 68% |
| Stochastic ODDS (%) | 3 days ago 45% | 3 days ago 58% | 3 days ago 45% |
| Momentum ODDS (%) | 3 days ago 47% | 3 days ago 35% | 3 days ago 41% |
| MACD ODDS (%) | 3 days ago 44% | 3 days ago 40% | 3 days ago 46% |
| TrendWeek ODDS (%) | 3 days ago 46% | 3 days ago 40% | 3 days ago 43% |
| TrendMonth ODDS (%) | 3 days ago 45% | 3 days ago 31% | 3 days ago 43% |
| Advances ODDS (%) | 3 days ago 44% | 11 days ago 53% | 11 days ago 45% |
| Declines ODDS (%) | 7 days ago 43% | 5 days ago 37% | 4 days ago 42% |
| BollingerBands ODDS (%) | 3 days ago 45% | 3 days ago 55% | 3 days ago 36% |
| Aroon ODDS (%) | 3 days ago 47% | 3 days ago 23% | 3 days ago 35% |
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 70% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.