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CL or MO or PM
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Altria Group (MO) vs. Philip Morris International (PM) Stock Comparison
Key Takeaways
- CL exhibits resilience in consumer staples with recent dividend hikes and emerging market growth, though facing volatility from oil prices and inflation.
- MO offers high dividend yield amid stable cash flows but grapples with declining cigarette volumes and mixed earnings.
- PM leads in smoke-free product momentum, driving revenue diversification and strong YTD gains, supported by consistent dividends.
- Year-to-date, MO outperforms at around 18%, followed by PM at 9-11% and CL at 12-13%.
- Tobacco peers MO and PM provide higher yields (around 6-9% and 3.4%) versus CL's 2.3%.
- PM shows superior growth catalysts via ZYN and IQOS, positioning it favorably in relative performance.
Introduction
This stock comparison evaluates CL (Colgate-Palmolive), a leader in oral and personal care, against tobacco giants MO (Altria Group) and PM (Philip Morris International) amid shifting consumer staples dynamics. These firms offer defensive qualities through essential products, appealing to income-oriented investors and traders seeking stability in volatile markets. Recent market activity highlights contrasts in growth drivers, dividend reliability, and sector headwinds like inflation and regulatory pressures, aiding decisions on relative performance and market positioning.
CL Overview and Recent Performance
Colgate-Palmolive (CL) is a global consumer goods powerhouse focused on oral care (44% of sales), personal care, home care, and pet nutrition via Hill's, operating in over 200 countries with 70% international revenue. Recent market activity has shown choppy trading, influenced by rising oil prices, inflation, and consumer spending pressures, yet the stock delivered YTD gains around 12-13% and a three-year total shareholder return of 30.52%. Key developments include a quarterly dividend increase to $0.53 per share (annualized $2.12) and Q4 2025 earnings beats, fueled by 4.5% organic growth in emerging markets and AI-driven productivity. Sentiment reflects undervaluation potential despite volatility, with gross margins at 60.3% supporting reinvestment.
MO Overview and Recent Performance
Altria Group (MO) dominates U.S. tobacco with Marlboro cigarettes, oral products, and smokeless alternatives, generating stable cash flows from its smokeable segment. In recent weeks, shares have shown resilience with YTD returns near 18% and one-year gains of 21%, outperforming broader indices amid analyst price target hikes. Performance reflects moderated cigarette volume declines (down 8-10% in recent quarters) offset by pricing, though Q4 revenues were flat and missed EBITDA amid promotional spending. High dividend yield (around 6-9%) and strong cash flows bolster sentiment, despite structural industry challenges and competition in smokeless categories.
PM Overview and Recent Performance
Philip Morris International (PM) leads in international tobacco and smoke-free products like IQOS, ZYN pouches, and VEEV, with smoke-free now over 41% of revenues from 43 million users across 105 markets. Recent trading reflects solid momentum, with YTD returns of 9-11%, one-year gains near 20%, and market cap exceeding $270 billion. Growth drivers include double-digit ZYN volume surges (37% in U.S.) post-supply fixes and a steady $1.47 quarterly dividend (3.4% yield). Sentiment benefits from 15% organic smoke-free growth and $12 billion cash flow, though regulatory risks persist; shares remain near highs despite monthly dips.
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Head-to-Head Comparison
CL, MO, and PM span consumer staples, with CL emphasizing hygiene essentials versus tobacco peers' nicotine focus. Business models differ: CL's diversified portfolio yields steady emerging market growth (2-4% organic), while MO relies on U.S. pricing power amid volume erosion and PM pivots globally to smoke-free (41% revenue). Recent momentum favors MO YTD, but PM excels in catalysts like ZYN. Risks include regulation for tobacco (higher for MO), inflation for CL. Valuation: MO cheapest at P/E ~16x with highest yield, PM ~24x on growth, CL ~35x premium. Sentiment tilts to tobacco stability over staples volatility.
Tickeron AI Verdict
Tickeron’s AI currently favors PM due to consistent trend strength in smoke-free transitions, superior relative YTD positioning, and catalysts like ZYN growth amid diversification. While MO offers value via yield and CL stability, PM's observable momentum and lower beta suggest higher probability of outperformance in the near term.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 5 green FA rating(s), and PM’s FA Score reflects 3 green FA rating(s).
- CL’s FA Score: 2 green, 3 red.
- MO’s FA Score: 5 green, 0 red.
- PM’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while MO’s TA Score has 6 bullish TA indicator(s), and PM’s TA Score reflects 5 bullish TA indicator(s).
- CL’s TA Score: 6 bullish, 4 bearish.
- MO’s TA Score: 6 bullish, 3 bearish.
- PM’s TA Score: 5 bullish, 5 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +1.06% price change this week, while MO (@Tobacco) price change was +2.59% , and PM (@Tobacco) price fluctuated +1.99% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.
The average weekly price growth across all stocks in the @Tobacco industry was +1.70%. For the same industry, the average monthly price growth was +1.58%, and the average quarterly price growth was -7.40%.
Reported Earning Dates
CL is expected to report earnings on May 01, 2026.
MO is expected to report earnings on Apr 30, 2026.
PM is expected to report earnings on Apr 22, 2026.
Industries' Descriptions
@Household/Personal Care (+2.02% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Tobacco (+1.70% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| CL | MO | PM | |
| Capitalization | 69B | 113B | 251B |
| EBITDA | 3.96B | 10.8B | 17.5B |
| Gain YTD | 9.551 | 18.957 | 1.427 |
| P/E Ratio | 32.71 | 16.37 | 22.20 |
| Revenue | 20.4B | 20.1B | 40.6B |
| Total Cash | 1.29B | N/A | N/A |
| Total Debt | 8.55B | 25.7B | 48.8B |
CL | MO | PM | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 62 | 63 | 16 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 10 Undervalued | 23 Undervalued | |
PROFIT vs RISK RATING 1..100 | 63 | 9 | 16 | |
SMR RATING 1..100 | 5 | 9 | 3 | |
PRICE GROWTH RATING 1..100 | 56 | 29 | 57 | |
P/E GROWTH RATING 1..100 | 33 | 13 | 73 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (10) in the Tobacco industry is in the same range as PM (23) in the Tobacco industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that MO's stock grew similarly to PM’s and significantly faster than CL’s over the last 12 months.
MO's Profit vs Risk Rating (9) in the Tobacco industry is in the same range as PM (16) in the Tobacco industry, and is somewhat better than the same rating for CL (63) in the Household Or Personal Care industry. This means that MO's stock grew similarly to PM’s and somewhat faster than CL’s over the last 12 months.
PM's SMR Rating (3) in the Tobacco industry is in the same range as CL (5) in the Household Or Personal Care industry, and is in the same range as MO (9) in the Tobacco industry. This means that PM's stock grew similarly to CL’s and similarly to MO’s over the last 12 months.
MO's Price Growth Rating (29) in the Tobacco industry is in the same range as CL (56) in the Household Or Personal Care industry, and is in the same range as PM (57) in the Tobacco industry. This means that MO's stock grew similarly to CL’s and similarly to PM’s over the last 12 months.
MO's P/E Growth Rating (13) in the Tobacco industry is in the same range as CL (33) in the Household Or Personal Care industry, and is somewhat better than the same rating for PM (73) in the Tobacco industry. This means that MO's stock grew similarly to CL’s and somewhat faster than PM’s over the last 12 months.
| CL | MO | PM | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 46% | N/A | 1 day ago 77% |
| Stochastic ODDS (%) | 1 day ago 46% | 1 day ago 43% | 1 day ago 45% |
| Momentum ODDS (%) | 1 day ago 39% | 1 day ago 64% | 1 day ago 48% |
| MACD ODDS (%) | 1 day ago 47% | 1 day ago 54% | 1 day ago 47% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 51% | 1 day ago 56% |
| TrendMonth ODDS (%) | 1 day ago 44% | 1 day ago 47% | 1 day ago 51% |
| Advances ODDS (%) | 1 day ago 44% | 1 day ago 53% | 1 day ago 57% |
| Declines ODDS (%) | 3 days ago 43% | 9 days ago 37% | 21 days ago 47% |
| BollingerBands ODDS (%) | 1 day ago 57% | 1 day ago 62% | 3 days ago 68% |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 20% | 1 day ago 41% |
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CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
MO and
Correlation & Price change
A.I.dvisor indicates that over the last year, MO has been loosely correlated with PM. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if MO jumps, then PM could also see price increases.
PM and
Correlation & Price change
A.I.dvisor indicates that over the last year, PM has been loosely correlated with BTI. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if PM jumps, then BTI could also see price increases.