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CL or PM or UL
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Philip Morris (PM) vs. Unilever (UL) Stock Comparison
Key Takeaways
- CL leads YTD performance at 8.38% but has pulled back 10.5% in recent weeks amid broader consumer staples pressure.
- PM shows stronger 1-year return of 10.77%, driven by smoke-free products growth, though YTD at 2.60% trails peers.
- UL offers portfolio reshaping via potential food business merger, with YTD 5.28% and market cap of $134B supporting stability.
- All three maintain defensive consumer staples positioning, with analyst targets implying upside: CL $97, PM $195, UL $76.
- Recent market volatility from oil prices and inflation has pressured the sector, highlighting relative resilience in essentials demand.
Introduction
This comparison examines CL, PM, and UL, three consumer staples leaders offering stability amid market volatility. CL dominates oral and pet care, PM pivots to smoke-free tobacco, and UL spans personal, home, and foods. Investors seeking defensive plays with dividends and growth in essentials, or traders eyeing relative performance and sentiment shifts in recent market activity, will benefit from insights into their business models, momentum, and positioning.
CL Overview and Recent Performance
Colgate-Palmolive (CL) manufactures consumer products globally, focusing on Oral, Personal and Home Care (toothpaste, soaps, cleaners under Colgate, Palmolive brands) and Pet Nutrition (Hill's Science Diet). With a market cap of $68B, it serves retailers and distributors worldwide. In recent market activity, CL has experienced a 10.5% monthly pullback despite 8.38% YTD gains, trading around $85. Sentiment reflects broader staples pressure from rising oil prices, though steady essentials demand and analyst targets near $97 support resilience. Longer-term, 1-year return stands at -3.39%, with low-beta stability aiding positioning.
PM Overview and Recent Performance
Philip Morris International (PM) is a leading tobacco firm emphasizing smoke-free products like IQOS heat-not-burn, ZYN nicotine pouches, alongside cigarettes. Its $254B market cap underscores global scale in consumer accessories and wellness items. Recent weeks show weekly declines amid earnings cooldowns, with YTD at 2.60% and 1-year at 10.77%. Growth in smoke-free segments drives sentiment, bolstered by new U.S. business centers and analyst targets around $195. Regulatory pressures and cigarette volume shifts influence performance, yet profitability remains robust.
UL Overview and Recent Performance
Unilever (UL) operates in fast-moving consumer goods across Beauty & Wellbeing, Personal Care, Home Care, and Foods (Dove, Hellmann's, Knorr). Its $134B market cap reflects diverse emerging (58%) and developed market exposure. Recent activity features advanced talks for a food business merger with McCormick, aiming to streamline toward higher-margin areas. YTD return of 5.28% outperforms some peers, though shares hover at $61 amid sector headwinds. This strategic shift boosts sentiment, with targets near $76 signaling potential uplift.
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Head-to-Head Comparison
CL, PM, and UL anchor consumer staples with essential demand, but diverge in models: CL's oral/pet focus yields low-beta stability versus PM's high-growth smoke-free transition (42% revenue) amid regulatory risks, and UL's broad portfolio eyes refocus via divestitures. Recent momentum favors CL YTD, PM longer-term; all face commodity/oil pressures. Valuations show UL attractive on portfolio catalysts, PM growth premium, CL consistent multiples. Sentiment tilts to innovation over volume sensitivity.
Tickeron AI Verdict
Tickeron’s AI currently favors PM for its trend consistency in smoke-free growth, relative 1-year outperformance, and higher analyst upside potential amid staples volatility. CL and UL offer stability, but PM's catalysts position it probabilistically stronger in the near term.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 1 FA rating(s) are green whilePM’s FA Score has 3 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
- CL’s FA Score: 1 green, 4 red.
- PM’s FA Score: 3 green, 2 red.
- UL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 5 TA indicator(s) are bullish while PM’s TA Score has 4 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- CL’s TA Score: 5 bullish, 5 bearish.
- PM’s TA Score: 4 bullish, 4 bearish.
- UL’s TA Score: 4 bullish, 4 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +0.08% price change this week, while PM (@Tobacco) price change was -3.20% , and UL (@Household/Personal Care) price fluctuated -0.46% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.05%. For the same industry, the average monthly price growth was +5.65%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Tobacco industry was -0.18%. For the same industry, the average monthly price growth was +0.52%, and the average quarterly price growth was -9.85%.
Reported Earning Dates
CL is expected to report earnings on May 01, 2026.
PM is expected to report earnings on Apr 22, 2026.
Industries' Descriptions
@Household/Personal Care (+0.05% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Tobacco (-0.18% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| CL | PM | UL | |
| Capitalization | 67B | 246B | 127B |
| EBITDA | 3.96B | 17.5B | 11.3B |
| Gain YTD | 7.016 | -0.900 | -10.700 |
| P/E Ratio | 31.76 | 21.69 | 19.01 |
| Revenue | 20.4B | 40.6B | 59.8B |
| Total Cash | N/A | N/A | N/A |
| Total Debt | 8.55B | 48.8B | N/A |
CL | PM | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 10 | 67 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 22 Undervalued | 38 Fair valued | |
PROFIT vs RISK RATING 1..100 | 70 | 19 | 84 | |
SMR RATING 1..100 | 5 | 3 | 97 | |
PRICE GROWTH RATING 1..100 | 57 | 60 | 79 | |
P/E GROWTH RATING 1..100 | 46 | 83 | 84 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 65 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PM's Valuation (22) in the Tobacco industry is in the same range as UL (38) in the Household Or Personal Care industry, and is significantly better than the same rating for CL (98) in the Household Or Personal Care industry. This means that PM's stock grew similarly to UL’s and significantly faster than CL’s over the last 12 months.
PM's Profit vs Risk Rating (19) in the Tobacco industry is somewhat better than the same rating for CL (70) in the Household Or Personal Care industry, and is somewhat better than the same rating for UL (84) in the Household Or Personal Care industry. This means that PM's stock grew somewhat faster than CL’s and somewhat faster than UL’s over the last 12 months.
PM's SMR Rating (3) in the Tobacco industry is in the same range as CL (5) in the Household Or Personal Care industry, and is significantly better than the same rating for UL (97) in the Household Or Personal Care industry. This means that PM's stock grew similarly to CL’s and significantly faster than UL’s over the last 12 months.
CL's Price Growth Rating (57) in the Household Or Personal Care industry is in the same range as PM (60) in the Tobacco industry, and is in the same range as UL (79) in the Household Or Personal Care industry. This means that CL's stock grew similarly to PM’s and similarly to UL’s over the last 12 months.
CL's P/E Growth Rating (46) in the Household Or Personal Care industry is somewhat better than the same rating for PM (83) in the Tobacco industry, and is somewhat better than the same rating for UL (84) in the Household Or Personal Care industry. This means that CL's stock grew somewhat faster than PM’s and somewhat faster than UL’s over the last 12 months.
| CL | PM | UL | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 50% | 1 day ago 73% | 1 day ago 38% |
| Stochastic ODDS (%) | 1 day ago 45% | 1 day ago 54% | 1 day ago 51% |
| Momentum ODDS (%) | 1 day ago 46% | 1 day ago 49% | 1 day ago 37% |
| MACD ODDS (%) | 1 day ago 44% | 1 day ago 53% | 1 day ago 49% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 50% | 1 day ago 45% |
| TrendMonth ODDS (%) | 1 day ago 45% | 1 day ago 51% | 1 day ago 46% |
| Advances ODDS (%) | 5 days ago 44% | 13 days ago 57% | 13 days ago 42% |
| Declines ODDS (%) | 9 days ago 43% | 6 days ago 48% | 8 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 48% | N/A | N/A |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 32% | 1 day ago 40% |
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