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COST or PG or STZ
Which Stock Would AI Choose? Costco Wholesale (COST) vs. Procter & Gamble (PG) vs. Constellation Brands (STZ) Stock Comparison
Key Takeaways
- COST leads YTD performance at over 15%, driven by robust Q2 sales of $68.24 billion and strong comparable sales growth across regions.
- PG offers defensive stability with a lower P/E ratio around 23, but recent share price has faced pressure amid mixed market sentiment and a 1-month decline of about 4%.
- STZ trades at an attractive valuation near 12x forward earnings, supported by premium beer resilience, though wine segment challenges persist.
- All three exhibit consumer staples exposure, with COST showing the strongest momentum, PG the highest market cap at $358 billion, and STZ potential upside from cost savings.
- Recent tariff-related legal issues impact COST, while STZ navigates CEO transition and demand softness.
- Relative YTD returns: COST +15%, STZ +9%, PG +8%.
Introduction
This stock comparison examines COST, PG, and STZ, three consumer-oriented giants spanning retail, household essentials, and beverages. COST (Costco Wholesale) thrives on membership-driven bulk sales, PG (Procter & Gamble) dominates branded consumer goods, and STZ (Constellation Brands) focuses on premium alcohol. Investors seeking defensive plays in staples amid economic uncertainty or traders eyeing relative performance in recent market activity will find value here. Key metrics like sales growth, valuation, and momentum highlight trade-offs in stability versus growth potential.
COST Overview and Recent Performance
Costco Wholesale Corporation (COST) operates membership warehouses offering bulk goods, emphasizing value and private labels. In recent quarters, the company reported FQ2 net sales of $68.24 billion, up 9.1% year-over-year, with net income at $2.03 billion and comparable sales rising 7.4%, led by strong international and e-commerce growth at 22.6%. Stock performance reflects this resilience, with YTD gains exceeding 15% and trading around $992 amid a 52-week range of $844-$1,067. Sentiment has been buoyed by membership fee increases and service expansions, though tariff refund lawsuits and supply chain concerns from rising energy costs introduce short-term volatility. Trading at a P/E of 51.54, COST commands a premium for its consistent execution in discretionary and essential retail.
PG Overview and Recent Performance
Procter & Gamble (PG) is a global leader in consumer packaged goods, with brands like Tide, Pampers, and Gillette spanning beauty, health, and home care. Recent market activity shows the stock around $153, within a 52-week range of $138-$176, reflecting YTD returns of about 8% but a 4% dip over the past month. Influences include product innovations like Mr. Clean upgrades and steady dividend appeal, offset by softer demand and promotional pressures in key markets. Analysts note mixed revisions ahead of earnings, with a P/E near 23 signaling relative value in staples. PG's scale and recurring revenue provide stability, though recent underperformance versus broader indices underscores sensitivity to consumer spending shifts.
STZ Overview and Recent Performance
Constellation Brands (STZ) produces and markets premium beers like Modelo and Corona, alongside wines and spirits. The stock trades near $150 in a 52-week range of $126-$197, with YTD gains around 9% but longer-term 1-year declines reflecting category headwinds. Recent developments include a CEO transition to Nicholas Fink, focus on core beer brands amid wine divestitures, and Q3 results showing resilient beer demand despite 2% organic sales dip. Cost savings of $145 million and reduced leverage to 3.0x bolster balance sheet strength. At a forward P/E of about 12, STZ appears undervalued, though economic uncertainty among Hispanic consumers and volatile beer volumes temper enthusiasm.
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Head-to-Head Comparison
COST’s membership model drives high-margin recurring revenue, contrasting PG’s broad branded essentials and STZ’s premium alcohol focus vulnerable to discretionary shifts. Growth drivers favor COST’s e-commerce and international expansion over PG’s steady volume and STZ’s beer resilience amid wine weakness. Recent momentum ranks COST highest YTD, with STZ gaining on valuation but PG lagging short-term. Risks include tariff exposure for all, but STZ faces higher demand cyclicality versus peers’ defensiveness. Sector-wise, retail (COST) shows traffic strength, staples (PG) pricing power, and beverages (STZ) premiumization trade-offs. Valuations highlight STZ’s discount, PG’s balance, and COST’s growth premium; sentiment tilts toward COST’s execution.
Tickeron AI Verdict
Tickeron’s AI currently favors COST for its trend consistency, superior YTD relative performance, and catalysts like sales momentum and membership growth. While PG provides stability and STZ valuation appeal, COST’s positioning in recent market activity suggests higher probability of outperformance, barring tariff escalations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
COST’s FA Score shows that 2 FA rating(s) are green whilePG’s FA Score has 1 green FA rating(s), and STZ’s FA Score reflects 0 green FA rating(s).
- COST’s FA Score: 2 green, 3 red.
- PG’s FA Score: 1 green, 4 red.
- STZ’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
COST’s TA Score shows that 7 TA indicator(s) are bullish while PG’s TA Score has 5 bullish TA indicator(s), and STZ’s TA Score reflects 5 bullish TA indicator(s).
- COST’s TA Score: 7 bullish, 4 bearish.
- PG’s TA Score: 5 bullish, 5 bearish.
- STZ’s TA Score: 5 bullish, 5 bearish.
Price Growth
COST (@Discount Stores) experienced а +1.68% price change this week, while PG (@Household/Personal Care) price change was +2.47% , and STZ (@Food: Meat/Fish/Dairy) price fluctuated +7.85% for the same time period.
The average weekly price growth across all stocks in the @Discount Stores industry was +0.71%. For the same industry, the average monthly price growth was -1.87%, and the average quarterly price growth was +11.43%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.
The average weekly price growth across all stocks in the @Food: Meat/Fish/Dairy industry was +3.37%. For the same industry, the average monthly price growth was -0.27%, and the average quarterly price growth was +8.13%.
Reported Earning Dates
COST is expected to report earnings on Jul 29, 2026.
PG is expected to report earnings on Apr 24, 2026.
STZ is expected to report earnings on Jul 08, 2026.
Industries' Descriptions
@Discount Stores (+0.71% weekly)Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
@Household/Personal Care (+2.02% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Food: Meat/Fish/Dairy (+3.37% weekly)The meat, fish, and dairy food industry processes livestock, fish and milk products for consumer consumption. Some companies also process dairy byproducts. Tyson Foods, Inc., Hormel Foods Corporation and Pilgrims Pride Corp. are some of the biggest producers in this industry. Many of these companies are recipients of American farm subsidies. On the other hand, new-age food innovation like plant-based meat substitutes (which are designed to simulate chicken, beef, and pork sausage) could potentially augur disruptions and/or create new competition in this space.
| COST | PG | STZ | |
| Capitalization | 458B | 341B | 28.3B |
| EBITDA | 13.7B | 24.5B | 2.47B |
| Gain YTD | 19.841 | 3.064 | 18.970 |
| P/E Ratio | 53.67 | 21.73 | 16.97 |
| Revenue | 280B | 85.3B | 9.38B |
| Total Cash | 17.2B | 10.8B | 152M |
| Total Debt | 8.1B | 36.6B | 10.7B |
COST | PG | STZ | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 21 | 52 | 15 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 94 Overvalued | 39 Fair valued | 48 Fair valued | |
PROFIT vs RISK RATING 1..100 | 9 | 51 | 100 | |
SMR RATING 1..100 | 31 | 29 | 55 | |
PRICE GROWTH RATING 1..100 | 35 | 59 | 55 | |
P/E GROWTH RATING 1..100 | 66 | 76 | 98 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (39) in the Household Or Personal Care industry is in the same range as STZ (48) in the Beverages Alcoholic industry, and is somewhat better than the same rating for COST (94) in the Specialty Stores industry. This means that PG's stock grew similarly to STZ’s and somewhat faster than COST’s over the last 12 months.
COST's Profit vs Risk Rating (9) in the Specialty Stores industry is somewhat better than the same rating for PG (51) in the Household Or Personal Care industry, and is significantly better than the same rating for STZ (100) in the Beverages Alcoholic industry. This means that COST's stock grew somewhat faster than PG’s and significantly faster than STZ’s over the last 12 months.
PG's SMR Rating (29) in the Household Or Personal Care industry is in the same range as COST (31) in the Specialty Stores industry, and is in the same range as STZ (55) in the Beverages Alcoholic industry. This means that PG's stock grew similarly to COST’s and similarly to STZ’s over the last 12 months.
COST's Price Growth Rating (35) in the Specialty Stores industry is in the same range as STZ (55) in the Beverages Alcoholic industry, and is in the same range as PG (59) in the Household Or Personal Care industry. This means that COST's stock grew similarly to STZ’s and similarly to PG’s over the last 12 months.
COST's P/E Growth Rating (66) in the Specialty Stores industry is in the same range as PG (76) in the Household Or Personal Care industry, and is in the same range as STZ (98) in the Beverages Alcoholic industry. This means that COST's stock grew similarly to PG’s and similarly to STZ’s over the last 12 months.
| COST | PG | STZ | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 33% | 1 day ago 64% | 1 day ago 48% |
| Stochastic ODDS (%) | 1 day ago 37% | 1 day ago 43% | 1 day ago 43% |
| Momentum ODDS (%) | 1 day ago 67% | 1 day ago 49% | 1 day ago 48% |
| MACD ODDS (%) | 1 day ago 63% | 1 day ago 46% | 1 day ago 51% |
| TrendWeek ODDS (%) | 1 day ago 66% | 1 day ago 42% | 1 day ago 49% |
| TrendMonth ODDS (%) | 1 day ago 62% | 1 day ago 42% | 1 day ago 48% |
| Advances ODDS (%) | 1 day ago 64% | 1 day ago 45% | 5 days ago 50% |
| Declines ODDS (%) | 19 days ago 38% | 4 days ago 42% | 3 days ago 59% |
| BollingerBands ODDS (%) | 1 day ago 33% | 1 day ago 33% | 1 day ago 41% |
| Aroon ODDS (%) | 1 day ago 55% | 1 day ago 36% | 1 day ago 38% |
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