CPB
Price
$20.40
Change
-$0.23 (-1.11%)
Updated
May 12, 04:59 PM (EDT)
Capitalization
6.15B
29 days until earnings call
Intraday BUY SELL Signals
GIS
Price
$34.13
Change
+$0.32 (+0.95%)
Updated
May 12, 04:59 PM (EDT)
Capitalization
18.04B
50 days until earnings call
Intraday BUY SELL Signals
KHC
Price
$23.36
Change
+$0.10 (+0.43%)
Updated
May 12, 04:59 PM (EDT)
Capitalization
27.58B
85 days until earnings call
Intraday BUY SELL Signals
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CPB or GIS or KHC

Header iconCPB vs GIS vs KHC Comparison
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Which Stock Would AI Choose? The Campbell's Company (CPB) vs. General Mills, Inc. (GIS) vs. The Kraft Heinz Company (KHC) Stock Comparison

Key Takeaways

  • All three stocks have declined sharply over the past year—CPB by about 41%, GIS by 39%, and KHC by around 21%—reflecting sector-wide pressures from shifting consumer preferences toward healthier options.
  • GIS maintains the largest market capitalization at approximately $18.5 billion, providing greater scale compared to CPB ($6.2 billion) and KHC ($26.6 billion).
  • Recent quarterly results show organic sales declines across the board: CPB down 1%, GIS down 3%, amid volume softness and promotional pressures.
  • Valuation metrics indicate all are undervalued relative to industry averages, with attractive dividend yields exceeding 5% for income-focused investors.
  • Tickeron AI signals are mixed but highlight potential reversals for KHC via positive MACD crossovers, contrasting ongoing downward momentum for CPB and GIS.

Introduction

The Campbell's Company (CPB), General Mills, Inc. (GIS), and The Kraft Heinz Company (KHC) are prominent players in the packaged foods segment of consumer staples. This comparison evaluates their recent market performance, operational challenges, and relative positioning amid broader sector headwinds like volume declines and health-conscious consumer shifts. Value investors seeking high-dividend yields and defensive exposure, as well as traders monitoring turnaround potential, will find insights into how these stocks stack up in the current environment.

CPB Overview and Recent Performance

The Campbell's Company (CPB) focuses on soups, meals, beverages, and snacks, with a growing emphasis on snacks following strategic shifts. Shares trade around $20.73, near the 52-week low of $19.76, reflecting a roughly 41% decline over the past year and significant year-to-date weakness. Recent quarters showed Q1 fiscal 2026 net sales down 3% year-over-year to $2.7 billion, with organic sales off 1%, pressured by softer volumes in meals and snacks despite cost savings initiatives targeting $375 million by fiscal 2028. Adjusted EPS of $0.77 beat estimates but fell 13%, contributing to negative sentiment revisions. Dividend yield exceeds 5%, supported by a $0.39 quarterly payout, while plant closures and a stake in La Regina aim to streamline operations. Technical indicators signal downward trends, though RSI and Stochastic exits from oversold suggest possible bounces.

GIS Overview and Recent Performance

General Mills, Inc. (GIS) produces cereals, yogurts, snacks, and pet foods, leveraging a broad portfolio across retail channels. The stock hovers near $34.72, close to its 52-week low of $34.04, down about 39% over the past year amid persistent sales challenges. In recent Q3 fiscal 2026 results, organic net sales declined 3% to $4.4 billion, with adjusted EPS of $0.64 missing estimates by $0.09 due to margin pressures and volume erosion. Management reaffirmed flat-to-down 1% organic sales guidance, focusing on innovation for 25% of North America retail sales from new products. A $0.61 quarterly dividend underscores yield appeal above 5%. Bearish Aroon and momentum indicators dominate, tempered by oversold RSI and Stochastic recoveries, as collaborations like Old El Paso TABASCO test portfolio refresh efforts.

KHC Overview and Recent Performance

The Kraft Heinz Company (KHC) offers condiments, cheeses, meals, and snacks, drawing on scale from its merger legacy. Shares are around $22.49, near the 52-week low of $21.03, with a milder past-year drop versus peers. Recent dynamics include pausing a potential breakup to invest $600 million in R&D/marketing and $950 million in capex for growth revival, alongside launches like Capri Sun Hydrate. Q4 2025 EPS beat expectations, but 2026 guidance projects 1.5-3.5% organic sales declines. Dividend yield tops 7% with a $0.40 payout. Mixed technicals feature bullish MACD and momentum shifts against a 50-day moving average breach, with overbought Stochastic hinting at pullbacks. Analyst consensus holds at "Hold" amid volume concerns.

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Head-to-Head Comparison

CPB, GIS, and KHC share branded consumer packaged goods (CPG) models in packaged foods, facing common growth headwinds from private-label competition and health trends eroding volumes. GIS differentiates via diversification into pet foods and yogurts, boasting superior scale; KHC leverages cost synergies but grapples with post-merger integration; CPB pivots toward snacks. Recent momentum favors none decisively, with all near 52-week lows and YTD declines of 20-40%. Risk factors include inflation sensitivity and promotional intensity. Valuations appear cheap on low P/E ratios (11-13x) versus sector norms, with yields 5-7%; KHC offers highest payout but weakest sales momentum, while GIS shows steadier profitability. Sentiment tilts cautious across analyst "Hold" ratings, with innovation and cost cuts as key differentiators.

Tickeron AI Verdict

Tickeron’s AI analysis leans toward KHC in the current environment, citing recent bullish MACD and momentum signals alongside substantial turnaround investments, potentially offering higher rebound probability versus peers' entrenched downward trends. Stability from Berkshire ties and undervaluation bolster this edge, though sector risks persist probabilistically.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
May 13, 2026
Stock price -- (CPB: $20.63GIS: $33.80KHC: $23.26)
Brand notoriety: CPB, GIS and KHC are all notable
The three companies represent the Food: Major Diversified industry
Current volume relative to the 65-day Moving Average: CPB: 68%, GIS: 140%, KHC: 95%
Market capitalization -- CPB: $6.15B, GIS: $18.04B, KHC: $27.58B
$CPB is valued at $6.15B, while GIS has a market capitalization of $18.04B, and KHC's market capitalization is $27.58B. The market cap for tickers in this @Food: Major Diversified ranges from $251.95B to $0. The average market capitalization across the @Food: Major Diversified industry is $6.87B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CPB’s FA Score shows that 1 FA rating(s) are green whileGIS’s FA Score has 1 green FA rating(s), and KHC’s FA Score reflects 1 green FA rating(s).

  • CPB’s FA Score: 1 green, 4 red.
  • GIS’s FA Score: 1 green, 4 red.
  • KHC’s FA Score: 1 green, 4 red.
According to our system of comparison, GIS is a better buy in the long-term than CPB and KHC.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CPB’s TA Score shows that 3 TA indicator(s) are bullish while GIS’s TA Score has 4 bullish TA indicator(s), and KHC’s TA Score reflects 5 bullish TA indicator(s).

  • CPB’s TA Score: 3 bullish, 3 bearish.
  • GIS’s TA Score: 4 bullish, 3 bearish.
  • KHC’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, GIS is a better buy in the short-term than CPB, which in turn is a better option than KHC.

Price Growth

CPB (@Food: Major Diversified) experienced а +0.63% price change this week, while GIS (@Food: Major Diversified) price change was -1.83% , and KHC (@Food: Major Diversified) price fluctuated +3.75% for the same time period.

The average weekly price growth across all stocks in the @Food: Major Diversified industry was -0.51%. For the same industry, the average monthly price growth was +5.66%, and the average quarterly price growth was +3729.61%.

Reported Earning Dates

CPB is expected to report earnings on Jun 10, 2026.

GIS is expected to report earnings on Jul 01, 2026.

KHC is expected to report earnings on Aug 05, 2026.

Industries' Descriptions

@Food: Major Diversified (-0.51% weekly)

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

SUMMARIES
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FUNDAMENTALS
Fundamentals
KHC($27.6B) has a higher market cap than GIS($18B) and CPB($6.15B). KHC has higher P/E ratio than CPB and GIS: KHC (13.04) vs CPB (11.21) and GIS (8.26). KHC YTD gains are higher at: -2.472 vs. CPB (-23.529) and GIS (-25.044). GIS has higher annual earnings (EBITDA): 4.12B vs. CPB (1.46B) and KHC (-3.52B). KHC has more cash in the bank: 4.09B vs. GIS (786M) and CPB (561M). CPB has less debt than GIS and KHC: CPB (7.08B) vs GIS (14B) and KHC (21.1B). KHC has higher revenues than GIS and CPB: KHC (25B) vs GIS (18.4B) and CPB (10B).
CPBGISKHC
Capitalization6.15B18B27.6B
EBITDA1.46B4.12B-3.52B
Gain YTD-23.529-25.044-2.472
P/E Ratio11.218.2613.04
Revenue10B18.4B25B
Total Cash561M786M4.09B
Total Debt7.08B14B21.1B
FUNDAMENTALS RATINGS
CPB vs GIS vs KHC: Fundamental Ratings
CPB
GIS
KHC
OUTLOOK RATING
1..100
5644
VALUATION
overvalued / fair valued / undervalued
1..100
3
Undervalued
11
Undervalued
5
Undervalued
PROFIT vs RISK RATING
1..100
100100100
SMR RATING
1..100
594194
PRICE GROWTH RATING
1..100
646456
P/E GROWTH RATING
1..100
918162
SEASONALITY SCORE
1..100
907585

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

CPB's Valuation (3) in the Food Major Diversified industry is in the same range as KHC (5) and is in the same range as GIS (11). This means that CPB's stock grew similarly to KHC’s and similarly to GIS’s over the last 12 months.

CPB's Profit vs Risk Rating (100) in the Food Major Diversified industry is in the same range as KHC (100) and is in the same range as GIS (100). This means that CPB's stock grew similarly to KHC’s and similarly to GIS’s over the last 12 months.

GIS's SMR Rating (41) in the Food Major Diversified industry is in the same range as CPB (59) and is somewhat better than the same rating for KHC (94). This means that GIS's stock grew similarly to CPB’s and somewhat faster than KHC’s over the last 12 months.

KHC's Price Growth Rating (56) in the Food Major Diversified industry is in the same range as GIS (64) and is in the same range as CPB (64). This means that KHC's stock grew similarly to GIS’s and similarly to CPB’s over the last 12 months.

KHC's P/E Growth Rating (62) in the Food Major Diversified industry is in the same range as GIS (81) and is in the same range as CPB (91). This means that KHC's stock grew similarly to GIS’s and similarly to CPB’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CPBGISKHC
RSI
ODDS (%)
Bullish Trend 2 days ago
46%
Bullish Trend 2 days ago
52%
Bearish Trend 2 days ago
59%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
59%
Bullish Trend 2 days ago
46%
Bearish Trend 2 days ago
66%
Momentum
ODDS (%)
Bullish Trend 2 days ago
51%
Bearish Trend 2 days ago
51%
Bullish Trend 2 days ago
46%
MACD
ODDS (%)
N/A
N/A
Bullish Trend 2 days ago
44%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
48%
Bearish Trend 2 days ago
57%
Bullish Trend 2 days ago
44%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
58%
Bearish Trend 2 days ago
58%
Bearish Trend 2 days ago
59%
Advances
ODDS (%)
Bullish Trend 6 days ago
46%
Bullish Trend 6 days ago
49%
Bullish Trend 5 days ago
47%
Declines
ODDS (%)
Bearish Trend 2 days ago
57%
Bearish Trend 2 days ago
57%
Bearish Trend 9 days ago
57%
BollingerBands
ODDS (%)
N/A
Bullish Trend 2 days ago
57%
Bearish Trend 2 days ago
61%
Aroon
ODDS (%)
Bearish Trend 2 days ago
54%
Bearish Trend 2 days ago
60%
N/A
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CPB
Daily Signal:
Gain/Loss:
GIS
Daily Signal:
Gain/Loss:
KHC
Daily Signal:
Gain/Loss:
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CPB and

Correlation & Price change

A.I.dvisor indicates that over the last year, CPB has been closely correlated with GIS. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if CPB jumps, then GIS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CPB
1D Price
Change %
CPB100%
-1.01%
GIS - CPB
73%
Closely correlated
-2.54%
CAG - CPB
66%
Closely correlated
-1.42%
KHC - CPB
66%
Loosely correlated
-2.92%
MDLZ - CPB
59%
Loosely correlated
-0.23%
SJM - CPB
57%
Loosely correlated
-0.03%
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