This comparison examines CRM (Salesforce), HUBS (HubSpot), and KVYO (Klaviyo), leading CRM and marketing software providers navigating AI integration and market shifts. Traders seeking momentum plays and investors eyeing long-term growth in cloud-based customer relationship management (CRM) platforms will find value here. Recent weeks' developments, including earnings beats and AI product launches, underscore their relative performance amid software sector volatility. Key metrics like revenue growth, valuation sensitivity, and analyst sentiment provide a balanced stock comparison for informed positioning.
Salesforce (CRM), the enterprise CRM leader, delivers cloud-based solutions for sales, service, marketing, and analytics via its Customer 360 platform. Recent market activity saw shares around $181, with YTD gains of 31% outperforming broader indices despite 1-year pressure. Q4 FY26 revenue hit $11.2B (up 12% YoY), EPS $3.81 beating estimates, fueled by Agentforce AI agents surpassing $800M ARR with 169% growth. Sentiment has improved on AI momentum and partnerships like Google Cloud integration, though macroeconomic caution tempers gains. Stability from $41.5B TTM revenue and P/E of 23 supports resilient performance.
HubSpot (HUBS) offers an integrated CRM platform spanning marketing, sales, service, operations, and content hubs for mid-market businesses. Shares trade near $246, with strong 1-year return of 62% but YTD down sharply amid sector rotation. TTM revenue reached $3.13B (19% growth), with Q4 FY25 at $847M. AI enhancements like Breeze agents for automation and insights have driven adoption, though elevated P/E of 286 reflects growth pricing. Recent weeks' consolidation reflects governance concerns balanced by optimistic analyst views ahead of Q1 earnings, highlighting momentum in inbound marketing tools.
Klaviyo (KVYO) specializes in data-driven marketing automation and B2C CRM for ecommerce brands, integrating email, SMS, and analytics. Shares hover around $16 post-Q1, with YTD up 52% but high volatility. Q1 2026 revenue surged 28% to $358M (beating estimates), non-GAAP EPS $0.22, prompting raised FY26 guidance to $1.51-1.52B. Record 16% operating margin and 110% NRR signal strength, though CFO transition weighed on sentiment. TTM revenue $1.23B positions it for mid-market expansion, with analysts bullish despite software pressures.
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CRM, HUBS, and KVYO share CRM roots but diverge in scale: CRM's enterprise focus yields stable 9-12% growth and lowest P/E (23 TTM), contrasting HUBS' mid-market 19% expansion at premium 286 P/E, and KVYO's 28-32% ecommerce surge (forward P/E 27) with higher risk from volatility. AI drives all—Agentforce, Breeze, agents—but CRM leads catalysts via scale. Recent momentum favors KVYO post-earnings, while HUBS lags YTD. Risks include macro slowdowns for growth names; CRM offers lowest beta exposure. Valuation sensitivity highest for HUBS, sentiment tilted to buys across board.
Tickeron's AI currently favors CRM for its trend consistency, AI catalysts like Agentforce, and relative stability in recent market activity. With balanced valuation, massive scale ($148B cap), and outperformance versus peers' volatility, it shows stronger probabilistic edge amid software repricing—though KVYO's growth could narrow gaps on execution.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CRM’s FA Score shows that 1 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s), and KVYO’s FA Score reflects 0 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CRM’s TA Score shows that 4 TA indicator(s) are bullish while HUBS’s TA Score has 4 bullish TA indicator(s), and KVYO’s TA Score reflects 3 bullish TA indicator(s).
CRM (@Packaged Software) experienced а -8.39% price change this week, while HUBS (@Packaged Software) price change was -27.02% , and KVYO (@Packaged Software) price fluctuated -38.06% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -3.28%. For the same industry, the average monthly price growth was +12.08%, and the average quarterly price growth was +77.76%.
CRM is expected to report earnings on May 27, 2026.
HUBS is expected to report earnings on Aug 05, 2026.
Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| CRM | HUBS | KVYO | |
| Capitalization | 140B | 9.2B | 4.33B |
| EBITDA | 12.5B | 267M | -22.11M |
| Gain YTD | -35.171 | -55.250 | -55.497 |
| P/E Ratio | 21.96 | 94.52 | N/A |
| Revenue | 41.5B | 3.3B | 1.31B |
| Total Cash | 9.57B | 1.69B | 985M |
| Total Debt | 17.2B | 247M | 117M |
CRM | HUBS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 17 | 71 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 23 Undervalued | 79 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 62 | 85 | |
PRICE GROWTH RATING 1..100 | 62 | 88 | |
P/E GROWTH RATING 1..100 | 94 | 97 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CRM's Valuation (23) in the Packaged Software industry is somewhat better than the same rating for HUBS (79) in the Information Technology Services industry. This means that CRM’s stock grew somewhat faster than HUBS’s over the last 12 months.
CRM's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's SMR Rating (62) in the Packaged Software industry is in the same range as HUBS (85) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's Price Growth Rating (62) in the Packaged Software industry is in the same range as HUBS (88) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's P/E Growth Rating (94) in the Packaged Software industry is in the same range as HUBS (97) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
| CRM | HUBS | KVYO | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 58% | 1 day ago 68% | 2 days ago 84% |
| Stochastic ODDS (%) | 1 day ago 68% | 1 day ago 77% | 2 days ago 85% |
| Momentum ODDS (%) | 1 day ago 63% | 1 day ago 68% | 2 days ago 74% |
| MACD ODDS (%) | 1 day ago 66% | 1 day ago 69% | 2 days ago 83% |
| TrendWeek ODDS (%) | 1 day ago 65% | 1 day ago 71% | 2 days ago 80% |
| TrendMonth ODDS (%) | 1 day ago 63% | 1 day ago 78% | 2 days ago 77% |
| Advances ODDS (%) | 8 days ago 69% | 9 days ago 74% | 8 days ago 83% |
| Declines ODDS (%) | 1 day ago 63% | 1 day ago 71% | 5 days ago 79% |
| BollingerBands ODDS (%) | 1 day ago 68% | 1 day ago 77% | 2 days ago 90% |
| Aroon ODDS (%) | 1 day ago 83% | 1 day ago 75% | 2 days ago 82% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| MAGA | 54.22 | N/A | N/A |
| Point Bridge America First ETF | |||
| EVSB | 50.82 | -0.03 | -0.06% |
| Eaton Vance Ultra-Short Income ETF | |||
| CHRI | 87.76 | -0.11 | -0.13% |
| Global X S&P 500 Christian Values ETF | |||
| BBAG | 45.80 | -0.12 | -0.27% |
| JPMorgan BetaBuilders US Aggt Bond ETF | |||
| INVG | 25.36 | -0.07 | -0.28% |
| Gmo Systematic Investment Grade Credit ETF | |||