CRM
Price
$171.31
Change
-$6.18 (-3.48%)
Updated
May 12 closing price
Capitalization
140.14B
14 days until earnings call
Intraday BUY SELL Signals
HUBS
Price
$179.58
Change
-$11.76 (-6.15%)
Updated
May 12 closing price
Capitalization
9.2B
84 days until earnings call
Intraday BUY SELL Signals
KVYO
Price
$14.44
Change
-$1.08 (-6.96%)
Updated
May 12, 04:59 PM (EDT)
Capitalization
4.32B
Intraday BUY SELL Signals
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CRM or HUBS or KVYO

Header iconCRM vs HUBS vs KVYO Comparison
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CRM vs HUBS vs KVYO Comparison Chart in %
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Which Stock Would AI Choose? Salesforce (CRM) vs. HubSpot (HUBS) vs. Klaviyo (KVYO) Stock Comparison

Key Takeaways

  • CRM leads with $148B market cap and steady 9-12% revenue growth, bolstered by Agentforce AI platform adoption driving recent sentiment.
  • HUBS shows robust 19% revenue growth but trades at elevated P/E of 286 amid YTD declines, with AI Breeze tools enhancing its mid-market CRM positioning.
  • KVYO posted 28% Q1 revenue growth and raised FY26 guidance, yet recent stock volatility reflects sector pressures despite strong analyst support.
  • All three operate in CRM/software space with AI integrations, but CRM offers scale/stability, HUBS growth potential, and KVYO high-growth ecommerce focus.
  • Recent market activity highlights AI catalysts: CRM's Agentforce ARR over $800M; relative performance varies with HUBS down sharply YTD, KVYO volatile post-earnings.
  • Analyst consensus favors buys across all, with average targets implying 40-50% upside, emphasizing trend consistency in volatile software sector.

Introduction

This comparison examines CRM (Salesforce), HUBS (HubSpot), and KVYO (Klaviyo), leading CRM and marketing software providers navigating AI integration and market shifts. Traders seeking momentum plays and investors eyeing long-term growth in cloud-based customer relationship management (CRM) platforms will find value here. Recent weeks' developments, including earnings beats and AI product launches, underscore their relative performance amid software sector volatility. Key metrics like revenue growth, valuation sensitivity, and analyst sentiment provide a balanced stock comparison for informed positioning.

CRM Overview and Recent Performance

Salesforce (CRM), the enterprise CRM leader, delivers cloud-based solutions for sales, service, marketing, and analytics via its Customer 360 platform. Recent market activity saw shares around $181, with YTD gains of 31% outperforming broader indices despite 1-year pressure. Q4 FY26 revenue hit $11.2B (up 12% YoY), EPS $3.81 beating estimates, fueled by Agentforce AI agents surpassing $800M ARR with 169% growth. Sentiment has improved on AI momentum and partnerships like Google Cloud integration, though macroeconomic caution tempers gains. Stability from $41.5B TTM revenue and P/E of 23 supports resilient performance.

HUBS Overview and Recent Performance

HubSpot (HUBS) offers an integrated CRM platform spanning marketing, sales, service, operations, and content hubs for mid-market businesses. Shares trade near $246, with strong 1-year return of 62% but YTD down sharply amid sector rotation. TTM revenue reached $3.13B (19% growth), with Q4 FY25 at $847M. AI enhancements like Breeze agents for automation and insights have driven adoption, though elevated P/E of 286 reflects growth pricing. Recent weeks' consolidation reflects governance concerns balanced by optimistic analyst views ahead of Q1 earnings, highlighting momentum in inbound marketing tools.0

KVYO Overview and Recent Performance

Klaviyo (KVYO) specializes in data-driven marketing automation and B2C CRM for ecommerce brands, integrating email, SMS, and analytics. Shares hover around $16 post-Q1, with YTD up 52% but high volatility. Q1 2026 revenue surged 28% to $358M (beating estimates), non-GAAP EPS $0.22, prompting raised FY26 guidance to $1.51-1.52B. Record 16% operating margin and 110% NRR signal strength, though CFO transition weighed on sentiment. TTM revenue $1.23B positions it for mid-market expansion, with analysts bullish despite software pressures.

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Head-to-Head Comparison

CRM, HUBS, and KVYO share CRM roots but diverge in scale: CRM's enterprise focus yields stable 9-12% growth and lowest P/E (23 TTM), contrasting HUBS' mid-market 19% expansion at premium 286 P/E, and KVYO's 28-32% ecommerce surge (forward P/E 27) with higher risk from volatility. AI drives all—Agentforce, Breeze, agents—but CRM leads catalysts via scale. Recent momentum favors KVYO post-earnings, while HUBS lags YTD. Risks include macro slowdowns for growth names; CRM offers lowest beta exposure. Valuation sensitivity highest for HUBS, sentiment tilted to buys across board.

Tickeron AI Verdict

Tickeron's AI currently favors CRM for its trend consistency, AI catalysts like Agentforce, and relative stability in recent market activity. With balanced valuation, massive scale ($148B cap), and outperformance versus peers' volatility, it shows stronger probabilistic edge amid software repricing—though KVYO's growth could narrow gaps on execution.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

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COMPARISON
Comparison
May 13, 2026
Stock price -- (CRM: $171.31HUBS: $179.58KVYO: $14.45)
Brand notoriety: HUBS and KVYO are not notable and CRM is notable
The three companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: CRM: 79%, HUBS: 170%, KVYO: 121%
Market capitalization -- CRM: $140.14B, HUBS: $9.2B, KVYO: $4.32B
$CRM is valued at $140.14B, while HUBS has a market capitalization of $9.2B, and KVYO's market capitalization is $4.32B. The market cap for tickers in this @Packaged Software ranges from $198.47B to $0. The average market capitalization across the @Packaged Software industry is $6.2B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CRM’s FA Score shows that 1 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s), and KVYO’s FA Score reflects 0 green FA rating(s).

  • CRM’s FA Score: 1 green, 4 red.
  • HUBS’s FA Score: 0 green, 5 red.
  • KVYO’s FA Score: 0 green, 5 red.
According to our system of comparison, CRM is a better buy in the long-term than KVYO, which in turn is a better option than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CRM’s TA Score shows that 4 TA indicator(s) are bullish while HUBS’s TA Score has 4 bullish TA indicator(s), and KVYO’s TA Score reflects 3 bullish TA indicator(s).

  • CRM’s TA Score: 4 bullish, 5 bearish.
  • HUBS’s TA Score: 4 bullish, 5 bearish.
  • KVYO’s TA Score: 3 bullish, 7 bearish.
According to our system of comparison, CRM and HUBS are a better buy in the short-term than KVYO.

Price Growth

CRM (@Packaged Software) experienced а -8.39% price change this week, while HUBS (@Packaged Software) price change was -27.02% , and KVYO (@Packaged Software) price fluctuated -38.06% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -3.28%. For the same industry, the average monthly price growth was +12.08%, and the average quarterly price growth was +77.76%.

Reported Earning Dates

CRM is expected to report earnings on May 27, 2026.

HUBS is expected to report earnings on Aug 05, 2026.

Industries' Descriptions

@Packaged Software (-3.28% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
CRM($140B) has a higher market cap than HUBS($9.2B) and KVYO($4.33B). HUBS has higher P/E ratio than CRM and KVYO: HUBS (94.52) vs CRM (21.96) and KVYO (). CRM YTD gains are higher at: -35.171 vs. HUBS (-55.250) and KVYO (-55.497). CRM has higher annual earnings (EBITDA): 12.5B vs. HUBS (267M) and KVYO (-22.11M). CRM has more cash in the bank: 9.57B vs. HUBS (1.69B) and KVYO (985M). KVYO has less debt than HUBS and CRM: KVYO (117M) vs HUBS (247M) and CRM (17.2B). CRM has higher revenues than HUBS and KVYO: CRM (41.5B) vs HUBS (3.3B) and KVYO (1.31B).
CRMHUBSKVYO
Capitalization140B9.2B4.33B
EBITDA12.5B267M-22.11M
Gain YTD-35.171-55.250-55.497
P/E Ratio21.9694.52N/A
Revenue41.5B3.3B1.31B
Total Cash9.57B1.69B985M
Total Debt17.2B247M117M
FUNDAMENTALS RATINGS
CRM vs HUBS: Fundamental Ratings
CRM
HUBS
OUTLOOK RATING
1..100
1771
VALUATION
overvalued / fair valued / undervalued
1..100
23
Undervalued
79
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
6285
PRICE GROWTH RATING
1..100
6288
P/E GROWTH RATING
1..100
9497
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

CRM's Valuation (23) in the Packaged Software industry is somewhat better than the same rating for HUBS (79) in the Information Technology Services industry. This means that CRM’s stock grew somewhat faster than HUBS’s over the last 12 months.

CRM's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.

CRM's SMR Rating (62) in the Packaged Software industry is in the same range as HUBS (85) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.

CRM's Price Growth Rating (62) in the Packaged Software industry is in the same range as HUBS (88) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.

CRM's P/E Growth Rating (94) in the Packaged Software industry is in the same range as HUBS (97) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CRMHUBSKVYO
RSI
ODDS (%)
Bullish Trend 1 day ago
58%
Bullish Trend 1 day ago
68%
Bearish Trend 2 days ago
84%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
68%
Bullish Trend 1 day ago
77%
Bullish Trend 2 days ago
85%
Momentum
ODDS (%)
Bearish Trend 1 day ago
63%
Bearish Trend 1 day ago
68%
Bearish Trend 2 days ago
74%
MACD
ODDS (%)
Bearish Trend 1 day ago
66%
Bearish Trend 1 day ago
69%
Bearish Trend 2 days ago
83%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
65%
Bearish Trend 1 day ago
71%
Bearish Trend 2 days ago
80%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
63%
Bearish Trend 1 day ago
78%
Bearish Trend 2 days ago
77%
Advances
ODDS (%)
Bullish Trend 8 days ago
69%
Bullish Trend 9 days ago
74%
Bullish Trend 8 days ago
83%
Declines
ODDS (%)
Bearish Trend 1 day ago
63%
Bearish Trend 1 day ago
71%
Bearish Trend 5 days ago
79%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
68%
Bullish Trend 1 day ago
77%
Bullish Trend 2 days ago
90%
Aroon
ODDS (%)
Bearish Trend 1 day ago
83%
Bearish Trend 1 day ago
75%
Bearish Trend 2 days ago
82%
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CRM
Daily Signal:
Gain/Loss:
HUBS
Daily Signal:
Gain/Loss:
KVYO
Daily Signal:
Gain/Loss:
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