DEO
Price
$77.45
Change
-$1.08 (-1.38%)
Updated
Apr 10 closing price
Capitalization
43.09B
25 days until earnings call
Intraday BUY SELL Signals
DG
Price
$115.73
Change
-$4.02 (-3.36%)
Updated
Apr 10 closing price
Capitalization
25.49B
40 days until earnings call
Intraday BUY SELL Signals
EL
Price
$72.67
Change
-$0.62 (-0.85%)
Updated
Apr 10 closing price
Capitalization
26.29B
20 days until earnings call
Intraday BUY SELL Signals
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DEO or DG or EL

Header iconDEO vs DG vs EL Comparison
Open Charts DEO vs DG vs ELBanner chart's image
DEO vs DG vs EL Comparison Chart in %
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COMPARISON
Comparison
Apr 11, 2026
Stock price -- (DEO: $77.45DG: $115.73EL: $72.67)
Brand notoriety: DEO and EL are not notable and DG is notable
DEO represents the Beverages: Alcoholic industry, DG is part of the Discount Stores industry, and EL is in the Household/Personal Care industry.
Current volume relative to the 65-day Moving Average: DEO: 91%, DG: 106%, EL: 105%
Market capitalization -- DEO: $43.09B, DG: $25.49B, EL: $26.29B
DEO [@Beverages: Alcoholic] is valued at $43.09B. DG’s [@Discount Stores] market capitalization is $25.49B. EL [@Household/Personal Care] has a market capitalization of $26.29B. The market cap for tickers in the [@Beverages: Alcoholic] industry ranges from $19.33T to $0. The market cap for tickers in the [@Discount Stores] industry ranges from $1.01T to $0. The market cap for tickers in the [@Household/Personal Care] industry ranges from $337.35B to $0. The average market capitalization across the [@Beverages: Alcoholic] industry is $5.41B. The average market capitalization across the [@Discount Stores] industry is $116.95B. The average market capitalization across the [@Discount Stores] industry is $19.87B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DEO’s FA Score shows that 1 FA rating(s) are green whileDG’s FA Score has 1 green FA rating(s), and EL’s FA Score reflects 0 green FA rating(s).

  • DEO’s FA Score: 1 green, 4 red.
  • DG’s FA Score: 1 green, 4 red.
  • EL’s FA Score: 0 green, 5 red.
According to our system of comparison, DG is a better buy in the long-term than EL, which in turn is a better option than DEO.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DEO’s TA Score shows that 4 TA indicator(s) are bullish while DG’s TA Score has 4 bullish TA indicator(s), and EL’s TA Score reflects 5 bullish TA indicator(s).

  • DEO’s TA Score: 4 bullish, 5 bearish.
  • DG’s TA Score: 4 bullish, 6 bearish.
  • EL’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, EL is a better buy in the short-term than DEO and DG.

Price Growth

DEO (@Beverages: Alcoholic) experienced а +5.63% price change this week, while DG (@Discount Stores) price change was -2.89% , and EL (@Household/Personal Care) price fluctuated +5.14% for the same time period.

The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -0.78%. For the same industry, the average monthly price growth was -6.61%, and the average quarterly price growth was -18.17%.

The average weekly price growth across all stocks in the @Discount Stores industry was -0.78%. For the same industry, the average monthly price growth was -2.41%, and the average quarterly price growth was +9.75%.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.

Reported Earning Dates

DEO is expected to report earnings on May 06, 2026.

DG is expected to report earnings on May 21, 2026.

EL is expected to report earnings on May 01, 2026.

Industries' Descriptions

@Beverages: Alcoholic (-0.78% weekly)

The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.

@Discount Stores (-0.78% weekly)

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

@Household/Personal Care (+2.76% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
DEO($43.1B) has a higher market cap than EL($26.3B) and DG($25.5B). EL has higher P/E ratio than DEO and DG: EL (147.80) vs DEO (17.90) and DG (16.89). DEO YTD gains are higher at: -10.224 vs. DG (-12.047) and EL (-30.388). DEO has higher annual earnings (EBITDA): 6.39B vs. DG (3.24B) and EL (1.39B). EL has less debt than DG and DEO: EL (9.39B) vs DG (15.7B) and DEO (23.5B). DG has higher revenues than DEO and EL: DG (42.7B) vs DEO (19.8B) and EL (14.7B).
DEODGEL
Capitalization43.1B25.5B26.3B
EBITDA6.39B3.24B1.39B
Gain YTD-10.224-12.047-30.388
P/E Ratio17.9016.89147.80
Revenue19.8B42.7B14.7B
Total Cash2.69BN/A3.08B
Total Debt23.5B15.7B9.39B
FUNDAMENTALS RATINGS
DEO vs DG vs EL: Fundamental Ratings
DEO
DG
EL
OUTLOOK RATING
1..100
4557
VALUATION
overvalued / fair valued / undervalued
1..100
13
Undervalued
31
Undervalued
52
Fair valued
PROFIT vs RISK RATING
1..100
100100100
SMR RATING
1..100
974590
PRICE GROWTH RATING
1..100
775964
P/E GROWTH RATING
1..100
546236
SEASONALITY SCORE
1..100
n/a50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DEO's Valuation (13) in the Beverages Alcoholic industry is in the same range as DG (31) in the Discount Stores industry, and is somewhat better than the same rating for EL (52) in the Household Or Personal Care industry. This means that DEO's stock grew similarly to DG’s and somewhat faster than EL’s over the last 12 months.

DEO's Profit vs Risk Rating (100) in the Beverages Alcoholic industry is in the same range as DG (100) in the Discount Stores industry, and is in the same range as EL (100) in the Household Or Personal Care industry. This means that DEO's stock grew similarly to DG’s and similarly to EL’s over the last 12 months.

DG's SMR Rating (45) in the Discount Stores industry is somewhat better than the same rating for EL (90) in the Household Or Personal Care industry, and is somewhat better than the same rating for DEO (97) in the Beverages Alcoholic industry. This means that DG's stock grew somewhat faster than EL’s and somewhat faster than DEO’s over the last 12 months.

DG's Price Growth Rating (59) in the Discount Stores industry is in the same range as EL (64) in the Household Or Personal Care industry, and is in the same range as DEO (77) in the Beverages Alcoholic industry. This means that DG's stock grew similarly to EL’s and similarly to DEO’s over the last 12 months.

EL's P/E Growth Rating (36) in the Household Or Personal Care industry is in the same range as DEO (54) in the Beverages Alcoholic industry, and is in the same range as DG (62) in the Discount Stores industry. This means that EL's stock grew similarly to DEO’s and similarly to DG’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DEODGEL
RSI
ODDS (%)
Bullish Trend 2 days ago
43%
Bullish Trend 2 days ago
56%
Bullish Trend 2 days ago
62%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
58%
Bearish Trend 2 days ago
60%
Bearish Trend 2 days ago
67%
Momentum
ODDS (%)
Bullish Trend 2 days ago
56%
Bearish Trend 2 days ago
72%
Bullish Trend 2 days ago
62%
MACD
ODDS (%)
Bullish Trend 2 days ago
51%
Bullish Trend 2 days ago
52%
Bullish Trend 2 days ago
54%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
46%
Bearish Trend 2 days ago
66%
Bullish Trend 2 days ago
63%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
55%
Bearish Trend 2 days ago
66%
Bearish Trend 2 days ago
75%
Advances
ODDS (%)
Bullish Trend 3 days ago
42%
Bullish Trend 6 days ago
62%
Bullish Trend 3 days ago
63%
Declines
ODDS (%)
Bearish Trend 23 days ago
59%
Bearish Trend 2 days ago
64%
Bearish Trend 10 days ago
74%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
71%
Bullish Trend 2 days ago
58%
Bullish Trend 2 days ago
72%
Aroon
ODDS (%)
Bearish Trend 2 days ago
51%
Bearish Trend 2 days ago
60%
Bearish Trend 2 days ago
72%
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DEO
Daily Signal:
Gain/Loss:
DG
Daily Signal:
Gain/Loss:
EL
Daily Signal:
Gain/Loss:
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DEO and

Correlation & Price change

A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DEO
1D Price
Change %
DEO100%
-1.38%
PRNDY - DEO
69%
Closely correlated
+1.06%
MGPI - DEO
55%
Loosely correlated
-0.74%
BUD - DEO
55%
Loosely correlated
+0.72%
STZ - DEO
54%
Loosely correlated
+1.89%
REMYY - DEO
44%
Loosely correlated
+1.32%
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