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DEO or HSY or PG
Which Stock Would AI Choose? Diageo plc (DEO) vs. The Hershey Company (HSY) vs. The Procter & Gamble Company (PG) Stock Comparison
Key Takeaways
- HSY leads with robust YTD gains around 24% and strong salty snacks growth at 28%, though elevated P/E of 52 signals premium valuation.
- PG offers stability as a Dividend King with 70 years of increases and 2.75% yield, YTD up nearly 8% amid product innovations like Mr. Clean revamp.
- DEO lags with YTD declines near -5% and 1-year drop of 26%, pressured by sales declines and dividend adjustments in recent market activity.
- Consumer staples sector shows resilience, but HSY exhibits superior recent momentum while PG provides lower risk via diversification.
- Valuations differ: PG at reasonable P/E of 23, HSY stretched, DEO impacted by weaker trends.
- AI tools highlight potential in staples amid volatility, favoring momentum with stability.
Introduction
This comparison examines DEO, HSY, and PG, leading consumer staples firms in beverages, confectionery, and household products. These defensive stocks appeal to traders seeking relative performance in volatile markets and investors prioritizing dividends and stability. Amid shifting consumer sentiment and commodity pressures, their recent trajectories reveal contrasts in growth drivers, valuation sensitivity, and market positioning, aiding decisions on stock comparison and portfolio allocation.
DEO Overview and Recent Performance
Diageo plc (DEO), a global leader in premium alcoholic beverages like Johnnie Walker and Guinness, has faced headwinds in recent market activity. Shares trade around $82 with a market cap of $45B, YTD down approximately 5%, and 1-year returns negative at -26%. Influences include half-year earnings showing sales declines and organic drops of nearly 3%, alongside dividend cut reactions leading to sharp losses. Sentiment reflects caution amid weaker demand and inventory adjustments, with P/E around 18-20 and yield near 3.5%, though beta under 1 underscores defensiveness. Recent weeks highlight pressure from economic slowdowns impacting premium spirits.
HSY Overview and Recent Performance
The Hershey Company (HSY), known for iconic chocolate and snacks, has shown strength in recent market conditions. Trading near $225 with $46B market cap, YTD performance exceeds 24%, 1-year up 29%, driven by 28% salty snacks segment growth and analyst upgrades to fair value around $230. P/E TTM at 52 reflects growth premium, forward 27, with 2.6% yield and low beta of 0.11. Sentiment boosts from resilient demand, cost easing, and acquisitions like LesserEvil, though cocoa costs linger. Recent weeks feature upward price targets and weekly gains over 6%, positioning HSY favorably in confectionery.
PG Overview and Recent Performance
The Procter & Gamble Company (PG), a diversified giant in household and personal care like Tide and Pampers, maintains steady positioning. Shares at $154, $360B market cap dwarf peers, YTD up 8%, though 1-year at 10% trails broader indices. P/E 23, forward 21, yield 2.75% with 70-year increase streak. Recent activity includes Mr. Clean innovations amid margin pressures from commodities and tariffs, yet Dividend King status bolsters appeal. Beta 0.34 signals low volatility; sentiment mixes underperformance with optimism on tech-driven growth and staples resilience in shaky markets.
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Head-to-Head Comparison
DEO, HSY, and PG operate in consumer staples, but diverge in business models: DEO focuses on premium spirits with cyclical premiumization risks, HSY on confectionery/snacks with cocoa volatility, PG on broad essentials for recession resistance. Growth drivers contrast—HSY’s salty snacks surge vs. DEO’s sales dips—while recent momentum favors HSY (YTD 24%) over PG (8%) and DEO (-5%). Risk factors include commodities for all, but PG’s scale mitigates via diversification. Valuation sensitivity high for HSY (P/E 52), attractive for PG (23); sentiment tilts positive on HSY growth, steady for PG.
Tickeron AI Verdict
Tickeron’s AI leans toward HSY currently, given trend consistency in salty snacks expansion, superior relative YTD positioning at 24%, and analyst momentum amid easing costs. PG trails slightly but offers stability catalysts like innovations and dividends; DEO lags on sales weakness. Probabilistic edge to HSY for short-term outperformance in staples rotation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DEO’s FA Score shows that 1 FA rating(s) are green whileHSY’s FA Score has 1 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
- DEO’s FA Score: 1 green, 4 red.
- HSY’s FA Score: 1 green, 4 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DEO’s TA Score shows that 4 TA indicator(s) are bullish while HSY’s TA Score has 4 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
- DEO’s TA Score: 4 bullish, 5 bearish.
- HSY’s TA Score: 4 bullish, 6 bearish.
- PG’s TA Score: 4 bullish, 6 bearish.
Price Growth
DEO (@Beverages: Alcoholic) experienced а +5.63% price change this week, while HSY (@Food: Specialty/Candy) price change was -1.88% , and PG (@Household/Personal Care) price fluctuated +1.43% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -0.78%. For the same industry, the average monthly price growth was -6.61%, and the average quarterly price growth was -18.17%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was +1.04%. For the same industry, the average monthly price growth was -0.63%, and the average quarterly price growth was +4.29%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.
Reported Earning Dates
DEO is expected to report earnings on May 06, 2026.
HSY is expected to report earnings on Apr 30, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Beverages: Alcoholic (-0.78% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Food: Specialty/Candy (+1.04% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
@Household/Personal Care (+2.76% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DEO | HSY | PG | |
| Capitalization | 43.1B | 41B | 337B |
| EBITDA | 6.39B | 1.94B | 24.5B |
| Gain YTD | -10.224 | 11.901 | 2.010 |
| P/E Ratio | 17.90 | 46.62 | 21.51 |
| Revenue | 19.8B | 11.7B | 85.3B |
| Total Cash | 2.69B | 926M | 10.8B |
| Total Debt | 23.5B | 5.74B | 36.6B |
DEO | HSY | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 4 | 5 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 13 Undervalued | 36 Fair valued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 65 | 53 | |
SMR RATING 1..100 | 97 | 45 | 29 | |
PRICE GROWTH RATING 1..100 | 77 | 49 | 59 | |
P/E GROWTH RATING 1..100 | 54 | 7 | 80 | |
SEASONALITY SCORE 1..100 | n/a | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (13) in the Beverages Alcoholic industry is in the same range as HSY (36) in the Food Specialty Or Candy industry, and is in the same range as PG (39) in the Household Or Personal Care industry. This means that DEO's stock grew similarly to HSY’s and similarly to PG’s over the last 12 months.
PG's Profit vs Risk Rating (53) in the Household Or Personal Care industry is in the same range as HSY (65) in the Food Specialty Or Candy industry, and is somewhat better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that PG's stock grew similarly to HSY’s and somewhat faster than DEO’s over the last 12 months.
PG's SMR Rating (29) in the Household Or Personal Care industry is in the same range as HSY (45) in the Food Specialty Or Candy industry, and is significantly better than the same rating for DEO (97) in the Beverages Alcoholic industry. This means that PG's stock grew similarly to HSY’s and significantly faster than DEO’s over the last 12 months.
HSY's Price Growth Rating (49) in the Food Specialty Or Candy industry is in the same range as PG (59) in the Household Or Personal Care industry, and is in the same range as DEO (77) in the Beverages Alcoholic industry. This means that HSY's stock grew similarly to PG’s and similarly to DEO’s over the last 12 months.
HSY's P/E Growth Rating (7) in the Food Specialty Or Candy industry is somewhat better than the same rating for DEO (54) in the Beverages Alcoholic industry, and is significantly better than the same rating for PG (80) in the Household Or Personal Care industry. This means that HSY's stock grew somewhat faster than DEO’s and significantly faster than PG’s over the last 12 months.
| DEO | HSY | PG | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 43% | 1 day ago 63% | 1 day ago 62% |
| Stochastic ODDS (%) | 1 day ago 58% | 1 day ago 69% | 1 day ago 45% |
| Momentum ODDS (%) | 1 day ago 56% | 3 days ago 45% | 1 day ago 44% |
| MACD ODDS (%) | 1 day ago 51% | 6 days ago 48% | 1 day ago 39% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 55% | 1 day ago 42% |
| TrendMonth ODDS (%) | 1 day ago 55% | 1 day ago 52% | 1 day ago 42% |
| Advances ODDS (%) | 3 days ago 42% | 3 days ago 64% | 3 days ago 45% |
| Declines ODDS (%) | 23 days ago 59% | 11 days ago 54% | 5 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 71% | 1 day ago 65% | 1 day ago 36% |
| Aroon ODDS (%) | 1 day ago 51% | 1 day ago 57% | 1 day ago 36% |
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DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | -1.38% | ||
| PRNDY - DEO | 69% Closely correlated | +1.06% | ||
| MGPI - DEO | 55% Loosely correlated | -0.74% | ||
| BUD - DEO | 55% Loosely correlated | +0.72% | ||
| STZ - DEO | 54% Loosely correlated | +1.89% | ||
| REMYY - DEO | 44% Loosely correlated | +1.32% | ||
More | ||||
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.