This comparison examines DEO, KDP, and KVUE, three consumer defensive giants spanning beverages and health products. These stocks appeal to investors seeking stability in volatile markets, offering essential goods with resilient demand. Traders focused on relative performance, dividends, and sector rotation will find value in analyzing their recent momentum, valuation contrasts, and growth drivers. As economic pressures influence consumer spending, understanding their positioning aids in portfolio diversification and opportunistic trades.
Diageo plc (DEO), a global leader in premium alcoholic beverages with brands like Johnnie Walker, Guinness, and Smirnoff, operates over 200 brands across nearly 180 countries. Recent market activity has pressured the stock, trading around $81.80 near its 52-week low of $80.79 after a sharp decline from the high of $116.69. Sentiment shifted following lowered profit guidance and a dividend cut amid U.S. consumer weakness, particularly in tequila, and softer demand in key markets. YTD performance stands at -5.54%, with 1-year returns down 26.35%. Despite challenges, its low beta of 0.17 underscores defensive appeal, with a forward P/E of 9.01 and 5.06% yield attracting value-oriented investors.
Keurig Dr Pepper Inc. (KDP) leads in non-alcoholic beverages and coffee systems, with a portfolio exceeding 125 brands including Dr Pepper, Snapple, and Keurig pods, distributed across North America. The stock, at $28.25, hovers between its 52-week range of $25.03-$36.12, showing YTD gains of 1.69% but 1-year declines of -13.10%. Recent weeks reflect a rebound, fueled by Q4 earnings beats (EPS $0.60 vs. estimate) and an $18 billion JDE Peet's acquisition to bolster coffee, alongside refreshment segment strength. Analyst targets suggest 26% upside, with a trailing P/E of 18.33 and 3.26% yield supporting steady positioning amid sector underperformance.
Kenvue Inc. (KVUE), the world's largest pure-play consumer health firm, features iconic brands like Tylenol, Neutrogena, and Listerine across self-care, skin health, and essential health segments, reaching over 165 countries. Priced at $18.39 within a 52-week range of $14.02-$25.17, it posts YTD returns of 7.83% and 1-year gains of -17.25%. Recent performance strengthened post-Q4 earnings (EPS $0.27 beat), with DCF models indicating undervaluation. Elevated volume reflects merger talks with Kimberly-Clark and resilient demand, backed by a beta of 0.47, trailing P/E of 24.01, and 4.51% yield.
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DEO, KDP, and KVUE anchor consumer defensive sectors: alcoholic beverages, non-alcoholic drinks/coffee, and health products. Business models emphasize brand moats and recurring demand, but growth drivers diverge—DEO relies on premium spirits amid premiumization trends, KDP on acquisitions like JDE Peet's for coffee revival, and KVUE on essential health staples. Recent momentum favors KVUE (YTD +7.83%) over KDP (+1.69%) and DEO (-5.54%). Risk profiles show low betas (0.17-0.47), with DEO most stable but exposed to affordability squeezes. Valuation sensitivity reveals DEO's cheapest forward P/E (9.01) versus KVUE (16.45); market sentiment tilts positive for KDP and KVUE on catalysts like deals and earnings.
Tickeron’s AI analysis leans toward KVUE in the current environment, citing superior recent momentum, earnings resilience, and undervaluation signals amid defensive positioning. Its YTD lead and lower relative drawdowns align with trend consistency and catalysts like potential mergers, offering probabilistic edge over DEO's headwinds and KDP's mixed segments.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DEO’s FA Score shows that 1 FA rating(s) are green whileKDP’s FA Score has 1 green FA rating(s), and KVUE’s FA Score reflects 1 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DEO’s TA Score shows that 4 TA indicator(s) are bullish while KDP’s TA Score has 5 bullish TA indicator(s), and KVUE’s TA Score reflects 5 bullish TA indicator(s).
DEO (@Beverages: Alcoholic) experienced а +5.63% price change this week, while KDP (@Beverages: Non-Alcoholic) price change was +4.98% , and KVUE (@Household/Personal Care) price fluctuated +1.23% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -0.78%. For the same industry, the average monthly price growth was -6.61%, and the average quarterly price growth was -18.17%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +1.66%. For the same industry, the average monthly price growth was -1.85%, and the average quarterly price growth was +164975.86%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.
DEO is expected to report earnings on May 06, 2026.
KDP is expected to report earnings on Apr 23, 2026.
KVUE is expected to report earnings on May 13, 2026.
The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Beverages: Non-Alcoholic (+1.66% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+2.76% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DEO | KDP | KVUE | |
| Capitalization | 43.1B | 36.1B | 33.3B |
| EBITDA | 6.39B | 4.19B | 2.99B |
| Gain YTD | -10.224 | -3.511 | 1.732 |
| P/E Ratio | 17.90 | 17.37 | 22.83 |
| Revenue | 19.8B | 16.6B | 15.1B |
| Total Cash | 2.69B | N/A | 1.06B |
| Total Debt | 23.5B | 17.6B | 8.67B |
DEO | KDP | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 4 | 65 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 13 Undervalued | 25 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 97 | 74 | |
PRICE GROWTH RATING 1..100 | 77 | 61 | |
P/E GROWTH RATING 1..100 | 54 | 94 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (13) in the Beverages Alcoholic industry is in the same range as KDP (25) in the Beverages Non Alcoholic industry. This means that DEO’s stock grew similarly to KDP’s over the last 12 months.
DEO's Profit vs Risk Rating (100) in the Beverages Alcoholic industry is in the same range as KDP (100) in the Beverages Non Alcoholic industry. This means that DEO’s stock grew similarly to KDP’s over the last 12 months.
KDP's SMR Rating (74) in the Beverages Non Alcoholic industry is in the same range as DEO (97) in the Beverages Alcoholic industry. This means that KDP’s stock grew similarly to DEO’s over the last 12 months.
KDP's Price Growth Rating (61) in the Beverages Non Alcoholic industry is in the same range as DEO (77) in the Beverages Alcoholic industry. This means that KDP’s stock grew similarly to DEO’s over the last 12 months.
DEO's P/E Growth Rating (54) in the Beverages Alcoholic industry is somewhat better than the same rating for KDP (94) in the Beverages Non Alcoholic industry. This means that DEO’s stock grew somewhat faster than KDP’s over the last 12 months.
| DEO | KDP | KVUE | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 43% | 2 days ago 71% | 2 days ago 52% |
| Stochastic ODDS (%) | 2 days ago 58% | 2 days ago 43% | 2 days ago 55% |
| Momentum ODDS (%) | 2 days ago 56% | 2 days ago 39% | 2 days ago 52% |
| MACD ODDS (%) | 2 days ago 51% | 2 days ago 49% | 2 days ago 62% |
| TrendWeek ODDS (%) | 2 days ago 46% | 2 days ago 44% | 2 days ago 55% |
| TrendMonth ODDS (%) | 2 days ago 55% | 2 days ago 43% | 2 days ago 61% |
| Advances ODDS (%) | 3 days ago 42% | 2 days ago 49% | 3 days ago 55% |
| Declines ODDS (%) | 23 days ago 59% | 10 days ago 45% | 13 days ago 64% |
| BollingerBands ODDS (%) | 2 days ago 71% | 5 days ago 65% | 2 days ago 58% |
| Aroon ODDS (%) | 2 days ago 51% | 2 days ago 35% | 2 days ago 61% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| JETD | 4.13 | 0.10 | +2.48% |
| MAX Airlines -3X Inverse Leveraged ETN | |||
| BLCR | 44.19 | 0.15 | +0.34% |
| iShares Large Cap Core Active ETF | |||
| AUGP | 31.42 | -0.01 | -0.03% |
| PGIM S&P 500 Buffer 12 ETF - Aug | |||
| TDSC | 26.36 | -0.09 | -0.36% |
| ETC Cabana Target Drawdown 10 ETF | |||
| DDM | 55.53 | -0.69 | -1.23% |
| ProShares Ultra Dow30 | |||
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | -1.38% | ||
| PRNDY - DEO | 69% Closely correlated | +1.06% | ||
| MGPI - DEO | 55% Loosely correlated | -0.74% | ||
| BUD - DEO | 55% Loosely correlated | +0.72% | ||
| STZ - DEO | 54% Loosely correlated | +1.89% | ||
| REMYY - DEO | 44% Loosely correlated | +1.32% | ||
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A.I.dvisor indicates that over the last year, KVUE has been loosely correlated with KMB. These tickers have moved in lockstep 39% of the time. This A.I.-generated data suggests there is some statistical probability that if KVUE jumps, then KMB could also see price increases.
| Ticker / NAME | Correlation To KVUE | 1D Price Change % | ||
|---|---|---|---|---|
| KVUE | 100% | -0.46% | ||
| KMB - KVUE | 39% Loosely correlated | -0.69% | ||
| CL - KVUE | 33% Poorly correlated | -1.98% | ||
| PG - KVUE | 31% Poorly correlated | -1.02% | ||
| CLX - KVUE | 29% Poorly correlated | -2.17% | ||
| UL - KVUE | 28% Poorly correlated | -0.21% | ||
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