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DEO or KDP or PG
Which Stock Would AI Choose? Diageo plc (DEO) vs. Keurig Dr Pepper Inc. (KDP) vs. The Procter & Gamble Company (PG) Stock Comparison
Key Takeaways
- DEO has faced recent headwinds from lowered sales guidance and a dividend cut, leading to share price weakness, though its high yield of 5.09% offers income appeal.
- KDP reported strong Q4 2025 results with revenue beats and announced a transformative $18 billion acquisition of JDE Peet's, positioning it for double-digit EPS growth in 2026.
- PG demonstrates stability with YTD gains of 9.63% and ongoing product innovations, supported by bullish analyst views and a reliable dividend history.
- Relative performance shows PG leading YTD, while DEO and KDP lag over longer terms amid sector pressures.
- All three offer defensive exposure in consumer staples, with DEO at the lowest P/E of 18.79 versus PG's 23.08.
- Market sentiment favors growth catalysts at KDP and stability at PG over DEO's restructuring.
Introduction
This stock comparison examines DEO, KDP, and PG, three consumer staples giants spanning beverages and household products. Investors seeking defensive positions with dividends and resilience in volatile markets may find value here, as these firms navigate shifting consumer trends, acquisition strategies, and economic pressures. Recent market activity highlights contrasts in momentum, valuation sensitivity, and growth drivers, aiding traders in assessing relative performance for portfolio allocation.
DEO Overview and Recent Performance
Diageo plc (DEO), a leading producer of premium alcoholic beverages including Johnnie Walker and Guinness, operates globally with a focus on spirits and beer. In recent weeks, the stock has experienced pressure from fiscal 2026 first-half results showing organic net sales and profit declines of 2.8%, prompting lowered full-year sales guidance to a 2-3% drop and a significant dividend cut to a $0.50 floor from prior levels. This restructuring, including plant closures and asset sales, aims to bolster the balance sheet amid U.S. and China demand weakness. Trading around $81.35 with a market cap of $45.2 billion, P/E of 18.79, and yield of 5.09%, sentiment reflects caution despite analyst targets averaging $105.
KDP Overview and Recent Performance
Keurig Dr Pepper Inc. (KDP) blends coffee systems with a diverse beverage portfolio, including Dr Pepper and energy drinks. Recent market activity has been buoyed by Q4 2025 earnings beats, with revenue up 10.5% to $4.50 billion and adjusted EPS of $0.60 topping estimates, driven by U.S. refreshment beverages growth. A pivotal $18 billion acquisition of JDE Peet's, targeting an early April close, promises portfolio expansion and double-digit 2026 EPS growth, alongside plans for a business separation. At $28.04, with a $38.1 billion market cap, P/E of 18.33, and 3.28% yield, analysts see 26% upside potential, supporting rebound sentiment.
PG Overview and Recent Performance
The Procter & Gamble Company (PG) dominates household and personal care with brands like Tide and Pampers. Recent weeks feature product innovations, such as upgraded Mr. Clean and Gain lines, reinforcing its competitive moat amid stable demand. YTD performance stands at 9.63%, outpacing the S&P 500, though longer-term returns trail broader indices. Trading at $156.01 with a massive $365 billion market cap, P/E of 23.08, and 2.71% yield, PG benefits from bullish analyst calls, including Citi's Buy rating at $181, as dividend growth and market share gains sustain positive sentiment.
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Head-to-Head Comparison
DEO, KDP, and PG anchor consumer staples but diverge in models: DEO's premium alcohol faces volume risks from economic sensitivity, contrasting KDP's non-alcoholic beverages and coffee growth via acquisitions. PG offers broadest essentials exposure, minimizing cyclicality. Growth drivers favor KDP's JDE Peet's catalyst over DEO's restructuring and PG's steady innovations. Recent momentum tilts to PG YTD, with DEO weakest amid guidance cuts. Risks include DEO's demand softness versus KDP's integration hurdles and PG's premium valuations. DEO trades cheapest on P/E, but sentiment leans toward PG's stability.
Tickeron AI Verdict
Tickeron’s AI currently favors PG for its consistent trend strength, YTD outperformance, and defensive positioning with product catalysts, offering higher probability of stability amid peers' uncertainties like DEO's reset and KDP's execution risks.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DEO’s FA Score shows that 1 FA rating(s) are green whileKDP’s FA Score has 1 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
- DEO’s FA Score: 1 green, 4 red.
- KDP’s FA Score: 1 green, 4 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DEO’s TA Score shows that 4 TA indicator(s) are bullish while KDP’s TA Score has 4 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
- DEO’s TA Score: 4 bullish, 3 bearish.
- KDP’s TA Score: 4 bullish, 4 bearish.
- PG’s TA Score: 4 bullish, 5 bearish.
Price Growth
DEO (@Beverages: Alcoholic) experienced а +4.72% price change this week, while KDP (@Beverages: Non-Alcoholic) price change was +1.77% , and PG (@Household/Personal Care) price fluctuated +0.63% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was +2.71%. For the same industry, the average monthly price growth was +2.44%, and the average quarterly price growth was -10.92%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -1.29%. For the same industry, the average monthly price growth was +0.30%, and the average quarterly price growth was +83822.82%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.15%. For the same industry, the average monthly price growth was +5.23%, and the average quarterly price growth was -9.00%.
Reported Earning Dates
DEO is expected to report earnings on May 06, 2026.
KDP is expected to report earnings on Apr 23, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Beverages: Alcoholic (+2.71% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Beverages: Non-Alcoholic (-1.29% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+1.15% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DEO | KDP | PG | |
| Capitalization | 45.7B | 36B | 336B |
| EBITDA | 6.39B | 4.19B | 24.5B |
| Gain YTD | -3.803 | -3.765 | 1.539 |
| P/E Ratio | 18.98 | 17.32 | 21.41 |
| Revenue | 19.8B | 16.6B | 85.3B |
| Total Cash | 905M | N/A | 10.8B |
| Total Debt | 23.5B | 17.6B | 36.6B |
DEO | KDP | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 10 | 8 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 19 Undervalued | 25 Undervalued | 38 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | 59 | |
SMR RATING 1..100 | 98 | 75 | 30 | |
PRICE GROWTH RATING 1..100 | 60 | 61 | 59 | |
P/E GROWTH RATING 1..100 | 51 | 95 | 82 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (19) in the Beverages Alcoholic industry is in the same range as KDP (25) in the Beverages Non Alcoholic industry, and is in the same range as PG (38) in the Household Or Personal Care industry. This means that DEO's stock grew similarly to KDP’s and similarly to PG’s over the last 12 months.
PG's Profit vs Risk Rating (59) in the Household Or Personal Care industry is somewhat better than the same rating for DEO (100) in the Beverages Alcoholic industry, and is somewhat better than the same rating for KDP (100) in the Beverages Non Alcoholic industry. This means that PG's stock grew somewhat faster than DEO’s and somewhat faster than KDP’s over the last 12 months.
PG's SMR Rating (30) in the Household Or Personal Care industry is somewhat better than the same rating for KDP (75) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for DEO (98) in the Beverages Alcoholic industry. This means that PG's stock grew somewhat faster than KDP’s and significantly faster than DEO’s over the last 12 months.
PG's Price Growth Rating (59) in the Household Or Personal Care industry is in the same range as DEO (60) in the Beverages Alcoholic industry, and is in the same range as KDP (61) in the Beverages Non Alcoholic industry. This means that PG's stock grew similarly to DEO’s and similarly to KDP’s over the last 12 months.
DEO's P/E Growth Rating (51) in the Beverages Alcoholic industry is in the same range as PG (82) in the Household Or Personal Care industry, and is somewhat better than the same rating for KDP (95) in the Beverages Non Alcoholic industry. This means that DEO's stock grew similarly to PG’s and somewhat faster than KDP’s over the last 12 months.
| DEO | KDP | PG | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 49% | 1 day ago 57% | 1 day ago 57% |
| Stochastic ODDS (%) | 1 day ago 60% | 1 day ago 52% | 1 day ago 45% |
| Momentum ODDS (%) | 1 day ago 50% | 1 day ago 38% | 1 day ago 49% |
| MACD ODDS (%) | 1 day ago 58% | 1 day ago 53% | 1 day ago 43% |
| TrendWeek ODDS (%) | 1 day ago 45% | 1 day ago 44% | 1 day ago 43% |
| TrendMonth ODDS (%) | 1 day ago 41% | 1 day ago 43% | 1 day ago 43% |
| Advances ODDS (%) | 1 day ago 42% | 5 days ago 49% | 13 days ago 45% |
| Declines ODDS (%) | N/A | 7 days ago 46% | 6 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 74% | N/A | 1 day ago 42% |
| Aroon ODDS (%) | 1 day ago 58% | 1 day ago 36% | 1 day ago 35% |
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