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DEO or KR or PG
Which Stock Would AI Choose? Diageo (DEO) vs. Kroger (KR) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- DEO has faced significant pressure, with shares down over 28% in the past year amid softening demand in key markets like North America, recently trading near 52-week lows around $73.
- KR shows relative strength in the consumer staples sector, up about 18% YTD with solid identical sales growth of 2.9% in fiscal 2025, supported by eCommerce and pharmacy expansions.
- PG maintains stability despite a 14% monthly dip, with organic sales up 2% in fiscal 2025 and core EPS growth of 4%, bolstered by premium product pushes.
- All three exhibit defensive qualities in volatile markets, but KR leads in recent momentum while DEO lags on valuation at a forward P/E around 8.
- Recent market activity highlights grocery resilience amid tariffs, contrasting with spirits and household goods sensitivity to consumer spending shifts.
- Tickeron's AI tools analyze these trends, favoring momentum in staples like KR for short-term positioning.
Introduction
This stock comparison examines DEO (Diageo plc), a global leader in premium alcoholic beverages; KR (The Kroger Co.), one of the largest U.S. grocery retailers; and PG (The Procter & Gamble Company), a powerhouse in household and personal care products. These consumer staples names offer defensive exposure amid market volatility, including tariff concerns and shifting spending patterns. Traders seeking relative performance insights and investors eyeing stability in essentials will find value in contrasting their recent momentum, growth drivers, and sector dynamics. All data draws from recent market activity and filings, highlighting trade-offs in a challenging environment.
DEO Overview and Recent Performance
DEO, headquartered in London, produces and distributes premium spirits like Johnnie Walker, Smirnoff, and Guinness across nearly 180 countries. In recent market activity, shares have declined sharply, trading around $73 near 52-week lows after a 28% one-year drop and 14% YTD loss. Softening demand in North America and China, coupled with divestitures like the $1.8 billion sale of a cricket team stake and exit from non-core assets, has pressured sentiment. Despite strong free cash flow generation and a 3.4% dividend yield, analyst targets average $105 amid concerns over total beverage alcohol trends. Broader portfolio strength in brands like Don Julio provides some offset, but valuation sensitivity to economic slowdowns weighs on momentum.
KR Overview and Recent Performance
KR, based in Cincinnati, operates over 2,700 supermarkets and multi-department stores across 35 states, emphasizing groceries, pharmacies, and fuel. Recent performance stands out with shares around $73, up 18% YTD and 10% over one year, outperforming peers amid tariff-impacted markets. Fiscal 2025 identical sales without fuel rose 2.9%, driven by eCommerce profitability improvements targeting $400 million in 2026 savings, store investments like $112 million in Ohio, and promotions such as 4X fuel points. New CEO Greg Foran prioritizes digital growth and private labels. While facing weak grocery volumes, pharmacy and fresh categories bolster resilience, with a forward P/E near 10 reflecting value in essential retail.
PG Overview and Recent Performance
PG, from Cincinnati, leads in branded consumer goods across beauty, grooming, health care, fabric, and family care, with products in 180 countries. Shares hover near $145 after a 14% monthly decline but up slightly YTD, with fiscal 2025 organic sales growth of 2% and core EPS up 4%. Recent weeks saw outperformance on select days amid broader market falls, supported by premium innovations despite cost pressures from geopolitics like Iran tensions. Analysts note modest Q3 EPS expectations at $1.57, with superiority in product performance driving choice. Dividend consistency and $17.8 billion operating cash flow underpin stability, though valuation at a 25 P/E trails cheaper peers.
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Head-to-Head Comparison
DEO, KR, and PG operate in consumer staples but diverge in business models: DEO's premium spirits face discretionary pullbacks, while KR's essential groceries and PG's household must-haves offer recession resistance. Growth drivers contrast—KR leverages eCommerce and private labels for 2.9% identical sales; PG premiumizes amid 2% organic growth; DEO contends with demand softness. Recent momentum favors KR at 18% YTD versus PG's flat and DEO's -14%. Risk factors include DEO's exposure to tariffs on imports, KR's competition in retail, and PG's input costs. Valuations show DEO cheapest at forward P/E 8, KR around 10, and PG at 25; sentiment tilts to grocery stability over spirits volatility.
Tickeron AI Verdict
Tickeron’s AI analysis leans toward KR in the current environment, citing superior trend consistency with 18% YTD gains, eCommerce catalysts, and positioning in tariff-resilient groceries. While PG offers stability via superior brands and cash flow, and DEO attractive valuation, KR's relative momentum and defensive essentials edge it probabilistically for near-term outperformance amid volatility.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DEO’s FA Score shows that 1 FA rating(s) are green whileKR’s FA Score has 2 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
- DEO’s FA Score: 1 green, 4 red.
- KR’s FA Score: 2 green, 3 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DEO’s TA Score shows that 4 TA indicator(s) are bullish while KR’s TA Score has 4 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
- DEO’s TA Score: 4 bullish, 3 bearish.
- KR’s TA Score: 4 bullish, 6 bearish.
- PG’s TA Score: 4 bullish, 5 bearish.
Price Growth
DEO (@Beverages: Alcoholic) experienced а +4.72% price change this week, while KR (@Food Retail) price change was -0.21% , and PG (@Household/Personal Care) price fluctuated +0.63% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was +2.07%. For the same industry, the average monthly price growth was +2.21%, and the average quarterly price growth was -7.30%.
The average weekly price growth across all stocks in the @Food Retail industry was +2.11%. For the same industry, the average monthly price growth was +3.06%, and the average quarterly price growth was +2.30%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.10%. For the same industry, the average monthly price growth was +5.54%, and the average quarterly price growth was -8.58%.
Reported Earning Dates
DEO is expected to report earnings on May 06, 2026.
KR is expected to report earnings on Jun 11, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Beverages: Alcoholic (+2.07% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Food Retail (+2.11% weekly)The food retail industry includes companies that sell food, beverage and household products. Items sold include grocery, gourmet food, fresh produce, and frozen food. Kroger Co., George Weston Ltd., Grocery Outlet Holding Corp., and Sprouts Farmers Markets, Inc. are examples of major food retailers. While e-commerce companies like Amazon have increasingly been ramping-up offerings in the food retail space, several traditional players have also been expanding their online presence to stand their ground against rising competition.
@Household/Personal Care (-0.10% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DEO | KR | PG | |
| Capitalization | 45.7B | 41.6B | 336B |
| EBITDA | 6.39B | 5.76B | 24.5B |
| Gain YTD | -3.803 | 9.204 | 1.539 |
| P/E Ratio | 18.98 | 44.08 | 21.41 |
| Revenue | 19.8B | 148B | 85.3B |
| Total Cash | 905M | 4.58B | 10.8B |
| Total Debt | 23.5B | 24.7B | 36.6B |
DEO | KR | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 10 | 54 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 19 Undervalued | 55 Fair valued | 38 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 25 | 59 | |
SMR RATING 1..100 | 98 | 56 | 30 | |
PRICE GROWTH RATING 1..100 | 60 | 59 | 59 | |
P/E GROWTH RATING 1..100 | 51 | 11 | 82 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (19) in the Beverages Alcoholic industry is in the same range as PG (38) in the Household Or Personal Care industry, and is somewhat better than the same rating for KR (55) in the Food Retail industry. This means that DEO's stock grew similarly to PG’s and somewhat faster than KR’s over the last 12 months.
KR's Profit vs Risk Rating (25) in the Food Retail industry is somewhat better than the same rating for PG (59) in the Household Or Personal Care industry, and is significantly better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that KR's stock grew somewhat faster than PG’s and significantly faster than DEO’s over the last 12 months.
PG's SMR Rating (30) in the Household Or Personal Care industry is in the same range as KR (56) in the Food Retail industry, and is significantly better than the same rating for DEO (98) in the Beverages Alcoholic industry. This means that PG's stock grew similarly to KR’s and significantly faster than DEO’s over the last 12 months.
PG's Price Growth Rating (59) in the Household Or Personal Care industry is in the same range as KR (59) in the Food Retail industry, and is in the same range as DEO (60) in the Beverages Alcoholic industry. This means that PG's stock grew similarly to KR’s and similarly to DEO’s over the last 12 months.
KR's P/E Growth Rating (11) in the Food Retail industry is somewhat better than the same rating for DEO (51) in the Beverages Alcoholic industry, and is significantly better than the same rating for PG (82) in the Household Or Personal Care industry. This means that KR's stock grew somewhat faster than DEO’s and significantly faster than PG’s over the last 12 months.
| DEO | KR | PG | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 49% | 1 day ago 65% | 1 day ago 57% |
| Stochastic ODDS (%) | 1 day ago 60% | 1 day ago 64% | 1 day ago 45% |
| Momentum ODDS (%) | 1 day ago 50% | 1 day ago 50% | 1 day ago 49% |
| MACD ODDS (%) | 1 day ago 58% | 1 day ago 57% | 1 day ago 43% |
| TrendWeek ODDS (%) | 1 day ago 45% | 1 day ago 47% | 1 day ago 43% |
| TrendMonth ODDS (%) | 1 day ago 41% | 1 day ago 53% | 1 day ago 43% |
| Advances ODDS (%) | 1 day ago 42% | 5 days ago 57% | 13 days ago 45% |
| Declines ODDS (%) | N/A | 7 days ago 46% | 6 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 74% | 1 day ago 60% | 1 day ago 42% |
| Aroon ODDS (%) | 1 day ago 58% | 1 day ago 44% | 1 day ago 35% |
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