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DEO or PEP or PG
Which Stock Would AI Choose? Diageo plc (DEO) vs. PepsiCo, Inc. (PEP) vs. The Procter & Gamble Company (PG) Stock Comparison
Key Takeaways
- DEO has underperformed YTD with approximately -5% return amid weak U.S. spirits demand and a recent 1H'26 earnings miss, showing high volatility.
- PEP leads YTD gains at around +12%, supported by resilient snack and beverage volumes despite volume pressures, with a strong 3.4% dividend yield.
- PG delivers steady YTD performance near +8%, bolstered by its Dividend King status and essential goods demand, trading at a P/E of about 23.
- All three offer defensive consumer staples exposure, but PEP and PG show superior relative momentum and stability versus DEO's downturn.
- Dividend yields hover around 2.7-3.4%, appealing for income amid market uncertainty, with low betas indicating reduced volatility.
- Recent market activity highlights shifts in consumer spending, favoring everyday essentials over premium alcohols.
Introduction
This stock comparison evaluates DEO, PEP, and PG—key players in beverages and consumer staples. Diageo focuses on premium spirits, PepsiCo on snacks and non-alcoholic drinks, and Procter & Gamble on household essentials. Traders seeking defensive positions amid volatility and investors eyeing dividend reliability will find value in analyzing their relative performance, growth drivers, and market positioning in the current environment of shifting consumer sentiment and economic pressures.
DEO Overview and Recent Performance
Diageo plc (DEO), a global leader in premium alcoholic beverages like Johnnie Walker, Guinness, and Smirnoff, has faced headwinds in recent market activity. The stock has declined sharply, with YTD returns around -5% and a one-year drop exceeding 25%, reflecting broader pressures in the beverage alcohol sector. Key influences include a 1H'26 earnings report showing a 2.5% EPS decline and 2.8% organic sales drop, driven by U.S. spirits weakness and tequila slumps, partially offset by growth in ready-to-drinks and Guinness. Sentiment remains cautious due to disposable income constraints and inventory adjustments, leading to heightened volatility and underperformance versus peers.
PEP Overview and Recent Performance
PepsiCo, Inc. (PEP), known for brands like Pepsi, Gatorade, Lay's, and Quaker, operates in snacks and non-alcoholic beverages worldwide. Recent weeks have seen mixed price action, with YTD gains near +12% but recent pullbacks amid broader market dips. Despite declining volumes, Q4 2025 results beat expectations, fueling a post-earnings rally and highlighting resilience through productivity gains and innovation in health-oriented products. A 3.4-3.5% dividend yield supports income appeal, though concerns over fundamentals like sales volumes temper enthusiasm, contributing to moderate volatility.
PG Overview and Recent Performance
The Procter & Gamble Company (PG) dominates household and personal care with icons like Tide, Pampers, and Gillette. The stock exhibits stability, posting YTD returns around +8%, buoyed by Q2 fiscal 2026 earnings that reinforced confidence despite margin pressures from costs and tariffs. Recent momentum includes a 10% monthly gain earlier, outperforming the sector, driven by pricing strategies and essential demand. With a P/E near 23 and 2.75% yield backed by a 70-year increase streak, sentiment favors its defensive posture, though shares have faced broader consumer spending scrutiny.
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Head-to-Head Comparison
DEO, PEP, and PG operate in consumer staples but diverge in business models: DEO's premium spirits face discretionary spending risks, while PEP's snacks/beverages and PG's essentials offer recession resistance. Growth drivers contrast—PEP and PG leverage volume/pricing amid steady demand, versus DEO's category slumps. Recent momentum favors PEP (+12% YTD) and PG (+8%), over DEO's -5%. Risk factors include DEO's higher volatility (beta ~0.6-0.7 implied), tariffs, and costs; all share low betas (~0.4). Valuation sensitivity shows P/E ratios around 23-28, with PG most attractive. Market sentiment tilts toward staples stability over alcohol premiumization challenges.
Tickeron AI Verdict
Tickeron’s AI would currently favor PEP for its trend consistency, positive YTD momentum, and balanced catalysts like earnings beats and dividend growth, positioning it strongly relative to peers amid consumer shifts. PG follows closely for stability, while DEO lags on sales weakness. This probabilistic edge reflects observable factors like relative performance and sector dynamics.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DEO’s FA Score shows that 1 FA rating(s) are green whilePEP’s FA Score has 2 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
- DEO’s FA Score: 1 green, 4 red.
- PEP’s FA Score: 2 green, 3 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DEO’s TA Score shows that 4 TA indicator(s) are bullish while PEP’s TA Score has 5 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
- DEO’s TA Score: 4 bullish, 5 bearish.
- PEP’s TA Score: 5 bullish, 5 bearish.
- PG’s TA Score: 4 bullish, 6 bearish.
Price Growth
DEO (@Beverages: Alcoholic) experienced а +5.63% price change this week, while PEP (@Beverages: Non-Alcoholic) price change was +0.03% , and PG (@Household/Personal Care) price fluctuated +1.43% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -0.78%. For the same industry, the average monthly price growth was -6.61%, and the average quarterly price growth was -18.17%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +1.66%. For the same industry, the average monthly price growth was -1.85%, and the average quarterly price growth was +164975.86%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.76%. For the same industry, the average monthly price growth was -0.20%, and the average quarterly price growth was -8.38%.
Reported Earning Dates
DEO is expected to report earnings on May 06, 2026.
PEP is expected to report earnings on Apr 16, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Beverages: Alcoholic (-0.78% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Beverages: Non-Alcoholic (+1.66% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+2.76% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DEO | PEP | PG | |
| Capitalization | 43.1B | 215B | 337B |
| EBITDA | 6.39B | 15.5B | 24.5B |
| Gain YTD | -10.224 | 10.412 | 2.010 |
| P/E Ratio | 17.90 | 26.18 | 21.51 |
| Revenue | 19.8B | 93.9B | 85.3B |
| Total Cash | 2.69B | 9.53B | 10.8B |
| Total Debt | 23.5B | 49.9B | 36.6B |
DEO | PEP | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 4 | 56 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 13 Undervalued | 26 Undervalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 55 | 53 | |
SMR RATING 1..100 | 97 | 22 | 29 | |
PRICE GROWTH RATING 1..100 | 77 | 50 | 59 | |
P/E GROWTH RATING 1..100 | 54 | 36 | 80 | |
SEASONALITY SCORE 1..100 | n/a | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (13) in the Beverages Alcoholic industry is in the same range as PEP (26) in the Beverages Non Alcoholic industry, and is in the same range as PG (39) in the Household Or Personal Care industry. This means that DEO's stock grew similarly to PEP’s and similarly to PG’s over the last 12 months.
PG's Profit vs Risk Rating (53) in the Household Or Personal Care industry is in the same range as PEP (55) in the Beverages Non Alcoholic industry, and is somewhat better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that PG's stock grew similarly to PEP’s and somewhat faster than DEO’s over the last 12 months.
PEP's SMR Rating (22) in the Beverages Non Alcoholic industry is in the same range as PG (29) in the Household Or Personal Care industry, and is significantly better than the same rating for DEO (97) in the Beverages Alcoholic industry. This means that PEP's stock grew similarly to PG’s and significantly faster than DEO’s over the last 12 months.
PEP's Price Growth Rating (50) in the Beverages Non Alcoholic industry is in the same range as PG (59) in the Household Or Personal Care industry, and is in the same range as DEO (77) in the Beverages Alcoholic industry. This means that PEP's stock grew similarly to PG’s and similarly to DEO’s over the last 12 months.
PEP's P/E Growth Rating (36) in the Beverages Non Alcoholic industry is in the same range as DEO (54) in the Beverages Alcoholic industry, and is somewhat better than the same rating for PG (80) in the Household Or Personal Care industry. This means that PEP's stock grew similarly to DEO’s and somewhat faster than PG’s over the last 12 months.
| DEO | PEP | PG | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 43% | 2 days ago 58% | 2 days ago 62% |
| Stochastic ODDS (%) | 2 days ago 58% | 2 days ago 35% | 2 days ago 45% |
| Momentum ODDS (%) | 2 days ago 56% | 2 days ago 48% | 2 days ago 44% |
| MACD ODDS (%) | 2 days ago 51% | 2 days ago 43% | 2 days ago 39% |
| TrendWeek ODDS (%) | 2 days ago 46% | 2 days ago 41% | 2 days ago 42% |
| TrendMonth ODDS (%) | 2 days ago 55% | 2 days ago 44% | 2 days ago 42% |
| Advances ODDS (%) | 3 days ago 42% | 3 days ago 39% | 3 days ago 45% |
| Declines ODDS (%) | 23 days ago 59% | 5 days ago 43% | 5 days ago 42% |
| BollingerBands ODDS (%) | 2 days ago 71% | 2 days ago 57% | 2 days ago 36% |
| Aroon ODDS (%) | 2 days ago 51% | 2 days ago 38% | 2 days ago 36% |
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DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | -1.38% | ||
| PRNDY - DEO | 69% Closely correlated | +1.06% | ||
| MGPI - DEO | 55% Loosely correlated | -0.74% | ||
| BUD - DEO | 55% Loosely correlated | +0.72% | ||
| STZ - DEO | 54% Loosely correlated | +1.89% | ||
| REMYY - DEO | 44% Loosely correlated | +1.32% | ||
More | ||||
PEP and
Correlation & Price change
A.I.dvisor indicates that over the last year, PEP has been loosely correlated with KO. These tickers have moved in lockstep 59% of the time. This A.I.-generated data suggests there is some statistical probability that if PEP jumps, then KO could also see price increases.
| Ticker / NAME | Correlation To PEP | 1D Price Change % | ||
|---|---|---|---|---|
| PEP | 100% | -0.27% | ||
| KO - PEP | 59% Loosely correlated | -0.91% | ||
| KDP - PEP | 50% Loosely correlated | +0.57% | ||
| MNST - PEP | 41% Loosely correlated | -0.62% | ||
| CCEP - PEP | 37% Loosely correlated | -0.49% | ||
| FIZZ - PEP | 36% Loosely correlated | -2.03% | ||
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PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.