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DEO or PEP or UL
Which Stock Would AI Choose? Diageo (DEO) vs. PepsiCo (PEP) vs. Unilever (UL) Stock Comparison
Key Takeaways
- DEO has faced the steepest declines in recent market activity, dropping over 13% in the past month amid broader consumer staples pressures and regional sales challenges.
- PEP demonstrates relative resilience with year-to-date gains around 10%, buoyed by diversified snacks and beverages, though recent weeks saw pullbacks of about 9%.
- UL shares declined approximately 17% over the past month, influenced by strategic reviews including potential food business spin-offs and market share pressures.
- All three stocks operate in defensive consumer staples but show vulnerability to shifting consumer behaviors and economic headwinds in recent weeks.
- PEP leads in momentum and stability, while DEO and UL trade nearer 52-week lows, offering potential value plays.
Introduction
This stock comparison examines DEO (Diageo), PEP (PepsiCo), and UL (Unilever), three consumer staples giants navigating a challenging environment marked by evolving consumer preferences, inflation pressures, and sector rotation. Diageo focuses on premium spirits, PepsiCo blends beverages and snacks for broad appeal, and Unilever spans personal care, home care, and foods. Traders seeking relative performance insights and investors eyeing defensive positioning amid market volatility will find this analysis valuable for understanding their current market positioning and recent sentiment shifts.
DEO Overview and Recent Performance
Diageo plc (DEO), a leading global spirits producer with brands like Johnnie Walker and Guinness, operates in the alcoholic beverages segment of consumer staples. Its business model emphasizes premiumization, innovation in non-alcoholic options, and supply chain efficiency across 190 countries. In recent market activity, DEO shares have declined sharply, with a roughly 13% drop over the past month and year-to-date losses around 14%, trading near 52-week lows near $74. Influences include softer demand in key regions like North America and Latin America, inventory adjustments, and broader sector pressures from economic uncertainty. Sentiment reflects concerns over organic sales declines reported in interim results, though high gross margins above 60% provide a buffer.
PEP Overview and Recent Performance
PepsiCo Inc. (PEP) is a diversified consumer goods powerhouse, with beverages like Pepsi and Gatorade alongside snacks such as Lay's and Doritos driving revenue. Its model leverages direct-store delivery, global scale, and innovation in healthier options. Recent weeks have seen PEP pull back about 9% monthly, yet it maintains year-to-date gains of approximately 10%, outperforming peers amid market dips. Positive sentiment stems from analyst upgrades, like Deutsche Bank's buy rating with a $169 target, robust Q4 revenue growth, and resilience in snacks offsetting beverage softness. Trading around $153-$158, it benefits from a low beta of 0.38, signaling stability.
UL Overview and Recent Performance
Unilever PLC (UL) delivers everyday essentials through brands in beauty, personal care, home care, and foods like Dove and Knorr, emphasizing sustainability and productivity. Its strategy focuses on top markets and category leadership. In recent market activity, UL has underperformed with a 17% monthly decline and year-to-date losses near 8%, hitting 52-week lows around $59. Key drivers include potential food unit spin-off talks with McCormick, legal challenges, and volume pressures from economic slowdowns. Despite this, underlying sales growth guidance and a P/E around 20 suggest relative value, with ongoing portfolio reshaping.
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Head-to-Head Comparison
DEO, PEP, and UL share consumer staples defensiveness but diverge in models: DEO's premium spirits face premiumization risks versus PEP's balanced beverages-snacks growth drivers and UL's broad essentials with spin-off catalysts. Recent momentum favors PEP (YTD +10%) over DEO (-14%) and UL (-8%). Risk profiles highlight PEP's low beta stability against DEO and UL's higher volatility from regional exposures. Valuations show UL at attractive P/E levels amid restructuring, while sentiment tilts positive for PEP on analyst support versus peers' sales concerns.
Tickeron AI Verdict
Tickeron’s AI currently favors PEP due to superior trend consistency, YTD outperformance, diversified revenue streams, and positive analyst momentum amid sector weakness. Its lower volatility and growth in snacks position it probabilistically stronger for near-term relative gains, though all three warrant monitoring for value amid staples rotation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DEO’s FA Score shows that 1 FA rating(s) are green whilePEP’s FA Score has 2 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
- DEO’s FA Score: 1 green, 4 red.
- PEP’s FA Score: 2 green, 3 red.
- UL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DEO’s TA Score shows that 4 TA indicator(s) are bullish while PEP’s TA Score has 5 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- DEO’s TA Score: 4 bullish, 5 bearish.
- PEP’s TA Score: 5 bullish, 5 bearish.
- UL’s TA Score: 4 bullish, 5 bearish.
Price Growth
DEO (@Beverages: Alcoholic) experienced а +7.11% price change this week, while PEP (@Beverages: Non-Alcoholic) price change was +0.31% , and UL (@Household/Personal Care) price fluctuated +5.43% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -1.24%. For the same industry, the average monthly price growth was -8.24%, and the average quarterly price growth was -18.74%.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +2.02%. For the same industry, the average monthly price growth was -3.13%, and the average quarterly price growth was +164976.25%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.
Reported Earning Dates
DEO is expected to report earnings on May 06, 2026.
PEP is expected to report earnings on Apr 16, 2026.
Industries' Descriptions
@Beverages: Alcoholic (-1.24% weekly)The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.
@Beverages: Non-Alcoholic (+2.02% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+2.02% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DEO | PEP | UL | |
| Capitalization | 42.9B | 215B | 126B |
| EBITDA | 6.39B | 15.5B | 11.3B |
| Gain YTD | -8.972 | 10.714 | -9.930 |
| P/E Ratio | 18.14 | 26.25 | 19.31 |
| Revenue | 19.8B | 93.9B | 59.8B |
| Total Cash | 2.69B | 9.53B | N/A |
| Total Debt | 23.5B | 49.9B | N/A |
DEO | PEP | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 3 | 57 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 13 Undervalued | 26 Undervalued | 40 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 55 | 79 | |
SMR RATING 1..100 | 97 | 22 | 96 | |
PRICE GROWTH RATING 1..100 | 78 | 52 | 77 | |
P/E GROWTH RATING 1..100 | 50 | 35 | 79 | |
SEASONALITY SCORE 1..100 | n/a | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DEO's Valuation (13) in the Beverages Alcoholic industry is in the same range as PEP (26) in the Beverages Non Alcoholic industry, and is in the same range as UL (40) in the Household Or Personal Care industry. This means that DEO's stock grew similarly to PEP’s and similarly to UL’s over the last 12 months.
PEP's Profit vs Risk Rating (55) in the Beverages Non Alcoholic industry is in the same range as UL (79) in the Household Or Personal Care industry, and is somewhat better than the same rating for DEO (100) in the Beverages Alcoholic industry. This means that PEP's stock grew similarly to UL’s and somewhat faster than DEO’s over the last 12 months.
PEP's SMR Rating (22) in the Beverages Non Alcoholic industry is significantly better than the same rating for UL (96) in the Household Or Personal Care industry, and is significantly better than the same rating for DEO (97) in the Beverages Alcoholic industry. This means that PEP's stock grew significantly faster than UL’s and significantly faster than DEO’s over the last 12 months.
PEP's Price Growth Rating (52) in the Beverages Non Alcoholic industry is in the same range as UL (77) in the Household Or Personal Care industry, and is in the same range as DEO (78) in the Beverages Alcoholic industry. This means that PEP's stock grew similarly to UL’s and similarly to DEO’s over the last 12 months.
PEP's P/E Growth Rating (35) in the Beverages Non Alcoholic industry is in the same range as DEO (50) in the Beverages Alcoholic industry, and is somewhat better than the same rating for UL (79) in the Household Or Personal Care industry. This means that PEP's stock grew similarly to DEO’s and somewhat faster than UL’s over the last 12 months.
| DEO | PEP | UL | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 51% | 1 day ago 62% | 1 day ago 38% |
| Stochastic ODDS (%) | 1 day ago 60% | 1 day ago 42% | 1 day ago 31% |
| Momentum ODDS (%) | 1 day ago 54% | 1 day ago 45% | N/A |
| MACD ODDS (%) | 1 day ago 60% | 1 day ago 46% | 1 day ago 38% |
| TrendWeek ODDS (%) | 1 day ago 46% | 1 day ago 41% | 1 day ago 41% |
| TrendMonth ODDS (%) | 1 day ago 55% | 1 day ago 44% | 1 day ago 45% |
| Advances ODDS (%) | 1 day ago 42% | 1 day ago 39% | 1 day ago 42% |
| Declines ODDS (%) | 21 days ago 59% | 3 days ago 43% | 8 days ago 41% |
| BollingerBands ODDS (%) | 1 day ago 68% | 1 day ago 52% | N/A |
| Aroon ODDS (%) | 1 day ago 50% | 1 day ago 39% | 1 day ago 36% |
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DEO and
Correlation & Price change
A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.
| Ticker / NAME | Correlation To DEO | 1D Price Change % | ||
|---|---|---|---|---|
| DEO | 100% | +1.87% | ||
| PRNDY - DEO | 69% Closely correlated | +0.07% | ||
| MGPI - DEO | 55% Loosely correlated | +2.44% | ||
| BUD - DEO | 55% Loosely correlated | +1.08% | ||
| STZ - DEO | 54% Loosely correlated | +8.53% | ||
| REMYY - DEO | 44% Loosely correlated | -0.66% | ||
More | ||||
PEP and
Correlation & Price change
A.I.dvisor indicates that over the last year, PEP has been loosely correlated with KO. These tickers have moved in lockstep 59% of the time. This A.I.-generated data suggests there is some statistical probability that if PEP jumps, then KO could also see price increases.
| Ticker / NAME | Correlation To PEP | 1D Price Change % | ||
|---|---|---|---|---|
| PEP | 100% | +1.74% | ||
| KO - PEP | 59% Loosely correlated | +1.15% | ||
| KDP - PEP | 50% Loosely correlated | +2.24% | ||
| MNST - PEP | 41% Loosely correlated | +1.40% | ||
| CCEP - PEP | 37% Loosely correlated | +0.49% | ||
| FIZZ - PEP | 36% Loosely correlated | +2.34% | ||
More | ||||
UL and
Correlation & Price change
A.I.dvisor indicates that over the last year, UL has been loosely correlated with PG. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if UL jumps, then PG could also see price increases.