DG
Price
$126.68
Change
+$3.21 (+2.60%)
Updated
Apr 17 closing price
Capitalization
27.9B
33 days until earnings call
Intraday BUY SELL Signals
KMB
Price
$98.84
Change
+$0.87 (+0.89%)
Updated
Apr 17 closing price
Capitalization
32.81B
10 days until earnings call
Intraday BUY SELL Signals
MDLZ
Price
$57.25
Change
+$0.18 (+0.32%)
Updated
Apr 17 closing price
Capitalization
73.48B
10 days until earnings call
Intraday BUY SELL Signals
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DG or KMB or MDLZ

Header iconDG vs KMB vs MDLZ Comparison
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Which Stock Would AI Choose? Dollar General (DG) vs. Kimberly-Clark (KMB) vs. Mondelez International (MDLZ) Stock Comparison

Key Takeaways

  • DG shares have surged about 85% over the past year with YTD gains near 10%, driven by strong discount retail demand, though recent weeks show modest pullbacks ahead of Q4 earnings.
  • KMB trades at a compelling P/E of around 21 with a 5% dividend yield, but shares are down 25-30% yearly amid sector pressures and recent Q4 revenue dip.
  • MDLZ delivered Q4 revenue growth of 9.3% despite cocoa costs, with YTD up 3% and a 3.6% yield, though full-year EPS fell sharply.
  • DG leads in momentum and market cap similarity (~$32B), while KMB (~$34B) offers stability and income, and MDLZ (~$71B) balances growth in emerging markets.
  • All three exhibit consumer staples resilience, with relative performance favoring DG's recovery trajectory over peers' softer trends.

Introduction

This stock comparison examines DG (Dollar General), a discount retailer serving value-conscious consumers; KMB (Kimberly-Clark), a leader in personal care and hygiene essentials; and MDLZ (Mondelez International), a global snacking powerhouse. These consumer staples names offer defensive exposure amid market volatility, appealing to traders seeking momentum plays and investors prioritizing dividends and stability. Recent market activity highlights contrasts in relative performance, valuation sensitivity, and sector tailwinds like resilient demand for affordable goods, making this analysis timely for portfolio positioning.

DG Overview and Recent Performance

Dollar General operates over 20,000 small-format stores targeting rural and low-income communities with everyday essentials. In recent market activity, DG shares have shown robust momentum, up approximately 85% over the past year and 9-10% YTD, trading around $145 with a market cap near $32 billion. The stock's P/E sits at about 25, with a 1.6% dividend yield. Performance reflects heightened traffic in mid-to-high single digits and operational improvements like reduced shrink, though shares dipped modestly in recent weeks amid broader retail pressures and anticipation for Q4 results expecting 4.7% revenue growth to $10.78 billion. Sentiment remains positive on store expansions and digital investments, supporting outperformance versus the S&P 500.

KMB Overview and Recent Performance

Kimberly-Clark produces essential hygiene products like Huggies and Kleenex, serving global personal care needs. KMB shares, around $102 with a $34 billion market cap, have underperformed with a 25-30% annual decline and flat-to-negative YTD, trading at a P/E of 21 and offering a high 5% dividend yield. Q4 2025 results showed adjusted EPS of $1.86 beating estimates, though revenues dipped 0.6% to $4.08 billion due to business exits offsetting 2.1% organic growth. Recent weeks reflect caution from volume challenges and acquisition-related debt concerns, with shares down amid consumer defensive sector weakness, yet undervaluation signals draw income-focused interest.

MDLZ Overview and Recent Performance

Mondelez International crafts snacks including Oreo and Cadbury, with strong emerging market presence. MDLZ trades near $55, boasting a $71 billion market cap, P/E of 29, and 3.6% yield, up 3% YTD but down 16-19% yearly. Q4 2025 revenues grew 9.3% to $10.5 billion on pricing amid cocoa pressures, with adjusted EPS at $0.72 topping estimates; full-year EPS fell 45% to $1.89 due to mark-to-market impacts. Recent performance shows monthly dips from cost volatility, but Europe and AMEA growth bolster sentiment in a choppy snacking environment.

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Head-to-Head Comparison

DG, KMB, and MDLZ span retail, hygiene, and snacks within consumer staples, sharing defensive traits but diverging in growth drivers. DG's value retail model thrives on low-income traffic amid economic caution, fueling 85% yearly gains versus peers' declines, though sensitive to spending shifts. KMB offers essential stability with highest yield (5%) and lowest P/E (21), but lags on momentum from volume softness and restructuring. MDLZ leverages pricing in emerging markets despite cocoa risks, with larger cap enabling scale but higher P/E (29) signaling growth premium over DG (25) and KMB. Risks include retail competition for DG, input costs for all, and volume for MDLZ; sentiment favors DG's trend consistency amid staples rotation.

Tickeron AI Verdict

Tickeron’s AI currently leans toward DG based on superior trend consistency, YTD outperformance, and resilient traffic catalysts positioning it favorably relative to KMB's stability and MDLZ's cost volatility. Probabilistic edge stems from DG's momentum in value retail versus peers' softer volumes, though rotation risks persist.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
Apr 18, 2026
Stock price -- (DG: $126.68KMB: $98.84MDLZ: $57.25)
Brand notoriety: DG and MDLZ are notable and KMB is not notable
DG represents the Discount Stores industry, KMB is part of the Household/Personal Care industry, and MDLZ is in the Food: Specialty/Candy industry.
Current volume relative to the 65-day Moving Average: DG: 96%, KMB: 85%, MDLZ: 85%
Market capitalization -- DG: $27.9B, KMB: $32.81B, MDLZ: $73.48B
DG [@Discount Stores] is valued at $27.9B. KMB’s [@Household/Personal Care] market capitalization is $32.81B. MDLZ [@Food: Specialty/Candy] has a market capitalization of $73.48B. The market cap for tickers in the [@Discount Stores] industry ranges from $1.02T to $0. The market cap for tickers in the [@Household/Personal Care] industry ranges from $341.47B to $0. The market cap for tickers in the [@Food: Specialty/Candy] industry ranges from $73.48B to $0. The average market capitalization across the [@Discount Stores] industry is $117.68B. The average market capitalization across the [@Household/Personal Care] industry is $19.84B. The average market capitalization across the [@Household/Personal Care] industry is $14.24B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DG’s FA Score shows that 0 FA rating(s) are green whileKMB’s FA Score has 2 green FA rating(s), and MDLZ’s FA Score reflects 2 green FA rating(s).

  • DG’s FA Score: 0 green, 5 red.
  • KMB’s FA Score: 2 green, 3 red.
  • MDLZ’s FA Score: 2 green, 3 red.
According to our system of comparison, DG and KMB are a better buy in the long-term than MDLZ.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DG’s TA Score shows that 4 TA indicator(s) are bullish while KMB’s TA Score has 5 bullish TA indicator(s), and MDLZ’s TA Score reflects 3 bullish TA indicator(s).

  • DG’s TA Score: 4 bullish, 4 bearish.
  • KMB’s TA Score: 5 bullish, 3 bearish.
  • MDLZ’s TA Score: 3 bullish, 4 bearish.
According to our system of comparison, KMB is a better buy in the short-term than DG, which in turn is a better option than MDLZ.

Price Growth

DG (@Discount Stores) experienced а +9.46% price change this week, while KMB (@Household/Personal Care) price change was +1.60% , and MDLZ (@Food: Specialty/Candy) price fluctuated -2.97% for the same time period.

The average weekly price growth across all stocks in the @Discount Stores industry was +2.34%. For the same industry, the average monthly price growth was +2.71%, and the average quarterly price growth was +7.10%.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.

The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was -2.68%. For the same industry, the average monthly price growth was -2.45%, and the average quarterly price growth was +1.01%.

Reported Earning Dates

DG is expected to report earnings on May 21, 2026.

KMB is expected to report earnings on Apr 28, 2026.

MDLZ is expected to report earnings on Apr 28, 2026.

Industries' Descriptions

@Discount Stores (+2.34% weekly)

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

@Household/Personal Care (+0.96% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Food: Specialty/Candy (-2.68% weekly)

A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MDLZ($73.5B) has a higher market cap than KMB($32.8B) and DG($27.9B). MDLZ has higher P/E ratio than KMB and DG: MDLZ (30.29) vs KMB (20.34) and DG (18.49). MDLZ YTD gains are higher at: 7.274 vs. KMB (-0.822) and DG (-3.726). MDLZ has higher annual earnings (EBITDA): 4.97B vs. DG (3.24B) and KMB (3.11B). DG has more cash in the bank: 1.14B vs. KMB (774M) and MDLZ (). KMB has less debt than DG and MDLZ: KMB (7.3B) vs DG (15.7B) and MDLZ (21.8B). DG has higher revenues than MDLZ and KMB: DG (42.7B) vs MDLZ (38.5B) and KMB (16.4B).
DGKMBMDLZ
Capitalization27.9B32.8B73.5B
EBITDA3.24B3.11B4.97B
Gain YTD-3.726-0.8227.274
P/E Ratio18.4920.3430.29
Revenue42.7B16.4B38.5B
Total Cash1.14B774MN/A
Total Debt15.7B7.3B21.8B
FUNDAMENTALS RATINGS
DG vs KMB vs MDLZ: Fundamental Ratings
DG
KMB
MDLZ
OUTLOOK RATING
1..100
206015
VALUATION
overvalued / fair valued / undervalued
1..100
45
Fair valued
15
Undervalued
25
Undervalued
PROFIT vs RISK RATING
1..100
10010081
SMR RATING
1..100
461172
PRICE GROWTH RATING
1..100
546259
P/E GROWTH RATING
1..100
625423
SEASONALITY SCORE
1..100
505085

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

KMB's Valuation (15) in the Household Or Personal Care industry is in the same range as MDLZ (25) in the Food Major Diversified industry, and is in the same range as DG (45) in the Discount Stores industry. This means that KMB's stock grew similarly to MDLZ’s and similarly to DG’s over the last 12 months.

MDLZ's Profit vs Risk Rating (81) in the Food Major Diversified industry is in the same range as KMB (100) in the Household Or Personal Care industry, and is in the same range as DG (100) in the Discount Stores industry. This means that MDLZ's stock grew similarly to KMB’s and similarly to DG’s over the last 12 months.

KMB's SMR Rating (11) in the Household Or Personal Care industry is somewhat better than the same rating for DG (46) in the Discount Stores industry, and is somewhat better than the same rating for MDLZ (72) in the Food Major Diversified industry. This means that KMB's stock grew somewhat faster than DG’s and somewhat faster than MDLZ’s over the last 12 months.

DG's Price Growth Rating (54) in the Discount Stores industry is in the same range as MDLZ (59) in the Food Major Diversified industry, and is in the same range as KMB (62) in the Household Or Personal Care industry. This means that DG's stock grew similarly to MDLZ’s and similarly to KMB’s over the last 12 months.

MDLZ's P/E Growth Rating (23) in the Food Major Diversified industry is in the same range as KMB (54) in the Household Or Personal Care industry, and is somewhat better than the same rating for DG (62) in the Discount Stores industry. This means that MDLZ's stock grew similarly to KMB’s and somewhat faster than DG’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DGKMBMDLZ
RSI
ODDS (%)
Bullish Trend 2 days ago
55%
Bullish Trend 2 days ago
43%
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
56%
Bearish Trend 2 days ago
40%
Bullish Trend 2 days ago
51%
Momentum
ODDS (%)
Bullish Trend 2 days ago
53%
Bullish Trend 2 days ago
47%
Bearish Trend 2 days ago
52%
MACD
ODDS (%)
Bullish Trend 2 days ago
64%
Bullish Trend 2 days ago
54%
Bearish Trend 2 days ago
58%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
62%
Bullish Trend 2 days ago
43%
Bearish Trend 2 days ago
56%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
66%
Bearish Trend 2 days ago
46%
Bearish Trend 2 days ago
51%
Advances
ODDS (%)
Bullish Trend 2 days ago
62%
Bullish Trend 2 days ago
42%
Bullish Trend 2 days ago
53%
Declines
ODDS (%)
Bearish Trend 9 days ago
64%
Bearish Trend 6 days ago
48%
Bearish Trend 6 days ago
50%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
56%
Bullish Trend 2 days ago
48%
N/A
Aroon
ODDS (%)
Bearish Trend 2 days ago
60%
Bearish Trend 2 days ago
45%
Bullish Trend 2 days ago
39%
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Gain/Loss:
KMB
Daily Signal:
Gain/Loss:
MDLZ
Daily Signal:
Gain/Loss:
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KMB and

Correlation & Price change

A.I.dvisor indicates that over the last year, KMB has been loosely correlated with CL. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if KMB jumps, then CL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KMB
1D Price
Change %
KMB100%
+0.89%
CL - KMB
53%
Loosely correlated
+2.62%
PG - KMB
51%
Loosely correlated
+2.67%
CLX - KMB
49%
Loosely correlated
+2.15%
CHD - KMB
42%
Loosely correlated
+2.48%
KVUE - KMB
39%
Loosely correlated
+0.86%
More

MDLZ and

Correlation & Price change

A.I.dvisor indicates that over the last year, MDLZ has been loosely correlated with GIS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if MDLZ jumps, then GIS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MDLZ
1D Price
Change %
MDLZ100%
+0.32%
GIS - MDLZ
65%
Loosely correlated
+0.51%
CAG - MDLZ
59%
Loosely correlated
+1.09%
CPB - MDLZ
58%
Loosely correlated
+0.19%
KHC - MDLZ
58%
Loosely correlated
-0.53%
MKC - MDLZ
58%
Loosely correlated
+1.99%
More