This stock comparison examines DG (Dollar General), a discount retailer serving value-conscious consumers; KMB (Kimberly-Clark), a leader in personal care and hygiene essentials; and MDLZ (Mondelez International), a global snacking powerhouse. These consumer staples names offer defensive exposure amid market volatility, appealing to traders seeking momentum plays and investors prioritizing dividends and stability. Recent market activity highlights contrasts in relative performance, valuation sensitivity, and sector tailwinds like resilient demand for affordable goods, making this analysis timely for portfolio positioning.
Dollar General operates over 20,000 small-format stores targeting rural and low-income communities with everyday essentials. In recent market activity, DG shares have shown robust momentum, up approximately 85% over the past year and 9-10% YTD, trading around $145 with a market cap near $32 billion. The stock's P/E sits at about 25, with a 1.6% dividend yield. Performance reflects heightened traffic in mid-to-high single digits and operational improvements like reduced shrink, though shares dipped modestly in recent weeks amid broader retail pressures and anticipation for Q4 results expecting 4.7% revenue growth to $10.78 billion. Sentiment remains positive on store expansions and digital investments, supporting outperformance versus the S&P 500.
Kimberly-Clark produces essential hygiene products like Huggies and Kleenex, serving global personal care needs. KMB shares, around $102 with a $34 billion market cap, have underperformed with a 25-30% annual decline and flat-to-negative YTD, trading at a P/E of 21 and offering a high 5% dividend yield. Q4 2025 results showed adjusted EPS of $1.86 beating estimates, though revenues dipped 0.6% to $4.08 billion due to business exits offsetting 2.1% organic growth. Recent weeks reflect caution from volume challenges and acquisition-related debt concerns, with shares down amid consumer defensive sector weakness, yet undervaluation signals draw income-focused interest.
Mondelez International crafts snacks including Oreo and Cadbury, with strong emerging market presence. MDLZ trades near $55, boasting a $71 billion market cap, P/E of 29, and 3.6% yield, up 3% YTD but down 16-19% yearly. Q4 2025 revenues grew 9.3% to $10.5 billion on pricing amid cocoa pressures, with adjusted EPS at $0.72 topping estimates; full-year EPS fell 45% to $1.89 due to mark-to-market impacts. Recent performance shows monthly dips from cost volatility, but Europe and AMEA growth bolster sentiment in a choppy snacking environment.
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DG, KMB, and MDLZ span retail, hygiene, and snacks within consumer staples, sharing defensive traits but diverging in growth drivers. DG's value retail model thrives on low-income traffic amid economic caution, fueling 85% yearly gains versus peers' declines, though sensitive to spending shifts. KMB offers essential stability with highest yield (5%) and lowest P/E (21), but lags on momentum from volume softness and restructuring. MDLZ leverages pricing in emerging markets despite cocoa risks, with larger cap enabling scale but higher P/E (29) signaling growth premium over DG (25) and KMB. Risks include retail competition for DG, input costs for all, and volume for MDLZ; sentiment favors DG's trend consistency amid staples rotation.
Tickeron’s AI currently leans toward DG based on superior trend consistency, YTD outperformance, and resilient traffic catalysts positioning it favorably relative to KMB's stability and MDLZ's cost volatility. Probabilistic edge stems from DG's momentum in value retail versus peers' softer volumes, though rotation risks persist.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DG’s FA Score shows that 0 FA rating(s) are green whileKMB’s FA Score has 2 green FA rating(s), and MDLZ’s FA Score reflects 2 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DG’s TA Score shows that 4 TA indicator(s) are bullish while KMB’s TA Score has 5 bullish TA indicator(s), and MDLZ’s TA Score reflects 3 bullish TA indicator(s).
DG (@Discount Stores) experienced а +9.46% price change this week, while KMB (@Household/Personal Care) price change was +1.60% , and MDLZ (@Food: Specialty/Candy) price fluctuated -2.97% for the same time period.
The average weekly price growth across all stocks in the @Discount Stores industry was +2.34%. For the same industry, the average monthly price growth was +2.71%, and the average quarterly price growth was +7.10%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was -2.68%. For the same industry, the average monthly price growth was -2.45%, and the average quarterly price growth was +1.01%.
DG is expected to report earnings on May 21, 2026.
KMB is expected to report earnings on Apr 28, 2026.
MDLZ is expected to report earnings on Apr 28, 2026.
Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Food: Specialty/Candy (-2.68% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
| DG | KMB | MDLZ | |
| Capitalization | 27.9B | 32.8B | 73.5B |
| EBITDA | 3.24B | 3.11B | 4.97B |
| Gain YTD | -3.726 | -0.822 | 7.274 |
| P/E Ratio | 18.49 | 20.34 | 30.29 |
| Revenue | 42.7B | 16.4B | 38.5B |
| Total Cash | 1.14B | 774M | N/A |
| Total Debt | 15.7B | 7.3B | 21.8B |
DG | KMB | MDLZ | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 20 | 60 | 15 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 45 Fair valued | 15 Undervalued | 25 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | 81 | |
SMR RATING 1..100 | 46 | 11 | 72 | |
PRICE GROWTH RATING 1..100 | 54 | 62 | 59 | |
P/E GROWTH RATING 1..100 | 62 | 54 | 23 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
KMB's Valuation (15) in the Household Or Personal Care industry is in the same range as MDLZ (25) in the Food Major Diversified industry, and is in the same range as DG (45) in the Discount Stores industry. This means that KMB's stock grew similarly to MDLZ’s and similarly to DG’s over the last 12 months.
MDLZ's Profit vs Risk Rating (81) in the Food Major Diversified industry is in the same range as KMB (100) in the Household Or Personal Care industry, and is in the same range as DG (100) in the Discount Stores industry. This means that MDLZ's stock grew similarly to KMB’s and similarly to DG’s over the last 12 months.
KMB's SMR Rating (11) in the Household Or Personal Care industry is somewhat better than the same rating for DG (46) in the Discount Stores industry, and is somewhat better than the same rating for MDLZ (72) in the Food Major Diversified industry. This means that KMB's stock grew somewhat faster than DG’s and somewhat faster than MDLZ’s over the last 12 months.
DG's Price Growth Rating (54) in the Discount Stores industry is in the same range as MDLZ (59) in the Food Major Diversified industry, and is in the same range as KMB (62) in the Household Or Personal Care industry. This means that DG's stock grew similarly to MDLZ’s and similarly to KMB’s over the last 12 months.
MDLZ's P/E Growth Rating (23) in the Food Major Diversified industry is in the same range as KMB (54) in the Household Or Personal Care industry, and is somewhat better than the same rating for DG (62) in the Discount Stores industry. This means that MDLZ's stock grew similarly to KMB’s and somewhat faster than DG’s over the last 12 months.
| DG | KMB | MDLZ | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 55% | 2 days ago 43% | N/A |
| Stochastic ODDS (%) | 2 days ago 56% | 2 days ago 40% | 2 days ago 51% |
| Momentum ODDS (%) | 2 days ago 53% | 2 days ago 47% | 2 days ago 52% |
| MACD ODDS (%) | 2 days ago 64% | 2 days ago 54% | 2 days ago 58% |
| TrendWeek ODDS (%) | 2 days ago 62% | 2 days ago 43% | 2 days ago 56% |
| TrendMonth ODDS (%) | 2 days ago 66% | 2 days ago 46% | 2 days ago 51% |
| Advances ODDS (%) | 2 days ago 62% | 2 days ago 42% | 2 days ago 53% |
| Declines ODDS (%) | 9 days ago 64% | 6 days ago 48% | 6 days ago 50% |
| BollingerBands ODDS (%) | 2 days ago 56% | 2 days ago 48% | N/A |
| Aroon ODDS (%) | 2 days ago 60% | 2 days ago 45% | 2 days ago 39% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| AFSM | 36.17 | 0.79 | +2.23% |
| First Trust Active Factor Small Cap ETF | |||
| LRGE | 82.88 | 0.85 | +1.04% |
| ClearBridge Large Cap Growth Select ETF | |||
| GMUB | 51.39 | 0.16 | +0.31% |
| Goldman Sachs Municipal Income ETF | |||
| SHM | 47.99 | 0.05 | +0.10% |
| Stt Strt® SPDR® Nuveen ICE S/T MuncplETF | |||
| MFUT | 18.30 | -0.22 | -1.20% |
| Cambria Chesapeake Pure Trend ETF | |||
A.I.dvisor indicates that over the last year, KMB has been loosely correlated with CL. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if KMB jumps, then CL could also see price increases.
A.I.dvisor indicates that over the last year, MDLZ has been loosely correlated with GIS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if MDLZ jumps, then GIS could also see price increases.
| Ticker / NAME | Correlation To MDLZ | 1D Price Change % | ||
|---|---|---|---|---|
| MDLZ | 100% | +0.32% | ||
| GIS - MDLZ | 65% Loosely correlated | +0.51% | ||
| CAG - MDLZ | 59% Loosely correlated | +1.09% | ||
| CPB - MDLZ | 58% Loosely correlated | +0.19% | ||
| KHC - MDLZ | 58% Loosely correlated | -0.53% | ||
| MKC - MDLZ | 58% Loosely correlated | +1.99% | ||
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