DG
Price
$119.75
Change
-$3.30 (-2.68%)
Updated
Apr 9 closing price
Capitalization
26.37B
41 days until earnings call
Intraday BUY SELL Signals
KVUE
Price
$17.43
Change
+$0.09 (+0.52%)
Updated
Apr 9 closing price
Capitalization
33.41B
33 days until earnings call
Intraday BUY SELL Signals
UL
Price
$58.46
Change
+$0.21 (+0.36%)
Updated
Apr 9 closing price
Capitalization
125.77B
Intraday BUY SELL Signals
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DG or KVUE or UL

Header iconDG vs KVUE vs UL Comparison
Open Charts DG vs KVUE vs ULBanner chart's image
DG vs KVUE vs UL Comparison Chart in %
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Which Stock Would AI Choose? Dollar General (DG) vs. Kenvue (KVUE) vs. Unilever (UL) Stock Comparison

Key Takeaways

  • DG delivered strong Q4 FY2025 results with $10.91B revenue and $1.93 EPS, beating estimates, though shares dipped on cautious 2026 guidance amid retail pressures.
  • KVUE reported Q4 2025 net sales of $3.78B (up 3.2% YoY) and adjusted EPS of $0.27, exceeding expectations, but full-year sales declined 2.1% with shares 28.7% off 52-week highs.
  • UL posted FY2025 underlying sales growth of 3.5% (1.5% volume), 20% operating margin, and €5.9B free cash flow, reflecting steady consumer staples resilience.
  • DG shows robust YTD gains (~9%) and 1-year surge (~74-81%), outpacing KVUE's modest YTD rise (~2-3%) and 1-year decline (~-24-26%), while UL remains stable but range-bound.
  • Valuations: DG forward P/E ~20x with growth momentum; KVUE ~16x but sales softness; UL offers defensive stability at ~18x forward amid global reach.
  • Consumer staples sector favors value/discounters like DG in inflationary times, while KVUE and UL face volume challenges.

Introduction

This stock comparison evaluates DG (Dollar General), KVUE (Kenvue), and UL (Unilever) amid shifting consumer spending patterns and economic uncertainty. These consumer staples plays—discount retail, consumer health, and multinational FMCG—offer insights into defensive positioning. Traders seeking momentum may eye recent performance divergences, while long-term investors assess valuation sensitivity, growth drivers, and sector exposure. With recent earnings highlighting resilience in essentials demand, this analysis aids decisions on relative performance and market positioning in today's environment.

DG Overview and Recent Performance

Dollar General, America's leading small-box discount retailer with over 20,000 stores targeting rural and low-income communities, focuses on consumables (83% of sales) like snacks, cleaning supplies, and health products at low prices. In recent market activity, shares rallied ~74-81% over the past year and ~9% YTD, outperforming peers amid value-seeking shoppers. Q4 FY2025 results showed $10.91B revenue (up 5.9% YoY, beating $10.78B estimates) and $1.93 EPS (beating $1.61), driven by 4.3% same-store sales growth and traffic gains. Sentiment reflects optimism on store expansions and digital initiatives, tempered by cautious FY2026 guidance (3.7-4.2% sales growth). Trading above key moving averages, DG benefits from inflation-driven shifts to discounters, though competition and margin pressures influence near-term volatility.

KVUE Overview and Recent Performance

Kenvue, the world's largest pure-play consumer health firm (spun from Johnson & Johnson), markets iconic brands like Tylenol, Neutrogena, and Listerine across self-care, skin health, and essential health segments in 190+ countries. Recent weeks saw shares trade ~28.7% below 52-week highs despite Q4 2025 beats: $3.78B net sales (up 3.2% YoY, organic +1.2%) and adjusted $0.27 EPS (vs. $0.26 prior). Full-year sales dipped 2.1%, reflecting volume softness offset by productivity gains. YTD performance lags at ~2-3% gains, with 1-year ~ -24-26% amid post-spin challenges and restructuring (3.5% workforce cut). UBS raised PT to $19 (Neutral), citing operational improvements, but cautious sentiment persists on competition and acquisition uncertainties. Stability above 50-day MA supports modest recovery potential.

UL Overview and Recent Performance

Unilever, a global FMCG giant with 400+ brands like Dove, Hellmann's, and Lifebuoy across Beauty & Wellbeing, Personal Care, Home Care, and Foods, reaches 3.4B consumers daily in 190 countries. FY2025 results featured 3.5% underlying sales growth (1.5% volume, 2% price), 20% operating margin (+60bps), and €5.9B free cash flow (100% conversion). Power Brands (78% revenue) grew 4.3%. Recent trading shows stability, with shares down modestly YTD (~ -0.4%) and flat 1-year (~0.6-3.7%), reflecting defensive appeal amid volatility. Emerging markets drove gains, bolstered by €670M productivity savings and portfolio reshaping (Ice Cream demerger). Sentiment favors consistent dividends and margin expansion, though currency headwinds and LatAm softness weigh.

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Head-to-Head Comparison

DG's discount retail model thrives on low-income traffic and consumables dominance, contrasting KVUE's health-focused portfolio vulnerable to volume dips and UL's diversified global FMCG with emerging market leverage. Growth drivers favor DG's same-store momentum (4.3%) over KVUE's organic +1.2% and UL's 3.5% USG, but DG risks retail competition while KVUE/UL battle pricing pressures. Recent momentum shines for DG (~74% 1Y), lags KVUE (-25% 1Y), stabilizes UL (~1% 1Y). Risks include DG's margin sensitivity to costs, KVUE's restructuring/competition, UL's currency exposure. Sector-wise, all consumer staples, but DG's U.S. value tilt outperforms KVUE/UL's international breadth in inflation. Valuations: DG forward P/E ~20x reflects growth; KVUE ~16x undervalued yet sales-weak; UL ~18x premium for stability. Sentiment tilts to DG's catalysts vs. peers' steadiness trade-offs.

Tickeron AI Verdict

Tickeron's AI currently favors DG for its superior trend consistency, post-earnings beat momentum, and relative positioning in value retail amid consumer shifts. Strong Q4 catalysts and YTD outperformance signal higher probability of near-term upside versus KVUE's sales decline and UL's modest growth, though all offer staples stability.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.

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COMPARISON
Comparison
Apr 10, 2026
Stock price -- (DG: $119.75KVUE: $17.43UL: $58.46)
Brand notoriety: KVUE and UL are not notable and DG is notable
KVUE and UL are part of the Household/Personal Care industry, and DG is in the Discount Stores industry
Current volume relative to the 65-day Moving Average: DG: 100%, KVUE: 105%, UL: 134%
Market capitalization -- DG: $26.37B, KVUE: $33.41B, UL: $125.77B
$KVUE [@Household/Personal Care] is valued at $33.41B. $UL’s [@Household/Personal Care] market capitalization is $ $125.77B. $DG [@Discount Stores] has a market capitalization of $ $26.37B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $ $340.84B to $ $0. The market cap for tickers in the [@Discount Stores] industry ranges from $ $1.03T to $ $0. The average market capitalization across the [@Household/Personal Care] industry is $ $20.05B. The average market capitalization across the [@Discount Stores] industry is $ $119.42B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DG’s FA Score shows that 1 FA rating(s) are green whileKVUE’s FA Score has 1 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).

  • DG’s FA Score: 1 green, 4 red.
  • KVUE’s FA Score: 1 green, 4 red.
  • UL’s FA Score: 0 green, 5 red.
According to our system of comparison, DG is a better buy in the long-term than KVUE, which in turn is a better option than UL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DG’s TA Score shows that 5 TA indicator(s) are bullish while KVUE’s TA Score has 4 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).

  • DG’s TA Score: 5 bullish, 5 bearish.
  • KVUE’s TA Score: 4 bullish, 5 bearish.
  • UL’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, DG is a better buy in the short-term than UL, which in turn is a better option than KVUE.

Price Growth

DG (@Discount Stores) experienced а +0.48% price change this week, while KVUE (@Household/Personal Care) price change was +1.69% , and UL (@Household/Personal Care) price fluctuated +5.43% for the same time period.

The average weekly price growth across all stocks in the @Discount Stores industry was +0.71%. For the same industry, the average monthly price growth was -1.87%, and the average quarterly price growth was +11.43%.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.

Reported Earning Dates

DG is expected to report earnings on May 21, 2026.

KVUE is expected to report earnings on May 13, 2026.

Industries' Descriptions

@Discount Stores (+0.71% weekly)

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

@Household/Personal Care (+2.02% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
UL($126B) has a higher market cap than KVUE($33.4B) and DG($26.4B). KVUE has higher P/E ratio than UL and DG: KVUE (22.93) vs UL (19.31) and DG (17.48). KVUE YTD gains are higher at: 2.201 vs. DG (-8.992) and UL (-9.930). UL has higher annual earnings (EBITDA): 11.3B vs. DG (3.24B) and KVUE (2.99B). KVUE has less debt than DG and UL: KVUE (8.67B) vs DG (15.7B) and UL (). UL has higher revenues than DG and KVUE: UL (59.8B) vs DG (42.7B) and KVUE (15.1B).
DGKVUEUL
Capitalization26.4B33.4B126B
EBITDA3.24B2.99B11.3B
Gain YTD-8.9922.201-9.930
P/E Ratio17.4822.9319.31
Revenue42.7B15.1B59.8B
Total CashN/A1.06BN/A
Total Debt15.7B8.67BN/A
FUNDAMENTALS RATINGS
DG vs UL: Fundamental Ratings
DG
UL
OUTLOOK RATING
1..100
751
VALUATION
overvalued / fair valued / undervalued
1..100
33
Fair valued
40
Fair valued
PROFIT vs RISK RATING
1..100
10079
SMR RATING
1..100
4596
PRICE GROWTH RATING
1..100
5777
P/E GROWTH RATING
1..100
5579
SEASONALITY SCORE
1..100
5075

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DG's Valuation (33) in the Discount Stores industry is in the same range as UL (40) in the Household Or Personal Care industry. This means that DG’s stock grew similarly to UL’s over the last 12 months.

UL's Profit vs Risk Rating (79) in the Household Or Personal Care industry is in the same range as DG (100) in the Discount Stores industry. This means that UL’s stock grew similarly to DG’s over the last 12 months.

DG's SMR Rating (45) in the Discount Stores industry is somewhat better than the same rating for UL (96) in the Household Or Personal Care industry. This means that DG’s stock grew somewhat faster than UL’s over the last 12 months.

DG's Price Growth Rating (57) in the Discount Stores industry is in the same range as UL (77) in the Household Or Personal Care industry. This means that DG’s stock grew similarly to UL’s over the last 12 months.

DG's P/E Growth Rating (55) in the Discount Stores industry is in the same range as UL (79) in the Household Or Personal Care industry. This means that DG’s stock grew similarly to UL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DGKVUEUL
RSI
ODDS (%)
Bullish Trend 1 day ago
56%
Bullish Trend 1 day ago
62%
Bullish Trend 1 day ago
38%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
62%
Bullish Trend 1 day ago
58%
Bullish Trend 1 day ago
31%
Momentum
ODDS (%)
Bullish Trend 1 day ago
59%
Bearish Trend 1 day ago
54%
N/A
MACD
ODDS (%)
Bullish Trend 1 day ago
54%
N/A
Bullish Trend 1 day ago
38%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
62%
Bullish Trend 1 day ago
55%
Bullish Trend 1 day ago
41%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
66%
Bearish Trend 1 day ago
61%
Bearish Trend 1 day ago
45%
Advances
ODDS (%)
Bullish Trend 4 days ago
62%
Bullish Trend 1 day ago
55%
Bullish Trend 1 day ago
42%
Declines
ODDS (%)
Bearish Trend 14 days ago
64%
Bearish Trend 11 days ago
64%
Bearish Trend 8 days ago
41%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
65%
Bullish Trend 1 day ago
50%
N/A
Aroon
ODDS (%)
Bearish Trend 1 day ago
60%
Bearish Trend 1 day ago
61%
Bearish Trend 1 day ago
36%
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DG
Daily Signal:
Gain/Loss:
KVUE
Daily Signal:
Gain/Loss:
UL
Daily Signal:
Gain/Loss:
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DG and

Correlation & Price change

A.I.dvisor indicates that over the last year, DG has been loosely correlated with DLTR. These tickers have moved in lockstep 43% of the time. This A.I.-generated data suggests there is some statistical probability that if DG jumps, then DLTR could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DG
1D Price
Change %
DG100%
-2.68%
DLTR - DG
43%
Loosely correlated
-2.86%
BJ - DG
28%
Poorly correlated
-1.58%
WMT - DG
24%
Poorly correlated
+1.47%
PSMT - DG
21%
Poorly correlated
+2.94%
TGT - DG
19%
Poorly correlated
+0.74%
More

KVUE and

Correlation & Price change

A.I.dvisor indicates that over the last year, KVUE has been loosely correlated with KMB. These tickers have moved in lockstep 39% of the time. This A.I.-generated data suggests there is some statistical probability that if KVUE jumps, then KMB could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KVUE
1D Price
Change %
KVUE100%
+0.52%
KMB - KVUE
39%
Loosely correlated
+0.99%
CL - KVUE
31%
Poorly correlated
+0.57%
PG - KVUE
30%
Poorly correlated
+1.21%
UL - KVUE
28%
Poorly correlated
+0.36%
CLX - KVUE
28%
Poorly correlated
+1.85%
More

UL and

Correlation & Price change

A.I.dvisor indicates that over the last year, UL has been loosely correlated with PG. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if UL jumps, then PG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To UL
1D Price
Change %
UL100%
+0.36%
PG - UL
64%
Loosely correlated
+1.21%
CL - UL
60%
Loosely correlated
+0.57%
CHD - UL
48%
Loosely correlated
+2.08%
CLX - UL
47%
Loosely correlated
+1.85%
BDRFY - UL
39%
Loosely correlated
-0.50%
More