This comparison examines DG (Dollar General), MDLZ (Mondelez International), and UL (Unilever), three consumer staples leaders navigating inflation, shifting consumer habits, and global economic pressures. Dollar General thrives in discount retail, Mondelez in snacks, and Unilever in personal care and foods. Traders seeking momentum and relative outperformance, or investors prioritizing dividends and stability, will find value in analyzing their price behavior, sector positioning, and recent catalysts amid broader market volatility. This stock comparison highlights key contrasts for informed decision-making in today's environment.
Dollar General Corporation (DG) operates over 20,000 small-format discount stores across rural and suburban U.S. areas, focusing on everyday essentials like consumables, household items, and seasonal goods under an everyday low price (EDLP) model. This positions it as a value retailer serving budget-conscious shoppers. In recent market activity, DG shares have shown resilience with YTD returns near 10%, outperforming the S&P 500's 6%, though facing monthly pullbacks around 24% tied to broader retail sentiment. Q4 fiscal 2025 earnings beat expectations with 19.7% EPS surprise and 1.2% revenue growth, driven by Project Elevate store upgrades boosting comparable sales by 3%. Sentiment has been influenced by macroeconomic resilience in low-income segments, low beta of 0.22 (price volatility relative to market), and a 2% dividend yield, though short-term dips reflect profit-taking after strong 1-year gains over 35%.
Mondelez International (MDLZ) is a global snacking powerhouse with iconic brands like Oreo, Cadbury, and Ritz, generating $38.5B in annual revenue primarily from biscuits (43%) and chocolate (30%). Its model emphasizes premiumization and emerging market growth in over 150 countries. Recent weeks have seen modest YTD gains around 8%, lagging longer-term peers amid analyst downgrades from firms like Deutsche Bank and Rothschild citing volume weakness and cost pressures from commodities like cocoa. Despite this, Q4 results showed revenue beats and 9.3% quarterly growth, with a forward P/E near 19x and attractive 3.4% yield supporting stability (beta 0.37). Performance reflects resilient snacking trends but headwinds from competition, influencing cautious sentiment while 1-year returns trail at -11%.
Unilever PLC (UL) is a multinational consumer goods giant with €50.5B turnover across Beauty & Wellbeing, Personal Care, Home Care, and Foods, serving 3.7B people daily in 190 countries (58% emerging markets). Its diversified model leverages power brands like Dove and Hellmann's for steady demand. Recent performance includes YTD returns of about 8%, with shares stable around $60 amid portfolio reshaping like ice cream demerger plans. Underlying sales growth hit 3.4% in recent half-year, supported by productivity savings and premium shifts, though currency and input costs temper gains. Low beta of 0.26 underscores defensiveness, complemented by a 3.7% yield and P/E around 20x, with sentiment buoyed by global footprint despite 1-year flatness.
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DG, MDLZ, and UL operate in consumer staples but diverge in models: DG's U.S. discount retail targets value seekers with high store density, contrasting MDLZ's focused snacking (high margins from power brands) and UL's broad global goods (diversified revenue). Growth drivers include DG's store remodels for comp sales, MDLZ's emerging markets (1/3 revenue), and UL's premiumization (3-5% sales guidance). Recent momentum favors DG (10% YTD, 35% 1Y) over MDLZ (-11% 1Y) and UL (stable), but risks differ: retail competition for DG, commodity volatility (cocoa) for MDLZ, FX for UL. All share low betas (0.22-0.37), sector defensiveness, but DG leads valuation sensitivity at 17x P/E vs. 20x (UL) and 31x (MDLZ), with yields 2-3.7%. Market sentiment tilts to DG's outperformance amid economic uncertainty.
Tickeron’s AI currently favors DG due to its superior trend consistency, with 10% YTD and over 35% 1-year returns, low 17x P/E, earnings beats, and catalysts like store upgrades enhancing relative positioning. While MDLZ and UL offer greater stability via higher yields and diversification, DG's momentum and value suggest higher probability of near-term outperformance based on observable patterns in consumer staples.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DG’s FA Score shows that 0 FA rating(s) are green whileMDLZ’s FA Score has 2 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DG’s TA Score shows that 4 TA indicator(s) are bullish while MDLZ’s TA Score has 3 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
DG (@Discount Stores) experienced а +9.46% price change this week, while MDLZ (@Food: Specialty/Candy) price change was -2.97% , and UL (@Household/Personal Care) price fluctuated +0.33% for the same time period.
The average weekly price growth across all stocks in the @Discount Stores industry was +2.34%. For the same industry, the average monthly price growth was +2.71%, and the average quarterly price growth was +7.10%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was -2.68%. For the same industry, the average monthly price growth was -2.45%, and the average quarterly price growth was +1.01%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
DG is expected to report earnings on May 21, 2026.
MDLZ is expected to report earnings on Apr 28, 2026.
Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.
@Food: Specialty/Candy (-2.68% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| DG | MDLZ | UL | |
| Capitalization | 27.9B | 73.5B | 125B |
| EBITDA | 3.24B | 4.97B | 11.3B |
| Gain YTD | -3.726 | 7.274 | -9.822 |
| P/E Ratio | 18.49 | 30.29 | 19.14 |
| Revenue | 42.7B | 38.5B | 59.8B |
| Total Cash | 1.14B | N/A | N/A |
| Total Debt | 15.7B | 21.8B | N/A |
DG | MDLZ | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 20 | 15 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 45 Fair valued | 25 Undervalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 81 | 81 | |
SMR RATING 1..100 | 46 | 72 | 97 | |
PRICE GROWTH RATING 1..100 | 54 | 59 | 81 | |
P/E GROWTH RATING 1..100 | 62 | 23 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 85 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MDLZ's Valuation (25) in the Food Major Diversified industry is in the same range as UL (39) in the Household Or Personal Care industry, and is in the same range as DG (45) in the Discount Stores industry. This means that MDLZ's stock grew similarly to UL’s and similarly to DG’s over the last 12 months.
MDLZ's Profit vs Risk Rating (81) in the Food Major Diversified industry is in the same range as UL (81) in the Household Or Personal Care industry, and is in the same range as DG (100) in the Discount Stores industry. This means that MDLZ's stock grew similarly to UL’s and similarly to DG’s over the last 12 months.
DG's SMR Rating (46) in the Discount Stores industry is in the same range as MDLZ (72) in the Food Major Diversified industry, and is somewhat better than the same rating for UL (97) in the Household Or Personal Care industry. This means that DG's stock grew similarly to MDLZ’s and somewhat faster than UL’s over the last 12 months.
DG's Price Growth Rating (54) in the Discount Stores industry is in the same range as MDLZ (59) in the Food Major Diversified industry, and is in the same range as UL (81) in the Household Or Personal Care industry. This means that DG's stock grew similarly to MDLZ’s and similarly to UL’s over the last 12 months.
MDLZ's P/E Growth Rating (23) in the Food Major Diversified industry is somewhat better than the same rating for DG (62) in the Discount Stores industry, and is somewhat better than the same rating for UL (83) in the Household Or Personal Care industry. This means that MDLZ's stock grew somewhat faster than DG’s and somewhat faster than UL’s over the last 12 months.
| DG | MDLZ | UL | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 55% | N/A | 2 days ago 34% |
| Stochastic ODDS (%) | 2 days ago 56% | 2 days ago 51% | 2 days ago 58% |
| Momentum ODDS (%) | 2 days ago 53% | 2 days ago 52% | 2 days ago 37% |
| MACD ODDS (%) | 2 days ago 64% | 2 days ago 58% | 2 days ago 38% |
| TrendWeek ODDS (%) | 2 days ago 62% | 2 days ago 56% | 2 days ago 40% |
| TrendMonth ODDS (%) | 2 days ago 66% | 2 days ago 51% | 2 days ago 46% |
| Advances ODDS (%) | 2 days ago 62% | 2 days ago 53% | 10 days ago 42% |
| Declines ODDS (%) | 9 days ago 64% | 6 days ago 50% | 5 days ago 42% |
| BollingerBands ODDS (%) | 2 days ago 56% | N/A | N/A |
| Aroon ODDS (%) | 2 days ago 60% | 2 days ago 39% | 2 days ago 40% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| LEMB | 42.56 | 0.28 | +0.67% |
| iShares JP Morgan EM Local Ccy Bd ETF | |||
| USMV | 94.86 | 0.47 | +0.50% |
| iShares MSCI USA Min Vol Factor ETF | |||
| USEP | 40.33 | 0.20 | +0.50% |
| Innovator US Equity Ultra Buffer ETF-Sep | |||
| HWAY | 35.77 | N/A | N/A |
| Themes US Infrastructure ETF | |||
| FTAG | 30.05 | -0.15 | -0.49% |
| First Trust Indxx Global Agriculture ETF | |||
A.I.dvisor indicates that over the last year, MDLZ has been loosely correlated with GIS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if MDLZ jumps, then GIS could also see price increases.
| Ticker / NAME | Correlation To MDLZ | 1D Price Change % | ||
|---|---|---|---|---|
| MDLZ | 100% | +0.32% | ||
| GIS - MDLZ | 65% Loosely correlated | +0.51% | ||
| CAG - MDLZ | 59% Loosely correlated | +1.09% | ||
| CPB - MDLZ | 58% Loosely correlated | +0.19% | ||
| KHC - MDLZ | 58% Loosely correlated | -0.53% | ||
| MKC - MDLZ | 58% Loosely correlated | +1.99% | ||
More | ||||