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EL or HSY or PG
Which Stock Would AI Choose? Estée Lauder (EL) vs. Hershey (HSY) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- EL has faced significant pressure in recent market activity, with shares down over 20% year-to-date amid challenges in prestige beauty and tariff concerns, trading at a negative P/E due to losses.
- HSY shows resilient YTD gains around 19%, supported by strong confectionery demand and salty snacks expansion, though elevated P/E near 50 signals premium valuation.
- PG delivers steady YTD performance up about 6%, bolstered by diversified staples portfolio and reliable dividends at 2.8% yield, with a more reasonable P/E of 22.
- All three operate in consumer defensive spaces but differ in volatility: EL beta 1.1, HSY low 0.1, PG 0.3, highlighting HSY and PG as stability plays.
- Recent momentum favors staples over luxury, with PG and HSY outperforming broader indices in defensive rotations.
Introduction
This stock comparison examines EL, HSY, and PG, three consumer-focused companies spanning prestige beauty, confectionery, and household essentials. Investors seeking defensive positioning amid market volatility may find value in analyzing their relative performance, as these stocks offer exposure to resilient demand drivers like everyday necessities versus discretionary spending. Traders monitoring sector rotations will note shifts in sentiment influenced by economic caution, pricing power, and input costs such as cocoa and tariffs. This overview highlights key metrics for informed relative performance evaluation in the current environment.
EL Overview and Recent Performance
The Estée Lauder Companies Inc. (EL) is a global leader in prestige beauty, manufacturing and marketing skincare, makeup, fragrance, and hair care under brands like Estée Lauder, Clinique, La Mer, and Jo Malone. Operating in over 150 countries, it emphasizes premium positioning through department stores, specialty retailers, and digital channels. In recent weeks, EL shares have experienced downward pressure, declining over 20% year-to-date to around $88, reflecting broader challenges in the luxury beauty segment. Sentiment has been influenced by softer demand in key markets like China, tariff risks on imports, and ongoing restructuring under the "Beauty Reimagined" initiative. Despite improving gross margins in recent quarters, profitability pressures from inventory adjustments and competitive dynamics have weighed on performance, with a current negative P/E ratio underscoring earnings losses.
HSY Overview and Recent Performance
The Hershey Company (HSY) manufactures and sells confectionery, salty snacks, and pantry items, with iconic brands like Hershey's, Reese's, and SkinnyPop. It dominates the U.S. chocolate market and has expanded into snacks via acquisitions, distributing through grocery, mass merchandisers, and exports to 65+ countries. Recent market activity has seen HSY shares advance nearly 19% year-to-date to about $217, outperforming peers amid resilient consumer demand for treats despite elevated cocoa costs. Positive sentiment stems from partnerships for cocoa sustainability, salty snacks growth contributing to revenue, and a raised FY2026 outlook with EPS growth of 30-35%. Trading at a high P/E near 50, the stock reflects premium pricing for its defensive qualities and low beta of 0.11, though volume softness poses risks.
PG Overview and Recent Performance
The Procter & Gamble Company (PG) is a multinational consumer goods giant offering branded products in beauty, grooming, health care, fabric/home care, and baby/family care under names like Tide, Pampers, Gillette, and Olay. With a presence in daily essentials worldwide, it benefits from broad diversification and strong pricing power. In recent weeks, PG shares have posted modest YTD gains of around 6% to approximately $151, supported by steady organic sales and Q2 earnings beats despite flat volumes in some segments. Influences include product innovation, international growth offsetting U.S. caution, and a reliable 2.8% dividend yield. At a P/E of 22 and low beta of 0.34, it trades at a relative value, though tariff headwinds and input inflation temper near-term momentum.
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Head-to-Head Comparison
EL, HSY, and PG share consumer defensive traits but diverge in business models: EL's prestige beauty relies on aspirational spending vulnerable to downturns, contrasting HSY's indulgent confections and PG's essential household items with inelastic demand. Growth drivers highlight HSY's snacks diversification amid cocoa volatility versus PG's innovation-led stability and EL's restructuring for margin recovery. Recent momentum favors HSY (19% YTD) over PG (6%) and laggard EL (-21%), reflecting staples resilience. Risk profiles vary with EL's high beta (1.1) exposing it to swings, while HSY (0.1) and PG (0.3) offer lower volatility. Valuation sensitivity shows PG's attractive P/E (22) and yield (2.8%) versus pricier HSY (50 P/E, 2.7% yield) and loss-making EL (1.6% yield). Market sentiment leans toward diversified essentials amid caution, trading growth at a premium in confections over luxury recovery bets.
Tickeron AI Verdict
Tickeron’s AI models currently favor PG for its trend consistency in staples, superior stability via low beta and positive earnings trajectory, and balanced catalysts like dividends and global diversification. Relative to EL's volatility and losses or HSY's stretched valuation despite momentum, PG shows probabilistic edge in defensive rotations, though monitoring input costs remains key.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
EL’s FA Score shows that 0 FA rating(s) are green whileHSY’s FA Score has 1 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
- EL’s FA Score: 0 green, 5 red.
- HSY’s FA Score: 1 green, 4 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
EL’s TA Score shows that 4 TA indicator(s) are bullish while HSY’s TA Score has 4 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
- EL’s TA Score: 4 bullish, 5 bearish.
- HSY’s TA Score: 4 bullish, 4 bearish.
- PG’s TA Score: 4 bullish, 6 bearish.
Price Growth
EL (@Household/Personal Care) experienced а +4.86% price change this week, while HSY (@Food: Specialty/Candy) price change was -3.12% , and PG (@Household/Personal Care) price fluctuated +1.22% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.05%. For the same industry, the average monthly price growth was +6.08%, and the average quarterly price growth was -7.77%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was -3.97%. For the same industry, the average monthly price growth was -2.43%, and the average quarterly price growth was -0.27%.
Reported Earning Dates
EL is expected to report earnings on May 01, 2026.
HSY is expected to report earnings on Apr 30, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Household/Personal Care (+1.05% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Food: Specialty/Candy (-3.97% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
| EL | HSY | PG | |
| Capitalization | 28.2B | 38.8B | 336B |
| EBITDA | 1.39B | 1.94B | 24.5B |
| Gain YTD | -27.006 | 5.895 | 1.539 |
| P/E Ratio | 147.80 | 44.11 | 21.41 |
| Revenue | 14.7B | 11.7B | 85.3B |
| Total Cash | 3.08B | 926M | 10.8B |
| Total Debt | 9.39B | 5.74B | 36.6B |
EL | HSY | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 54 Fair valued | 34 Fair valued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 71 | 54 | |
SMR RATING 1..100 | 91 | 46 | 30 | |
PRICE GROWTH RATING 1..100 | 64 | 59 | 59 | |
P/E GROWTH RATING 1..100 | 36 | 7 | 81 | |
SEASONALITY SCORE 1..100 | 85 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
HSY's Valuation (34) in the Food Specialty Or Candy industry is in the same range as PG (39) in the Household Or Personal Care industry, and is in the same range as EL (54) in the Household Or Personal Care industry. This means that HSY's stock grew similarly to PG’s and similarly to EL’s over the last 12 months.
PG's Profit vs Risk Rating (54) in the Household Or Personal Care industry is in the same range as HSY (71) in the Food Specialty Or Candy industry, and is somewhat better than the same rating for EL (100) in the Household Or Personal Care industry. This means that PG's stock grew similarly to HSY’s and somewhat faster than EL’s over the last 12 months.
PG's SMR Rating (30) in the Household Or Personal Care industry is in the same range as HSY (46) in the Food Specialty Or Candy industry, and is somewhat better than the same rating for EL (91) in the Household Or Personal Care industry. This means that PG's stock grew similarly to HSY’s and somewhat faster than EL’s over the last 12 months.
PG's Price Growth Rating (59) in the Household Or Personal Care industry is in the same range as HSY (59) in the Food Specialty Or Candy industry, and is in the same range as EL (64) in the Household Or Personal Care industry. This means that PG's stock grew similarly to HSY’s and similarly to EL’s over the last 12 months.
HSY's P/E Growth Rating (7) in the Food Specialty Or Candy industry is in the same range as EL (36) in the Household Or Personal Care industry, and is significantly better than the same rating for PG (81) in the Household Or Personal Care industry. This means that HSY's stock grew similarly to EL’s and significantly faster than PG’s over the last 12 months.
| EL | HSY | PG | |
|---|---|---|---|
| RSI ODDS (%) | 4 days ago 67% | 4 days ago 53% | 4 days ago 68% |
| Stochastic ODDS (%) | 4 days ago 74% | 4 days ago 66% | 4 days ago 45% |
| Momentum ODDS (%) | 4 days ago 65% | N/A | 4 days ago 41% |
| MACD ODDS (%) | 4 days ago 59% | N/A | 4 days ago 46% |
| TrendWeek ODDS (%) | 4 days ago 64% | 4 days ago 55% | 4 days ago 43% |
| TrendMonth ODDS (%) | 4 days ago 75% | 4 days ago 53% | 4 days ago 43% |
| Advances ODDS (%) | 6 days ago 63% | 12 days ago 64% | 12 days ago 45% |
| Declines ODDS (%) | 19 days ago 74% | 5 days ago 56% | 5 days ago 42% |
| BollingerBands ODDS (%) | 4 days ago 61% | 4 days ago 70% | 4 days ago 36% |
| Aroon ODDS (%) | 4 days ago 68% | 4 days ago 57% | 4 days ago 35% |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| FYT | 66.55 | 1.46 | +2.24% |
| First Trust Small Cap Val AlphaDEX® ETF | |||
| IJR | 135.39 | 2.70 | +2.03% |
| iShares Core S&P Small-Cap ETF | |||
| ULTY | 32.21 | 0.50 | +1.58% |
| YieldMax Ultra Option Income Strat ETF | |||
| CAFG | 29.52 | 0.46 | +1.57% |
| Pacer US Small Cap Cash Cows Gr Ldrs ETF | |||
| WCPB | 25.57 | -0.02 | -0.08% |
| Weitz Core Plus Bond ETF | |||
EL and
Correlation & Price change
A.I.dvisor indicates that over the last year, EL has been loosely correlated with ELF. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if EL jumps, then ELF could also see price increases.
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.