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HUBS or NOW or S
Which Stock Would AI Choose? HubSpot (HUBS) vs. ServiceNow (NOW) vs. SentinelOne (S) Stock Comparison
Key Takeaways
- S has shown relative strength with monthly gains around 13% amid cybersecurity demand, outperforming peers in recent market activity.
- NOW dipped sharply post-earnings despite revenue beats, reflecting subscription revenue pressures and broader SaaS volatility.
- HUBS exhibited weekly rebounds of nearly 10% but remains down year-to-date (YTD, year-to-date performance), buoyed by analyst upgrades and AI initiatives.
- All three stocks operate in AI-adjacent tech sectors but contrast in scale: NOW at $96B market cap towers over HUBS ($12B) and S ($5B).
- Valuation sensitivity varies, with HUBS price-to-earnings (PE, price-to-earnings ratio) above 270 signaling premium pricing versus NOW's 55.
Introduction
HubSpot (HUBS), ServiceNow (NOW), and SentinelOne (S) represent key players in customer relationship management (CRM), enterprise workflow automation, and cybersecurity—sectors driving digital transformation amid AI advancements. Traders and investors navigating SaaS volatility and security tailwinds will benefit from this comparison of their recent momentum, growth drivers, and risk profiles. With market rotations favoring resilient tech subsectors, understanding relative performance helps inform positioning in a dynamic environment.
HUBS Overview and Recent Performance
HubSpot (HUBS) delivers a cloud-based CRM platform encompassing marketing, sales, service, and operations hubs, targeting mid-market businesses with AI-enhanced tools like Breeze for insights and automation. Trading around $240 with a market cap of $12B, the stock has a 52-week range of $187-$683 and beta (volatility measure relative to the market) of 1.23. In recent weeks, HUBS rebounded sharply with weekly gains near 10% following SaaS peer strength, though monthly declines of 2% and steeper YTD drops reflect sector pressures. Sentiment has improved via analyst buy ratings, AI pricing models, and content innovations, countering earlier valuation concerns.
NOW Overview and Recent Performance
ServiceNow (NOW) offers cloud solutions for digital workflows, including IT service management, security operations, and HR, serving enterprises globally with AI-driven platforms. At approximately $93 per share and $96B market cap, it spans a 52-week range of $81-$211 with a beta of 0.82. Recent market activity saw NOW drop over 13% monthly after Q1 earnings beat expectations on sales but faced subscription revenue hits from geopolitical factors, contributing to weekly volatility despite some recoveries. Analyst strong buys and AI economics discussions have tempered downside sentiment.
S Overview and Recent Performance
SentinelOne (S) provides AI-powered cybersecurity via its Singularity Platform for endpoints, cloud, and identity protection. Priced near $15 with a $5B market cap, the 52-week range is $12-$21 and beta 0.79; it remains unprofitable with negative EPS (earnings per share). In recent weeks, S advanced around 13% monthly, surpassing market returns amid AI security expansions, partnerships, and partner awards, fostering positive momentum in a resilient subsector.
Trending AI Robots
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Head-to-Head Comparison
HUBS focuses on SMB CRM with marketing emphasis, contrasting NOW’s enterprise-scale workflow breadth and S’s specialized cyber defense. Growth drivers converge on AI—content generation for HUBS, automation for NOW, threat detection for S—yet recent momentum favors S’s gains over peers’ dips. Risk profiles differ: HUBS higher beta signals volatility, while NOW and S offer stability. Valuation sensitivity is acute for premium HUBS; NOW balances growth with scale. Market sentiment leans positive across analyst views, with cybersecurity exposure buffering SaaS headwinds.
Tickeron AI Verdict
Tickeron’s AI models would likely favor S in the current environment, given its trend consistency, lower beta stability, AI security catalysts, and relative outperformance amid SaaS pressures. This positioning suggests a higher probability of near-term resilience, though rotations could shift dynamics.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HUBS’s FA Score shows that 0 FA rating(s) are green whileNOW’s FA Score has 0 green FA rating(s), and S’s FA Score reflects 1 green FA rating(s).
- HUBS’s FA Score: 0 green, 5 red.
- NOW’s FA Score: 0 green, 5 red.
- S’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HUBS’s TA Score shows that 4 TA indicator(s) are bullish while NOW’s TA Score has 5 bullish TA indicator(s), and S’s TA Score reflects 6 bullish TA indicator(s).
- HUBS’s TA Score: 4 bullish, 5 bearish.
- NOW’s TA Score: 5 bullish, 3 bearish.
- S’s TA Score: 6 bullish, 4 bearish.
Price Growth
HUBS (@Packaged Software) experienced а +0.53% price change this week, while NOW (@Packaged Software) price change was +4.27% , and S (@Computer Communications) price fluctuated +1.63% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -4.73%. For the same industry, the average monthly price growth was -0.94%, and the average quarterly price growth was +43.76%.
The average weekly price growth across all stocks in the @Computer Communications industry was -1.90%. For the same industry, the average monthly price growth was +7.61%, and the average quarterly price growth was +10.99%.
Reported Earning Dates
HUBS is expected to report earnings on Aug 05, 2026.
NOW is expected to report earnings on Jul 29, 2026.
S is expected to report earnings on May 28, 2026.
Industries' Descriptions
@Packaged Software (-4.73% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
@Computer Communications (-1.90% weekly)Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.
| HUBS | NOW | S | |
| Capitalization | 10.2B | 98B | 5.76B |
| EBITDA | 267M | 3.24B | -254.11M |
| Gain YTD | -50.566 | -37.940 | 12.400 |
| P/E Ratio | 104.41 | 56.59 | N/A |
| Revenue | 3.3B | 14B | 1B |
| Total Cash | 1.69B | 5.18B | 629M |
| Total Debt | 247M | 2.43B | 15M |
HUBS | NOW | S | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 77 | 25 | 40 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 81 Overvalued | 78 Overvalued | 66 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | 85 | |
SMR RATING 1..100 | 85 | 53 | 96 | |
PRICE GROWTH RATING 1..100 | 89 | 64 | 43 | |
P/E GROWTH RATING 1..100 | 95 | 97 | 1 | |
SEASONALITY SCORE 1..100 | 50 | 75 | 74 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
S's Valuation (66) in the Wireless Telecommunications industry is in the same range as NOW (78) in the Information Technology Services industry, and is in the same range as HUBS (81) in the Information Technology Services industry. This means that S's stock grew similarly to NOW’s and similarly to HUBS’s over the last 12 months.
S's Profit vs Risk Rating (85) in the Wireless Telecommunications industry is in the same range as NOW (100) in the Information Technology Services industry, and is in the same range as HUBS (100) in the Information Technology Services industry. This means that S's stock grew similarly to NOW’s and similarly to HUBS’s over the last 12 months.
NOW's SMR Rating (53) in the Information Technology Services industry is in the same range as HUBS (85) in the Information Technology Services industry, and is somewhat better than the same rating for S (96) in the Wireless Telecommunications industry. This means that NOW's stock grew similarly to HUBS’s and somewhat faster than S’s over the last 12 months.
S's Price Growth Rating (43) in the Wireless Telecommunications industry is in the same range as NOW (64) in the Information Technology Services industry, and is somewhat better than the same rating for HUBS (89) in the Information Technology Services industry. This means that S's stock grew similarly to NOW’s and somewhat faster than HUBS’s over the last 12 months.
S's P/E Growth Rating (1) in the Wireless Telecommunications industry is significantly better than the same rating for HUBS (95) in the Information Technology Services industry, and is significantly better than the same rating for NOW (97) in the Information Technology Services industry. This means that S's stock grew significantly faster than HUBS’s and significantly faster than NOW’s over the last 12 months.
| HUBS | NOW | S | |
|---|---|---|---|
| RSI ODDS (%) | 3 days ago 79% | 5 days ago 62% | 3 days ago 89% |
| Stochastic ODDS (%) | 3 days ago 75% | 3 days ago 74% | 3 days ago 85% |
| Momentum ODDS (%) | 3 days ago 69% | 3 days ago 70% | 5 days ago 80% |
| MACD ODDS (%) | 3 days ago 71% | 3 days ago 63% | 3 days ago 71% |
| TrendWeek ODDS (%) | 3 days ago 76% | 3 days ago 68% | 3 days ago 75% |
| TrendMonth ODDS (%) | 3 days ago 78% | 3 days ago 64% | 3 days ago 76% |
| Advances ODDS (%) | 3 days ago 74% | 3 days ago 70% | 3 days ago 75% |
| Declines ODDS (%) | 5 days ago 71% | 5 days ago 67% | 6 days ago 79% |
| BollingerBands ODDS (%) | 3 days ago 79% | 3 days ago 67% | 3 days ago 90% |
| Aroon ODDS (%) | 3 days ago 74% | 3 days ago 83% | 3 days ago 76% |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| CIF | 1.62 | N/A | N/A |
| MFS Intermediate High Income Fund | |||
| FUMB | 20.05 | -0.01 | -0.05% |
| First Trust Ultra Short Dur Muncpl ETF | |||
| ACLC | 82.82 | -0.83 | -0.99% |
| American Century Large Cap Equity ETF | |||
| CATH | 88.55 | -0.97 | -1.08% |
| Global X S&P 500® Catholic Values ETF | |||
| WSGE | 27.10 | -0.46 | -1.66% |
| Warren Street Global Equity ETF | |||
HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | +8.13% | ||
| CRM - HUBS | 75% Closely correlated | +3.54% | ||
| TEAM - HUBS | 74% Closely correlated | +8.16% | ||
| NOW - HUBS | 66% Closely correlated | +5.05% | ||
| S - HUBS | 66% Loosely correlated | +2.12% | ||
| CLSK - HUBS | 65% Loosely correlated | -6.22% | ||
More | ||||
S and
Correlation & Price change
A.I.dvisor indicates that over the last year, S has been loosely correlated with HUBS. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is some statistical probability that if S jumps, then HUBS could also see price increases.