This comparison examines KMB, MDLZ, and UL, all key players in the consumer staples sector known for essential products like personal care, snacks, and household goods. These stocks appeal to investors seeking defensive positioning with reliable dividends and resilience during economic uncertainty. Traders may find value in their relative performance, valuation differences, and responses to recent input cost pressures and demand shifts. Understanding their business models, recent momentum, and market positioning aids in assessing opportunities in a volatile environment.
Kimberly-Clark Corporation (KMB) is a global leader in personal care and consumer tissue products, including brands like Huggies, Kleenex, and Depend. Operating in North America and international markets, it focuses on hygiene essentials sold in over 175 countries. Recent market activity shows KMB around $100, with a 30-day return of about 7% contrasting a one-year decline. Q4 2025 profitability was mixed, with gross margins at 36.01% but net margins at 12.46%, alongside a P/E of 16.57x signaling value. Sentiment reflects efficiency gains toward 40% gross margin goals, though liquidity concerns from a 0.75 current ratio temper optimism. Broader stability supports its appeal in defensive portfolios.
Mondelez International (MDLZ) manufactures snacks and confectionery, featuring Oreo, Cadbury, and Ritz across biscuits, chocolate, and gum categories. With operations in 150+ countries, it derives significant revenue from Europe and emerging markets. Trading near $54.35, MDLZ posted YTD +0.97% amid one-year -13.72%, pressured by persistent high cocoa prices and price hikes eroding demand. A 2026 outlook signals caution, with shares down in recent weeks on weak sales views and input costs. Dividend yield at 3.68% provides income, but P/E around 29x reflects growth expectations tempered by sector challenges.
Unilever PLC (UL) offers a broad consumer goods portfolio in beauty, personal care, home care, and nutrition, with brands like Dove, Knorr, and Domestos. Serving Asia Pacific, Africa, Americas, and Europe, it emphasizes premium segments. At around $66, UL experienced short-term weakness with monthly declines, offset by YTD stability and partnerships like Google Cloud for digital enhancement. Competitive pressures and valuation scrutiny influence sentiment, yet resilient demand in core categories supports performance. Dividend yield near 3.45% and focus on execution bolster its defensive profile amid market fluctuations.
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KMB, MDLZ, and UL share consumer staples resilience but diverge in focus: KMB on hygiene essentials, MDLZ on indulgent snacks vulnerable to commodity swings, and UL on diversified care and nutrition. Growth drivers include KMB's margin expansion, MDLZ's premiumization amid cocoa pressures, and UL's digital initiatives. Recent momentum favors KMB's short-term gains over MDLZ's declines and UL's steadiness. Risks encompass input costs for all, with MDLZ most exposed. KMB's lower P/E contrasts peers' higher multiples, while sentiment tilts toward stability in essentials versus discretionary snacks.
Tickeron’s AI currently leans toward KMB based on trend consistency, attractive valuation at 16.57x P/E, and defensive positioning in essentials amid sector volatility. Relative stability and margin progress outweigh MDLZ's commodity risks and UL's broader exposures, suggesting higher probability of outperformance in uncertain conditions.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KMB’s FA Score shows that 2 FA rating(s) are green whileMDLZ’s FA Score has 2 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KMB’s TA Score shows that 5 TA indicator(s) are bullish while MDLZ’s TA Score has 6 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
KMB (@Household/Personal Care) experienced а +1.90% price change this week, while MDLZ (@Food: Specialty/Candy) price change was +2.69% , and UL (@Household/Personal Care) price fluctuated +5.43% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.02%. For the same industry, the average monthly price growth was -0.74%, and the average quarterly price growth was -7.71%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was +2.89%. For the same industry, the average monthly price growth was +0.38%, and the average quarterly price growth was +6.38%.
KMB is expected to report earnings on Apr 28, 2026.
MDLZ is expected to report earnings on Apr 28, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Food: Specialty/Candy (+2.89% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
| KMB | MDLZ | UL | |
| Capitalization | 32.5B | 75.8B | 126B |
| EBITDA | 3.11B | 4.97B | 11.3B |
| Gain YTD | -1.705 | 10.722 | -9.930 |
| P/E Ratio | 20.16 | 31.26 | 19.31 |
| Revenue | 16.4B | 38.5B | 59.8B |
| Total Cash | 774M | N/A | N/A |
| Total Debt | 7.3B | 21.8B | N/A |
KMB | MDLZ | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 63 | 19 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 16 Undervalued | 28 Undervalued | 40 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 71 | 79 | |
SMR RATING 1..100 | 11 | 71 | 96 | |
PRICE GROWTH RATING 1..100 | 62 | 53 | 77 | |
P/E GROWTH RATING 1..100 | 46 | 18 | 79 | |
SEASONALITY SCORE 1..100 | 50 | 85 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
KMB's Valuation (16) in the Household Or Personal Care industry is in the same range as MDLZ (28) in the Food Major Diversified industry, and is in the same range as UL (40) in the Household Or Personal Care industry. This means that KMB's stock grew similarly to MDLZ’s and similarly to UL’s over the last 12 months.
MDLZ's Profit vs Risk Rating (71) in the Food Major Diversified industry is in the same range as UL (79) in the Household Or Personal Care industry, and is in the same range as KMB (100) in the Household Or Personal Care industry. This means that MDLZ's stock grew similarly to UL’s and similarly to KMB’s over the last 12 months.
KMB's SMR Rating (11) in the Household Or Personal Care industry is somewhat better than the same rating for MDLZ (71) in the Food Major Diversified industry, and is significantly better than the same rating for UL (96) in the Household Or Personal Care industry. This means that KMB's stock grew somewhat faster than MDLZ’s and significantly faster than UL’s over the last 12 months.
MDLZ's Price Growth Rating (53) in the Food Major Diversified industry is in the same range as KMB (62) in the Household Or Personal Care industry, and is in the same range as UL (77) in the Household Or Personal Care industry. This means that MDLZ's stock grew similarly to KMB’s and similarly to UL’s over the last 12 months.
MDLZ's P/E Growth Rating (18) in the Food Major Diversified industry is in the same range as KMB (46) in the Household Or Personal Care industry, and is somewhat better than the same rating for UL (79) in the Household Or Personal Care industry. This means that MDLZ's stock grew similarly to KMB’s and somewhat faster than UL’s over the last 12 months.
| KMB | MDLZ | UL | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 43% | 1 day ago 63% | 1 day ago 38% |
| Stochastic ODDS (%) | 1 day ago 43% | 1 day ago 45% | 1 day ago 31% |
| Momentum ODDS (%) | 1 day ago 46% | 1 day ago 53% | N/A |
| MACD ODDS (%) | 1 day ago 40% | 1 day ago 56% | 1 day ago 38% |
| TrendWeek ODDS (%) | 1 day ago 42% | 1 day ago 51% | 1 day ago 41% |
| TrendMonth ODDS (%) | 1 day ago 45% | 1 day ago 47% | 1 day ago 45% |
| Advances ODDS (%) | 1 day ago 42% | 1 day ago 53% | 1 day ago 42% |
| Declines ODDS (%) | 12 days ago 48% | 10 days ago 49% | 9 days ago 41% |
| BollingerBands ODDS (%) | 1 day ago 48% | 1 day ago 52% | N/A |
| Aroon ODDS (%) | 1 day ago 46% | 1 day ago 51% | 1 day ago 36% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| MFLX | 17.08 | 0.07 | +0.41% |
| First Trust Flexible Muncpl Hgh Inc ETF | |||
| MDY | 645.16 | 1.48 | +0.23% |
| State Street® SPDR® S&P MIDCAP 400® ETF | |||
| VTN | 11.17 | 0.02 | +0.18% |
| Invesco Trust for Investment Grade New York Municipals | |||
| RSDE | 22.43 | 0.03 | +0.15% |
| FT Vest U.S. Eq Eql Wght Buffr ETF - Dec | |||
| IHAK | 43.43 | -2.05 | -4.51% |
| iShares Cybersecurity and Tech ETF | |||
A.I.dvisor indicates that over the last year, KMB has been loosely correlated with CL. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if KMB jumps, then CL could also see price increases.
A.I.dvisor indicates that over the last year, MDLZ has been loosely correlated with GIS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if MDLZ jumps, then GIS could also see price increases.
| Ticker / NAME | Correlation To MDLZ | 1D Price Change % | ||
|---|---|---|---|---|
| MDLZ | 100% | +0.44% | ||
| GIS - MDLZ | 65% Loosely correlated | +0.41% | ||
| CAG - MDLZ | 59% Loosely correlated | -0.19% | ||
| CPB - MDLZ | 58% Loosely correlated | +0.53% | ||
| KHC - MDLZ | 58% Loosely correlated | +1.39% | ||
| MKC - MDLZ | 58% Loosely correlated | +1.84% | ||
More | ||||