KMB
Price
$97.27
Change
-$1.27 (-1.29%)
Updated
Apr 21, 02:17 PM (EDT)
Capitalization
32.71B
7 days until earnings call
Intraday BUY SELL Signals
MO
Price
$64.83
Change
+$0.22 (+0.34%)
Updated
Apr 21, 02:27 PM (EDT)
Capitalization
107.98B
9 days until earnings call
Intraday BUY SELL Signals
UL
Price
$57.39
Change
-$0.57 (-0.98%)
Updated
Apr 21, 01:53 PM (EDT)
Capitalization
126.96B
Intraday BUY SELL Signals
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KMB or MO or UL

Header iconKMB vs MO vs UL Comparison
Open Charts KMB vs MO vs ULBanner chart's image
KMB vs MO vs UL Comparison Chart in %
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Which Stock Would AI Choose? Kimberly-Clark (KMB) vs. Altria (MO) vs. Unilever (UL) Stock Comparison

Key Takeaways

  • KMB offers a compelling 5.03% dividend yield with low volatility (beta 0.23), but trails peers in YTD gains amid a 24% one-year slide.
  • MO leads with 16.44% YTD return and highest yield at 6.32%, bolstered by analyst upgrades and stabilizing volumes.
  • UL provides global diversification and 3.34% yield, though recent performance lags with modest 2.27% YTD amid competitive pressures.
  • All three consumer staples stocks exhibit defensive traits with betas under 0.5, appealing for stability in volatile markets.
  • MO's lower P/E of 16.30 suggests relative value compared to KMB (20.93) and UL (22.20).
  • Recent analyst targets imply upside: KMB to $119, MO to $65.50 average (recent UBS $74), UL to $75.20.

Introduction

Kimberly-Clark (KMB), Altria (MO), and Unilever (UL) represent stalwarts in the consumer staples sector, offering essential products from personal care and tissues to tobacco and household goods. This comparison evaluates their relative performance, valuations, and market positioning amid recent volatility and economic uncertainty. Income-oriented investors and traders seeking defensive plays with dividends may find value in analyzing these stocks' momentum, yields, and growth drivers in the current environment.

KMB Overview and Recent Performance

Kimberly-Clark Corporation (KMB) manufactures personal care and consumer tissue products, including Huggies diapers, Kleenex tissues, and Kotex feminine care under brands sold in over 175 countries. In recent market activity, KMB shares have traded around $101.71, down from a 52-week high of $147.12, reflecting a 24% one-year decline but with modest YTD gains of 2.06%. Sentiment has been influenced by innovation launches like new Kotex products and leadership additions, such as Francesco Tinto as Chief Information Officer, amid navigating volatility. The stock's low beta of 0.23 underscores stability, supported by a 5.03% dividend yield and P/E of 20.93, though it underperforms broader indices over longer periods.

MO Overview and Recent Performance

Altria Group (MO) is a leading U.S. tobacco producer, with Marlboro cigarettes driving revenue alongside smoke-free products like oral nicotine pouches and e-vapor via subsidiaries. Trading near $67.14, MO has shown resilience with 16.44% YTD returns and 21.97% over one year, near its 52-week high of $70.51. Recent weeks feature positive analyst moves, including UBS raising its target to $74 on slowing cigarette volume declines, enhancing sentiment. A robust 6.32% dividend yield, P/E of 16.30, and beta of 0.43 position MO as an income standout, with strong cash returns amid industry transitions.

UL Overview and Recent Performance

Unilever PLC (UL) is a multinational consumer goods giant spanning beauty, personal care, home care, and nutrition with brands like Dove, Axe, and Hellmann’s across global markets. Shares hover at $66.38, within a 52-week range of $61.78-$74.98, posting 2.27% YTD but lagging with 2.71% one-year returns. Recent activity highlights digital partnerships and product innovations amid competitive pressures and management shifts, influencing measured sentiment. With a 3.34% yield, P/E of 22.20, and beta of 0.26, UL offers broad exposure but trails peers in momentum during recent market conditions.

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Head-to-Head Comparison

In business models, KMB focuses on hygiene essentials, MO on tobacco transitioning to smoke-free, and UL on diversified FMCG. Growth drivers contrast: MO benefits from volume stabilization and high margins, while KMB and UL emphasize innovation in personal care. Recent momentum favors MO (16% YTD) over KMB and UL (~2%). Risk factors include regulatory pressures for MO, competition for all. All share consumer staples exposure with low betas (<0.5). Valuation sensitivity highlights MO’s cheapest P/E (16x) and yield (6.3%), versus KMB (21x, 5%) and UL (22x, 3.3%). Market sentiment leans positive on MO upgrades, balanced for others.

Tickeron AI Verdict

Tickeron’s AI currently favors MO due to superior trend consistency, highest yield, lowest valuation, and stronger relative positioning with YTD outperformance and analyst support. While KMB and UL offer stability, MO’s catalysts like volume trends suggest higher probability of near-term gains in defensive rotations.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
Apr 21, 2026
Stock price -- (KMB: $98.54MO: $64.61UL: $57.96)
Brand notoriety: KMB and UL are not notable and MO is notable
KMB and UL are part of the Household/Personal Care industry, and MO is in the Tobacco industry
Current volume relative to the 65-day Moving Average: KMB: 79%, MO: 72%, UL: 124%
Market capitalization -- KMB: $32.71B, MO: $107.98B, UL: $126.96B
$KMB [@Household/Personal Care] is valued at $32.71B. $UL’s [@Household/Personal Care] market capitalization is $ $126.96B. $MO [@Tobacco] has a market capitalization of $ $107.98B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $ $335.79B to $ $0. The market cap for tickers in the [@Tobacco] industry ranges from $ $245.55B to $ $0. The average market capitalization across the [@Household/Personal Care] industry is $ $19.91B. The average market capitalization across the [@Tobacco] industry is $ $32.34B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

KMB’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 4 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).

  • KMB’s FA Score: 2 green, 3 red.
  • MO’s FA Score: 4 green, 1 red.
  • UL’s FA Score: 0 green, 5 red.
According to our system of comparison, MO is a better buy in the long-term than KMB, which in turn is a better option than UL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

KMB’s TA Score shows that 5 TA indicator(s) are bullish while MO’s TA Score has 4 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).

  • KMB’s TA Score: 5 bullish, 4 bearish.
  • MO’s TA Score: 4 bullish, 5 bearish.
  • UL’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, KMB is a better buy in the short-term than MO, which in turn is a better option than UL.

Price Growth

KMB (@Household/Personal Care) experienced а +2.01% price change this week, while MO (@Tobacco) price change was -3.29% , and UL (@Household/Personal Care) price fluctuated -0.46% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.34%. For the same industry, the average monthly price growth was +5.29%, and the average quarterly price growth was -8.68%.

The average weekly price growth across all stocks in the @Tobacco industry was -0.19%. For the same industry, the average monthly price growth was +0.49%, and the average quarterly price growth was -9.91%.

Reported Earning Dates

KMB is expected to report earnings on Apr 28, 2026.

MO is expected to report earnings on Apr 30, 2026.

Industries' Descriptions

@Household/Personal Care (-0.34% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Tobacco (-0.19% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
UL($127B) has a higher market cap than MO($108B) and KMB($32.7B). KMB has higher P/E ratio than UL and MO: KMB (20.28) vs UL (19.01) and MO (15.68). MO YTD gains are higher at: 13.931 vs. KMB (-1.123) and UL (-10.700). UL and MO has higher annual earnings (EBITDA): 11.3B and 10.8B vs. KMB (3.11B). KMB has less debt than MO and UL: KMB (7.3B) vs MO (25.7B) and UL (). UL has higher revenues than MO and KMB: UL (59.8B) vs MO (20.1B) and KMB (16.4B).
KMBMOUL
Capitalization32.7B108B127B
EBITDA3.11B10.8B11.3B
Gain YTD-1.12313.931-10.700
P/E Ratio20.2815.6819.01
Revenue16.4B20.1B59.8B
Total Cash774MN/AN/A
Total Debt7.3B25.7BN/A
FUNDAMENTALS RATINGS
KMB vs MO vs UL: Fundamental Ratings
KMB
MO
UL
OUTLOOK RATING
1..100
605651
VALUATION
overvalued / fair valued / undervalued
1..100
15
Undervalued
8
Undervalued
38
Fair valued
PROFIT vs RISK RATING
1..100
1001384
SMR RATING
1..100
11997
PRICE GROWTH RATING
1..100
623479
P/E GROWTH RATING
1..100
531684
SEASONALITY SCORE
1..100
505065

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MO's Valuation (8) in the Tobacco industry is in the same range as KMB (15) in the Household Or Personal Care industry, and is in the same range as UL (38) in the Household Or Personal Care industry. This means that MO's stock grew similarly to KMB’s and similarly to UL’s over the last 12 months.

MO's Profit vs Risk Rating (13) in the Tobacco industry is significantly better than the same rating for UL (84) in the Household Or Personal Care industry, and is significantly better than the same rating for KMB (100) in the Household Or Personal Care industry. This means that MO's stock grew significantly faster than UL’s and significantly faster than KMB’s over the last 12 months.

MO's SMR Rating (9) in the Tobacco industry is in the same range as KMB (11) in the Household Or Personal Care industry, and is significantly better than the same rating for UL (97) in the Household Or Personal Care industry. This means that MO's stock grew similarly to KMB’s and significantly faster than UL’s over the last 12 months.

MO's Price Growth Rating (34) in the Tobacco industry is in the same range as KMB (62) in the Household Or Personal Care industry, and is somewhat better than the same rating for UL (79) in the Household Or Personal Care industry. This means that MO's stock grew similarly to KMB’s and somewhat faster than UL’s over the last 12 months.

MO's P/E Growth Rating (16) in the Tobacco industry is somewhat better than the same rating for KMB (53) in the Household Or Personal Care industry, and is significantly better than the same rating for UL (84) in the Household Or Personal Care industry. This means that MO's stock grew somewhat faster than KMB’s and significantly faster than UL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
KMBMOUL
RSI
ODDS (%)
Bullish Trend 1 day ago
43%
N/A
Bullish Trend 1 day ago
38%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
47%
Bullish Trend 1 day ago
56%
Bearish Trend 1 day ago
51%
Momentum
ODDS (%)
Bullish Trend 1 day ago
47%
Bearish Trend 1 day ago
37%
Bullish Trend 1 day ago
37%
MACD
ODDS (%)
Bullish Trend 1 day ago
48%
Bearish Trend 1 day ago
40%
Bullish Trend 1 day ago
49%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
43%
Bearish Trend 1 day ago
40%
Bearish Trend 1 day ago
45%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
46%
Bullish Trend 1 day ago
47%
Bearish Trend 1 day ago
46%
Advances
ODDS (%)
Bullish Trend 5 days ago
42%
Bullish Trend 13 days ago
53%
Bullish Trend 13 days ago
42%
Declines
ODDS (%)
Bearish Trend 9 days ago
48%
Bearish Trend 7 days ago
37%
Bearish Trend 8 days ago
42%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
52%
Bullish Trend 1 day ago
48%
N/A
Aroon
ODDS (%)
Bearish Trend 1 day ago
42%
Bearish Trend 1 day ago
22%
Bearish Trend 1 day ago
40%
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KMB
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