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KO or KVUE or MO
Which Stock Would AI Choose? Coca-Cola (KO) vs. Kenvue (KVUE) vs. Altria (MO) Stock Comparison
Key Takeaways
- Altria (MO) leads YTD performance at 15.35%, driven by oral nicotine growth and a high 6.4% dividend yield, though facing cigarette volume declines.
- Coca-Cola (KO) shows steady 10.20% YTD gains with resilient revenue growth to $47.9B in 2025 and Dividend King status, supported by global diversification.
- Kenvue (KVUE) trails at 7.83% YTD amid post-spin-off challenges but beat Q4 estimates and eyes undervaluation potential.
- MO offers the highest yield but higher regulatory risks; KO provides stability with lower beta; KVUE faces competition in consumer health.
- Recent momentum favors MO, while KO's P/E of 25 reflects premium for consistency over MO's 16.
Introduction
This stock comparison examines KO, KVUE, and MO, three consumer staples giants offering defensive qualities amid market volatility. KO dominates beverages, KVUE leads in consumer health, and MO anchors tobacco. Income-focused investors seeking high yields may eye MO, while those prioritizing stability prefer KO. Traders analyzing relative performance, dividend reliability, and sector shifts will find insights into recent momentum, valuations, and growth drivers in today's environment.
KO Overview and Recent Performance
The Coca-Cola Company (KO), a global beverage leader, manufactures and markets nonalcoholic drinks like Coca-Cola, Sprite, and emerging categories including water, tea, and plant-based options across 200+ countries. In recent market activity, shares traded around $77, with YTD gains of 10.20% and a 52-week range of $65.35-$82.00. Sentiment has been bolstered by 2025 results showing $47.9B net revenue (up 2%) and EPS of $3.04 (up 23%), alongside a leadership transition to Henrique Braun as CEO and a dividend hike to $0.53 quarterly, extending its Dividend King streak over 60 years. Factors influencing performance include digital transformation, resilience against currency fluctuations, and a decentralized model amid geopolitical tensions, supporting steady pricing power.
KVUE Overview and Recent Performance
Kenvue Inc. (KVUE), the world's largest pure-play consumer health firm, offers products in self-care, skin health, beauty, and essential health via brands like Tylenol, Neutrogena, Listerine, and BAND-AID. Spun off from Johnson & Johnson, it operates globally with over 20,000 employees. Shares recently hovered near $18.39, posting 7.83% YTD returns within a 52-week range of $14.02-$25.17. Recent performance reflects Q4 beats on earnings and revenue, margin gains from pricing, and progress toward a Kimberly-Clark acquisition, though tempered by institutional exits, U.S. consumer pressures, and competition. Valuation analyses suggest up to 38% undervaluation via DCF, driving mixed sentiment amid softer volumes and litigation risks like Tylenol studies.
MO Overview and Recent Performance
Altria Group Inc. (MO), a leading U.S. tobacco holding company founded in 1822, produces cigarettes (Marlboro), smokeless tobacco (Copenhagen, Skoal), oral nicotine pouches (on!), and e-vapor (NJOY). Shares traded around $66.51, leading peers with 15.35% YTD gains in a 52-week range of $52.82-$70.51. Recent momentum stems from oral nicotine strength offsetting cigarette declines, Barclays' price target hike to $63, and a 6.38% yield with Dividend King status. Performance reflects pricing power and smokeless growth, though scrutiny over dividend sustainability amid regulatory pressures and volume drops persists, with analysts noting undervaluation signals.
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Head-to-Head Comparison
KO, KVUE, and MO share consumer staples resilience but diverge in models: KO's global beverage diversification contrasts KVUE's focused health portfolio and MO's U.S. tobacco dominance. Growth drivers include KO's premium drinks and innovation, KVUE's acquisition synergies, and MO's smokeless shift. Recent momentum peaks for MO (15%+ YTD), followed by KO (10%), with KVUE lagging amid spin-off adjustments. Risks: MO's regulations and volumes, KO's forex exposure, KVUE's competition/litigation. MO's 6.4% yield and P/E ~16 appeal for value; KO's ~3% yield and P/E 25 suits stability; KVUE offers ~4.5% yield with growth potential. Sentiment favors high-yield defensives like MO in uncertainty.
Tickeron AI Verdict
Tickeron's AI currently favors MO due to superior trend consistency, leading YTD performance, oral nicotine catalysts, and attractive valuation relative to peers. Its high yield and momentum position it probabilistically stronger short-term, though KO's stability offers close competition for risk-averse strategies.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KO’s FA Score shows that 2 FA rating(s) are green whileKVUE’s FA Score has 1 green FA rating(s), and MO’s FA Score reflects 4 green FA rating(s).
- KO’s FA Score: 2 green, 3 red.
- KVUE’s FA Score: 1 green, 4 red.
- MO’s FA Score: 4 green, 1 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KO’s TA Score shows that 3 TA indicator(s) are bullish while KVUE’s TA Score has 5 bullish TA indicator(s), and MO’s TA Score reflects 4 bullish TA indicator(s).
- KO’s TA Score: 3 bullish, 7 bearish.
- KVUE’s TA Score: 5 bullish, 4 bearish.
- MO’s TA Score: 4 bullish, 5 bearish.
Price Growth
KO (@Beverages: Non-Alcoholic) experienced а -1.22% price change this week, while KVUE (@Household/Personal Care) price change was +1.85% , and MO (@Tobacco) price fluctuated -3.29% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -0.27%. For the same industry, the average monthly price growth was +0.79%, and the average quarterly price growth was +2127.23%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.15%. For the same industry, the average monthly price growth was +5.23%, and the average quarterly price growth was -9.00%.
The average weekly price growth across all stocks in the @Tobacco industry was -0.29%. For the same industry, the average monthly price growth was +0.33%, and the average quarterly price growth was -9.89%.
Reported Earning Dates
KO is expected to report earnings on Apr 28, 2026.
KVUE is expected to report earnings on May 13, 2026.
MO is expected to report earnings on Apr 30, 2026.
Industries' Descriptions
@Beverages: Non-Alcoholic (-0.27% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+1.15% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Tobacco (-0.29% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| KO | KVUE | MO | |
| Capitalization | 325B | 33.8B | 108B |
| EBITDA | 18.7B | 2.99B | 10.8B |
| Gain YTD | 8.710 | 3.081 | 13.931 |
| P/E Ratio | 24.83 | 23.13 | 15.68 |
| Revenue | 47.9B | 15.1B | 20.1B |
| Total Cash | N/A | 1.06B | N/A |
| Total Debt | 45.5B | 8.67B | 25.7B |
KO | MO | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 64 | 56 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 42 Fair valued | 8 Undervalued | |
PROFIT vs RISK RATING 1..100 | 13 | 13 | |
SMR RATING 1..100 | 20 | 9 | |
PRICE GROWTH RATING 1..100 | 52 | 34 | |
P/E GROWTH RATING 1..100 | 79 | 16 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (8) in the Tobacco industry is somewhat better than the same rating for KO (42) in the Beverages Non Alcoholic industry. This means that MO’s stock grew somewhat faster than KO’s over the last 12 months.
MO's Profit vs Risk Rating (13) in the Tobacco industry is in the same range as KO (13) in the Beverages Non Alcoholic industry. This means that MO’s stock grew similarly to KO’s over the last 12 months.
MO's SMR Rating (9) in the Tobacco industry is in the same range as KO (20) in the Beverages Non Alcoholic industry. This means that MO’s stock grew similarly to KO’s over the last 12 months.
MO's Price Growth Rating (34) in the Tobacco industry is in the same range as KO (52) in the Beverages Non Alcoholic industry. This means that MO’s stock grew similarly to KO’s over the last 12 months.
MO's P/E Growth Rating (16) in the Tobacco industry is somewhat better than the same rating for KO (79) in the Beverages Non Alcoholic industry. This means that MO’s stock grew somewhat faster than KO’s over the last 12 months.
| KO | KVUE | MO | |
|---|---|---|---|
| RSI ODDS (%) | 1 day ago 75% | 1 day ago 62% | N/A |
| Stochastic ODDS (%) | 1 day ago 40% | 1 day ago 58% | 1 day ago 56% |
| Momentum ODDS (%) | 1 day ago 46% | 1 day ago 57% | 1 day ago 37% |
| MACD ODDS (%) | 1 day ago 33% | 1 day ago 62% | 1 day ago 40% |
| TrendWeek ODDS (%) | 1 day ago 35% | 1 day ago 55% | 1 day ago 40% |
| TrendMonth ODDS (%) | 1 day ago 31% | 1 day ago 46% | 1 day ago 47% |
| Advances ODDS (%) | 13 days ago 39% | 5 days ago 54% | 13 days ago 53% |
| Declines ODDS (%) | 6 days ago 30% | 9 days ago 65% | 7 days ago 37% |
| BollingerBands ODDS (%) | 1 day ago 17% | 1 day ago 54% | 1 day ago 48% |
| Aroon ODDS (%) | 1 day ago 22% | 1 day ago 62% | 1 day ago 22% |
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|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| RSP | 203.80 | 0.64 | +0.32% |
| Invesco S&P 500® Equal Weight ETF | |||
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| Cambria Tail Risk ETF | |||
| SLJY | 36.17 | -0.11 | -0.31% |
| Amplify SILJ Jnr Slvr Mnrs Cov Call ETF | |||
| XTAP | 43.79 | -0.15 | -0.34% |
| Innovator US Equity Acltd Pls ETF™ April | |||
| FLGB | 36.63 | -0.28 | -0.76% |
| Franklin FTSE United Kingdom ETF | |||
KVUE and
Correlation & Price change
A.I.dvisor indicates that over the last year, KVUE has been loosely correlated with KMB. These tickers have moved in lockstep 39% of the time. This A.I.-generated data suggests there is some statistical probability that if KVUE jumps, then KMB could also see price increases.
| Ticker / NAME | Correlation To KVUE | 1D Price Change % | ||
|---|---|---|---|---|
| KVUE | 100% | -0.17% | ||
| KMB - KVUE | 39% Loosely correlated | -0.30% | ||
| CL - KVUE | 30% Poorly correlated | -2.05% | ||
| PG - KVUE | 28% Poorly correlated | -1.66% | ||
| UL - KVUE | 27% Poorly correlated | -0.97% | ||
| CLX - KVUE | 26% Poorly correlated | -2.30% | ||
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